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Insect Repellent Products Market Size, Share, & Trends Analysis Report (2023 – 2030)
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Report Overview
The global insect repellent products market was valued at USD 11.5 billion in 2022 and is projected to expand at a CAGR of 5.2% from 2023 to 2030. Insect repellent products play an important role in protecting humans and their homes from insect-borne diseases, such as malaria, dengue, and Lyme disease. The growing awareness about the importance of insect repellents and the availability of these products in the market are some of the major factors driving the growth of the market.
The growing popularity of natural and organic ingredients in insect repellents is driving the market growth. For instance, in February 2021, Repel launched its Natural Insect Repellent with a blend of natural oils, such as lemongrass oil and citronella oil, as well as other natural ingredients, including geraniol and rosemary oil. Furthermore, the rising concerns about the adverse effects of chemical-based insect repellents on human health are encouraging people to switch to natural and organic insect repellents.
The increasing demand for insect repellent products from the Asia-Pacific region is expected to support the growth of the market. This can be attributed to the rising awareness about the health risks associated with vector-borne diseases, such as malaria, dengue, and chikungunya, and the increasing demand for insect repellents in developing countries, such as India, Indonesia, and Thailand. Furthermore, the growing demand for insect repellents from the outdoor and travel activities segment is driving the market growth.
In addition, the increasing penetration of insect repellent products in the healthcare sector is expected to further drive the market. For instance, in June 2021, BioLarix launched its BioLarix Insect Repellent for healthcare professionals, which is a natural, safe, and effective insect repellent with a pleasant aroma. The product is made from a blend of essential oils and is certified by the European Union as a biocidal product. Furthermore, the rising focus of key players on product innovation is expected to drive market growth. For instance, in August 2021, SC Johnson launched its Off! Deep Woods Dry Insect Repellent VIII, which is an improved version of its existing product. The product offers a comfortable and long-lasting protection from mosquitoes and other insects.
Product Insights
Insect repellent products are witnessing strong demand due to the rising prevalence of insect-borne diseases such as malaria, dengue, and Lyme disease. According to an article published by the National Library of Medicine in 2019, around 212 million cases of malaria were reported globally in 2015. Furthermore, rising awareness regarding the precautionary measures to be taken against such diseases is driving the demand for insect repellent products.
The chemical insect repellent segment is estimated to lead the market and accounted for a share of around 44.4% in 2022. Chemical insect repellents are formulated using DEET, which is the most effective ingredient used in the insect repellents. According to an article published by the National Center for Biotechnology Information, in 2019, DEET is currently the most commonly used insect repellent and is effective against mosquitoes, ticks, fleas, chiggers, and some flies. Furthermore, increasing awareness among consumers in developing regions such as Asia Pacific and Africa regarding the use of insect repellents is driving the growth of this segment.
Distribution Channel Insights
The retail stores segment is anticipated to dominate the market with a share of 47.5% in 2022. The rising popularity of retail outlets, such as convenience stores, supermarkets, and hypermarkets, has contributed to the growth of this segment. These stores are well-stocked with various insect repellent products, making them a preferred shopping destination for consumers. Moreover, the convenience offered by these stores, such as easy accessibility and availability of promotional offers, has further increased their popularity.
The online segment is expected to expand at a CAGR of 15.6% over the forecast period. The growing number of e-commerce platforms, such as Amazon, Flipkart, and ShopClues, has enabled manufacturers to increase their reach to a wider consumer base. Moreover, the presence of a wide range of insect repellent products on these platforms has further increased the popularity of online shopping among consumers. Furthermore, the increasing penetration of smartphones and the availability of online payment systems are expected to drive the growth of this segment.
Type Insights
The natural insect repellent segment accounted for the largest share of 58.7% in 2021. The increasing demand for natural insect repellent products such as citronella and neem has been on the rise in recent years. The growing awareness of the harmful effects of synthetic chemicals used in traditional insect repellent products is propelling the demand for natural products. Additionally, the availability of natural products in various formats such as candles, sprays, and creams is further contributing to the growth of this segment.
