The global kids bicycle products market was valued at USD 15.3 billion in 2022 and is projected to expand at a CAGR of 4.8% from 2023 to 2030. The growing demand for bicycles as a mode of transport, particularly among children and adolescents, is expected to drive the market. The rising popularity of cycling as an outdoor activity, along with the increasing awareness of the health benefits of cycling, is also expected to support the market growth. The increasing awareness of the adverse effects of air pollution and the increasing adoption of green transportation solutions is expected to drive demand for bicycles in the coming years.

In addition, the increasing demand for technologically advanced kids bicycles to enhance the riding experience is driving the market. For instance, in November 2021, Specialized Bicycle Components Inc. launched the Specialized Hotrock 24 kids’ bike in Europe. This bike is equipped with a Shimano Altus drivetrain, hydraulic disc brakes, and an adjustable air-sprung suspension fork to increase the riding comfort and performance of the riders.

Furthermore, the rise in the number of children’s cycling clubs and training programs is expected to boost the demand for kids’ bicycles in the coming years. These clubs are helping children to learn more about the sport and its benefits, such as fitness and health. In March 2022, the World Bicycle Relief launched a cycling program in the rural parts of Africa to promote cycling among children. The program included training sessions, bike assembly, and bike repair workshops.

Apart from that, manufacturers are focusing on product innovation and development to meet the growing demand for kids bicycles. For instance, in June 2021, Trek Bicycle Corporation launched a new kids bicycle, the Trek Precaliber 20, with improved features such as a lightweight alloy frame, a comfortable saddle, and adjustable seatpost. The bike also has a wide range of gears to help kids tackle steep hills. In addition, the bike is available in various sizes and colors, which makes it attractive to children.

Furthermore, the increasing trend of premiumization in the demand for kids’ bicycles is expected to fuel market growth. Manufacturers are introducing high-end bikes with improved features such as advanced suspension systems, hydraulic disc brakes, adjustable air-sprung forks, and improved gear systems. This is expected to drive the demand for kids’ bicycles in the coming years.

The standard/standard size segment accounted for the largest share, around 63.0%, of the market in 2021. Factors such as increasing health consciousness, rising disposable income among working-class families, and increasing preference for outdoor activities are driving the market growth. According to an article published by The Guardian, in June 2020, cycling is the most popular activity among kids in the U.K., with nearly half of children aged between 5 and 16 having cycled in the past year. Furthermore, the increasing demand for lightweight and stylish bicycles among consumers and the emergence of various bicycle sharing platforms are some of the other factors propelling the market growth.

The folding/compact size segment is expected to witness the fastest CAGR of 8.2% during the forecast period. Folding bicycles provide a lot of convenience and portability, which is the key factor driving their demand. According to an article published by U.S. News, in May 2021, folding bikes are becoming more popular among young riders due to their lightweight design, which makes them suitable for storage and transport. Thus, the increasing adoption of folding bicycles among consumers is expected to bolster the demand for these products over the forecast period.

The retail stores segment is anticipated to account for the largest share of the global kids bicycle market in 2022. This growth can be attributed to the presence of a large number of retailers in the market, offering a wide range of kids bicycles. Furthermore, they provide a touch and feel experience to the buyers, allowing them to select the best product as per their requirement. Moreover, the increasing number of retail stores in the emerging markets, such as India and China, is expected to drive the segment’s growth over the forecast period.

The online segment is expected to witness the fastest growth over the forecast period. The increasing penetration of the internet and the introduction of e-commerce platforms are allowing buyers to shop for kids bicycles online. Furthermore, digital marketing strategies adopted by market players are expected to drive the segment’s growth over the forecast period. In addition, the availability of discounts and offers on online channels is attracting buyers to shop for kids bicycles online.

The 12-inch wheel size segment accounted for the largest revenue share of 39.5% in 2022. The highest revenue is attributed to its lower price, ease of handling, and various customization options available. The availability of a wide range of colors and designs for kids bikes has made them more attractive for children. This has further encouraged parents to buy these bicycles for their children. Furthermore, the increasing trend of outdoor activities among children is also a key factor driving the demand for bicycles in the kids segment.

