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Interdental Cleaning Products Market Size, Share, & Trends Analysis Report (2023 – 2030)
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Report Overview
The global interdental cleaning products market was valued at USD 1.7 billion in 2022 and is projected to grow at a CAGR of 4.6% from 2023 to 2030. Interdental cleaning products are used to clean the area between teeth, which are not easily reached with a toothbrush. Growing awareness regarding the oral health benefits of using interdental cleaning products is driving the growth of the market. In addition, the rising prevalence of gum diseases and dental caries, combined with a growing number of dental clinics, are further driving the market growth.
The market is witnessing an increase in the number of product launches and innovations, which is expected to further drive the market growth. For instance, in March 2021, Colgate-Palmolive launched a new interdental brush, Colgate Interdental Brush. This brush is designed for people with braces and is available in both ultra-fine and medium sizes. In addition, the increasing availability of these products through online channels is driving the market growth. Furthermore, an increase in spending on oral care products, coupled with the growing influence of social media, is expected to fuel the market growth.
The increasing awareness among consumers regarding the oral health benefits of using interdental cleaning products is one of the factors driving the market. According to a survey conducted by the American Dental Association in 2021, around 76% of people are aware of the oral health benefits of using interdental cleaning products. This is mainly attributed to the rising number of dental clinics and awareness campaigns conducted by various organizations.
The increasing demand for electric interdental cleaning products is also driving the market growth. They are easy to use and offer superior cleaning power as compared to manual cleaning products. Furthermore, the introduction of new electric interdental cleaners with advanced features such as built-in timers, pressure sensors, and multiple settings is expected to further boost the market growth. For instance, in February 2021, Oral-B launched its new Electric Interdental Brush Pro 3000, which features a built-in timer and pressure sensor.
The market is also witnessing an increase in the number of collaborations to increase the product portfolio and expand the customer base. For instance, in October 2021, Water Pik, Inc. and Colgate-Palmolive announced a strategic collaboration to launch a new Water Flosser, which will be integrated with Colgate-Palmolive’s interdental brushes. This collaboration is expected to further expand the product portfolio of both companies and drive the market growth.
Product Insights
The floss segment held the largest market share in 2022. Increasing awareness regarding oral hygiene and rising health concerns over dental problems are the major factors driving the demand for floss globally. According to an article published by Oral-B, in January 2020, 43% of people floss their teeth once a day, while 33% floss once or twice a week. Furthermore, technological advancements in floss products such as flavored floss, waxed floss, and super floss are driving the market for interdental cleaning products.
The toothpicks segment is expected to expand at the highest CAGR of 8.9% during the forecast period. Rising preference for interdental cleaning products due to their convenience and cost-effectiveness is driving the demand for toothpicks. According to an article published by Oral-B, in March 2020, 20% of people use wood toothpicks to clean their teeth. Furthermore, growing youth population and rising health awareness among people are some of the key factors driving the market growth.
Distribution Channel Insights
The drug store segment held the largest share of the market in 2022. The growth of this segment is driven by the increasing number of drug stores and the rising awareness among consumers about the importance of oral health. Drug stores provide a wide variety of interdental cleaning products and offer convenience to customers by allowing them to purchase products at their own convenience, without any appointment. In addition, the availability of multiple brands in drug stores encourages customers to compare prices and select the product that best fits their needs.
The online segment is anticipated to expand at the highest CAGR of 12.5% from 2022 to 2026. The growth of this segment is attributed to the rising penetration of the internet and the increasing number of online stores offering dental care products. In addition, the convenience of shopping and the availability of discounts and offers on online stores is driving the growth of the segment. Moreover, e-commerce websites provide product information and reviews that enable customers to make informed purchasing decisions.
Type Insights
The manual interdental cleaning products segment accounted for the largest revenue share of 62.5% in the year 2022. Manual cleaning products such as floss, dental picks, and interdental brushes are the most preferred choice among customers due to the wide availability, low cost, and convenience of use. Also, the increasing awareness regarding the importance of dental hygiene among consumers is driving the demand for manual interdental cleaning products. Furthermore, the rising concern of adults regarding the early detection of periodontal diseases is also boosting the segment growth.
