The global household humidifier products market was valued at USD 2.6 billion in 2022 and is estimated to grow at a CAGR of 4.4% during the forecast period (2023-2030). Growing awareness about the health benefits associated with the use of household humidifiers is the major factor driving the market. The increasing prevalence of respiratory diseases, such as asthma, allergies, and COPD, is further boosting the demand for humidifiers.

Furthermore, the increasing demand for air purifying and air conditioning systems, along with the rising disposable income, is also driving the market. Moreover, the demand for humidifiers is expected to increase further in the coming years owing to the rising air pollution levels and growing concerns about indoor air quality.

The increasing adoption of home automation solutions and the increasing demand for connected and smart home appliances is also propelling the market. Smart and connected humidifiers are gaining traction in the market owing to their advanced features such as remote access, energy saving, and automated features. For instance, in April 2021, Dyson launched its first humidifier, called the Dyson Humidify + Cool, which uses UV light and a heating element to sterilize and clean the air before it is released.

The increasing demand for energy-efficient and silent humidifiers is also driving the market. Manufacturers are focusing on developing noiseless humidifiers that are energy-efficient and cost-effective. For instance, in August 2020, Dyson launched the Dyson Humidify + Cool, a noiseless and energy-efficient air humidifier.

The increasing demand for eco-friendly and natural air humidifiers is also propelling the market. Key market players are launching new products that use natural ingredients such as salt, water, and essential oils to create a natural, healthy, and pollutant-free atmosphere. For instance, in August 2021, Honeywell launched its new natural humidity control system that uses natural minerals, such as magnesium and calcium, to naturally humidify the air.

The rising trend of premiumization and innovation in humidifiers is also driving the market. Manufacturers are introducing innovative products with advanced features to attract consumers. For instance, in October 2021, Dyson launched its Dyson Humidify + Cool, a humidifier with an innovative air purification system that uses a combination of air filtration and humidification to clean and humidify the air.

The cool mist segment held the largest market share of around 52.7% in 2022. Cool mist humidifiers are the most common type of humidifier and they produce cool mist suitable for households. The cool air prevents the air from becoming too dry and is especially beneficial for babies and people with asthma. Increasing cases of respiratory diseases due to air pollution, rising awareness regarding the benefits of using household humidifiers, and increasing disposable incomes among consumers are some of the factors driving the growth of the cool mist segment.

The warm mist segment is expected to register the highest CAGR of 8.4% over the forecast period. This segment includes humidifiers that produce warm mist which is more effective in humidifying the environment than cool mist. Warm mist humidifiers are often recommended by doctors for people suffering from respiratory illnesses or allergies. The increasing number of hospitals and health care centers, rising urbanization and increasing disposable incomes are some of the factors driving the demand for warm mist humidifiers.

The offline stores segment captured the major share of over 57.3% in 2022. The growth of the segment is mainly driven by the availability of a wide range of products in offline stores. According to a survey by Statista in 2020, more than 40% of customers prefer buying household humidifier products from offline stores due to the availability of physical touch-and-feel experience of the product. The offline stores provide customers with the convenience to choose from a wide range of products, compare prices, and get advice from the sales representative before purchasing the product.

The online segment is anticipated to expand at the highest CAGR of 12.6% over the forecast period. The increasing use of mobile devices, growth of online retail stores, and rising internet and mobile penetration are some of the factors driving the growth of the online segment. For instance, in April 2021, Honeywell launched its online store in India to increase its presence in the online retail market. The online store offers a wide range of home and office humidifiers, air purifiers, air conditioners, and other products. The store provides customers with a convenient shopping experience and provides detailed product information and reviews.

The warm mist segment accounted for the largest revenue share of 48.6% in the year 2022. The increasing demand for warm mist humidifiers is mainly due to their ability to provide relief from colds, sinusitis, allergies, dry skin, and other respiratory issues. Additionally, the increasing awareness among consumers regarding the harmful effects of dry air on the human body is driving the growth of the segment.

The cool mist segment is anticipated to expand at the highest CAGR of 5.8% over the forecast period. The increasing demand for cool mist humidifiers is mainly due to their low-maintenance cost and their ability to provide relief from dry skin and other respiratory issues. Additionally, the increasing awareness among consumers regarding the harmful effects of dry air on the human body is driving the growth of the segment.

