The global laptop messenger bags market was valued at USD 1.6 billion in 2021 and is projected to expand at a CAGR of 9.0% from 2022 to 2030. The growing demand for laptop messenger bags is attributed to their lightweight, stylish, and durable nature. In addition, the demand for laptop messenger bags is driven by the changing lifestyle of the working population and the need for convenience and comfort.

The increasing number of working professionals, especially in the IT sector, has led to a surge in demand for laptop messenger bags. Furthermore, the demand for laptop messenger bags has risen exponentially in recent years due to the increasing penetration of high-end laptops and tablets in the market. The number of digital nomads and remote workers is also fueling the demand for laptop messenger bags.

The increasing demand for multifunctional laptop messenger bags is driving the market growth. Manufacturers are focusing on developing bags with multiple compartments, pockets, and straps for laptops and other accessories. For instance, in May 2021, Samsonite launched a new range of laptop messenger bags with a re-engineered multifunctional design and an improved shoulder strap system. The new range also features a water-resistant material, multiple internal pockets, and a dedicated laptop compartment.

The increasing adoption of smart and stylish laptop messenger bags among millennials is driving the market growth. There has been a growing trend of using laptop messenger bags as a style statement. Manufacturers are tapping into this trend by developing a range of stylish, multifunctional and lightweight laptop messenger bags that are available in a variety of colors and designs. For instance, in August 2021, Kipling launched a new range of laptop messenger bags with a stylish and modern design. The range is available in a variety of colors, sizes, and fabric finishes.

The increasing penetration of digital devices, such as laptops and tablets, has further fueled the demand for laptop messenger bags. The growing popularity of digital devices among the younger generation has increased the demand for laptop messenger bags. Furthermore, the increasing number of conferences, seminars, and workshops are driving the demand for laptop messenger bags. The availability of laptop messenger bags in multiple sizes and shapes is expanding the range of applications for these bags. Additionally, the increasing number of online sales platforms is expected to drive the market growth in the coming years.

The laptop messenger bags segment dominated the market and accounted for a share of more than 37.3% in 2022. Increasing popularity of laptop messenger bags among professionals and college students is one of the major factors driving the market. According to a survey conducted by GfK, in April 2020, more than 50% of business professionals indicated that they found laptop messenger bags to be more convenient than other traditional bags. Furthermore, increasing consumer preferences for lightweight and stylish bags, and rising demand for laptop messenger bags for everyday use are some of the key factors driving the segment growth.

The briefcase segment is anticipated to expand at the fastest CAGR of 8.2% over the forecast period. Increasing consumer demand for laptop bags that are spacious and can store all accessories is driving the demand for briefcases. Moreover, rising penetration of e-commerce platforms, and availability of a wide range of briefcase designs are some of the other factors driving the segment growth. According to an article published by the University of Halmstad, in November 2019, around 25% of people prefer briefcases over laptop messenger bags.

The retail stores segment accounted for the largest market share of over 36.8% in 2022. The increasing presence of retail stores such as supermarkets, hypermarkets, and specialty stores has strengthened the market’s growth. As most consumers prefer to check the product features and quality before buying a laptop messenger bag, the availability of these products in retail stores has emerged as a major factor driving the growth of the segment. In addition, the availability of these bags in different sizes, colors, and styles has made these stores the primary source for purchasing laptop messenger bags.

The online segment is anticipated to expand at the highest CAGR of 14.5% over the forecast period. The increasing internet penetration and the growing preference for online shopping among consumers have boosted the growth of the online segment. The convenience and ease of finding the desired product from a wide range of options available online have made online stores a popular choice for purchasing laptop messenger bags. Furthermore, the increasing availability of discounts and offers on online platforms has acted as a major factor driving the segment’s growth.

The traditional messenger bags segment accounted for the largest revenue share of 51.5% in the year 2022. The traditional messenger bags are made of canvas, leather, and other materials. Increasing preference for traditional designs and patterns and their availability in varied color options has made it a popular choice among consumers, boosting the sales of messenger bags. Moreover, the increasing demand for eco-friendly products from the millennials has resulted in the growth of the traditional messenger bags segment.

