The global honey products market was valued at USD 18.7 billion in 2022 and is projected to expand at a CAGR of 7.0% from 2023 to 2030. The growth is attributed to the increasing popularity of honey as a natural sweetener. Consumers are increasingly preferring honey over sugar and other artificial sweeteners due to its numerous health benefits. Furthermore, the growing demand for natural and organic honey is anticipated to drive the market growth. Honey is also used as an ingredient in bakery, confectionery, beverages, and other food products as an alternative to sugar and sweeteners, which is expected to fuel market demand.

In addition, the increasing awareness regarding the health benefits associated with honey is aiding the demand for premium brands. For instance, in October 2021, Capilano Honey launched a new premium product line, Capilano Honey Reserve, with a range of premium, raw and organic honey from Australia. The product line is certified organic by the Organic Food Chain, Australia’s leading organic certifier. Moreover, the increasing demand for functional food products and the growing trend of healthy eating are further driving the market growth.

The rising demand for natural and organic honey is encouraging manufacturers to launch new products to tap the growing market. For instance, in April 2021, Nature Nate’s launched a range of organic honey products, which are certified USDA organic and Non-GMO Project verified. The product line includes clover, wildflower, and orange blossom honey, which are available in 10-ounce squeeze bottles, 32-ounce jars, and two-pound pails. Furthermore, the lifestyle changes among consumers are also driving the demand for natural sweeteners.

Moreover, the increasing popularity of direct-to-consumer (D2C) sales is further boosting the market growth. The expanding online sales platform is providing an opportunity for manufacturers to reach more consumers. For instance, in September 2021, Dutch Gold Honey launched a new D2C website. The company is offering an array of products under the categories of retail honey, food service honey, ingredients, and gift packs. The website offers a wide variety of products such as honeycomb, raw honey, flavored honey, and creamed honey, among others.

Furthermore, the availability of honey in different flavors and packaging is anticipated to drive the market growth. Manufacturers are focusing on improving the packaging of honey products to differentiate their product from the competition. For instance, in October 2021, Nature’s Nectar introduced a new range of honey products with innovative packaging. The products are available in a resealable pouch, which helps preserve the freshness and flavor of the honey. The pouch packaging is also easy to carry and store, which is expected to boost the demand for honey products in the coming years.

The organic honey segment is estimated to dominate the market and account for a share of around 40.4% in 2022. Increasing demand for organic products and growing awareness about the nutritional and medicinal benefits of honey are some of the key factors driving the market growth. According to an article published by Medical News Today, honey is an excellent source of antioxidants and has antibacterial and antifungal properties. Furthermore, the rising demand for natural sweeteners as an alternative to sugar is another factor boosting the growth of the market.

The flavored honey segment is expected to witness the fastest growth rate during the forecast period. Increasing demand for natural flavors and rising awareness among consumers about the benefits of flavored honey are some of the key factors driving the growth of the segment. According to an article published by the University of Florida, in April 2020, flavored honey is gaining popularity due to its unique taste and health benefits. Furthermore, increasing demand for natural and organic products coupled with the growing preference for flavored honey among consumers is driving the growth of the segment.

The supermarkets and hypermarkets segment captured the major share of over 32.5% in 2022. The growth of the segment is mainly driven by the rising consumer inclination towards supermarkets & hypermarkets as a primary source to purchase honey products. According to a study by ResearchAndMarkets.com in 2020, supermarkets & hypermarkets are the preferred choice for purchasing honey products due to their convenience and availability. These establishments also provide a reasonable selection of products and assist customers in making rapid purchasing decisions for the required honey product.

The online segment is anticipated to expand at the highest CAGR of 11.3% over the forecast period. E-commerce development in the honey products industry has been rapid, with companies launching online websites and shopping apps to increase their brand visibility among consumers. For instance, in December 2022, Amazon launched Amazon Hives, a dedicated website for honey products. The website will offer a wide range of honey products from various countries across the globe, including Manuka honey, wildflower honey, and raw honey. In addition, it will also provide customers with expert advice and opinions on choosing the best honey for their needs.

The global honey products market is segmented into organic honey and conventional honey. The organic honey segment dominated the honey products market in 2022 and accounted for a share of 79.3%. Increasing consumer preference for organic products is the primary factor driving the demand for organic honey. Furthermore, the rising health consciousness among people has attracted them to organic products as they are considered to be healthier than conventional products. This has further increased the demand for organic honey.

