The global low sugar fruit snacks products market was valued at USD 2.4 billion in 2022 and is expected to expand at a CAGR of 8.2% from 2023 to 2030. Low sugar fruit snacks are gaining traction in the market as consumers are increasingly becoming conscious about their sugar intake. These snacks are being preferred over regular snacks due to their low sugar content and high nutritional value.

The rising prevalence of obesity, diabetes, and other chronic diseases is driving the demand for low-sugar snacks. Furthermore, the growing need for healthy snacks among consumers has encouraged manufacturers to introduce innovative products. For instance, in April 2021, Kellogg’s launched a new range of low sugar fruit snacks called ‘Fruit Bites’. The fruit snacks are made with real fruit and natural colors, and are free from artificial flavors, colors, and preservatives.

The increasing availability of low sugar fruit snacks in the market is contributing significantly to their market growth. The availability of a wide variety of low sugar fruit snacks in the market is helping to meet the increasing demand from consumers. For instance, in June 2021, Frito-Lay launched a new range of low sugar fruit snacks called ‘Fruit & Veggie Snacks’. The snacks are made with real fruit, vegetables, and natural colors, and are free from artificial flavors, colors, and preservatives.

In addition, the rising demand for organic-labeled products is driving the market for low sugar fruit snacks. Consumers are now more aware of the benefits of organic products, and are more willing to pay higher prices for organic products. To cater to the growing demand for organic-labeled products, manufacturers are introducing innovative organic-labeled products in the market. For instance, in April 2021, Nature’s Path launched a new range of organic-labeled low sugar fruit snacks called ‘Organic Fruit Snacks’. The snacks are made with organic fruit, vegetables, and natural colors, and are free from artificial flavors, colors, and preservatives.

Furthermore, the increasing demand for convenient and on-the-go snacks is further driving the growth of the low sugar fruit snacks market. The convenience of low sugar fruit snacks is encouraging consumers to choose these snacks over other snacks. Furthermore, the increasing availability of these snacks in supermarkets, convenience stores, and online stores is further driving the market growth.

The dried fruit snacks segment is anticipated to dominate the market and accounted for a share of around 39.3% in 2022. The growing consumer preference for healthy and nutritious snacking options is driving the demand for dried fruits snacks globally. According to an article published by the International Food Information Council Foundation, in June 2019, 48% of US consumers choose healthy snacks based on the natural ingredients they contain. In addition, increasing consumer awareness regarding the health benefits of consuming low sugar fruit snacks, and the growing popularity of vegan diets are further propelling the growth of the segment.

The frozen fruit snacks segment is anticipated to witness substantial growth over the forecast period. Rising consumer demand for convenient and healthy snacks, coupled with increasing awareness about the health benefits associated with frozen fruit snacks, is driving the growth of the segment. According to an article published by the U.S. Department of Agriculture, in August 2019, frozen fruits are an ideal snack choice for individuals looking to regulate their sugar intake. Furthermore, the rising number of health-conscious consumers worldwide is contributing to the growth of the market.

The supermarkets and hypermarkets segment accounted for the major share of over 40.7% in 2022. The growth of the segment is mainly driven by the rising consumer inclination towards supermarkets & hypermarkets as a primary source to purchase low sugar fruit snacks. According to a study by the Harvard T.H. Chan School of Public Health in 2020, low sugar fruit snacks are becoming an increasingly popular option for health-conscious consumers looking for healthier alternatives to traditional snacks. These establishments also provide a reasonable selection of products and assist customers in making rapid purchasing decisions for the required product.

The online segment is anticipated to expand at the highest CAGR of 12.4% over the forecast period. E-commerce development in the low sugar fruit snacks industry has been rapid, with companies launching online websites and shopping apps to increase their brand visibility among consumers. For instance, in December 2022, Nature’s Bakery launched a new online store for its low sugar fruit snacks with the aim of providing healthier snacks to consumers. In addition, it will also offer the best brands and products for low sugar fruit snacks along with expert advice and opinions on choosing the best option.

The organic segment is expected to witness the highest CAGR of 10.2% during the forecast period. The growing awareness among consumers about the health benefits of organic products is driving the growth of the segment. Consumers are becoming more aware of their health and are increasingly opting for organic snacks as they are free of harmful chemicals and preservatives. Moreover, organic snacks are being increasingly offered by major supermarkets, online retailers, and health stores. This has made organic snacks more accessible and increased their popularity.