The electric interdental cleaning products segment is anticipated to expand at the highest CAGR of 8.4% over the forecast period. The increasing awareness about the benefits of electric cleaning products among adults, the rising demand for cordless electric interdental products, and the increasing disposable income are the key factors driving the segment growth. Also, the increasing trend of ultrasonic cleaning products is likely to propel the segment growth in the forecast period.
Regional Insights
Europe held the largest market share in 2022, due to the rising awareness about oral health among the consumers. In addition, the presence of large players such as Johnson & Johnson, Colgate-Palmolive, and GlaxoSmithKline plc in the region is also driving the market growth. Moreover, the growing awareness regarding hygiene and the rising number of dental clinics in the region are expected to drive the growth of the interdental cleaning products market.
North America is expected to witness significant growth during the forecast period and is expected to register a CAGR of 5.7%. This can be attributed to the increasing demand for products with natural ingredients, the presence of well-established players, and rising awareness about oral health. For instance, in May 2021, Element Science, Inc. launched its first natural interdental brush, called Element Interdental Brush, in the US.
Financial Projections
In this part of the interdental cleaning products business plan, we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your interdental cleaning products business. Usually, these projections are drafted for a 5-year period.
Revenue Assumptions
The main source of revenues for an interdental cleaning products business comes from direct sales of products and services, such as the sale of interdental brushes and cleaners, online sales, and other promotional activities. Here, you will find a list with a description of each of them, as well as other possible sources of profit such as fundraising, the sale of merchandise, and sponsorship.
Projecting Expenses
In this section, all the regular expenses related to keeping the interdental cleaning products business running will be described. The list of operating expenses includes inventory and materials, wages, maintenance and repairs, utilities, insurance policies, advertising, and others.
Key companies & market share insights
Some of the key companies operating in the interdental cleaning products market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:
– In June 2022, Colgate-Palmolive Company launched its new interdental cleaning product, the Colgate Interdental Brush.
– In August 2022, Philips Sonicare launched its new interdental brush, the Philips Sonicare Interdental Brush.
– In October 2022, Johnson & Johnson launched its new interdental brush, the Johnson & Johnson Interdental Brush.
Some of the prominent players in the interdental cleaning products market include:
– Colgate-Palmolive Company
– Philips Sonicare
– Johnson & Johnson
– Procter & Gamble Co.
– Sunstar Suisse SA
– TePe Munhygienprodukter AB
– Jordan AS
– Oral-B
– DenTek Oral Care
– Butler Gums Inc.
Global Interdental Cleaning Market Segmentation
This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global men’s interdental cleaning products market based on product, distribution channel, type, and region:
1. Product Outlook (Revenue, USD Million, 2017 – 2030)
– Interdental Brushes
– Floss
– Water Flossers
– Accessories
2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)
– Supermarkets & Hypermarkets
– Online
– Others
3. Type Outlook (Revenue, USD Million, 2017 – 2030)
– Manual
– Electric
4. Regional Outlook (Revenue, USD Million, 2017 – 2030)
– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa
Frequently Asked Questions
[Q]: What are the Key Drivers of the Interdental Cleaning Products Market?
[A]: Key drivers of the interdental cleaning products market include the rising prevalence of periodontal diseases, growing awareness among consumers about the importance of oral hygiene, and the increasing popularity of teeth whitening products. Furthermore, the increasing demand for natural and organic products, the increasing availability of interdental cleaning products in supermarkets and drug stores, and the availability of various product forms are also expected to drive market growth.
[Q]: What are the Major Companies in the Interdental Cleaning Products Market?
[A]: Major companies in the interdental cleaning products market include Procter & Gamble, Colgate-Palmolive Company, Unilever, Johnson & Johnson, GlaxoSmithKline, and Church & Dwight, among others.
[Q]:What are the Key Regions for Interdental Cleaning Products?