The laptop messenger bags segment is anticipated to expand at the highest CAGR of 12.2% over the forecast period. The growing demand for laptop messenger bags is attributed to their increased durability, portability, and comfort. The laptop messenger bags are equipped with adjustable straps, which provide convenience to users while carrying laptops. Moreover, the introduction of innovative designs, such as laptop bags with detachable shoulder straps, has augmented the demand for laptop messenger bags. Furthermore, the rising popularity of digital learning and remote working is expected to further drive the growth of this segment.

North America is expected to dominate the market and account for the largest revenue share of over 27.2% in 2022. The presence of numerous leading laptop messenger bag manufacturers in the region is a key factor behind this growth. Similarly, the region is home to several leading players, such as Samsonite and American Tourister, who are constantly focusing on introducing innovative products to cater to the needs of consumers. For instance, in May 2021, American Tourister launched the Dual Compartment Messenger Bag with various compartments, which is ideal for storing laptops, tablets, and other gadgets.

Asia Pacific is anticipated to witness the fastest growth in the coming years. This growth can be attributed to the increasing adoption of laptop messenger bags among students and professionals. Furthermore, the rising disposable income of the middle-class population, particularly in countries such as India and China, is anticipated to further drive the growth of the market. For instance, in March 2022, leading Indian lifestyle brand Caprese launched its premium laptop messenger bags.

In this part of the laptop messenger bags business plan, we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your laptop messenger bags products. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions
The main source of revenues for a laptop messenger bags business comes from the sale of laptop messenger bags, as well as additional items such as accessories and related products. This section will provide a description of these items and other possible sources of profit such as wholesale, bulk orders, and custom orders.

Projecting Expenses
In this section, all the regular expenses related to keeping the laptop messenger bags business running will be described. The list of operating expenses includes manufacturing costs, labor costs, advertising, inventory costs, shipping costs, taxes, and other miscellaneous costs.

Some of the key companies operating in the laptop messenger bags market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In June 2022, Kipling launched a new collection of laptop messenger bags with a variety of features such as padded compartments, water-resistant fabrics, and adjustable straps.

– In August 2022, Samsonite launched a range of laptop messenger bags featuring lightweight and durable materials.

– In October 2022, Bric’s launched a range of laptop messenger bags designed to provide maximum protection and convenience.

Some of the prominent players in the laptop messenger bags market include:

– Kipling
– Samsonite
– Bric’s
– Tumi
– Victorinox
– Targus
– Thule
– Knomo
– Swiza
– Wenger

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global laptop messenger bags market based on product, distribution channel, type, and region:

1. Product Outlook (Revenue, USD Million, 2017 – 2030)

– Shoulder Bags
– Cross-body Bags
– Briefcases
– Backpacks
– Others

2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Supermarkets & Hypermarkets
– Online
– Others

3. Type Outlook (Revenue, USD Million, 2017 – 2030)

– Mass
– Premium

4. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

[Q]: What are the major trends in the laptop messenger bag industry?
[A]: The laptop messenger bag industry is seeing a shift to lightweight and durable materials, such as polyester and nylon, which offer increased protection for laptops and other electronics. Additionally, the demand for laptop messenger bags with multiple compartments and pockets is increasing as users look for greater organizational options. Furthermore, fashion-forward designs, such as bright colors, logos, and custom embroidery, are becoming popular with consumers.

[Q]: Who are the leading players in the laptop messenger bag market?
[A]: The leading players in the laptop messenger bag market include Samsonite International SA, VF Corporation, Tumi Holdings, Inc., The North Face, Inc., and Kipling USA, Inc.

[Q]: What are the key factors driving the laptop messenger bag market?
[A]: The key factors driving the laptop messenger bag market include the growing demand for lightweight and durable materials, the increasing demand for multiple compartments and pockets, and the growing trend of consumers looking for fashion-forward designs.

[Q]: What is the projected size of the laptop messenger bag market through 2025?
[A]: The global laptop messenger bag market size is expected to reach USD 17.86 billion by 2025.

[Q]: Which regions are expected to offer the largest opportunities for the laptop messenger bag market?
[A]: The Asia Pacific region is expected to offer the largest opportunities for the laptop messenger bag market due to the presence of a large consumer base and the increasing demand for fashionable designs. Additionally, the rapid growth of the e-commerce industry in the region is expected to further drive the market.