Asia Pacific dominated the market and accounted for the largest revenue share of over 43.6% in 2022. Increasing health awareness among consumers and the rising number of people suffering from respiratory diseases are the key factors responsible for this growth in the region. The growing awareness of air pollution and the health benefits of humidifiers are driving the demand for humidifiers in the region. For instance, in October 2021, Philips launched a new range of air purifiers and humidifiers in India to help people breathe better air.

Europe is expected to witness the second-fastest growth in the coming years. Increasing demand owing to the growing trend of energy-efficient products is expected to drive the growth of the market. A large number of players in the region are offering energy-efficient and innovative products to cater to the needs of the consumers. For instance, in April 2022, Dyson launched its first air purifier and humidifier combination product in the UK.

In this part of the household humidifier products business plan we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your business. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions
The main sources of revenue for a household humidifier products business come from the sale of products, fees for services and installations, and fees for maintenance and repairs. Here you will find a list with a description of each of them and other possible sources of profit such as the sale of spare parts, warranties, and leasing of equipment.

Projecting Expenses
In this section, all the regular expenses related to keeping the household humidifier products business running will be described. The list of operating expenses includes wages, advertising & promotional costs, materials & supplies, utilities, insurance policies, and others.

Some of the key companies operating in the household humidifier market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In June 2022, Honeywell launched the HEV685W, a new range of humidifiers with a built-in top-fill design for easy refilling.

– In August 2022, Dyson launched a new range of humidifiers with a patented technology that is designed to distribute moisture evenly and silently in the room.

– In October 2022, Philips launched the Air humidifier series designed to provide optimum performance and improved air quality.

Some of the prominent players in the household humidifier market include:

– Honeywell International Inc.
– Dyson Ltd.
– Philips Electronics N.V.
– Coway Co., Ltd.
– Panasonic Corporation
– Crane USA, Inc.
– Vornado Air, LLC
– Aprilaire, LLC
– Stadler Form AG
– Jarden Corporation

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global household humidifier products market based on product, distribution channel, type, and region:

1. Product Outlook (Revenue, USD Million, 2017 – 2030)

– Central Humidifiers
– Evaporative Humidifiers
– Impeller Humidifiers
– Ultrasonic Humidifiers

2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Supermarkets & Hypermarkets
– Online
– Others

3. Type Outlook (Revenue, USD Million, 2017 – 2030)

– Portable
– Built-In

4. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

[Q]: What are the Different Types of Household Humidifiers?
[A]: Household humidifiers come in many different types, including central humidifiers, evaporative humidifiers, steam humidifiers, and ultrasonic humidifiers. Central humidifiers are installed within the home’s air ducts and are connected to the central heating and cooling system. Evaporative humidifiers use a fan to draw air through a wick filter, which absorbs and disperses moisture into the air. Steam humidifiers use boiling water to produce steam, while ultrasonic humidifiers use ultrasonic vibration technology to produce a cool mist.

[Q]: Who are the Key Players in the Household Humidifier Products Market?
[A]: Major players in the household humidifier products market include Honeywell International Inc., Dyson Ltd., Coway Co. Ltd., Aprilaire, Crane USA, Inc., and Sharp Corporation.

[Q]: What are the Factors Driving the Household Humidifier Products Market?
[A]: Key factors driving the household humidifier products market include increasing global temperatures, rising allergies and health concerns, and increasing purchasing power of consumers.

[Q]: What is the Potential of Product Innovation?
[A]: With the advent of modern technology, product innovation has become increasingly important in the household humidifier products market. Companies are focusing on introducing new, innovative products that offer convenience and energy efficiency. Companies are also focusing on developing products that are aesthetically pleasing.

[Q]: Which Regions Offer the Largest Opportunity for Household Humidifier Products?
[A]: The largest opportunity for sales of household humidifier products is expected to be in the Asia Pacific region, followed by Europe and North America. This is due to the rising disposable incomes, increasing population, and growing awareness of the health benefits associated with humidifiers in the region.