The global luxury bath and body products market was valued at USD 101 billion in 2021 and is projected to expand at a CAGR of 7.4% from 2022 to 2029. The rising number of affluent consumers and their inclination towards premium products is a major driver for the growth of the market. Additionally, the rising trend of personal grooming among both genders is aiding the growth of the market. Moreover, the increasing awareness about personal hygiene and the rising demand for organic and natural products is also boosting the market growth.

The market is segmented based on product type, distribution channel, and region. By product type, the market is divided into skincare, body wash, body lotion, bath salts, and others. Of these, the skincare segment is dominating the market due to the increasing demand for luxury skincare products. Furthermore, the rising popularity of organic and natural products is also driving the growth of the segment.

By distribution channel, the market is bifurcated into hypermarkets & supermarkets, specialty stores, and online retail. Of these, the online retail segment is expected to expand at the highest CAGR during the forecast period due to the rising penetration of the internet and the increasing number of customers opting for online purchases.

Region-wise, the market is divided into North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa. Of these, Asia Pacific is anticipated to exhibit the fastest growth during the forecast period due to the increasing awareness about luxury products and the rising disposable incomes. Moreover, the rising demand for natural and organic products is also contributing to the growth of the region.

The market is highly competitive and is dominated by key players such as L’Oréal, Shiseido, Estée Lauder, Unilever, and LVMH. To gain a competitive edge in the market, these players are focusing on launching innovative products and expanding their product portfolio. For instance, in March 2021, L’Oréal launched its new range of body care products, including body lotions, body oils, shower gels, and body scrubs. This new range is expected to bolster the company’s position in the market.

The skin care segment held the largest share of the market and is expected to expand at a CAGR of 8.1% during the forecast period. Increasing demand for natural and organic bath and body care products is one of the primary factors driving the market for Luxury Bath and Body Products. According to a study published by Mintel, in 2019, nearly 2 in 5 (38%) global beauty and personal care users believe that natural and organic products are more luxurious than other products. Furthermore, the increasing penetration of social media and rising social media influencers are encouraging individuals to use the luxury bath and body products.

The makeup segment accounted for a share of around 24.3% in 2022. Increasing demand for products such as lipsticks, mascara, and foundation is driving the global market. Furthermore, increasing focus on personal grooming and growing awareness among consumers regarding the versatility of makeup products are expected to drive the market. According to an article published by The Wall Street Journal, in March 2020, the global cosmetics market is expected to reach USD 805 billion by 2027. Moreover, rising demand for multifunctional makeup products is likely to contribute to the growth of the market.

The departmental stores segment held the largest market share of over 33.4% in 2022. The growth of the segment is attributed to the increasing availability of luxury bath and body products in departmental stores. They offer a wide range of luxury bath and body products from various brands, thus providing customers with a great shopping experience. Departmental stores also provide customers with a great shopping experience with a wide range of luxury bath and body products from various brands.

The online segment is anticipated to expand at the highest CAGR of 12.2% during the forecast period. The growth of the segment is mainly attributed to the increasing penetration of the internet across the world. This has enabled consumers to purchase luxury bath and body products from the comfort of their homes. Furthermore, e-commerce players such as Amazon, Flipkart, Nykaa, and Nykaa Man have made it easier for customers to compare prices and shop for luxury bath and body products. Manufacturers are also utilizing various online channels to promote their products and create a demand for their products in the market.

The bath and body segment accounted for the largest revenue share of 74.2% in the year 2022. Increasing demand for luxury bath and body products, such as soaps, body washes, bubble baths, and hair care products, is driving the growth of the market. Furthermore, the growing number of health-conscious consumers and the increasing awareness of the benefits of using natural and organic products in personal care are also bolstering the growth of the segment.

The facial segment is anticipated to expand at the highest CAGR of 10.7% over the forecast period. The increasing trend of using facial products for skin rejuvenation and to look younger is driving the demand for luxury facial products. Moreover, the growing popularity of natural and organic facial products is expected to support the growth of the segment. Additionally, the growing disposable income of the middle- and upper-income groups in developing countries is also driving the growth of the facial segment.

