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Makeup Remover Products Market Size, Share, & Trends Analysis Report (2023 – 2030)
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Report Overview
The global makeup remover products market was valued at USD 4.5 billion in 2022 and is expected to expand at a CAGR of 6.7% from 2023 to 2030. The increasing awareness among the population regarding the importance of skin care is propelling the market growth. Moreover, the rising demand for natural, organic, and cruelty-free products is further driving the growth of the market.
The increasing demand for chemical-free makeup remover products has led to the emergence of several market participants, such as Burt’s Bees, Andalou Naturals, and e.l.f. Cosmetics, offering natural and organic products. For instance, in June 2021, Burt’s Bees launched a makeup remover wipes, powered by natural ingredients such as cotton extract, honey, and aloe vera. Moreover, in August 2021, Andalou Naturals launched a natural and organic makeup remover wipes, which is free from parabens and sulfates.
The rising demand for convenient and easy-to-use makeup remover products is estimated to fuel the demand for the market. For instance, in April 2021, e.l.f. Cosmetics, Inc. launched a new range of makeup remover wipes, called “Relax and Unwind Wipes.” The wipes are formulated with natural ingredients, such as cucumber and lavender, to soothe and calm the skin. Furthermore, the rising trend of waterless makeup removal is expected to create new opportunities for the market in the coming years.
The introduction of innovative product launches is expected to further drive the growth of the market. For instance, in October 2021, KIKO Milano launched a new makeup remover product, called “Makeup Removing Fluid,” featuring a bi-phase formula that quickly and effectively removes makeup and cleanses the skin. Furthermore, the rising trend of color cosmetics is also expected to increase the demand for makeup remover products. For instance, in October 2021, L’Oréal Paris, the world’s largest cosmetics company, launched a new lineup of colored eyeliners, lipsticks, and eyeshadows.
Furthermore, the increasing investment in R&D activities to develop new products is expected to further drive the growth of the market. For instance, in January 2021, Unilever PLC invested USD 1.3 billion in research and development activities to develop new products and technologies. The company has also launched several new products, such as makeup remover wipes and cream, over the past few years.
Product Insights
The wipes segment led the market in 2022 and accounted for a share of around 55.2%. Growing demand for convenient and easy-to-use makeup remover wipes due to its ability to effectively remove makeup with fewer efforts is driving the growth of the segment. According to an article published by Allure, in November 2019, makeup remover wipes are widely used as they are more convenient and easier to use in comparison to other makeup remover products.
The liquid segment is anticipated to expand at the fastest CAGR of 8.5% over the forecast period. Growing trend of natural and organic makeup remover products and increasing awareness about skin care benefits among consumers are some of the key factors driving the growth of the segment. According to an article published by The New York Times, in May 2020, many consumers have shifted their preferences to natural and organic makeup removers as they prefer products that are kinder to their skin. In addition, rising disposable income and increasing demand for convenient and easy-to-use products are further driving the segment growth.
Distribution Channel Insights
The supermarkets and hypermarkets segment is expected to hold a major share of the market in 2022. Supermarkets and hypermarkets have a wide range of products and brands available compared to other retailing formats. Moreover, customers can view, touch, and feel the products before buying them. This helps them get a better sense of the product, which is a major factor driving the growth of the segment. Furthermore, supermarkets and hypermarkets offer discounts, deals, and loyalty programs, which is another factor driving the segment growth.
Online sales are expected to grow at the highest CAGR during the forecast period. The increasing use of e-commerce platforms, such as Amazon and Flipkart, and the increasing penetration of smartphones and the internet are some of the major factors driving the growth of the online segment. Manufacturers are also focusing on launching their products on e-commerce websites to reach a wide range of customers. Furthermore, the availability of various payment methods, such as cash on delivery, easy return policies, and discounts, is driving the growth of the segment.
