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Household Beauty Appliances Products Market Size, Share, & Trends Analysis Report (2023 – 2030)
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Report Overview
The global household beauty appliances market was valued at USD 85.9 billion in 2022 and is expected to grow at a CAGR of 5.2% from 2023 to 2030. The growing demand for beauty appliances, owing to the increasing trend of beauty consciousness and rising disposable incomes, is driving the market. Furthermore, the rise in the number of beauty salons and spas is expected to increase the demand for beauty appliances, as customers are more likely to purchase products to recreate the salon experience at home.
The facial care segment is expected to dominate the market due to the rising awareness of skin care and the increasing preference for facial skin care at home. Furthermore, the increasing demand for advanced facial care products such as anti-aging, wrinkle reduction, and acne treatment is driving the segment. Additionally, the increasing demand for aesthetic treatments at home is expected to fuel the growth of the segment.
Furthermore, the increasing demand for hair styling products and the rising awareness about the benefits of personal grooming are expected to propel the growth of the hair care segment over the forecast period. Furthermore, the increasing adoption of advanced hair styling appliances, such as electric curlers, air stylers, and hair dryers, is expected to drive the segment during the forecast period.
The increasing adoption of electric toothbrushes and the introduction of automated toothbrushes are expected to drive the oral care segment. Additionally, the increasing demand for electric toothbrushes and the rising awareness about their advantages for oral health are expected to significantly contribute to the growth of the segment.
Moreover, the increasing demand for body care products and the rising awareness about personal grooming are expected to drive the demand of the segment. Furthermore, the increasing demand for innovative body care products such as body-shaping machines, body-toning machines, and body scrubbers is expected to drive the segment.
The increasing demand for electric razors and the introduction of advanced razors with advanced features, such as self-cleaning systems, is expected to propel the growth of the shaving segment. Furthermore, the increasing demand for high-end razors due to the rising consumer preference for a clean and smooth shave is expected to drive the segment during the forecast period.
Product Insights
The hair styling appliances segment held a major share of the market in 2022. This can be attributed to rising demand for styling appliances from consumers across the globe. According to an article published by Beauty Independent in January 2020, hair styling tools are becoming multi-functional and more technologically advanced with features such as infrared technology, and others. This has encouraged more consumers to invest in hair styling appliances, which has further fuelled the growth of the market.
The skincare appliances segment is expected to expand at the fastest CAGR of 10.1% over the forecast period. Growing awareness regarding skin health and appearance, increasing disposable income, and the availability of advanced skincare appliances are some of the major factors driving the growth of this segment. According to an article published by the Huffington Post in November 2019, skincare devices such as LED masks and facial steamers are becoming more popular among beauty-conscious consumers. In addition, the emergence of innovative skincare appliances with enhanced features such as skin sensors, UV light, and others is further propelling the growth of the segment.
Distribution Channel Insights
The supermarkets and hypermarkets segment captured the major share of over 45.1% in 2022. The growth of the segment is mainly driven by the rising consumer inclination towards supermarkets & hypermarkets as a primary source to purchase beauty appliances. According to a study by Mintel in 2020, consumers are more likely to purchase beauty appliances in supermarkets & hypermarkets because of their convenience and availability of wide selection of products. Furthermore, these establishments also provide a reasonable selection of products and assist customers in making rapid purchasing decisions for the required beauty appliance.
The online segment is anticipated to expand at the highest CAGR of 12.3% over the forecast period. E-commerce development in the beauty appliances industry has been rapid, with companies launching online websites and shopping apps to increase their brand visibility among consumers. For instance, in December 2022, Amazon launched a dedicated section for beauty appliances with a wide range of products from top brands. In addition, it will also offer the best brands and products for beauty appliances along with expert advice and opinions on choosing the best product.
