Massage Oil Products Market Size, Share, & Trends Analysis Report (2023 – 2030)

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Report Overview

The global massage oil products market was valued at USD 1.8 billion in 2022 and is projected to expand at a CAGR of 4.2% from 2023 to 2030. Massage oils are used to reduce muscle tension, improve circulation, and reduce the occurrence of soreness. The growing awareness of the various health benefits associated with massage oils such as stress relief, improved circulation, and relaxation are driving the market. The increasing demand for massage services globally is also driving the market for massage oil products.

The increasing number of spa centers and massage parlors is further boosting the market growth. Furthermore, increasing demand from the professional athletes and fitness enthusiasts is likely to fuel the demand for the massage oil market. Additionally, the use of massage oils for a variety of therapies, such as aromatherapy, is propelling the market growth. The use of these products in aromatherapy increases relaxation, treats headaches, and reduces stress.

Moreover, the popularity of organic and natural massage oils is rising due to their numerous benefits. The growing preference for natural and organic massage oils among consumers is also driving the market growth. The manufacturers have started to focus on organic and natural massage oils to meet the rising demand. For instance, in April 2021, Organic Infusions, Inc. launched a new line of massage oil products made with all-natural ingredients.

In addition, the rising trend of personalization is propelling the demand for the massage oil market. The manufacturers are offering customized massage oil products to meet the specific requirements of their customers. Furthermore, the increasing adoption of massage oils in beauty and skincare routines is expected to drive the market. For instance, in February 2021, The Body Shop launched a new massage oil product to offer a spa-like experience at home.

The increasing awareness about health benefits associated with massage oils is expected to boost the market growth. Furthermore, the growing popularity of massage oils across the world is likely to fuel the market growth. Additionally, the increasing demand for massage oils as a luxurious product is anticipated to drive the market. Moreover, the rising demand for massage oils among professional athletes is expected to propel the market growth during the forecast period.

Product Insights

The massage oil segment is expected to dominate the global market and account for a share of over 41.5% in 2022. Increasing health consciousness among individuals is leading to the rising adoption of massage oils for the treatment of muscle pain and joint stiffness. According to an article published by Healthline, in April 2020, massage oils are effective in treating muscle fatigue, stress, and other musculoskeletal issues. Furthermore, the increasing popularity of aromatherapy and its growing adoption in spas and wellness centers is also driving the market growth.

The massage cream segment is expected to expand at a CAGR of 8.2% over the forecast period. Massage creams help in providing comfort and relaxation and reduce muscle soreness. Due to the rising awareness about the benefits of massage creams, the demand for these products is increasing. According to an article published by Medical News Today, in June 2020, massage creams can help reduce fatigue and provide relief from muscle soreness and joint pain. The growing demand for massage creams from the geriatrics, who suffer from joint and muscle-related issues, is also driving the growth of the market.

Distribution Channel Insights

The supermarkets and hypermarkets segment captured the major share of the market in 2022. This can be attributed to the growing consumer preference for supermarkets and hypermarkets as a primary source to purchase massage oil products. These establishments provide a wide selection of products and assist customers in making rapid purchasing decisions for the required massage oil product.

The online segment is anticipated to register the highest CAGR of 12.9% over the forecast period. The growth of the segment is mainly driven by the rising penetration of the internet, increasing internet users, and growing popularity of online shopping. Moreover, vendors are launching online websites and shopping apps to increase their brand visibility among consumers. For instance, in May 2021, Amazon launched its massage oil product category, offering a range of products from different brands. The website also provides product reviews from customers, which help buyers in making informed purchasing decisions.

Type Insights

The natural segment accounted for the largest revenue share of 42.5% in the year 2022. The increasing demand for natural ingredients in massage oils is driving the market. Natural massage oils are made with natural and organic ingredients such as coconut oil, jojoba oil, almond oil, and olive oil and are free from artificial additives. Consumers are becoming more conscious about the ingredients in their massage oils, which is leading to an increased demand for natural massage oils.

The organic segment is anticipated to expand at the highest CAGR of 7.9% over the forecast period. The organic massage oil is gaining traction owing to its natural properties, which are beneficial for skin health. Further, consumers are becoming more conscious about the use of organic products, which is driving the demand for organic massage oils. Moreover, increasing awareness about the benefits of organic massage oils is likely to boost the segment in the forecasted period.