The conventional segment accounted for the largest revenue share of 45.3% in 2019. The availability of conventional snacks in multiple flavors, sizes, and varieties has increased their popularity among consumers. Furthermore, the lower prices of conventional snacks as compared to organic snacks make them more attractive to budget-conscious consumers. Additionally, the growing demand for convenient snacks is driving the growth of the segment.

Europe dominated the market and accounted for the largest revenue share of over 38.6% in 2022. The rising awareness among consumers towards healthy snacks and the presence of major players, such as PepsiCo and Mondelēz International, in the region are the key factors driving the market. For instance, in August 2021, Mondelēz International launched Oreo Thins Bites, a low-sugar snack available in Europe.

Asia Pacific is projected to witness the fastest growth in the coming years. This is attributed to the increasing health-consciousness among consumers in the region and rising preference for low-calorie snacks. Furthermore, the presence of several local players, such as ITC and Parle Agro, manufacturing low-sugar snacks is further expected to contribute to the regional growth. For instance, in October 2021, Parle Agro launched a low-sugar snack under its Hippo brand in India.

In this part of the low sugar fruit snacks products business plan, we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for the low sugar fruit snacks. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions
The main source of revenues for a low sugar fruit snacks products business comes from retail sales, online sales, wholesale, and bulk orders. Here you will find a list with a description of each of them and other possible sources of profit such as advertising, promotions, and reselling.

Projecting Expenses
In this section, all the regular expenses related to keeping the low sugar fruit snacks products business running will be described. The list of operating expenses includes raw materials, packaging, storage, shipping & handling, wages, marketing & advertising, packaging, and others.

Some of the key companies operating in the low sugar fruit snacks market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In June 2022, Kellogg’s launched the Fruit Loops low sugar fruit snacks.

– In August 2022, Nestle launched the Go-Go Squeeze Low Sugar Fruit Snacks.

– In October 2022, Fruit Bowls launched the low sugar fruit snacks with 30% less sugar than the original snacks.

Some of the prominent players in the low sugar fruit snacks market include:

– Kellogg Company
– Nestle S.A.
– General Mills, Inc.
– PepsiCo, Inc.
– Fruit Bowls
– The Hain Celestial Group
– Mondelez International, Inc.
– SunOpta, Inc.
– Frito-Lay, Inc.
– Welch’s

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global low sugar fruit snacks products market based on product type, distribution channel, and region:

1. Product Type Outlook (Revenue, USD Million, 2017 – 2030)

– Fruit-based Snacks
– Nut-based Snacks
– Grain-based Snacks
– Others

2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Supermarkets & Hypermarkets
– Online
– Others

3. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

[Q]: What are the major factors driving the growth of the global low sugar fruit snacks market?
[A]: The growing awareness among consumers regarding the health benefits associated with the consumption of low sugar fruit snacks and the increasing demand for natural and organic snacks are some of the major factors driving the growth of the global low sugar fruit snacks market. Additionally, the increasing demand for convenient and healthy snacks, along with the rising number of health-conscious consumers, are also expected to fuel the growth of the market.

[Q]: Who are the major players in the global low sugar fruit snacks market?
[A]: The major players in the global low sugar fruit snacks market include PepsiCo, Inc., The Kellogg Company, Nestlé, Mondelez International, Inc., ConAgra Foods, Inc., General Mills, Inc., and The Hain Celestial Group.

[Q]: What is the current market size of the global low sugar fruit snacks market?
[A]: The global low sugar fruit snacks market size was valued at approximately USD 7.6 billion in 2018 and is expected to reach USD 12.6 billion by 2026, registering a CAGR of 6.4% during the forecast period from 2019 to 2026.

[Q]: What are the major regions in the global low sugar fruit snacks market?
[A]: The major regions in the global low sugar fruit snacks market include North America, Europe, Asia Pacific, and the Rest of the World. North America is expected to be the largest market for low sugar fruit snacks, owing to the increasing consumption of healthy snacks and the presence of key players in the region.

[Q]: What are the key trends in the global low sugar fruit snacks market?
[A]: The key trends in the global low sugar fruit snacks market include the increasing demand for organic and natural snacks, the growing focus on product innovation and product differentiation, and the increasing popularity of healthy snacks among consumers.