The conventional honey segment is expected to witness the highest growth rate over the forecast period, with a CAGR of 8.3%. The availability of conventional honey at a lower price than organic honey is driving the demand for conventional honey. Furthermore, conventional honey can be used for various purposes such as in natural skincare remedies, prevention of sore throats, and alleviating allergies, among others. This is likely to further increase the demand for conventional honey.

Europe dominated the global market and accounted for the largest revenue share of over 38.4% in 2022. Rising health consciousness among consumers in the region is driving the demand for honey products. Moreover, the presence of large-scale beekeeping operators, such as Dutchman’s Gold in Canada, which is the largest beekeeping operator in Europe, is another factor supporting the market growth in this region. For instance, in May 2022, Dutchman’s Gold launched a range of new honey-based products, such as honey-flavored yogurt and honey-based jams.

North America is expected to witness the second-fastest growth in the coming years. Factors such as the increasing use of honey in functional foods and beverages, and the rising health consciousness among consumers are driving the demand for honey products in this region. Moreover, the presence of large-scale beekeeping operators, such as Dutchman’s Gold, is further expected to support the growth of the market in this region. For instance, in May 2022, Dutchman’s Gold launched a range of new honey-based products, such as honey-flavored yogurt and honey-based jams.

In this part of the Honey Products business plan we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your honey products business. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions
The main source of revenues for a honey products business comes from the sales of the products, such as raw honey, flavored honey, honeycomb, and other honey products. Here you will find a list with a description of additional possible sources of profit such as fundraising, the sale of merchandise, and leasing the place for parties and corporate events.

Projecting Expenses
In this section, all the regular expenses related to keeping the honey products business running will be described. The list of operating expenses includes wages, maintenance and repairs, utilities, insurance policies, advertising, packaging material, and others.

Some of the key companies operating in the honey products market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In August 2022, Manuka Health launched a range of organic honey products.

– In June 2022, Comvita launched a range of honey-based health products in the UK.

– In October 2022, Wedderspoon launched a range of organic honey products.

Some of the prominent players in the honey products market include:

– Comvita
– Manuka Health
– Wedderspoon
– Dabur India Ltd
– Rowse Honey
– Capilano Honey
– Dutch Gold Honey
– Beech-Nut Nutrition Corporation
– Billy Bee Honey Products
– Steens Honey

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global honey products market based on product type, distribution channel, type, and region:

1. Product Type Outlook (Revenue, USD Million, 2017 – 2030)

– Honey
– Beeswax
– Propolis

2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Supermarkets & Hypermarkets
– Online
– Others

3. Type Outlook (Revenue, USD Million, 2017 – 2030)

– Organic
– Conventional

4. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

[Q]: What are the Key Drivers of the Global Honey Products Market?
[A]: The global honey products market is driven by increasing demand for natural sweeteners, rising health consciousness among consumers, increasing demand for organic and natural honey, and the increasing use of honey in food and beverage applications. Furthermore, technological advancements in the processing and packaging of honey products are expected to contribute to market growth.

[Q]: Who are the Key Players in the Honey Products Market?
[A]: Key players in the honey products market include Dabur India Ltd., Nature Nate’s, Rowse Honey, Comvita Ltd., Manuka Health, Wedderspoon Organic, Dutch Gold Honey, Charkoudian Group, GloryBee Foods Inc., and Bee Maid Honey Ltd.

[Q]: What is the Regional Breakdown of the Honey Products Market?
[A]: The regional breakdown of the global honey products market includes North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. Asia Pacific is expected to be the largest regional market for honey products, followed by Europe.

[Q]: What are the Opportunities for Honey Products Market?
[A]: Increasing demand for natural sweeteners and rising health consciousness among consumers are expected to create huge opportunities for the honey products market. Moreover, technological advancements in the processing and packaging of honey products are expected to provide lucrative opportunities for market growth.

[Q]: What are the Major Applications of Honey Products?
[A]: Major applications for honey products include food and beverage, medical and pharmaceutical, cosmetics, and others. Food and beverage is expected to be the largest application segment for honey products due to the increasing consumption of honey in the food and beverage industry.