The 20-inch wheel size segment is anticipated to expand at the highest CAGR of 6.7% over the forecast period. The higher wheel size allows for more balance and stability for the kids, making it easier for them to handle and ride the bicycle. The availability of advanced features such as disc brakes and suspension forks in 20-inch wheel size bikes has further driven the demand for this product. Moreover, various online portals, such as Amazon and Flipkart, are offering a wide range of kids bicycles with advanced features, which is likely to propel the market in the forecasted period.

North America is expected to be the largest regional market throughout the forecast period. This growth is attributed to the increasing number of target consumers and rising demand for eco-friendly modes of transportation. Moreover, the presence of prominent players such as Schwinn, Kent International, and Trek Bicycle Corporation is also expected to boost the growth of the market in the region.

Europe is expected to witness significant growth over the forecast period. The growing preference of parents towards gifting bicycles as toys to their children is expected to drive the growth of the market in the region. Additionally, the rise in promotional activities by key players is also likely to contribute to the growth of the market. For instance, in June 2021, French startup Mobiky launched its new range of children’s electric bicycles in France.

In this part of the Kids Bicycle Products business plan we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your Kids Bicycle Products company. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions
The main source of revenues for a Kids Bicycle Products business comes from the sale of bicycles, bicycle parts, accessories, and merchandise. Here you will find a list with a description of each of these items and other possible sources of profit such as the sale of used bicycles, fundraising, and leasing the space for parties and corporate events.

Projecting Expenses
In this section, all the regular expenses related to keeping the Kids Bicycle Products business running will be described. The list of operating expenses includes wages, maintenance and repairs, utilities, insurance policies, advertising, purchasing of raw materials, and others.

Some of the key companies operating in the kids bicycle market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In July 2022, Trek Bicycle Corporation launched the new range of Strider Balance Bikes for children to help them learn how to ride a bike.

– In August 2022, Giant Bicycle launched the Revolt E+ 2 Pro, an electric-assist bike designed for kids.

– In September 2022, Raleigh launched the new range of kids’ bikes with adjustable handlebars, shocks, and adjustable saddle heights.

Some of the prominent players in the kids bicycle market include:

– Trek Bicycle Corporation
– Giant Bicycle
– Raleigh Bicycle Company
– Specialized Bicycle Components
– Dorel Industries Inc.
– Kent International Inc.
– Pacific Cycle, Inc.
– Huffy Corporation
– Avon Cycles Ltd.
– Hero Cycles Ltd.

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global kids bicycle products market based on product type, application, distribution channel, and region:

1. Product Type Outlook (Revenue, USD Million, 2017 – 2030)

– Balance Bikes
– Pedal Bikes
– Trikes
– Accessories

2. Application Outlook (Revenue, USD Million, 2017 – 2030)

– Preschoolers
– School-Goers

3. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Supermarkets & Hypermarkets
– Online
– Others

4. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

[Q]: What are the Key Drivers of Growth in the Kids Bicycle Market?
[A]: Key drivers of growth in the kids bicycle market include increasing disposable income, rising urbanization, growing health and fitness awareness, increasing penetration of online retail, and growing digital marketing.

[Q]: Who are the Major Players in the Kids Bicycle Market?
[A]: Major players in the kids bicycle market include Accell Group N.V., Trek Bicycle Corporation, Advanced Sports International, Inc., Derby Cycle AG, Merida Industry Co., Ltd., Giant Manufacturing Co., Ltd., and Currie Technologies, Inc.

[Q]: What Regions Offer the Largest Opportunity for Sales of Kids Bicycles?
[A]: North America and Europe are expected to provide the largest opportunity for sales of kids bicycles.

[Q]: What are the Factors Impeding Growth in the Kids Bicycle Market?
[A]: Factors that are impeding growth in the kids bicycle market include the high cost of kids bicycles, lack of awareness about the benefits of kids bicycles, and the presence of strong competition from other forms of transportation.