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Laundry Detergent Products Market Size, Share, & Trends Analysis Report (2023 – 2030)
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Report Overview
The global laundry detergent products market size was valued at USD 60.9 billion in 2022 and is projected to expand at a CAGR of 6.1% from 2023 to 2030. The growing demand for laundry detergents is driven by the increasing inclination towards natural and organic products. The growing awareness regarding environmental sustainability has propelled the demand for eco-friendly products such as non-chemical detergents, biodegradable detergents, and low phosphate detergents. Furthermore, the rising number of dual-income households is driving the demand for convenience products, such as liquid laundry detergents, which require less time and effort for washing clothes.
The demand for liquid laundry detergents is increasing due to their convenience and time-saving benefits. Furthermore, rising health and hygiene awareness and increasing disposable incomes are expected to propel the demand for liquid laundry detergents in the coming years. Key players in the market are focusing on product innovation and are introducing products with superior stain-removal properties and pleasant fragrance. For instance, in November 2021, P&G launched its newest product “Tide Super Stain Release” in the U.S. and Canada. The product is formulated with a unique combination of enzymes and surfactants to fight and remove stubborn stains.
The demand for laundry detergents is also growing due to the rise in the number of textile and apparel companies. These companies require a large number of laundry detergents for the washing of their products. Furthermore, the growing trend of laundry services is driving the market growth. Laundry service providers are increasingly opting for liquid detergents due to their superior cleaning power and convenience. In addition, the rising trend of subscription-based laundry services is expected to support the growth of the market.
The demand for laundry detergents is further driven by an increase in the number of working women and the rising number of households with children. Furthermore, the introduction of innovative products, such as two-in-one detergents, is expected to fuel the market growth in the coming years. For instance, in May 2021, Unilever launched its new product, Comfort Intense, a two-in-one detergent with a unique formula that combines fabric softener and detergent. The product is designed to provide comfort and freshness and is available in a variety of fragrances.
Product Insights
The liquid laundry detergent segment accounted for the highest market share of 43.7% in 2022. The ease of handling and use of liquid laundry detergents are the major factors driving the growth of this segment. It is also observed that liquid laundry detergents are more effective in removing dirt and stains than other forms of laundry detergents. Furthermore, growing awareness among consumers regarding the benefits of using liquid laundry detergents such as its ability to dissolve quickly in water, less packaging waste, and superior cleaning performance, are driving the demand for liquid laundry detergents.
The powder laundry detergent segment is expected to register the highest CAGR of 6.5% over the forecast period. This is mainly attributed to increasing awareness among consumers regarding the affordability, effectiveness, and convenience of using powder detergents. Furthermore, the availability of various types of powder detergents such as free from fragrance, free from dyes, and ultra-concentrated powder detergents is also expected to bolster the demand for powder detergents.
Distribution Channel Insights
The supermarkets and hypermarkets segment captured the major share of over 38.3 % in 2022. Emergence of modern retail formats such as supermarkets and hypermarkets has been a major factor for the growth of this segment. Consumers prefer to buy laundry detergent products from these stores as they offer convenience and a variety of product choices. Moreover, customers often compare and check the product quality before purchasing it from supermarkets & hypermarkets.
The online segment is anticipated to expand at the highest CAGR of 11.2% over the forecast period. This is attributed to the growing penetration of the internet and smartphones. Moreover, the availability of various discounts and offers on online platforms has further driven the growth of this segment. Companies such as Amazon, Flipkart and Walmart are continuously launching new products and services to attract more customers. Additionally, the presence of various international brands on e-commerce websites also plays an important role in the growth of the online segment.
Type Insights
The powdered laundry detergent segment accounted for the largest revenue share of 48.7% in the year 2022. The convenience of use and cost-effectiveness of powdered detergents is driving the demand for this segment. Also, the availability of a wide variety of powdered detergent products and growing awareness among consumers is boosting the segment. For instance, in May 2022, Unilever launched a new campaign for its detergent brand “Surf” that focused on the product’s efficacy in removing tough stains.
The liquid laundry detergent segment is anticipated to expand at the highest CAGR of 8.5% over the forecast period. The increasing popularity of liquid detergents among consumers due to its convenience of use and effectiveness in removing tough stains is likely to drive the segment. Moreover, the increasing demand for liquid detergent capsules, which offer convenience and ease of use, is a key factor driving the demand for liquid detergents.
Regional Insights
Asia Pacific is expected to be the largest region in the laundry detergent products market in the coming years. The rapid growth of the apparel industry in the region is a key factor driving the growth of the market. Moreover, increasing demand for laundry detergent products due to increasing awareness about personal hygiene is expected to further boost the market in the region. For instance, in November 2021, Henkel launched Persil Liquid Laundry Detergent in India, which is the company’s first-ever product launch in the country.
Europe is expected to account for the second-largest market share in the coming years. Increasing consumer preference for eco-friendly laundry detergents is a key factor driving the growth of the market in the region. For instance, in March 2022, Unilever launched its first-ever natural laundry detergent in the U.K. The new product, called Eco-Active, is made from plant-based ingredients and is designed to reduce the environmental impact of laundry.
Financial Projections
In this part of the laundry detergent products business plan, we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your laundry detergent products business. Usually, these projections are drafted for a 5-year period.
Revenue Assumptions
The main source of revenue for a laundry detergent products business comes from the sale of the product. Here you will find a list with a description of the product, pricing, and other possible sources of profit such as discounts and sales promotions.