Type Insights
The oil-based makeup remover segment accounted for the largest revenue share of 35.6% in the year 2022. The rising popularity of oil-based makeup removers among consumers is attributed to their efficacy in removing makeup, including waterproof makeup. Oil-based makeup removers are also known to be gentler on skin, as compared to other types of makeup removers. This factor has further increased the demand for oil-based makeup removers among consumers.
The cream-based makeup remover segment is expected to witness the highest CAGR of 10.9%, in terms of revenue, over the forecast period. The rising demand for cream-based makeup removers is attributed to the fact that they are known to be gentler on the skin, as compared to other types of makeup removers. Additionally, cream-based makeup removers are also known to be effective in removing makeup, including waterproof makeup, and leave the skin feeling soft and hydrated. This factor is likely to propel the demand for cream-based makeup removers over the forecast period.
Regional Insights
Europe is expected to be the largest market for makeup remover products and accounted for a revenue share of 33.2% in 2022. Increasing demand for natural and organic makeup removers is driving the growth of the market in this region. Rising awareness among consumers regarding the benefits of natural ingredients is driving the sales of natural and organic makeup removers. For instance, in November 2021, Garnier launched the Micellar Gel, a natural-based cleansing gel in the U.K.
Asia Pacific is expected to be the second-largest market for makeup remover products. This growth is mainly attributed to the increasing demand for natural and herbal ingredients in the region. The presence of a large number of local and international players, such as Shiseido, Kose Corporation, and Unilever, is expected to propel the growth of the market in this region. In addition, the growing popularity of organic and natural products among consumers is expected to drive the market in this region.
Financial Projections
In this part of the makeup remover products business plan we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your makeup remover products business. Usually, these projections are drafted for a 5-year period.
Revenue Assumptions
The main source of revenues for a makeup remover products business comes from sales of the products through various outlets, such as retail stores, online stores, wholesalers, and direct sales. Other potential sources of revenue include advertising and sponsorship, subscription fees, and the sale of related products such as makeup brushes, applicators, and other beauty accessories.
Projecting Expenses
In this section, all the regular expenses related to keeping the makeup remover business running will be described. The list of operating expenses includes product development costs, production costs, packaging costs, shipping costs, wages, marketing expenses, overhead costs, rent, and other administrative expenses.
Key companies & market share insights
Some of the key companies operating in the makeup remover products market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:
– In July 2022, L’Oréal Paris launched the Micellar Cleansing Water, a gentle yet effective makeup remover.
– In June 2022, Neutrogena launched the Makeup Remover Cleansing Towelettes, a gentle yet effective makeup remover.
– In August 2022, Maybelline New York launched the Makeup Remover Wipes, a gentle yet effective makeup remover.
Some of the prominent players in the makeup remover products market include:
– L’Oréal Paris
– Neutrogena
– Maybelline New York
– Unilever
– Avon
– Johnson & Johnson
– Shiseido
– Yves Rocher
– Garnier
– Clinique
Global Makeup Remover Market Segmentation
This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global makeup remover products market based on product, distribution channel, type, and region:
1. Product Outlook (Revenue, USD Million, 2017 – 2030)
– Oil-based Removers
– Water-based Removers
– Micellar Waters
– Solid Balms/Cleansing Cloths
– Others
2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)
– Supermarkets & Hypermarkets
– Online
– Others
3. Type Outlook (Revenue, USD Million, 2017 – 2030)
– Mass
– Premium
4. Regional Outlook (Revenue, USD Million, 2017 – 2030)
– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa
Frequently Asked Questions
[Q]: What are the factors driving the makeup remover market?
[A]: The global makeup remover market is primarily driven by increased consumer awareness regarding personal care, rising disposable income, and the availability of a wide range of products. Additionally, the growing focus on sustainability and the introduction of innovative products are expected to drive the market.
[Q]: Who are the key players in the makeup remover market?
[A]: The key players in the global makeup remover market include L’Oréal S.A., Unilever, The Estée Lauder Companies Inc., Johnson & Johnson Consumer Inc., The Procter & Gamble Company, Kao Corporation, Shiseido Company Ltd., LVMH SE, Coty, Inc., and Kao Corporation.
