The global low GI rice products market was valued at USD 60.4 billion in 2022 and is projected to expand at a CAGR of 5.1% from 2023 to 2030. Low GI rice products are gaining popularity among consumers due to their health benefits, such as better glycemic control and a lower risk of diabetes and heart disease. Furthermore, the growing demand for convenience food products is driving the demand for low GI rice products. The increasing health consciousness among consumers has fueled the demand for low GI rice products.

In addition, the growing trend of consuming low GI rice products has resulted in the entry of numerous market players in the low GI rice products market. For instance, in November 2021, Nature’s Best launched a new range of low GI rice products, including low GI white rice, brown rice, and red rice. Furthermore, the rising number of collaborations and acquisitions among market players is expected to drive the market growth. For instance, in April 2021, Ebro Foods acquired the Australian low GI rice brand, SunRice.

The growing trend of veganism and vegetarianism is a major factor propelling the market growth. Low GI rice products are considered to be a healthy alternative to other grains and are increasingly being adopted by consumers who follow vegan and vegetarian diets. Furthermore, the increasing health consciousness among consumers has led to the rising demand for low GI rice products.

The introduction of new flavors and varieties is another major factor driving the demand for low GI rice products. For instance, in January 2021, SunRice launched a new range of flavored low GI rice, including Mexican-style low GI rice, garlic and herb-infused low GI rice, and tomato and basil-infused low GI rice. Furthermore, the rising awareness about the health benefits of low GI rice products is expected to boost the market growth in the coming years.

The rising trend of consuming organic low GI rice products is further expected to support the growth of the market. Consumers are increasingly opting for organic low GI rice products due to their nutritional value and health benefits. Furthermore, the growing popularity of organic low GI rice products among health-conscious consumers is expected to drive the market growth.

The brown rice segment accounted for the largest market share of about 35.4% in 2022. Brown rice is a whole grain and is considered healthier than white rice as it contains the bran and germ of the grain. Brown rice is a great source of manganese, selenium, and magnesium. It also contains a good amount of fiber and phosphorus. According to an article published by the Harvard T.H. Chan School of Public Health in August 2019, brown rice has a low glycemic index (GI) compared to white rice. This makes brown rice a healthier alternative to white rice. Rising consumer preference for naturally grown and organic rice is further propelling the demand for brown rice.

The white rice segment is projected to register the fastest growth of 6.7% during the forecast period. White rice is a refined grain that has its bran and germ removed. It is known to have a high glycemic index (GI), which can cause a spike in blood sugar levels. However, white rice is versatile and can be used in a variety of dishes such as biryani, fried rice, and pulao. Furthermore, white rice is affordable and easily available as compared to other types of rice. All these factors make white rice a preferred choice among consumers, thereby driving the market.

The retail segment is anticipated to remain the dominant distribution channel for low GI rice products over the forecast period. The segment is estimated to account for a market share of over 77.6% by 2022. This can be attributed to the availability of a wide range of low GI rice products in retail stores, such as supermarkets, hypermarkets, and convenience stores. Furthermore, offline retail stores provide customers with the opportunity to personally evaluate the product before purchase. This has enabled the segment to remain dominant in terms of market share.

The online segment is anticipated to expand at a CAGR of 11.8% during the forecast period. The increasing preference for online stores and rising penetration of internet-enabled devices are expected to drive the segment’s growth. Additionally, the availability of discounts, offers, and convenient payment options have enabled customers to purchase low GI rice products online. To capitalize on the increasing online sales, several companies are investing in online sales platforms and are expanding their product portfolios.

The white rice segment accounted for the largest revenue share of 67.1% in the year 2022. The increasing awareness among consumers regarding the health benefits associated with low GI white rice is likely to drive the market. Also, the growing popularity of low GI white rice among health-conscious consumers is expected to accelerate the growth of this segment. Furthermore, the increasing demand for healthy food options such as low GI rice is propelling the market growth.

The brown rice segment is expected to expand at the highest CAGR of 8.2% over the forecast period. The increasing popularity of whole grain brown rice among health-conscious consumers is driving the market. Also, the rising awareness regarding the health benefits associated with the consumption of brown rice is likely to boost the market. Furthermore, the demand for organic brown rice is also expected to surge, as it is free from harmful toxins such as pesticides and fertilizers.

Asia Pacific is expected to witness the fastest growth in the coming years. Factors such as the growing health awareness among consumers and rising prevalence of diabetes in the region are contributing to the growth of the market. Over the past few years, the demand for low GI rice has increased significantly in the Asia Pacific region, owing to the increasing preference for healthy diets. For instance, in December 2021, China-based food processing giant Bright Food launched a health-focused product range, including low GI rice, as part of its “Bright Health” initiative.

North America is expected to witness significant growth in the coming years, owing to the presence of a large number of health-conscious consumers. The increasing demand for healthy food products and the growing awareness among people about the health benefits of low GI rice products are expected to drive the growth of the market. For instance, in June 2021, US-based World Finer Foods launched a range of low GI rice products in the US, under its “Healthy Choice” brand.

In this part of the Low GI Rice Products business plan, we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for the Low GI Rice Products business. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions
The main source of revenues for a Low GI Rice Products business comes from the sales of their products, such as the low GI rice, as well as associated product lines, such as spices, sauces, and other accompaniments. Additionally, revenue could be generated from sales to wholesalers, distributors, retailers, and online sellers.

Projecting Expenses
In this section, all the regular expenses related to keeping the Low GI Rice Products business running will be described. The list of operating expenses includes wages, production costs, packaging and shipping, advertising, and other associated costs. Additionally, expenses related to marketing, research and development, and compliance with applicable rules and regulations should be accounted for.

Some of the key companies operating in the low GI rice market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In July 2022, Tilda Rice launched its low GI basmati rice.

– In August 2022, Mahatma Rice launched its range of low GI brown rice.

– In September 2022, Uncle Ben’s launched its range of low GI parboiled rice.

Some of the prominent players in the low GI rice market include:

– Tilda Rice
– Mahatma Rice
– Uncle Ben’s
– Uncle Sam’s
– SunRice
– Aromatica
– Daawat
– Golden Sunrise
– The Rice Co.
– Nature’s Essence

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global low GI rice products market based on product type, distribution channel, and region:

1. Product Type Outlook (Revenue, USD Million, 2017 – 2030)

– Brown Rice
– White Rice
– Others

2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Supermarkets & Hypermarkets
– Online
– Others

3. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

[Q]: What is the Potential of Low GI Rice Products?
[A]: Low GI rice products have an important role to play in the food industry, as they are nutritionally dense, easy to digest and have a low glycemic index. It is increasingly being used as a substitute for white rice in many dishes and is gaining popularity among health-conscious consumers. Low GI rice products are also helpful in controlling blood sugar levels, reducing cholesterol and controlling appetite.

[Q]: Who are the Key Players in the Low GI Rice Products Market?
[A]: The key players in the low GI rice products market are Basmati Rice, Biryani Rice, Brown Rice, Red Rice, White Rice, Parboiled Rice, Jasmine Rice, and Black Rice.

[Q]: Which Region Offers the Largest Opportunity for Sales of Low GI Rice Products?
[A]: Asia Pacific is estimated to be the largest market for low GI rice products, due to the increasing demand for healthy food options and the growing population in the region.

[Q]: What are the factors driving the Low GI Rice Products Market?
[A]: Factors such as the increasing health awareness among consumers, the rising demand for convenience foods, and the growing popularity of low GI rice products are driving the market for low GI rice products. Additionally, the increasing demand for organic and gluten-free products is also driving the market.