Type Insights
The electric segment is estimated to account for the largest revenue share of 53.2% in the year 2022. The increasing trend of home grooming, such as hair styling and shaving, and the launch of innovative products are driving the market. For instance, in April 2021, Braun, a brand of Procter & Gamble, launched the Braun Multi Grooming Kit MGK4220, which is equipped with 8 different attachments for styling and trimming. Such product launches are expected to spur the growth of the market.
The manual segment is anticipated to expand at the highest CAGR of 11.1% over the forecast period. The increasing awareness about the health benefits of manual beauty appliances is expected to drive the segment growth. Moreover, the increasing availability of affordable products is further fueling the growth of the manual segment. For instance, in April 2021, Panasonic, a brand of Panasonic Corporation, launched the Panasonic ES-RT47-S503, which is an epilator with a dual disc design and a unique gentle tweezing system. This product is available at an affordable price and is expected to attract more customers.
Regional Insights
Europe is expected to be the largest market for household beauty appliances during the forecast period owing to the presence of a large number of beauty equipment manufacturers in the region. Moreover, the increasing demand for technologically advanced appliances such as cordless and multi-functional products is further expected to drive the growth of the market in the region. For instance, in October 2021, Philips launched the Philips Lumea Prestige IPL Hair Removal Device, a cordless and multi-functional tool for hair removal.
Asia Pacific is projected to be the second-largest market for household beauty appliances and is expected to witness the fastest growth in the coming years. The growth is attributed to the rising disposable incomes of the emerging economies and the presence of untapped potential in the region. Moreover, the presence of e-commerce companies offering beauty appliances at discounted prices is expected to further drive the market growth in the region. For instance, in April 2022, Flipkart launched its beauty and grooming category with a wide range of beauty appliances.
Financial Projections
In this part of the Household Beauty Appliances Products business plan, we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for the business. Usually, these projections are drafted for a 5-year period.
Revenue Assumptions
The main source of revenues for a Household Beauty Appliances Products business comes from sales of products, services, and subscriptions. Here you will find a list with a description of each of them and other possible sources of profit such as advertising and sponsorship.
Projecting Expenses
In this section, all the regular expenses related to keeping the Household Beauty Appliances Products business running will be described. The list of operating expenses includes research and development costs, inventory costs, wages, advertising, legal fees, insurance policies, and others.
Key companies & market share insights
Some of the key companies operating in the household beauty appliances market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:
– In June 2022, Philips launched the Satinelle Essential HP6422/20 epilator. It’s a cordless epilator with a pivoting head and a built-in LED light.
– In October 2022, Conair Corporation launched the Curl Secret 2.0, a hair curling iron with adjustable temperature settings and a unique design that helps create perfect curls.
– In November 2022, Panasonic Corporation launched the Facial Steamer EH-SA31-P, a device that helps cleanse skin with its hot mist.
Some of the prominent players in the household beauty appliances market include:
– Philips
– Conair Corporation
– Panasonic Corporation
– Remington Products Company
– Braun GmbH
– BaByliss
– Wahl Clipper Corporation
– Dyson Ltd.
– Tria Beauty
– The Procter & Gamble Company
Global Household Beauty Appliances Market Segmentation
This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global household beauty appliances products market based on product, distribution channel, type, and region:
1. Product Outlook (Revenue, USD Million, 2017 – 2030)
– Hair Care Appliances
– Skin Care Appliances
– Oral Care Appliances
– Others
2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)
– Supermarkets & Hypermarkets
– Online
– Others
3. Type Outlook (Revenue, USD Million, 2017 – 2030)
– Mass
– Premium
4. Regional Outlook (Revenue, USD Million, 2017 – 2030)
– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa
Frequently Asked Questions
[Q]: What are the key product categories in the Household Beauty Appliances Market?
[A]: The key product categories in the Household Beauty Appliances Market are Hair Care Appliances, Skin Care Appliances, Makeup Appliances, and Nail Care Appliances.
[Q]: What is the potential for product innovation in the Household Beauty Appliances Market?
