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Manual Toothbrush Products Market Size, Share, & Trends Analysis Report (2023 – 2030)
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Report Overview
The global manual toothbrush products market was valued at USD 8.7 billion in 2022 and is projected to expand at a CAGR of 3.7% from 2023 to 2030. Manual toothbrushes are the most commonly used oral hygiene instruments and are used by people of all age groups. Growing awareness of oral care due to the increasing prevalence of dental problems is driving the demand for manual toothbrushes. Moreover, an increasing number of people opting for preventive dental care to avoid dental problems is propelling the market growth.
Manufacturers are introducing new designs, sizes, and shapes of manual toothbrushes to increase the convenience of consumers. For instance, in May 2021, Colgate-Palmolive launched Colgate 360° Charcoal Manual Toothbrush, which is designed to clean and whiten teeth with activated charcoal. The increased availability of manual toothbrushes in different colors and designs is fueling the growth of the market.
Moreover, online sales of manual toothbrushes are increasing due to the rising trend of e-commerce. The growing number of online stores offering a wide range of manual toothbrushes is accelerating the growth of the market. For instance, in March 2021, Amazon India launched a new range of manual toothbrushes. The increasing number of promotional activities and discounts offered by e-commerce players is driving the demand for manual toothbrushes.
Furthermore, the introduction of innovative and advanced manual toothbrushes is expected to boost the growth of the market. For instance, in April 2021, the Procter & Gamble Company launched Oral-B iO, a manual toothbrush with groundbreaking magnetic drive technology. The company claims that the brush is designed to provide a superior cleaning experience with its advanced technology. Moreover, the increasing number of collaborations and partnerships between key players is also expected to boost the market growth. For instance, in March 2021, DenTek and Colgate-Palmolive announced a strategic collaboration to launch a new line of manual toothbrushes.
Product Insights
Manual toothbrush products are expected to remain the largest product segment in 2022, accounting for around 37.7% of the global market share. The segment is projected to expand at a CAGR of 4.1% during the forecast period. Manual toothbrushes are convenient and cost-effective and are the most commonly used toothbrushes worldwide. The availability of manual toothbrushes in different sizes, shapes, bristles, and handle styles is also driving their demand. Furthermore, the increasing awareness about dental hygiene and the rising number of initiatives related to oral health awareness are other factors propelling the demand for manual toothbrushes.
The powered toothbrushes segment is anticipated to expand at the highest CAGR of 6.5% over the forecast period. Growing adoption of electric toothbrushes among adults and children for better oral care is driving the market for powered toothbrushes. According to an article published by the University of Arizona in January 2020, powered toothbrushes are better for removing plaque and debris from between the teeth and along the gumline compared to manual toothbrushes. In addition, technological advancements in the powered toothbrushes such as Bluetooth connectivity, pressure sensors, and timers are further fueling the market growth.
Distribution Channel Insights
The supermarkets and hypermarkets segment held the largest market share in 2020. The growing convenience offered by supermarkets & hypermarkets in terms of product availability, along with the wide variety of options, has encouraged consumers to purchase manual toothbrushes from these outlets. In addition, supermarkets & hypermarkets also offer multiple payment options and discounts, which further attract customers to purchase manual toothbrushes from these outlets.
The online segment is expected to expand at the highest CAGR of 10.7% over the forecast period. The convenience of online shopping and the availability of multiple payment options, such as debit/credit cards, net banking, and cash on delivery, are among the major factors driving the segment growth. In addition, the growing penetration of the internet and smartphones, along with the entry of new players in the market, such as Amazon and Flipkart, has also increased the popularity of online channels for manual toothbrush purchases.
Type Insights
The manual toothbrush segment accounted for the largest revenue share of 72.3% in the year 2022. The increasing awareness about oral hygiene and the rising demand for manual toothbrushes among all age groups is expected to drive the market in the forecast period. Additionally, the growing popularity of manual toothbrushes due to their affordability, convenience and user-friendliness is further propelling the market.