The synthetic segment is expected to expand at the highest CAGR of 7.3% over the forecast period. The increasing demand for insect repellents with a longer duration of protection is driving the demand for synthetic insect repellents. Furthermore, the cost-effectiveness of synthetic insect repellents is expected to further fuel the demand for this segment. For instance, DEET is a synthetic insect repellent and is priced at a much lower rate compared to natural insect repellents.
Regional Insights
Asia Pacific accounted for the largest market share in 2022, followed by Europe and North America. This is primarily attributed to the increasing health awareness and rising incidences of vector-borne diseases in the region. In addition, the presence of a large number of manufacturers, such as SC Johnson, Spectrum Brands, and S. C. Johnson & Son, Inc., offering insect repellent products in the region is also contributing to the growth of the market. For instance, in October 2021, Godrej Consumer Products Ltd. launched a range of insect repellent products in India, which includes Good Knight Xpress, Good Knight Activ+, and Good Knight Fast Card+.
Europe is expected to be the second-largest market for insect repellent products in the coming years. The growing prevalence of insect-borne diseases, such as West Nile virus and Lyme disease, is driving the growth of the market in the region. In addition, the increasing demand for organic and natural insect repellent products is also expected to propel the growth of the market. For instance, in March 2022, SC Johnson launched a range of natural insect repellent products in Europe, which includes OFF! Botanicals, OFF! Active, and OFF! FamilyCare.
Financial Projections
In this part of the insect repellent product business plan, we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for the business. Usually, these projections are drafted for a 5-year period.
Revenue Assumptions
The main source of revenues for an insect repellent product business come from direct sales, wholesales, and retail. Here you will find a list with a description of each of them and other possible sources of profit such as online sales, seasonal sales, and fundraising.
Projecting Expenses
In this section, all the regular expenses related to keeping the insect repellent product business running will be described. The list of operating expenses includes product development and research, marketing, employee wages, insurance policies, rent and utilities, advertising, and others.
Key companies & market share insights
Some of the major companies operating in the insect repellent market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:
– In June 2022, SC Johnson & Son, Inc. launched the ‘OFF! Deep Woods’ insect repellent, a stronger solution for protection against mosquitoes, ticks, and other biting insects.
– In August 2022, 3M Company launched an insect repellent for the US market with a new formula designed to provide longer-lasting protection.
– In October 2022, Godrej Consumer Products Ltd. launched a new range of insect repellent products with natural ingredients.
Some of the prominent players in the insect repellent market include:
– SC Johnson & Son, Inc.
– 3M Company
– Godrej Consumer Products Ltd.
– Spectrum Brands, Inc.
– Reckitt Benckiser Group plc
– Jyothy Laboratories Ltd.
– Avon Products, Inc.
– Johnson & Johnson
– Manaksia Ltd.
– Coleman Company Inc.
Global Insect Repellent Market Segmentation
This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global insect repellent products market based on product, distribution channel, type, and region:
1. Product Outlook (Revenue, USD Million, 2017 – 2030)
– Sprays
– Creams and Lotions
– Wipes and Patches
– Others
2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)
– Supermarkets & Hypermarkets
– Online
– Others
3. Type Outlook (Revenue, USD Million, 2017 – 2030)
– Natural
– Synthetic
4. Regional Outlook (Revenue, USD Million, 2017 – 2030)
– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa
Frequently Asked Questions
[Q]: What are the Major Drivers of the Insect Repellent Market?
[A]: The major drivers of the insect repellent market include the increasing prevalence of vector-borne diseases, the growing awareness regarding the need to use insect repellents, and the increasing availability of insect repellent products. Moreover, the growing demand for natural insect repellent products is expected to drive the market growth in the coming years.
[Q]: What is the Potential of Product Innovation?
[A]: Product innovations are expected to play a major role in the insect repellent market. Innovations in the product formulation and the introduction of plant-based insect repellents are expected to result in a surge in demand for these products.
[Q]: Who are the Key Players in the Insect Repellent Market?
