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Laundry Detergent Pods Products Market Size, Share, & Trends Analysis Report (2023 – 2030)
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Report Overview
The global laundry detergent pods products market was valued at USD 8.3 billion in 2021 and is anticipated to register a CAGR of 5.2% from 2022 to 2029. The growth of the market is attributed to the rising demand for convenience-oriented products, increasing health and hygiene awareness, and the development of eco-friendly and biodegradable detergents. Laundry detergent pods are an instant and easy-to-use option for consumers, as they do not require any extra measuring or scooping. Furthermore, these pods are available in various sizes and strengths and are designed to dissolve quickly and completely in any type of water.
The growing demand for liquid laundry detergent pods is driving the market growth. Liquid laundry detergent pods are easy to use, convenient, and have a longer shelf life compared to powder detergent pods. Moreover, liquid laundry detergent pods are formulated with natural ingredients and are safe for use. This is driving the demand for liquid laundry detergent pods from health-conscious consumers.
The rising number of dual-income households is further boosting the demand for convenience-oriented products. This, in turn, is driving the demand for laundry detergent pods. Furthermore, the emergence of a new product format, such as multi-compartment laundry detergent pods, is anticipated to fuel the market growth. These multi-compartment laundry detergent pods are gaining popularity among consumers due to their convenience, effectiveness, and affordability.
The growing awareness about the environmental effects of the use of traditional laundry detergents is driving the demand for eco-friendly and biodegradable detergents. Furthermore, leading companies are offering products that are formulated using natural and organic ingredients, thus, meeting the needs of health-conscious consumers. For instance, in January 2021, Unilever launched a new range of plant-based laundry capsules, which are formulated using plant-based ingredients and are biodegradable and recyclable.
The increasing demand for laundry detergent pods in the commercial sector is propelling the market growth. The convenience and on-the-go packaging of these products are preferred by the commercial sector. Furthermore, the rising trend of digitization is expected to boost the demand for laundry detergent pods, as consumers now prefer to order laundry detergent pods online. Additionally, the increasing investments in R&D activities to introduce innovative and eco-friendly products will drive the market growth in the coming years.
Product Insights
The powdered detergent pods segment dominated the market and accounted for a share of around 63.1% in 2022. Growing awareness of convenience among consumers has been driving the demand for powdered detergent pods globally. According to an article published by The Active Times, in August 2020, convenience is the main factor for choosing laundry detergent pods over other traditional laundry detergents. Furthermore, increasing digitalization and technological advancements have resulted in the development of several innovative and eco-friendly laundry detergent pods.
The liquid detergent pods segment is anticipated to register a significant CAGR during the forecast period. Growing awareness regarding the benefits of using liquid detergent pods such as eliminating the need to measure out liquid detergent, easy to use, and eco-friendly packaging is driving the demand for liquid detergent pods. According to an article published by The New York Times, in August 2020, liquid detergent pods are more efficient than traditional liquid detergents. Moreover, the availability of several innovative and eco-friendly liquid detergent pods is further propelling the growth of the market.
Distribution Channel Insights
The supermarkets and hypermarkets segment accounted for the largest share of the laundry detergent pods market in 2022. Supermarkets and hypermarkets are the most preferred channel for purchasing laundry detergent pods due to the wide range of products available, competitive pricing, and convenience. Additionally, supermarkets and hypermarkets also offer discounts and loyalty programs that attract shoppers and encourage them to buy a variety of products.
The online segment is expected to expand at the highest CAGR of 12.2% during the forecast period. The convenience of online shopping and the availability of a wide variety of products have made it a preferred choice for shoppers. Additionally, the advent of the internet has made it easier for companies to launch their own e-commerce websites and apps. This has enabled them to reach out to a wider customer base and offer competitive prices and discounts. Moreover, the availability of free delivery and cash on delivery options has further supported the growth of the online segment.
Type Insights
The powder segment accounted for the largest revenue share of 77.9% in the year 2022. The convenience offered by powder detergents is a major factor that has increased their demand in the market. Also, the increasing disposable income of consumers in the developed economies has enabled them to spend more on powder detergent pods. Furthermore, the availability of various discounts and offers on powder detergents is driving the demand for them.
