The global kids scooter products market was valued at USD 3.5 billion in 2022 and is expected to register a CAGR of 8.4% from 2023 to 2030. Kids scooter products are gaining traction, primarily due to their convenience and portability. Parents are increasingly opting for these products for their children’s outdoor activities and leisure. Furthermore, the rising trend of personal mobility devices is expected to drive the market growth during the forecast period.

In recent years, various market participants have been introducing scooters with additional features such as LED lights, adjustable handles, and foldable designs to cater to the needs of the customers. For instance, in April 2021, Razor launched the Razor E-Prime III, a scooter with a powerful motor, durable construction, and adjustable handlebars. The product also features a light-up deck and LED light-up wheels, which makes it attractive to young children.

Innovative product launches are expected to fuel the growth of the market. For instance, in November 2021, Micro Mobility Systems launched the Micro Maxi Deluxe. The product features a 3-wheel tilt-to-turn mechanism, which allows riders to lean into turns like a skateboard, providing a more natural and intuitive riding experience.

The increasing number of safety regulations for kids scooter products is propelling the market growth. For instance, in March 2021, the U.S. Consumer Product Safety Commission (CPSC) released new guidelines to increase the safety of electric scooters, including requirements to include safety warnings, instructions on proper use, and instructions on protective gear. The guidelines also require companies to provide a one-year warranty on the product. This is expected to further increase the demand for kids scooter products in the coming years.

Furthermore, the increasing number of sports events and competitions has led to a surge in the demand for kids scooter products. For instance, in April 2021, the World Skate Scooter Series (WSSS) announced the ‘Battle of Nations’ event, an international competition for skaters and scooter riders. The event is expected to increase the popularity of scooters and drive the demand for kids scooter products. Additionally, the rising trend of e-commerce platforms is expected to further fuel the market growth during the forecast period.

The kids’ scooter segment is expected to expand at the highest CAGR of 9.4% over the forecast period. Growing demand for scooters among children due to their convenience, portability, and affordability is driving the segment’s growth. Moreover, the growing trend of outdoor play and recreational activities among children along with increasing demand for electric scooters is anticipated to further propel the segment’s growth. According to an article published by The Economist, in June 2020, the global market for electric scooters was estimated to be worth $2.2 billion in 2019 and is expected to reach $7 billion by 2025.

The three-wheeled scooters segment is expected to expand at the second-highest CAGR of 8.3% over the forecast period. Increasing demand for three-wheeled scooters due to its stability, safety, and stability are some of the key factors driving the segment’s growth. Furthermore, the availability of a wide range of colors and designs of three-wheeled scooters that appeal to children is also driving the segment’s growth. According to an article published by the University of York, in April 2020, the average retail price of a three-wheeled scooter for kids is approximately $50.

The supermarket and hypermarket segment captured the major share of over 43.6% in 2022. The growth of the segment is mainly driven by the rising consumer inclination towards supermarkets & hypermarkets as a primary source to purchase kid’s scooters. According to a study by the National Retail Federation, in 2020, majority of parents prefer to shop in physical stores for their kid’s scooter needs in order to ensure that their kid gets the perfect scooter for their age and height. These establishments provide a reasonable selection of products and assist customers in making rapid purchasing decisions for the required product.

The online segment is anticipated to expand at the highest CAGR of 13.2% over the forecast period. E-commerce development in the kid’s scooter industry has been rapid, with companies launching online websites and shopping apps to increase their brand visibility among consumers. For instance, in December 2022, Amazon launched a dedicated online store for kids scooters and other products. The website will offer a wide selection of products from different brands across categories like electric scooters, manual scooters, and stunt scooters. In addition, it will also offer the best brands and products for kids along with expert advice and opinions on choosing the best scooter.

The electric segment accounted for the largest revenue share of 58.9% in the year 2022. The increasing disposable income of parents and the growing trend of outdoor recreational activities among children have led to the growth of the electric segment. Furthermore, the increasing adoption of electric scooters among teenagers has also driven the segment. For instance, in February 2022, Xiaomi launched its electric scooters in the U.S. market. The launch of the product in the U.S. has increased the visibility of electric scooters in the region.

The manual segment is anticipated to expand at the highest CAGR of 8.4% over the forecast period. The increasing demand for manual scooters from the parents of young children to promote physical activities among them is driving the segment. Furthermore, the introduction of manual scooters with colorful designs and modern features such as anti-slip handles, adjustable heights, and greater stability has attracted a large number of customers from the age group of 3-8 years. Furthermore, the increasing number of parks and playgrounds in urban areas has boosted the sales of manual scooters.