Projecting Expenses
In this section, all the regular expenses related to keeping the laundry detergent products business running will be described. The list of operating expenses includes the cost of raw materials, packaging, labor, shipping, advertising, marketing, and other associated costs.
Key companies & market share insights
Some of the key companies operating in the laundry detergent market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:
– In July 2022, Unilever launched a new laundry detergent called ‘Eco-Ease’, which is made from plant-based ingredients with no added dyes or perfumes.
– In August 2022, Henkel AG & Co. launched its new ‘Persil ProClean’ laundry detergent, which offers superior cleaning power without harsh chemicals.
– In October 2022, P&G launched its new ‘Tide Ultra Stain Release’, which is designed to remove stubborn stains.
Some of the prominent players in the laundry detergent market include:
– Unilever
– Henkel AG & Co.
– P&G
– Church & Dwight Co., Inc.
– Reckitt Benckiser Group plc
– Kao Corporation
– Lion Corporation
– Sun Products Corporation
– Amway Corporation
– The Clorox Company
Global Laundry Detergent Market Segmentation
This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global laundry detergent products market based on product type, distribution channel, and region:
1. Product Type Outlook (Revenue, USD Million, 2017 – 2030)
– Liquid Detergents
– Powdered Detergents
– Fabric Softeners
– Others
2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)
– Supermarkets & Hypermarkets
– Online
– Others
3. Regional Outlook (Revenue, USD Million, 2017 – 2030)
– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa
Frequently Asked Questions
[Q]: What is the Potential for Growth in the Laundry Detergent Market?
[A]: The global laundry detergent market is estimated to grow significantly due to the increasing demand for convenience and hygiene-related products, especially in the developed and developing economies. Growing awareness regarding the importance of personal hygiene, the growing demand for innovative products, and the increasing disposable income are some of the major factors driving the laundry detergent market.
[Q]: Who are the Key Players in the Laundry Detergent Market?
[A]: The major players in the laundry detergent market are Procter & Gamble Company, Unilever, Henkel AG & Co. KGaA, Church & Dwight Co., Inc., Kao Corporation, and The Clorox Company.
[Q]: What Factors are Restraining the Market?
[A]: Factors such as the availability of substitutes, environmental concerns, and the presence of stringent regulations are restraining the market.
[Q]: What are the Major Distribution Channels for Laundry Detergent?
[A]: Major distribution channels for laundry detergent include supermarkets/hypermarkets, convenience stores, online stores, and others.
Research Methodology
Impact Analytix employs a comprehensive and iterative research methodology focused on minimizing deviance in order to provide the most accurate estimates and forecasts possible. The company utilizes a combination of bottom-up and top-down approaches for segmenting and estimating quantitative aspects of the market. In Addition, a recurring theme prevalent across all our research reports is data triangulation which looks market from three different perspectives. Critical elements of the methodology employed for all our studies include:
Preliminary data mining
Raw market data is obtained and collated on a broad front. Data is continuously filtered to ensure that only validated and authenticated sources are considered. In addition, data is also mined from a host of reports in our repository, as well as a number of reputed paid databases. For a comprehensive understanding of the market, it is essential to understand the complete value chain and in order to facilitate this; we collect data from raw material suppliers, distributors as well as buyers.
Technical issues and trends are obtained from surveys, technical symposia, and trade journals. Technical data is also gathered from an intellectual property perspective, focusing on white space and freedom of movement. Industry dynamics with respect to drivers, restraints, and pricing trends are also gathered. As a result, the material developed contains a wide range of original data that is then further cross-validated and authenticated with published sources.
Statistical model
Our market estimates and forecasts are derived through simulation models. A unique model is created and customized for each study. Gathered information for market dynamics, technology landscape, application development, and pricing trends are fed into the model and analyzed simultaneously. These factors are studied on a comparative basis, and their impact over the forecast period is quantified with the help of correlation, regression, and time series analysis. Market forecasting is performed via a combination of economic tools, technological analysis, industry experience, and domain expertise.
Econometric models are generally used for short-term forecasting, while technological market models are used for long-term forecasting. These are based on an amalgamation of the technology landscape, regulatory frameworks, economic outlook, and business principles. A bottom-up approach to market estimation is preferred, with key regional markets analyzed as separate entities and integration of data to obtain global estimates. This is critical for a deep understanding of the industry as well as ensuring minimal errors. Some of the parameters considered for forecasting include:
Market drivers and restraints, along with their current and expected impact
Raw material scenario and supply v/s price trends
Regulatory scenario and expected developments
Current capacity and expected capacity additions up to 2030
We assign weights to these parameters and quantify their market impact using weighted average analysis, to derive an expected market growth rate.
Primary validation
This is the final step in estimating and forecasting our reports. Exhaustive primary interviews are conducted, face to face as well as over the phone to validate our findings and assumptions used to obtain them. Interviewees are approached from leading companies across the value chain including suppliers, technology providers, domain experts, and buyers so as to ensure a holistic and unbiased picture of the market. These interviews are conducted across the globe, with language barriers overcome with the aid of local staff and interpreters. Primary interviews not only help in data validation but also provide critical insights into the market, current business scenario, and future expectations and enhance the quality of our reports. All our estimates and forecast are verified through exhaustive primary research with Key Industry Participants (KIPs) which typically include:
Market-leading companies
Raw material suppliers
Product distributors
Buyers
The key objectives of primary research are as follows:
To validate our data in terms of accuracy and acceptability
To gain an insight into the current market and future expectations
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