Europe dominated the market and accounted for the largest revenue share of over 37.7% in 2022. Increasing demand for luxury bath and body products in the region is primarily due to the rising awareness among consumers regarding personal care. Moreover, the presence of prominent players, such as L’Oréal, Unilever, and Procter & Gamble, who manufacture luxury and high-end products, is expected to increase product visibility among consumers. For instance, in May 2021, L’Oréal launched a new premium range of body care products, such as shower gel and body cream in the region.

Asia Pacific is expected to witness the fastest growth in the coming years. The demand for luxury bath and body products in this region is primarily driven by the rising disposable income and increasing consciousness regarding personal grooming among consumers. Moreover, the presence of international brands and local players, such as Kao Corporation, Shiseido, and Unilever, is further expected to drive the growth of the market. For instance, in April 2021, Kao Corporation launched a new range of premium body care products in the Asia Pacific region.

In this part of the luxury bath and body products business plan we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your luxury bath and body products business. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions

The main source of revenues for a luxury bath and body products business comes from the sales of its products. These can include soap, shampoo, conditioner, body lotion, body wash, and other related items. Here you will also find a list with a description of other possible sources of profit such as online sales, wholesale accounts, and retail outlets.

Projecting Expenses

In this section, all the regular expenses related to keeping the luxury bath and body products business running will be described. The list of operating expenses includes product sourcing and production costs, packaging materials, advertising, wages, rent, utilities, insurance, and other related costs.

Some of the key companies operating in the luxury bath and body products market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In July 2022, The Body Shop launched its new range of bath products, which includes body washes, scrubbing gels, and body lotions.

– In August 2022, L’Occitane launched a new range of bath and body care products, which includes body wash, body scrub, body oil, and body lotion.

– In October 2022, Kiehl’s launched its new range of luxury bath and body products, which includes body wash, body scrub, and body lotion.

Some of the prominent players in the luxury bath and body products market include:

– L’Occitane
– The Body Shop
– Kiehl’s
– LUSH
– Burt’s Bees
– Aveda
– Crabtree & Evelyn
– Molton Brown
– Kneipp
– Aesop

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global luxury bath and body products market based on product, distribution channel, type, and region:

1. Product Outlook (Revenue, USD Million, 2017 – 2030)

– Skin Care
– Hair Care
– Fragrances
– Bath & Shower Products
– Others

2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Supermarkets & Hypermarkets
– Specialty Stores
– Online
– Others

3. Type Outlook (Revenue, USD Million, 2017 – 2030)

– Mass
– Luxury

4. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

[Q]: What are the key drivers of the luxury bath and body products market?
[A]: The global luxury bath and body products market is driven by factors such as increasing disposable income, rising awareness about personal grooming and hygiene, and the increasing popularity of organic and natural products. The availability of a wide range of products, including skincare, body care, and hair care products, has also driven the market.

[Q]: Who are the major players in the luxury bath and body products market?
[A]: The major players in the luxury bath and body products market include L’Oréal, Unilever, Procter & Gamble, Beiersdorf, Kao Corporation, Johnson & Johnson, Shiseido, Clarins, and Estée Lauder.

[Q]: What are the trends in the luxury bath and body products market?
[A]: The luxury bath and body products market is witnessing a shift towards natural and organic products, as consumers are increasingly seeking out products that are free of harmful chemicals. The growing popularity of vegan and cruelty-free products is also driving the market. Furthermore, there is an ongoing trend of product personalization, as customers are increasingly seeking out customized products that meet their individual needs and preferences.

[Q]: What is the outlook for the luxury bath and body products market?
[A]: The global luxury bath and body products market is expected to grow at a CAGR of 5.2% from 2020 to 2027. This growth is attributed to the increasing demand for organic and natural products, the growing popularity of vegan and cruelty-free products, and the increasing focus on product personalization.

[Q]: What is the potential of product innovation?
[A]: Product innovation is a key factor driving the luxury bath and body products market. Companies are introducing products with advanced features such as smart technology, natural and organic ingredients, and innovative packaging. This is helping companies to differentiate their products and gain a competitive advantage. Additionally, product personalization is also increasing, as customers are looking for customized solutions that meet their individual needs and preferences.