Regional Insights

Europe accounted for the largest revenue share of over 40.2% in 2022. Growing demand for various types of massage oils is a key factor driving the growth of the massage oil product market in the region. Increasing popularity of massage therapy as an alternative treatment is expected to further drive the growth of the massage oil product market in the region. Additionally, the presence of several massage parlors in the region is expected to fuel the growth of the massage oil product market in the region.

Asia Pacific is expected to witness the fastest growth in the coming years due to the increasing disposable incomes of the growing middle-class population in the region. The presence of several spa and massage parlors in countries such as China, India, and Thailand is expected to fuel the growth of the massage oil product market in the region. For instance, in February 2021, Forest Essentials launched five new massage oils in India.

Financial Projections

In this part of the massage oil products business plan we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for the massage oil products business. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions

The main source of revenues for a massage oil products business comes from the sale of its products. This includes online sales, retail sales, and wholesale sales. In addition, other sources of revenue could include advertising and fees for product samples.

Projecting Expenses

In this section, all the regular expenses related to keeping the massage oil products business running will be described. The list of operating expenses includes product development costs, materials, packaging, marketing, advertising, and shipping. Other expenses include rent, utilities, payroll, insurance, taxes, and other miscellaneous expenses.

Key companies & market share insights

Some of the key companies operating in the massage oil market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In May 2022, Burt’s Bees launched a massage oil with natural ingredients, including almond, coconut and olive oils.

– In June 2022, Young Living launched a massage oil made with essential oils such as lavender, eucalyptus and chamomile.

– In August 2022, Johnson & Johnson launched a massage oil formulated with natural ingredients such as almond, jojoba and avocado oils.

Some of the prominent players in the massage oil market include:

– Burt’s Bees
– Young Living
– Johnson & Johnson
– Weleda AG
– The Body Shop International PLC
– Aromatherapy Associates Ltd.
– Kama Ayurveda
– Clarins Group
– Forest Essentials
– Kiehl’s LLC

Global Massage Oil Market Segmentation

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global massage oil products market based on product type, distribution channel, type, and region:

1. Product Type Outlook (Revenue, USD Million, 2017 – 2030)

– Aromatherapy Oils
– Base Oils
– Essential Oils
– Other Products

2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Supermarkets & Hypermarkets
– Online
– Others

3. Type Outlook (Revenue, USD Million, 2017 – 2030)

– Mass
– Premium

4. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

Frequently Asked Questions

[Q]: What are the Key Drivers of the Massage Oil Products Market?
[A]: Key drivers of the massage oil products market include the increasing prevalence of lifestyle-related health issues, the popularity of natural ingredients, and the rising demand for organic products. Moreover, the growing popularity of spa treatments, aromatherapy, and massage therapy are also driving the growth of the massage oil products market.

[Q]: Who are the Leading Players Operating in the Massage Oil Products Market?
[A]: Major players operating in the massage oil products market include The Nature’s Bounty Co., Sundial Brands LLC, NOW Health Group, Inc., Young Living Essential Oils, INC., and doTERRA International, LLC.

[Q]: What are the Key Trends in the Massage Oil Products Market?
[A]: Key trends in the massage oil products market include the introduction of innovative products, increasing mergers and acquisitions, and rising investments in research and development activities. Moreover, the growing focus on health and wellness, and the increasing demand for natural and organic ingredients are also driving the market.

[Q]: What is the Potential of Product Innovation?
[A]: Manufacturers are introducing innovative products such as massage oils with added therapeutic properties and aromatherapy oils with natural ingredients to cater to the growing demand for natural and organic products. Furthermore, with advancements in technology, manufacturers are also introducing products with advanced features and functionalities.

[Q]: What is the Potential of the Massage Oil Products Market?
[A]: The global massage oil products market is expected to grow at a compound annual growth rate of 5.3% during the forecast period, 2021-2027. The increasing prevalence of lifestyle-related health issues, the growing popularity of spa treatments, aromatherapy, and massage therapy are some of the major factors driving the growth of the massage oil products market.

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Massage Oil Products Market Size, Share, & Trends Analysis Report (2023 – 2030)

Report Overview

The global massage oil products market was valued at USD 1.8 billion in 2022 and is projected to expand at a CAGR of 4.2% from 2023 to 2030. Massage oils are used to reduce muscle tension, improve circulation, and reduce the occurrence of soreness. The growing awareness of the various health benefits associated with massage oils such as stress relief, improved circulation, and relaxation are driving the market. The increasing demand for massage services globally is also driving the market for massage oil products.