The liquid segment is anticipated to expand at the highest CAGR of 9.2% over the forecast period. The ease of use and convenience offered by liquid detergents are the major factors driving the demand for liquid laundry detergent pods. Furthermore, the increasing environmental awareness and the need to reduce plastic waste in the environment have increased the demand for liquid laundry detergent pods. For instance, in March 2022, Unilever launched the liquid detergent pods of its Surf Excel brand, which are designed to dissolve rapidly and reduce plastic waste.
Regional Insights
Asia Pacific is expected to be the largest revenue-generating region in the forecast period. Growing disposable income and rising consumer awareness about the benefits of laundry detergent pods are the key factors driving the market in this region. Additionally, the presence of leading market players in the region, such as Procter & Gamble, Unilever, and Henkel, is expected to fuel the market growth in Asia Pacific.
Europe is expected to be the second-largest revenue-generating region in the forecast period. The growing trend of using detergent pods in this region is attributed to the easy-to-use nature of these products. Moreover, the rising environmental concerns among European consumers are expected to drive the growth of the market.
North America is expected to witness a healthy growth during the forecast period. The presence of prominent market players and rising awareness about the advantages of laundry detergent pods are expected to drive the market in this region. Additionally, the increasing consumer preference for environment-friendly products is further expected to propel the growth of the market.
Financial Projections
In this part of the laundry detergent pods products business plan, we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your laundry detergent pods products. Usually, these projections are drafted for a 5-year period.
Revenue Assumptions
The main source of revenues for a laundry detergent pods products business comes from direct sales of the product, online sales, subscriptions, and other promotional activities. Here you will find a list with a description of each of them and other possible sources of profit such as partnerships, advertising, and bulk sales.
Projecting Expenses
In this section, all the regular expenses related to keeping the laundry detergent pods products business running will be described. The list of operating expenses includes product manufacturing costs, packaging, wages, marketing and advertising, transportation, utilities, insurance policies, and others.
Key companies & market share insights
Some of the key companies operating in the laundry detergent pods market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:
– In June 2022, Procter & Gamble Co. launched Tide Pods Plus Downy, a laundry detergent pod that combines Tide’s cleaning power with Downy’s fabric softener.
– In August 2022, Henkel AG & Co. KGaA launched the Persil ProClean Power-Caps laundry detergent capsules with a new plant-based formula.
– In October 2022, Unilever PLC launched the OMO Ultimate laundry detergent capsules, which are designed to provide superior stain removal and cleaning.
Some of the prominent players in the laundry detergent pods market include:
– Procter & Gamble Co.
– Henkel AG & Co. KGaA
– Unilever PLC
– Church & Dwight Co., Inc.
– Reckitt Benckiser Group PLC
– Method Products, Inc.
– Seventh Generation, Inc.
– The Clorox Company
– Ecover
– Bio-Vert Canada Inc.
Global Laundry Detergent Pods Market Segmentation
This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global laundry detergent pods products market based on product, distribution channel, type, and region:
1. Product Outlook (Revenue, USD Million, 2017 – 2030)
– Liquid Detergent Pods
– Powder Detergent Pods
– Others
2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)
– Supermarkets & Hypermarkets
– Online
– Others
3. Type Outlook (Revenue, USD Million, 2017 – 2030)
– Mass
– Premium
4. Regional Outlook (Revenue, USD Million, 2017 – 2030)
– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa
Frequently Asked Questions
[Q]: What are the major factors impacting the growth of the global laundry detergent pods market?
[A]: The major factors driving the growth of the global laundry detergent pods market include the increasing demand for convenient and hassle-free laundry products, rising environmental awareness, and the growing middle-class population with higher disposable incomes. Moreover, laundry detergent pods offer a convenient and efficient way to clean clothes, providing convenience to customers who are looking for a quick solution to their laundry needs.
[Q]: Who are the major players in the laundry detergent pods market?
[A]: The major players in the laundry detergent pods market include Procter & Gamble Co., The Unilever Group, The Henkel Group, Reckitt Benckiser Group PLC, Church & Dwight Co., Kao Corporation, and Lion Corporation.
[Q]: What are the key product segments in the global laundry detergent pods market?