[Q]: What are the different types of makeup remover products?
[A]: The different types of makeup remover products available in the market include cleansing balms, cleansing oils, cleansing creams, micellar water, and wipes.
[Q]: What are the important trends in the makeup remover market?
[A]: The growing trend of natural, organic, and vegan products, the increasing demand for multifunctional makeup removers, and the introduction of innovative packaging designs are some of the important trends in the makeup remover market.
[Q]: What is the potential of product innovation in the makeup remover market?
[A]: Innovation has been a major factor driving the makeup remover market. Manufacturers are introducing new products with innovative features and better quality to meet the changing needs of consumers. The introduction of organic, natural, and vegan products has been a major trend in the market, and companies are introducing new products to cater to this trend and create new opportunities.
Research Methodology
Impact Analytix employs a comprehensive and iterative research methodology focused on minimizing deviance in order to provide the most accurate estimates and forecasts possible. The company utilizes a combination of bottom-up and top-down approaches for segmenting and estimating quantitative aspects of the market. In Addition, a recurring theme prevalent across all our research reports is data triangulation which looks market from three different perspectives. Critical elements of the methodology employed for all our studies include:
Preliminary data mining
Raw market data is obtained and collated on a broad front. Data is continuously filtered to ensure that only validated and authenticated sources are considered. In addition, data is also mined from a host of reports in our repository, as well as a number of reputed paid databases. For a comprehensive understanding of the market, it is essential to understand the complete value chain and in order to facilitate this; we collect data from raw material suppliers, distributors as well as buyers.
Technical issues and trends are obtained from surveys, technical symposia, and trade journals. Technical data is also gathered from an intellectual property perspective, focusing on white space and freedom of movement. Industry dynamics with respect to drivers, restraints, and pricing trends are also gathered. As a result, the material developed contains a wide range of original data that is then further cross-validated and authenticated with published sources.
Statistical model
Our market estimates and forecasts are derived through simulation models. A unique model is created and customized for each study. Gathered information for market dynamics, technology landscape, application development, and pricing trends are fed into the model and analyzed simultaneously. These factors are studied on a comparative basis, and their impact over the forecast period is quantified with the help of correlation, regression, and time series analysis. Market forecasting is performed via a combination of economic tools, technological analysis, industry experience, and domain expertise.
Econometric models are generally used for short-term forecasting, while technological market models are used for long-term forecasting. These are based on an amalgamation of the technology landscape, regulatory frameworks, economic outlook, and business principles. A bottom-up approach to market estimation is preferred, with key regional markets analyzed as separate entities and integration of data to obtain global estimates. This is critical for a deep understanding of the industry as well as ensuring minimal errors. Some of the parameters considered for forecasting include:
Market drivers and restraints, along with their current and expected impact
Raw material scenario and supply v/s price trends
Regulatory scenario and expected developments
Current capacity and expected capacity additions up to 2030
We assign weights to these parameters and quantify their market impact using weighted average analysis, to derive an expected market growth rate.
Primary validation
This is the final step in estimating and forecasting our reports. Exhaustive primary interviews are conducted, face to face as well as over the phone to validate our findings and assumptions used to obtain them. Interviewees are approached from leading companies across the value chain including suppliers, technology providers, domain experts, and buyers so as to ensure a holistic and unbiased picture of the market. These interviews are conducted across the globe, with language barriers overcome with the aid of local staff and interpreters. Primary interviews not only help in data validation but also provide critical insights into the market, current business scenario, and future expectations and enhance the quality of our reports. All our estimates and forecast are verified through exhaustive primary research with Key Industry Participants (KIPs) which typically include:
Market-leading companies
Raw material suppliers
Product distributors
Buyers
The key objectives of primary research are as follows:
To validate our data in terms of accuracy and acceptability
To gain an insight into the current market and future expectations
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