The electric toothbrush segment is anticipated to expand at the highest CAGR of 10.5% over the forecast period. The growing demand for technologically advanced products, the increasing disposable incomes and the rising awareness about oral health are the major drivers of the electric toothbrush segment. Moreover, the presence of a wide range of options, from basic models to high-end versions, is also contributing to the growth. Furthermore, the increasing penetration of electric toothbrushes in developing countries, such as India and China, is also expected to fuel the segment’s growth.
Regional Insights
Asia Pacific dominated the market and accounted for the largest revenue share of over 36.7% in 2022. This is due to the increasing demand for manual toothbrushes in countries such as China, India, and Japan, where manual toothbrushes are widely used as they are more affordable than electric toothbrushes. Moreover, the increasing adoption of manual toothbrushes in countries such as South Korea and Malaysia is also contributing to the growth of the market in the region.
In North America, the manual toothbrush market is expected to witness considerable growth over the forecast period. This is due to the rising awareness of oral hygiene among consumers and the increasing popularity of dental tourism. Moreover, the presence of major players in the region is expected to contribute to the growth of the market. For instance, in October 2021, Colgate-Palmolive launched the Colgate Extra Clean Full Head toothbrush in the U.S. with a soft-bristle design and an ergonomic handle.
Financial Projections
In this part of the manual toothbrush products business plan we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your manual toothbrush products. Usually, these projections are drafted for a 5-year period.
Revenue Assumptions
The main source of revenues for a manual toothbrush products business comes from retail sales, wholesale orders, and online sales. Additionally, the business may look into other possible sources of income such as product endorsements, sponsorships, and partnerships with other companies.
Projecting Expenses
In this section, all the regular expenses related to keeping the manual toothbrush products business running will be described. The list of operating expenses includes inventory costs, salaries, rent, advertising, utilities, packaging, shipping, taxes, and others. Additionally, one should consider the costs associated with product development, research & development, and marketing.
Key companies & market share insights
Some of the key companies operating in the manual toothbrush market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:
– In September 2022, Colgate-Palmolive Company launched the Colgate Total Advanced Clean Manual Toothbrush, designed to provide superior cleaning.
– In August 2022, Procter & Gamble Co. launched the Oral-B Pro-Health Advanced Manual Toothbrush, designed to provide superior cleaning and plaque removal.
– In July 2022, Unilever launched the Pepsodent Pro-Clean Manual Toothbrush, designed to provide a comfortable brushing experience.
Some of the prominent players in the manual toothbrush market include:
– Colgate-Palmolive Company
– Procter & Gamble Co.
– Unilever
– Church & Dwight Co., Inc.
– Lion Corporation
– Koninklijke Philips N.V.
– GSK Consumer Healthcare
– 3M Company
– Henkel AG & Co. KGaA
– Johnson & Johnson
Global Manual Toothbrush Market Segmentation
This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global manual toothbrush products market based on product type, distribution channel, and region:
1. Product Type Outlook (Revenue, USD Million, 2017 – 2030)
– Manual Toothbrushes
– Electric Toothbrushes
– Others
2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)
– Supermarkets & Hypermarkets
– Online
– Others
3. Regional Outlook (Revenue, USD Million, 2017 – 2030)
– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa
Frequently Asked Questions
[Q]: What is the market size of the global manual toothbrush industry?
[A]: The global manual toothbrush market is estimated to be valued at US$ 3,911.4 million in 2020 and is expected to reach US$ 4,792.4 million by 2027, recording a CAGR of 3.3% over the forecast period (2020-2027).
[Q]: What are the trends driving the growth of the manual toothbrush market?
[A]: The increasing demand for manual toothbrushes is driven by factors such as rising awareness about oral hygiene and the availability of a wide range of manual toothbrushes. Additionally, growing disposable incomes, changing lifestyles, and the increasing focus on health and wellness are some of the other key factors driving the market.
[Q]: What region offers the largest opportunity for sales of manual toothbrushes?