[A]: The Household Beauty Appliances Market is expected to witness significant growth over the forecast period, owing to the rising demand for technologically advanced products. Product innovations such as cordless and waterproof appliances, and smart features are expected to drive market growth. Additionally, the introduction of custom-designed products to meet specific customer needs and preferences is expected to boost the market.
[Q]: Who are the Key Players in the Household Beauty Appliances Market?
[A]: The key players in the Household Beauty Appliances Market are Panasonic Corporation, Conair Corporation, Philips N.V., Wahl Clipper Corporation, Groupe SEB, and Andis Company.
[Q]: What are the factors driving the Household Beauty Appliances Market?
[A]: Factors such as the rising trend of home-based beauty treatments, the increasing demand for personal grooming, and the growing popularity of online shopping are expected to drive the growth of the Household Beauty Appliances Market. Additionally, the introduction of innovative and technologically advanced products is also expected to boost market growth.
Research Methodology
Impact Analytix employs a comprehensive and iterative research methodology focused on minimizing deviance in order to provide the most accurate estimates and forecasts possible. The company utilizes a combination of bottom-up and top-down approaches for segmenting and estimating quantitative aspects of the market. In Addition, a recurring theme prevalent across all our research reports is data triangulation which looks market from three different perspectives. Critical elements of the methodology employed for all our studies include:
Preliminary data mining
Raw market data is obtained and collated on a broad front. Data is continuously filtered to ensure that only validated and authenticated sources are considered. In addition, data is also mined from a host of reports in our repository, as well as a number of reputed paid databases. For a comprehensive understanding of the market, it is essential to understand the complete value chain and in order to facilitate this; we collect data from raw material suppliers, distributors as well as buyers.
Technical issues and trends are obtained from surveys, technical symposia, and trade journals. Technical data is also gathered from an intellectual property perspective, focusing on white space and freedom of movement. Industry dynamics with respect to drivers, restraints, and pricing trends are also gathered. As a result, the material developed contains a wide range of original data that is then further cross-validated and authenticated with published sources.
Statistical model
Our market estimates and forecasts are derived through simulation models. A unique model is created and customized for each study. Gathered information for market dynamics, technology landscape, application development, and pricing trends are fed into the model and analyzed simultaneously. These factors are studied on a comparative basis, and their impact over the forecast period is quantified with the help of correlation, regression, and time series analysis. Market forecasting is performed via a combination of economic tools, technological analysis, industry experience, and domain expertise.
Econometric models are generally used for short-term forecasting, while technological market models are used for long-term forecasting. These are based on an amalgamation of the technology landscape, regulatory frameworks, economic outlook, and business principles. A bottom-up approach to market estimation is preferred, with key regional markets analyzed as separate entities and integration of data to obtain global estimates. This is critical for a deep understanding of the industry as well as ensuring minimal errors. Some of the parameters considered for forecasting include:
Market drivers and restraints, along with their current and expected impact
Raw material scenario and supply v/s price trends
Regulatory scenario and expected developments
Current capacity and expected capacity additions up to 2030
We assign weights to these parameters and quantify their market impact using weighted average analysis, to derive an expected market growth rate.
Primary validation
This is the final step in estimating and forecasting our reports. Exhaustive primary interviews are conducted, face to face as well as over the phone to validate our findings and assumptions used to obtain them. Interviewees are approached from leading companies across the value chain including suppliers, technology providers, domain experts, and buyers so as to ensure a holistic and unbiased picture of the market. These interviews are conducted across the globe, with language barriers overcome with the aid of local staff and interpreters. Primary interviews not only help in data validation but also provide critical insights into the market, current business scenario, and future expectations and enhance the quality of our reports. All our estimates and forecast are verified through exhaustive primary research with Key Industry Participants (KIPs) which typically include:
Market-leading companies
Raw material suppliers
Product distributors
Buyers
The key objectives of primary research are as follows:
To validate our data in terms of accuracy and acceptability
To gain an insight into the current market and future expectations
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