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Hydrogel Face Mask Products Market Size, Share, & Trends Analysis Report (2023 – 2030)
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Report Overview
The global hydrogel face mask products market was valued at USD 698 million in 2021 and is projected to expand at a CAGR of 7.6% from 2022 to 2030. Hydrogel face masks are gaining popularity due to their efficacy in delivering the active ingredients to the skin, providing a wide range of benefits and better penetration of the active ingredients into the skin. Hydrogel masks have become a preferred choice for beauty and skincare brands, owing to their ability to provide instant hydration, smooth wrinkles, and reduce acne. Furthermore, hydrogel masks are gaining traction among consumers due to their convenience in application and removal. The increasing demand for hydrogel masks in the beauty and skincare industry is driving the market growth.
The increasing demand for premium and luxury beauty products is driving the market. The rising popularity of hydrogel face masks is due to the improved efficacy of hydrogel masks over traditional masks. Furthermore, the growing awareness about the benefits of using hydrogel face masks has increased the demand for these products among consumers. Increasing disposable incomes and the availability of a wide variety of products are other factors driving the market. Moreover, the rising trend of DIY hydrogel face mask kits is gaining popularity among the young population and is expected to drive the market in the coming years.
The growing popularity of social media and influencer marketing, along with the increase in digital marketing activities, has helped market players to create brand awareness and promote their products. Furthermore, the rising trend of K-beauty is driving the demand for hydrogel face masks in the APAC region. Increasing demand for hydrogel face masks in the skincare and beauty industry is expected to drive the market in the coming years.
The market is highly competitive, with the presence of numerous small and large players. The key players in the market are focusing on expanding their product portfolio, expanding their presence in domestic and international markets, and launching new products to meet the rising demand. For instance, in April 2021, The Face Shop launched a new hydrogel mask, “Real Nature Hydrogel Mask”, for all skin types. Additionally, market players are focusing on offering innovative products with improved efficacy and superior ingredients.
Product Insights
The hydrogel face mask segment held the highest share of the market in 2022. Hydrogel face masks are gaining popularity across the world. The popularity of hydrogel face masks is attributed to their hydrating and skin-firming benefits. Hydrogel face masks are made from a mixture of seaweed, aloe, and collagen and are known to nourish skin, reduce inflammation, and improve skin tone. Furthermore, these masks help in providing the skin with essential nutrients, antioxidants, and minerals. According to an article published by Elle, in February 2020, hydrogel face masks are becoming increasingly popular among millennials as they provide more benefits in comparison to other face masks.
The sheet face mask segment is likely to expand at a significant CAGR of 7.7% over the forecast period. Sheet masks are gaining traction in the market due to their convenience, portability, and affordability. Sheet masks are made of paper, cotton, and fabrics, which help in providing hydration and nourishment to the skin. In addition, they are available in a variety of forms, such as face masks, eye masks, lip masks, and neck masks. Furthermore, rising awareness among consumers regarding the benefits of using sheet masks is driving the segment growth.
Distribution Channel Insights
The drug stores and pharmacies segment held the major share of over 34.3% in 2022. The rising presence of drug stores and pharmacies has been instrumental in increasing the sales of hydrogel face masks. These stores offer a wide range of products for the convenience of customers and are usually open for extended hours. In addition to this, the salespersons in these outlets are well-informed about the products and assist customers in making the right purchasing decision, which is further contributing to the growth of the segment.
The online segment is anticipated to expand at the highest CAGR of 13.2% over the forecast period. The increasing penetration of the internet and rapid development of e-commerce is driving the online sales of hydrogel face masks. Moreover, online stores provide customers with convenience and a wide variety of products in terms of price, brand, and quality. The availability of discounts and offers on online stores is further boosting the sales of hydrogel face masks.
Type Insights
The sheet hydrogel mask segment accounted for the largest revenue share of 68.2% in the year 2022. The increasing popularity of sheet hydrogel masks is attributed to the convenience of usage and low cost. Furthermore, the presence of various ingredients that help in skin hydration is expected to drive the growth of this segment. For instance, the presence of ingredients such as hyaluronic acid, collagen, and aloe vera helps in skin hydration, oil absorption, and soothing properties. The increasing demand for these masks from the beauty and cosmetics industry is expected to increase the demand for this segment.
