The global lingerie products market was valued at USD 92.1 billion in 2021 and is expected to grow at a CAGR of 5.2% from 2022 to 2029. The rising demand for innovative lingerie products, such as seamless bras, bralettes, and full-cup bras, is expected to drive the market growth. Furthermore, the rising trend of athleisure undergarments is expected to create growth opportunities for the market. The increasing preference for comfort and the rising demand for innerwear that offers support, as well as body shaping, are also contributing to the growth of the market.

The increasing preference for intimate apparel with lightweight fabric, such as nylon and polyester, is expected to fuel the demand for the market. Consumers are opting for lingerie products with lightweight fabric for everyday wear, as it offers comfort and convenience. Key players are expanding their product offerings to capitalize on the growing demand for lightweight lingerie. For instance, in December 2021, Triumph launched the limited edition ‘Triumph Lingerie Collection’, which features a range of designer bras with lightweight fabrics.

The rising trend of athleisure lingerie is expected to create growth opportunities for the market. Athleisure lingerie offers comfort and convenience to consumers as they can be worn both indoors and outdoors. Furthermore, the rising awareness of the importance of physical activities, such as yoga and Pilates, is expected to drive the demand for athleisure lingerie. For instance, in May 2021, ThirdLove launched a new line of athleisure lingerie, which includes sports bras, leggings, and tanks.

The increasing demand for eco-friendly lingerie is expected to drive the market growth. Specific brands are focusing on producing lingerie from sustainably sourced materials, such as organic cotton, bamboo, and silk, to reduce their environmental footprint. For instance, in October 2021, SheIn launched a line of lingerie products made from organic cotton, in order to reduce the environmental impact of their production process.

Furthermore, the rising trend of digitalization is expected to fuel the market growth. Key players are leveraging digital marketing and e-commerce platforms to reach new customers and expand their customer base. For instance, in April 2021, American Eagle launched its ‘AE x Me’ campaign, in which customers can shop for lingerie products on its website and mobile app. The company also launched several virtual try-on experiences to help customers select the right product.

The brassiere segment dominated the lingerie market and accounted for a share of around 43.6% in 2022. The segment is expected to continue its dominance during the forecast period owing to the increasing demand for stylish and designer lingerie among women. According to a survey conducted by Statista, in November 2019, around 54% of women aged 18 to 29 years said that they prefer to buy bras for the latest fashion or style. Furthermore, the growing acceptance of lingerie as an everyday fashion item and rising awareness about intimate apparel are some of the major factors driving the demand for brassiere.

The shapewear segment is anticipated to expand at the fastest CAGR of 8.3% over the forecast period. Increasing demand for body-hugging shapewear and tight-fitting lingerie among women is driving the growth of the segment. According to a report published by the International Journal of Women’s Health, in October 2019, around 71.1% of women said that they prefer to wear shapewear as it helps in enhancing their body figure. Moreover, the introduction of innovative lingerie designs, increasing disposable income, and evolving consumer preferences are some of the key factors expected to fuel the demand for shapewear in the near future.

The brick and mortar stores segment is anticipated to capture the major share of the lingerie market in 2022. This segment is also known as offline distribution channel, which involves physical stores like supermarkets, hypermarkets, departmental stores, and specialty stores. The growth of the segment is mainly attributed to the convenience of shopping from physical stores as customers can get a better idea about the product by touching and feeling the fabric. According to a study by FashionNetwork.com in 2020, women are more likely to buy lingerie from physical stores as compared to online stores due to the availability of a wide range of sizes, styles, and colors.

The e-commerce segment is anticipated to expand at the highest CAGR of 13.2% over the forecast period. The growth of the segment is mainly driven by the rising internet penetration and the availability of a wide range of products on e-commerce websites at reasonable prices. In addition, companies are launching online websites and shopping apps to increase their brand visibility among consumers. For instance, in February 2021, Victoria’s Secret launched its online store in India. The store will feature a wide range of products for women such as lingerie, sleepwear, and accessories.

The bras segment accounted for the largest revenue share of 63.1% in the year 2022. The increasing demand for bras from women of all ages is one of the key factors driving the market. Furthermore, the rising trend of wearing bras as an external garment is also driving the demand for lingerie products. For instance, in October 2020, Rihanna launched her lingerie brand, Savage X Fenty, which features bras and other intimates that can be worn as outerwear. Moreover, the increasing awareness about the availability of lingerie in different sizes and styles is encouraging women to purchase lingerie products.