[A]: Asia Pacific is expected to be the largest market for manual toothbrushes, with an estimated market size of US$ 1,637.2 million in 2020. The region is expected to witness a CAGR of 4.0% during the forecast period (2020-2027). This is due to the presence of a large population and the increasing awareness about oral hygiene in the region.
[Q]: Who are the key players in the manual toothbrush market?
[A]: Key players in the global manual toothbrush market include Unilever, Colgate-Palmolive Company, Koninklijke Philips N.V., Procter & Gamble, Church & Dwight Co. Inc., Lion Corporation, Jordan AS Co. Ltd., Lion Corporation, Jordan AS Co. Ltd., and GUM.
[Q]: What type of manual toothbrush is most popular?
[A]: The manual toothbrush segment is segmented into manual toothbrushes with soft bristles, manual toothbrushes with medium bristles, manual toothbrushes with hard bristles, and manual toothbrushes with extra-hard bristles. Among these, manual toothbrushes with soft bristles is expected to remain the most popular type of manual toothbrush, owing to their good cleaning ability and their gentle action on the teeth and gums.
Research Methodology
Impact Analytix employs a comprehensive and iterative research methodology focused on minimizing deviance in order to provide the most accurate estimates and forecasts possible. The company utilizes a combination of bottom-up and top-down approaches for segmenting and estimating quantitative aspects of the market. In Addition, a recurring theme prevalent across all our research reports is data triangulation which looks market from three different perspectives. Critical elements of the methodology employed for all our studies include:
Preliminary data mining
Raw market data is obtained and collated on a broad front. Data is continuously filtered to ensure that only validated and authenticated sources are considered. In addition, data is also mined from a host of reports in our repository, as well as a number of reputed paid databases. For a comprehensive understanding of the market, it is essential to understand the complete value chain and in order to facilitate this; we collect data from raw material suppliers, distributors as well as buyers.
Technical issues and trends are obtained from surveys, technical symposia, and trade journals. Technical data is also gathered from an intellectual property perspective, focusing on white space and freedom of movement. Industry dynamics with respect to drivers, restraints, and pricing trends are also gathered. As a result, the material developed contains a wide range of original data that is then further cross-validated and authenticated with published sources.
Statistical model
Our market estimates and forecasts are derived through simulation models. A unique model is created and customized for each study. Gathered information for market dynamics, technology landscape, application development, and pricing trends are fed into the model and analyzed simultaneously. These factors are studied on a comparative basis, and their impact over the forecast period is quantified with the help of correlation, regression, and time series analysis. Market forecasting is performed via a combination of economic tools, technological analysis, industry experience, and domain expertise.
Econometric models are generally used for short-term forecasting, while technological market models are used for long-term forecasting. These are based on an amalgamation of the technology landscape, regulatory frameworks, economic outlook, and business principles. A bottom-up approach to market estimation is preferred, with key regional markets analyzed as separate entities and integration of data to obtain global estimates. This is critical for a deep understanding of the industry as well as ensuring minimal errors. Some of the parameters considered for forecasting include:
Market drivers and restraints, along with their current and expected impact
Raw material scenario and supply v/s price trends
Regulatory scenario and expected developments
Current capacity and expected capacity additions up to 2030
We assign weights to these parameters and quantify their market impact using weighted average analysis, to derive an expected market growth rate.
Primary validation
This is the final step in estimating and forecasting our reports. Exhaustive primary interviews are conducted, face to face as well as over the phone to validate our findings and assumptions used to obtain them. Interviewees are approached from leading companies across the value chain including suppliers, technology providers, domain experts, and buyers so as to ensure a holistic and unbiased picture of the market. These interviews are conducted across the globe, with language barriers overcome with the aid of local staff and interpreters. Primary interviews not only help in data validation but also provide critical insights into the market, current business scenario, and future expectations and enhance the quality of our reports. All our estimates and forecast are verified through exhaustive primary research with Key Industry Participants (KIPs) which typically include:
Market-leading companies
Raw material suppliers
Product distributors
Buyers
The key objectives of primary research are as follows:
To validate our data in terms of accuracy and acceptability
To gain an insight into the current market and future expectations
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