The wash-off hydrogel mask segment is anticipated to expand at the highest CAGR of 8.4% over the forecast period. Growing awareness about the anti-ageing benefits of wash-off hydrogel masks is driving the demand for this segment. Additionally, the increasing demand for these masks from the beauty and cosmetics industry is expected to propel the growth of this segment. The demand for wash-off hydrogel masks is also driven by the growing trend of K-beauty in the global market.
Regional Insights
Asia Pacific is anticipated to dominate the market and is expected to hold the largest market share of over 44.1% in 2022. This can be attributed to the increasing demand for hydrogel face masks from countries like China, South Korea, and Japan. Moreover, the booming skincare industry in the region is also driving the market growth. For instance, the Chinese skincare market is the world’s largest and is expected to reach USD 111 billion by 2030.
North America is estimated to witness the second-highest growth rate during the forecast period. The presence of prominent players such as Estée Lauder and L’Oréal in the region is expected to drive the market growth. Moreover, increasing consumer spending power on skincare products is also boosting the market growth. For instance, in April 2021, Beautycounter launched its detox hydrogel mask in the U.S.
Financial Projections
In this part of the Hydrogel Face Mask Products business plan we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your Hydrogel Face Mask Products business. Usually, these projections are drafted for a 5-year period.
Revenue Assumptions
The main source of revenues for a Hydrogel Face Mask Products business comes from sales of the product, wholesale pricing, and other possible sources of profit such as fundraising, marketing, and the sale of merchandise. Here you will find a list with a description of each of them.
Projecting Expenses
In this section, all the regular expenses related to keeping the Hydrogel Face Mask Products business running will be described. The list of operating expenses includes research and development costs, manufacturing costs, advertising and promotional costs, packaging and shipping costs, insurance policies, taxes, payroll and other costs.
Key Companies & Market Share Insights
Some of the key companies operating in the hydrogel face mask market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:
– In February 2022, L’Oréal Paris launched the Revitalift Derm Intensives 1.5% Hyaluronic Acid Hydrating Face Mask.
– In May 2022, Garnier launched the SkinActive Moisture Bomb Hydrating Sheet Mask.
– In August 2022, Kiehl’s launched the Calendula & Aloe Soothing Hydration Mask.
Some of the prominent players in the hydrogel face mask market include:
– L’Oréal Paris
– Garnier
– Kiehl’s
– Estée Lauder
– Lancôme
– Neutrogena
– Olay
– SK-II
– Pixi Beauty
– Clinique
Global Hydrogel Face Mask Market Segmentation
This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global hydrogel face mask products market based on product, distribution channel, type, application, and region:
1. Product Outlook (Revenue, USD Million, 2017 – 2030)
– Sheet Masks
– Clay Masks
– Peel-off Masks
– Others
2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)
– Supermarkets & Hypermarkets
– Online
– Others
3. Type Outlook (Revenue, USD Million, 2017 – 2030)
– Mass
– Premium
4. Application Outlook (Revenue, USD Million, 2017 – 2030)
– Anti-aging
– Hydration
– Purification
– Others
5. Regional Outlook (Revenue, USD Million, 2017 – 2030)
– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa
Frequently Asked Questions
[Q]: What are the Benefits of Hydrogel Face Masks?
[A]: Hydrogel face masks provide a range of benefits including improved hydration, better skin tone, reduced wrinkles, increased collagen production, and improved skin elasticity. Hydrogel masks use a combination of ingredients including hyaluronic acid, peptides, and vitamins to provide the skin with the nourishment it needs.
[Q]: Who are the Top Manufacturers in the Hydrogel Face Mask Market?
[A]: The top manufacturers in the hydrogel face mask market are L’Oréal S.A., Johnson & Johnson Consumer Inc., Procter & Gamble Co., The Estée Lauder Companies Inc., Unilever, Edgewell Personal Care Co., Nu Skin Enterprises Inc., and KAO Corporation.