[A]: North America and Europe are expected to be the largest markets for interdental cleaning products owing to the availability of advanced products and the presence of well-established distribution networks in these regions. Asia Pacific is also expected to register a significant growth rate over the forecast period due to the growing number of dental clinics and the increasing awareness about oral hygiene.
[Q]: What Types of Products are Available in the Interdental Cleaning Products Market?
[A]: Interdental cleaning products are available in the form of dental floss, dental picks, interdental brushes, and interdental sticks. Dental floss is the most commonly used interdental cleaning product and is available in various varieties such as waxed, unwaxed, flavored, and unflavored.
[Q]: What is the Outlook for the Interdental Cleaning Products Market?
[A]: The global interdental cleaning products market is expected to reach a value of USD 8.08 billion by 2025, expanding at a CAGR of 4.7% during the forecast period (2020-2025). Increasing awareness about oral hygiene and the rising prevalence of periodontal diseases are expected to drive the market growth. Furthermore, the increasing demand for natural and organic products, the availability of various product forms, and the increasing availability of interdental cleaning products in supermarkets and drug stores are also expected to propel the market growth.
Research Methodology
Impact Analytix employs a comprehensive and iterative research methodology focused on minimizing deviance in order to provide the most accurate estimates and forecasts possible. The company utilizes a combination of bottom-up and top-down approaches for segmenting and estimating quantitative aspects of the market. In Addition, a recurring theme prevalent across all our research reports is data triangulation which looks market from three different perspectives. Critical elements of the methodology employed for all our studies include:
Preliminary data mining
Raw market data is obtained and collated on a broad front. Data is continuously filtered to ensure that only validated and authenticated sources are considered. In addition, data is also mined from a host of reports in our repository, as well as a number of reputed paid databases. For a comprehensive understanding of the market, it is essential to understand the complete value chain and in order to facilitate this; we collect data from raw material suppliers, distributors as well as buyers.
Technical issues and trends are obtained from surveys, technical symposia, and trade journals. Technical data is also gathered from an intellectual property perspective, focusing on white space and freedom of movement. Industry dynamics with respect to drivers, restraints, and pricing trends are also gathered. As a result, the material developed contains a wide range of original data that is then further cross-validated and authenticated with published sources.
Statistical model
Our market estimates and forecasts are derived through simulation models. A unique model is created and customized for each study. Gathered information for market dynamics, technology landscape, application development, and pricing trends are fed into the model and analyzed simultaneously. These factors are studied on a comparative basis, and their impact over the forecast period is quantified with the help of correlation, regression, and time series analysis. Market forecasting is performed via a combination of economic tools, technological analysis, industry experience, and domain expertise.
Econometric models are generally used for short-term forecasting, while technological market models are used for long-term forecasting. These are based on an amalgamation of the technology landscape, regulatory frameworks, economic outlook, and business principles. A bottom-up approach to market estimation is preferred, with key regional markets analyzed as separate entities and integration of data to obtain global estimates. This is critical for a deep understanding of the industry as well as ensuring minimal errors. Some of the parameters considered for forecasting include:
Market drivers and restraints, along with their current and expected impact
Raw material scenario and supply v/s price trends
Regulatory scenario and expected developments
Current capacity and expected capacity additions up to 2030
We assign weights to these parameters and quantify their market impact using weighted average analysis, to derive an expected market growth rate.
Primary validation
This is the final step in estimating and forecasting our reports. Exhaustive primary interviews are conducted, face to face as well as over the phone to validate our findings and assumptions used to obtain them. Interviewees are approached from leading companies across the value chain including suppliers, technology providers, domain experts, and buyers so as to ensure a holistic and unbiased picture of the market. These interviews are conducted across the globe, with language barriers overcome with the aid of local staff and interpreters. Primary interviews not only help in data validation but also provide critical insights into the market, current business scenario, and future expectations and enhance the quality of our reports. All our estimates and forecast are verified through exhaustive primary research with Key Industry Participants (KIPs) which typically include:
Market-leading companies
Raw material suppliers
Product distributors
Buyers
The key objectives of primary research are as follows:
To validate our data in terms of accuracy and acceptability
To gain an insight into the current market and future expectations
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