The panties segment is anticipated to expand at the highest CAGR of 8.8% over the forecast period. The increasing demand for panties in both the casual and formal wear is driving the market growth. For instance, in April 2021, the German fashion brand, Lascana, launched a range of panties and bras in collaboration with the lingerie brand, PrimaDonna. Furthermore, the increasing demand for lingerie products from developing countries is also driving the market growth.

Europe accounted for the largest share of the lingerie products market and is expected to maintain its dominance over the forecast period. The increasing demand for lingerie products in the region is driven by the changing lifestyles, rising disposable incomes, and growing fashion consciousness among consumers. In addition, increasing marketing campaigns by e-commerce platforms, such as Amazon and Zalando, is expected to further fuel the growth of the market in Europe. Furthermore, the presence of a large number of lingerie brands, such as Victoria’s Secret and Chantelle, is anticipated to boost demand for lingerie products in the region.

The Asia Pacific region is expected to witness the fastest growth over the forecast period. This is mainly attributed to the growing demand for lingerie products in countries, such as India, China, and Japan. The rise in the number of middle-class households and the increasing number of working women in the region are expected to further fuel the growth of the market. Furthermore, the presence of a large number of lingerie startups, such as Clovia and Zivame, is also driving the growth of the market.

In this part of the lingerie products business plan we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your lingerie products business. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions

The main source of revenues for a lingerie products business comes from the sale of lingerie products, as well as from other related products such as lingerie accessories, sleepwear, and swimwear. Additionally, the business can generate revenue through wholesale distribution, dropshipping, and e-commerce.

Projecting Expenses

In this section, all the regular expenses related to keeping the lingerie products business running will be described. The list of operating expenses includes marketing and advertising, salaries, software and technology, office supplies, inventory, rent, utilities, insurance policies, and others.

Some of the key companies operating in the lingerie market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In June 2022, Victoria’s Secret launched a new collection of lingerie that features a range of styles, colors, and fabrics.

– In August 2022, L Brands, Inc. launched the PINK line, a collection of lingerie designed to meet the needs of young women.

– In October 2022, Wacoal America Inc. launched the Intimates Collection, a line of lingerie designed to provide support and comfort.

Some of the prominent players in the lingerie market include:

– Victoria’s Secret
– L Brands, Inc.
– Wacoal America Inc.
– Triumph International
– Jockey International, Inc.
– Spanx, Inc.
– Hanesbrands Inc.
– PVH Corp.
– Chantelle SA
– Berkshire Hathaway Inc.

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global lingerie products market based on product, distribution channel, type, and region:

1. Product Outlook (Revenue, USD Million, 2017 – 2030)

– Bras
– Briefs
– Shapewear
– Sleepwear
– Hosiery
– Others

2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Supermarkets & Hypermarkets
– Online
– Others

3. Type Outlook (Revenue, USD Million, 2017 – 2030)

– Mass
– Premium

4. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

[Q]: What are the Key Players in the Lingerie Products Market?
[A]: Key players in the global lingerie products market include Hanesbrands Inc., Jockey International, Inc., L Brands Inc., Triumph International Corporation, Wacoal Corporation, Gunze Ltd, Delta Galil Industries Ltd., and PVH Corp.

[Q]: What are the Key Trends in the Lingerie Products Market?
[A]: Key trends in the lingerie products market include the growing demand for functional lingerie, athleisure lingerie, and the increasing popularity of subscription boxes. Consumers also prefer lingerie with simple silhouettes and minimal designs. Additionally, the growing influence of social media and online marketing is making lingerie more accessible to customers.

[Q]: Which Region Offers the Largest Opportunity for Sales of Lingerie Products?
[A]: With an absolute dollar opportunity of $30 B (USD), the Asia Pacific region is expected to be lucrative for the lingerie products market.

[Q]: What are the Factors Driving the Lingerie Products Market?
[A]: Factors driving the lingerie products market include the rising consumer demand for lingerie products, increasing disposable income, and the growing popularity of lingerie as a fashion item. Additionally, the increasing awareness of lingerie for women’s health and comfort is also driving market growth.

[Q]: What are the Challenges Facing the Lingerie Products Market?
[A]: Challenges facing the lingerie products market include the high cost of production, the availability of counterfeit products, and the fluctuating consumer preferences. Additionally, the changing regulatory landscape and the increasing competition from online retailers are other factors that pose a challenge to market growth.