[Q]: What are the Different Types of Hydrogel Face Masks?
[A]: Hydrogel face masks are available in a variety of types including sheet masks, clay masks, bubble masks, and peel-off masks. Each type has its own unique benefits and can be used to target specific skin concerns.
[Q]: How are Hydrogel Face Masks Used?
[A]: Hydrogel face masks are easy to use and require minimal preparation. The masks are typically applied to clean, dry skin and left on for 10-15 minutes before being removed. It is important to follow the instructions on the package for best results.
[Q]: What is the Potential of Hydrogel Face Masks for Anti-Aging?
[A]: Hydrogel face masks are effective for anti-aging and can help reduce the appearance of wrinkles, fine lines, and other signs of aging. The masks contain ingredients such as hyaluronic acid, peptides, and vitamins that help to nourish the skin and improve its texture and tone.
Research Methodology
Grand View Research employs a comprehensive and iterative research methodology focused on minimizing deviance in order to provide the most accurate estimates and forecasts possible. The company utilizes a combination of bottom-up and top-down approaches for segmenting and estimating quantitative aspects of the market. In Addition, a recurring theme prevalent across all our research reports is data triangulation which looks market from three different perspectives. Critical elements of the methodology employed for all our studies include:
Preliminary data mining
Raw market data is obtained and collated on a broad front. Data is continuously filtered to ensure that only validated and authenticated sources are considered. In addition, data is also mined from a host of reports in our repository, as well as a number of reputed paid databases. For a comprehensive understanding of the market, it is essential to understand the complete value chain and in order to facilitate this; we collect data from raw material suppliers, distributors as well as buyers.
Technical issues and trends are obtained from surveys, technical symposia, and trade journals. Technical data is also gathered from an intellectual property perspective, focusing on white space and freedom of movement. Industry dynamics with respect to drivers, restraints, and pricing trends are also gathered. As a result, the material developed contains a wide range of original data that is then further cross-validated and authenticated with published sources.
Statistical model
Our market estimates and forecasts are derived through simulation models. A unique model is created and customized for each study. Gathered information for market dynamics, technology landscape, application development, and pricing trends are fed into the model and analyzed simultaneously. These factors are studied on a comparative basis, and their impact over the forecast period is quantified with the help of correlation, regression, and time series analysis. Market forecasting is performed via a combination of economic tools, technological analysis, industry experience, and domain expertise.
Econometric models are generally used for short-term forecasting, while technological market models are used for long-term forecasting. These are based on an amalgamation of the technology landscape, regulatory frameworks, economic outlook, and business principles. A bottom-up approach to market estimation is preferred, with key regional markets analyzed as separate entities and integration of data to obtain global estimates. This is critical for a deep understanding of the industry as well as ensuring minimal errors. Some of the parameters considered for forecasting include:
- Market drivers and restraints, along with their current and expected impact
- Raw material scenario and supply v/s price trends
- Regulatory scenario and expected developments
- Current capacity and expected capacity additions up to 2030
We assign weights to these parameters and quantify their market impact using weighted average analysis, to derive an expected market growth rate.
Primary validation
This is the final step in estimating and forecasting for our reports. Exhaustive primary interviews are conducted, on face to face as well as over the phone to validate our findings and assumptions used to obtain them. Interviewees are approached from leading companies across the value chain including suppliers, technology providers, domain experts, and buyers so as to ensure a holistic and unbiased picture of the market. These interviews are conducted across the globe, with language barriers overcome with the aid of local staff and interpreters. Primary interviews not only help in data validation but also provide critical insights into the market, current business scenario, and future expectations and enhance the quality of our reports. All our estimates and forecast are verified through exhaustive primary research with Key Industry Participants (KIPs) which typically include:
- Market-leading companies
- Raw material suppliers
- Product distributors
- Buyers
The key objectives of primary research are as follows:
- To validate our data in terms of accuracy and acceptability
- To gain an insight into the current market and future expectations
Data Collection Matrix
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Industry Analysis Matrix
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