[A]: The key product segments in the global laundry detergent pods market include single-dose and multi-dose laundry detergent pods. Single-dose laundry detergent pods are gaining traction in the market due to their convenience and ease of use.
[Q]: What are the major trends in the global laundry detergent pods market?
[A]: The major trends in the global laundry detergent pods market include the development of eco-friendly detergent pods, the introduction of innovative packaging solutions, and the emergence of new active ingredients. Eco-friendly detergent pods are gaining popularity due to their biodegradable and non-toxic nature. Moreover, manufacturers are introducing innovative packaging solutions, such as single-use satchels and pouches, to make the laundry process easier and more efficient.
[Q]: What are the major opportunities for market players in the global laundry detergent pods market?
[A]: The major opportunities for market players in the global laundry detergent pods market include the increasing demand for natural and organic products, the introduction of new product variants, and the growing demand for personalized products. Moreover, the market is witnessing the introduction of new product variants, such as concentrated laundry detergent pods and fragrance-free laundry detergent pods, to cater to the needs of different consumers. Additionally, manufacturers are launching personalized products tailored to the specific needs of different customers.
Research Methodology
Impact Analytix employs a comprehensive and iterative research methodology focused on minimizing deviance in order to provide the most accurate estimates and forecasts possible. The company utilizes a combination of bottom-up and top-down approaches for segmenting and estimating quantitative aspects of the market. In Addition, a recurring theme prevalent across all our research reports is data triangulation which looks market from three different perspectives. Critical elements of the methodology employed for all our studies include:
Preliminary data mining
Raw market data is obtained and collated on a broad front. Data is continuously filtered to ensure that only validated and authenticated sources are considered. In addition, data is also mined from a host of reports in our repository, as well as a number of reputed paid databases. For a comprehensive understanding of the market, it is essential to understand the complete value chain and in order to facilitate this; we collect data from raw material suppliers, distributors as well as buyers.
Technical issues and trends are obtained from surveys, technical symposia, and trade journals. Technical data is also gathered from an intellectual property perspective, focusing on white space and freedom of movement. Industry dynamics with respect to drivers, restraints, and pricing trends are also gathered. As a result, the material developed contains a wide range of original data that is then further cross-validated and authenticated with published sources.
Statistical model
Our market estimates and forecasts are derived through simulation models. A unique model is created and customized for each study. Gathered information for market dynamics, technology landscape, application development, and pricing trends are fed into the model and analyzed simultaneously. These factors are studied on a comparative basis, and their impact over the forecast period is quantified with the help of correlation, regression, and time series analysis. Market forecasting is performed via a combination of economic tools, technological analysis, industry experience, and domain expertise.
Econometric models are generally used for short-term forecasting, while technological market models are used for long-term forecasting. These are based on an amalgamation of the technology landscape, regulatory frameworks, economic outlook, and business principles. A bottom-up approach to market estimation is preferred, with key regional markets analyzed as separate entities and integration of data to obtain global estimates. This is critical for a deep understanding of the industry as well as ensuring minimal errors. Some of the parameters considered for forecasting include:
Market drivers and restraints, along with their current and expected impact
Raw material scenario and supply v/s price trends
Regulatory scenario and expected developments
Current capacity and expected capacity additions up to 2030
We assign weights to these parameters and quantify their market impact using weighted average analysis, to derive an expected market growth rate.
Primary validation
This is the final step in estimating and forecasting our reports. Exhaustive primary interviews are conducted, face to face as well as over the phone to validate our findings and assumptions used to obtain them. Interviewees are approached from leading companies across the value chain including suppliers, technology providers, domain experts, and buyers so as to ensure a holistic and unbiased picture of the market. These interviews are conducted across the globe, with language barriers overcome with the aid of local staff and interpreters. Primary interviews not only help in data validation but also provide critical insights into the market, current business scenario, and future expectations and enhance the quality of our reports. All our estimates and forecast are verified through exhaustive primary research with Key Industry Participants (KIPs) which typically include:
Market-leading companies
Raw material suppliers
Product distributors
Buyers
The key objectives of primary research are as follows:
To validate our data in terms of accuracy and acceptability
To gain an insight into the current market and future expectations
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