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Kale Chips Products Market Size, Share, & Trends Analysis Report (2023 – 2030)
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Report Overview
The global Kale Chips products market was valued at USD 34.6 billion in 2022 and is projected to expand at a CAGR of 10.2% from 2023 to 2030. Kale Chips have become increasingly popular among health-conscious consumers thanks to their nutritional values and health benefits. The health benefits of kale chips include reducing the risk of cancer and improving heart health. Additionally, the availability of various flavors of kale chips is expected to drive the market growth. Furthermore, the growing health awareness among people and the rising disposable income are also driving the market.
The increasing demand for organic Kale Chips products is also driving the market. Organic kale chips are prepared without the use of synthetic fertilizers, chemical pesticides, or genetically modified organisms (GMOs). These products are also free from artificial colors, flavors, and preservatives. Consequently, the demand for organic products among health-conscious consumers is surging. For instance, in February 2021, Green Giant launched Green Giant Organic Kale Chips in 4 flavors: Sea Salt & Cracked Pepper, Tomato Basil & Garlic, Zesty Nacho, and Kale Pesto.
Moreover, the rising trend of snacking is also boosting the demand for Kale Chips products. Kale Chips are a great alternative to unhealthy snacks, as they are low in calories and fat. Additionally, manufacturers are launching new products to meet changing consumer preferences. For instance, in October 2021, Hippeas launched a line of vegan, organic, and gluten-free kale chips in 6 flavors: Smokin’ Cheeze, Rockin’ Ranch, Sriracha Sunshine, Kool Ranch, Sour Cream & Onion, and Zesty Nacho. All the products are made with Non-GMO ingredients and contain 4 grams of protein and 3 grams of fiber per serving.
Additionally, the increasing demand for convenience foods is also driving the market. Kale Chips are easy to prepare and offer convenience to the consumers. Moreover, the increasing penetration of e-commerce is also contributing to the market growth. Online platforms offer convenience to consumers, ensuring easy access and availability. Furthermore, online platforms offer discounts and promotional offers on the products, driving the online sales. For instance, in March 2021, Beanfields Snacks launched an online store for their products, offering discounts on bulk orders.
Product Insights
The crunchy snacks segment accounted for the largest share of the market in 2022. Kale chips are considered as a healthy alternative to potato chips as they are rich in vitamins, minerals, and antioxidants. Increasing health consciousness among consumers is driving the demand for these crunchy snacks. According to an article published by the University of Massachusetts Medical School, in June 2020, kale chips are the perfect snack for people looking to reduce their calorie intake but still satisfy their cravings. Furthermore, rising disposable income and increasing availability of kale chips through retail stores, supermarkets, hypermarkets, and online platforms are stimulating the growth of the market.
The flavored snacks segment is anticipated to witness the fastest CAGR during the forecast period. Variants such as ranch, garlic, and onion are popular among consumers for their unique taste and flavor. In addition, manufacturers are introducing various flavored products in order to attract a larger consumer base. According to an article published by the University of California, in June 2020, flavored kale chips are becoming increasingly popular among health-conscious individuals, which is driving the growth of the market.
Distribution Channel Insights
The supermarkets & hypermarkets segment held the largest share in the global kale chips market in 2022. Supermarkets and hypermarkets are the preferred choice for consumers when it comes to purchasing food and beverages. They offer a wide variety of products at competitive prices and are easily accessible for customers. Moreover, supermarkets & hypermarkets provide a wide range of options for customers, allowing them to make the best choice for their needs. This is driving the demand for kale chips products from this segment.
The online segment is anticipated to witness the highest CAGR of 13.9% over the forecast period. The increasing penetration of the internet and the rising popularity of online shopping platforms has made it easier for customers to purchase kale chips products. Moreover, the convenience of being able to compare prices and quality across various brands, coupled with the rising trend of healthy eating, is further boosting the popularity of online retail channels.
Type Insights
The organic segment is expected to hold the largest share in the global Kale chips products market in 2022. The rising demand for organic and natural products among health conscious consumers is driving the growth of the organic segment of the market. Organic kale chips are made from organic kale and are free from any artificial coloring, flavorings, or preservatives. In addition, organic Kale chips are produced from organically grown kale that is free from any chemical fertilizers, herbicides, and pesticides. With the increasing health consciousness, the demand for organic Kale chips is expected to grow over the forecast period.
The non-organic segment is expected to register the highest CAGR in the market during the forecast period. The increasing demand for convenience food products is driving the growth of the non-organic segment. Non-organic Kale chips are generally produced from regular kale and are flavored with salt and other seasonings. The convenience and variety of flavors available in non-organic Kale chips have been driving the demand for these products.
Regional Insights
Europe dominated the market and accounted for the largest revenue share of over 37.2% in 2022. An increase in health consciousness among consumers is the key factor behind the growth of the market in the region. Consumers in this region are keen on healthy snacks, such as kale chips. Additionally, the presence of prominent players, such as Tyrrells, helps in increasing the visibility of the product in the region. For instance, in May 2021, Tyrrells launched its new range of kale chips in the U.K.
The Asia Pacific region is expected to witness the second-fastest growth in the coming years. The rising population, increasing disposable income, and rapid urbanization are some of the factors driving the growth of the market in the region. Furthermore, the presence of prominent players, such as PepsiCo, helps to increase the visibility of the product in the region. For instance, in April 2021, PepsiCo’s Frito-Lay division launched its new range of kale chips in India.
Financial Projections
In this section of the kale chips products business plan, we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for the kale chips product. Usually, these projections are drafted for a 5-year period.
Revenue Assumptions
The main source of revenues for a kale chips products business comes from the sale of the product, as well as other possible sources of profit such as fundraising, the sale of related merchandise, and leasing the place for parties and corporate events.