[A]: Major players operating in the global insect repellent market include SC Johnson, Spectrum Brands, Inc., Godrej Household Products, Reckitt Benckiser Group, United Industries Corporation, 3M, Avon Products Inc., Jyothi Laboratories, and Tiger Corporation.
[Q]: Which Region Offers the Largest Opportunity for Sales of Insect Repellent Products?
[A]: Asia Pacific is expected to be the largest market for insect repellents over the forecast period. The growing awareness regarding the need to use insect repellents, the increasing prevalence of vector-borne diseases, and the increasing availability of insect repellent products are the key factors driving the market growth in the region.
[Q]: What is the Market Outlook for Insect Repellents?
[A]: The global insect repellent market is expected to reach a value of USD 10.14 billion by 2027. The growing awareness regarding the need to use insect repellents, the increasing prevalence of vector-borne diseases, and the increasing availability of insect repellent products are expected to drive the market growth over the forecast period.
Research Methodology
Impact Analytix employs a comprehensive and iterative research methodology focused on minimizing deviance in order to provide the most accurate estimates and forecasts possible. The company utilizes a combination of bottom-up and top-down approaches for segmenting and estimating quantitative aspects of the market. In Addition, a recurring theme prevalent across all our research reports is data triangulation which looks market from three different perspectives. Critical elements of the methodology employed for all our studies include:
Preliminary data mining
Raw market data is obtained and collated on a broad front. Data is continuously filtered to ensure that only validated and authenticated sources are considered. In addition, data is also mined from a host of reports in our repository, as well as a number of reputed paid databases. For a comprehensive understanding of the market, it is essential to understand the complete value chain and in order to facilitate this; we collect data from raw material suppliers, distributors as well as buyers.
Technical issues and trends are obtained from surveys, technical symposia, and trade journals. Technical data is also gathered from an intellectual property perspective, focusing on white space and freedom of movement. Industry dynamics with respect to drivers, restraints, and pricing trends are also gathered. As a result, the material developed contains a wide range of original data that is then further cross-validated and authenticated with published sources.
Statistical model
Our market estimates and forecasts are derived through simulation models. A unique model is created and customized for each study. Gathered information for market dynamics, technology landscape, application development, and pricing trends are fed into the model and analyzed simultaneously. These factors are studied on a comparative basis, and their impact over the forecast period is quantified with the help of correlation, regression, and time series analysis. Market forecasting is performed via a combination of economic tools, technological analysis, industry experience, and domain expertise.
Econometric models are generally used for short-term forecasting, while technological market models are used for long-term forecasting. These are based on an amalgamation of the technology landscape, regulatory frameworks, economic outlook, and business principles. A bottom-up approach to market estimation is preferred, with key regional markets analyzed as separate entities and integration of data to obtain global estimates. This is critical for a deep understanding of the industry as well as ensuring minimal errors. Some of the parameters considered for forecasting include:
Market drivers and restraints, along with their current and expected impact
Raw material scenario and supply v/s price trends
Regulatory scenario and expected developments
Current capacity and expected capacity additions up to 2030
We assign weights to these parameters and quantify their market impact using weighted average analysis, to derive an expected market growth rate.
Primary validation
This is the final step in estimating and forecasting our reports. Exhaustive primary interviews are conducted, face to face as well as over the phone to validate our findings and assumptions used to obtain them. Interviewees are approached from leading companies across the value chain including suppliers, technology providers, domain experts, and buyers so as to ensure a holistic and unbiased picture of the market. These interviews are conducted across the globe, with language barriers overcome with the aid of local staff and interpreters. Primary interviews not only help in data validation but also provide critical insights into the market, current business scenario, and future expectations and enhance the quality of our reports. All our estimates and forecast are verified through exhaustive primary research with Key Industry Participants (KIPs) which typically include:
Market-leading companies
Raw material suppliers
Product distributors
Buyers
The key objectives of primary research are as follows:
To validate our data in terms of accuracy and acceptability
To gain an insight into the current market and future expectations
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