The market in Asia Pacific is expected to witness the highest growth during the forecast period. This is mainly due to the growing demand for electric scooters for kids in countries such as Japan, India, China, and South Korea. The presence of a large number of manufacturers in the region is also expected to fuel the growth of the market. For instance, in 2021, Mobot launched a new range of electric scooters for kids in India.

In North America, the market is likely to expand at a moderate rate during the forecast period. Growing popularity of scooters as a leisure activity and mode of transport among kids is expected to fuel the growth of the market. Increasing disposable income of parents in the region is also expected to drive the market. For instance, in 2021, Yvolution launched a new range of scooters for kids in the U.S.

The market in Asia Pacific is expected to witness the highest growth during the forecast period. This is mainly due to the growing demand for electric scooters for kids in countries such as Japan, India, China, and South Korea. The presence of a large number of manufacturers in the region is also expected to fuel the growth of the market. For instance, in 2021, Mobot launched a new range of electric scooters for kids in India.

In North America, the market is likely to expand at a moderate rate during the forecast period. Growing popularity of scooters as a leisure activity and mode of transport among kids is expected to fuel the growth of the market. Increasing disposable income of parents in the region is also expected to drive the market. For instance, in 2021, Yvolution launched a new range of scooters for kids in the U.S.

Financial Projections

In this part of the kids scooter products business plan, we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for the business. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions

The main source of revenues for a kids scooter products business comes from the sale of scooters, spare parts, and accessories. Here you will find a list with a description of each of them and other possible sources of profit such as fundraising, food & beverage, the sale of merchandise, and leasing the place for parties and corporate events.

Projecting Expenses

In this section, all the regular expenses related to keeping the kids scooter products business running will be described. The list of operating expenses includes cost of goods sold, wages, maintenance and repairs, utilities, insurance policies, advertising, legal fees, and others.

Some of the key companies operating in the kids scooter market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In March 2022, Razor USA LLC launched the Razor Hovertrax 2.0, an electric scooter designed for kids.

– In April 2022, Micro Kickboard launched the Micro Maxi Deluxe, a scooter designed for kids aged 5-12.

– In May 2022, Globber launched the Primo Deluxe, a scooter designed for children aged 5-12.

Some of the prominent players in the kids scooter market include:

– Razor USA LLC
– Micro Kickboard
– Globber
– Huffy Corporation
– Radio Flyer Inc.
– Little Tikes
– Yvolution
– YBIKE
– Micro Mobility Systems AG
– Hudora GmbH

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global kids scooter products market based on product type, distribution channel, age group, and region:

1. Product Type Outlook (Revenue, USD Million, 2017 – 2030)

– Kick Scooters
– Electric Scooters
– Others

2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Supermarkets & Hypermarkets
– Online
– Others

3. Age Group Outlook (Revenue, USD Million, 2017 – 2030)

– 2-5 Years
– 5-8 Years
– 8-12 Years
– 12-15 Years
– Above 15 Years

4. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

[Q]: What is the Potential for Product Innovation in the Kids Scooters Market?
[A]: Product innovation is playing a critical role in the growth of the kids scooter market. Companies are incorporating various features such as adjustable handlebars, quick-release folding mechanisms, and anti-slip foot grips to make their scooters more attractive to consumers. Additionally, the incorporation of advanced technologies such as Bluetooth connectivity and LED lights are increasing the demand for these products.

[Q]: Who are the Key Players in the Kids Scooters Market?
[A]: Key players in the kids scooters market include Razor USA, LLC, Yvolution, Little Tikes, Globber, Micro Mobility Systems, Micro Kickboard, Micro Mobility Systems, and Hudora.

[Q]: What is the Regional Opportunity for Kids Scooters?
[A]: North America is expected to be the largest market for kids scooters, with an absolute dollar opportunity of $8.14 B (USD). This is followed by Europe with an absolute dollar opportunity of $2.09 B (USD). The increasing demand for electric scooters is expected to drive market growth in the region.

[Q]: What are the Factors Driving the Kids Scooters Market?
[A]: Some of the key factors driving the market include the rising demand for electric scooters and the increasing number of scooter rental services. Additionally, the rising demand for lightweight, foldable, and portable scooters is also driving the growth of the market.