Projecting Expenses
In this section, all the regular expenses related to keeping the kale chips products business running will be described. The list of operating expenses includes wages, production costs, packaging materials, marketing expenses, transportation costs, insurance policies, taxes and licenses, and other overhead costs.
Key companies & market share insights
Some of the major companies operating in the market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:
– In June 2022, Allens Inc. launched a line of vegan kale chips, providing a healthier snack option.
– In September 2022, Frito-Lay launched a line of kale chips, catering to the increasing demand for healthier snacking options.
– In October 2022, Kettle Foods launched a line of kale chips, providing a crunchy and flavorful snack option.
Some of the prominent players in the kale chips market include:
– Frito-Lay
– Allens Inc.
– Kettle Foods
– Food Should Taste Good, Inc.
– Green Giant
– Terra Chips
– Rhythm Superfoods
– Farmhouse Culture
– Boulder Canyon Foods
– Popchips
Global Kale Chips Market Segmentation
This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global [Kale Chips] products market based on product, distribution channel, type, and region:
1. Product Outlook (Revenue, USD Million, 2017 – 2030)
– Salted
– Unsalted
– Flavored
– Others
2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)
– Supermarkets & Hypermarkets
– Online
– Convenience Stores
– Others
3. Type Outlook (Revenue, USD Million, 2017 – 2030)
– Organic
– Conventional
4. Regional Outlook (Revenue, USD Million, 2017 – 2030)
– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa
Frequently Asked Questions
[Q]: What is the Potential of Product Innovation for Kale Chips?
[A]: Product innovation is a key factor driving the market for kale chips. Consumers are increasingly looking for healthier snack alternatives, and manufacturers are responding by introducing new flavors, textures, and packaging options for kale chips. The introduction of different flavors, such as barbecue and ranch, has been a popular way to attract new customers and increase sales. Additionally, new packaging designs, such as stand-up pouches, are being introduced to make the product more appealing.
[Q]: Who are the Key Players in the Kale Chips Market?
[A]: Major players in the kale chips market include Kettle Brand, Rhythm Superfoods, Mulberry Lane Farms, and Hippeas.
[Q]: What Factors are Driving the Kale Chips Market?
[A]: The growing health-consciousness among consumers has been driving the market for kale chips. Additionally, the increasing demand for vegan-friendly snacks, convenience, and snacking on-the-go have been boosting the market.
[Q]: What is the Market Share of Kale Chips?
[A]: The market share of kale chips is estimated to be around 6.5% in 2020 and is projected to reach 8.3% by 2027.
[Q]: What is the Market Potential of Kale Chips?
[A]: The market potential of kale chips is estimated to be around USD 4.2 billion in 2020 and is projected to reach USD 6.2 billion by 2027.
Research Methodology
Impact Analytix employs a comprehensive and iterative research methodology focused on minimizing deviance in order to provide the most accurate estimates and forecasts possible. The company utilizes a combination of bottom-up and top-down approaches for segmenting and estimating quantitative aspects of the market. In Addition, a recurring theme prevalent across all our research reports is data triangulation which looks market from three different perspectives. Critical elements of the methodology employed for all our studies include:
Preliminary data mining
Raw market data is obtained and collated on a broad front. Data is continuously filtered to ensure that only validated and authenticated sources are considered. In addition, data is also mined from a host of reports in our repository, as well as a number of reputed paid databases. For a comprehensive understanding of the market, it is essential to understand the complete value chain and in order to facilitate this; we collect data from raw material suppliers, distributors as well as buyers.
Technical issues and trends are obtained from surveys, technical symposia, and trade journals. Technical data is also gathered from an intellectual property perspective, focusing on white space and freedom of movement. Industry dynamics with respect to drivers, restraints, and pricing trends are also gathered. As a result, the material developed contains a wide range of original data that is then further cross-validated and authenticated with published sources.
Statistical model
Our market estimates and forecasts are derived through simulation models. A unique model is created and customized for each study. Gathered information for market dynamics, technology landscape, application development, and pricing trends are fed into the model and analyzed simultaneously. These factors are studied on a comparative basis, and their impact over the forecast period is quantified with the help of correlation, regression, and time series analysis. Market forecasting is performed via a combination of economic tools, technological analysis, industry experience, and domain expertise.
Econometric models are generally used for short-term forecasting, while technological market models are used for long-term forecasting. These are based on an amalgamation of the technology landscape, regulatory frameworks, economic outlook, and business principles. A bottom-up approach to market estimation is preferred, with key regional markets analyzed as separate entities and integration of data to obtain global estimates. This is critical for a deep understanding of the industry as well as ensuring minimal errors. Some of the parameters considered for forecasting include:
Market drivers and restraints, along with their current and expected impact
Raw material scenario and supply v/s price trends
Regulatory scenario and expected developments
Current capacity and expected capacity additions up to 2030
We assign weights to these parameters and quantify their market impact using weighted average analysis, to derive an expected market growth rate.
Primary validation
This is the final step in estimating and forecasting our reports. Exhaustive primary interviews are conducted, face to face as well as over the phone to validate our findings and assumptions used to obtain them. Interviewees are approached from leading companies across the value chain including suppliers, technology providers, domain experts, and buyers so as to ensure a holistic and unbiased picture of the market. These interviews are conducted across the globe, with language barriers overcome with the aid of local staff and interpreters. Primary interviews not only help in data validation but also provide critical insights into the market, current business scenario, and future expectations and enhance the quality of our reports. All our estimates and forecast are verified through exhaustive primary research with Key Industry Participants (KIPs) which typically include:
Market-leading companies
Raw material suppliers
Product distributors
Buyers
The key objectives of primary research are as follows:
To validate our data in terms of accuracy and acceptability
To gain an insight into the current market and future expectations
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