The increasing number of spa centers and massage parlors is further boosting the market growth. Furthermore, increasing demand from the professional athletes and fitness enthusiasts is likely to fuel the demand for the massage oil market. Additionally, the use of massage oils for a variety of therapies, such as aromatherapy, is propelling the market growth. The use of these products in aromatherapy increases relaxation, treats headaches, and reduces stress.

Moreover, the popularity of organic and natural massage oils is rising due to their numerous benefits. The growing preference for natural and organic massage oils among consumers is also driving the market growth. The manufacturers have started to focus on organic and natural massage oils to meet the rising demand. For instance, in April 2021, Organic Infusions, Inc. launched a new line of massage oil products made with all-natural ingredients.

In addition, the rising trend of personalization is propelling the demand for the massage oil market. The manufacturers are offering customized massage oil products to meet the specific requirements of their customers. Furthermore, the increasing adoption of massage oils in beauty and skincare routines is expected to drive the market. For instance, in February 2021, The Body Shop launched a new massage oil product to offer a spa-like experience at home.

The increasing awareness about health benefits associated with massage oils is expected to boost the market growth. Furthermore, the growing popularity of massage oils across the world is likely to fuel the market growth. Additionally, the increasing demand for massage oils as a luxurious product is anticipated to drive the market. Moreover, the rising demand for massage oils among professional athletes is expected to propel the market growth during the forecast period.

Product Insights

The massage oil segment is expected to dominate the global market and account for a share of over 41.5% in 2022. Increasing health consciousness among individuals is leading to the rising adoption of massage oils for the treatment of muscle pain and joint stiffness. According to an article published by Healthline, in April 2020, massage oils are effective in treating muscle fatigue, stress, and other musculoskeletal issues. Furthermore, the increasing popularity of aromatherapy and its growing adoption in spas and wellness centers is also driving the market growth.

The massage cream segment is expected to expand at a CAGR of 8.2% over the forecast period. Massage creams help in providing comfort and relaxation and reduce muscle soreness. Due to the rising awareness about the benefits of massage creams, the demand for these products is increasing. According to an article published by Medical News Today, in June 2020, massage creams can help reduce fatigue and provide relief from muscle soreness and joint pain. The growing demand for massage creams from the geriatrics, who suffer from joint and muscle-related issues, is also driving the growth of the market.

Distribution Channel Insights

The supermarkets and hypermarkets segment captured the major share of the market in 2022. This can be attributed to the growing consumer preference for supermarkets and hypermarkets as a primary source to purchase massage oil products. These establishments provide a wide selection of products and assist customers in making rapid purchasing decisions for the required massage oil product.

The online segment is anticipated to register the highest CAGR of 12.9% over the forecast period. The growth of the segment is mainly driven by the rising penetration of the internet, increasing internet users, and growing popularity of online shopping. Moreover, vendors are launching online websites and shopping apps to increase their brand visibility among consumers. For instance, in May 2021, Amazon launched its massage oil product category, offering a range of products from different brands. The website also provides product reviews from customers, which help buyers in making informed purchasing decisions.

Type Insights

The natural segment accounted for the largest revenue share of 42.5% in the year 2022. The increasing demand for natural ingredients in massage oils is driving the market. Natural massage oils are made with natural and organic ingredients such as coconut oil, jojoba oil, almond oil, and olive oil and are free from artificial additives. Consumers are becoming more conscious about the ingredients in their massage oils, which is leading to an increased demand for natural massage oils.

The organic segment is anticipated to expand at the highest CAGR of 7.9% over the forecast period. The organic massage oil is gaining traction owing to its natural properties, which are beneficial for skin health. Further, consumers are becoming more conscious about the use of organic products, which is driving the demand for organic massage oils. Moreover, increasing awareness about the benefits of organic massage oils is likely to boost the segment in the forecasted period.

Regional Insights

Europe accounted for the largest revenue share of over 40.2% in 2022. Growing demand for various types of massage oils is a key factor driving the growth of the massage oil product market in the region. Increasing popularity of massage therapy as an alternative treatment is expected to further drive the growth of the massage oil product market in the region. Additionally, the presence of several massage parlors in the region is expected to fuel the growth of the massage oil product market in the region.

Asia Pacific is expected to witness the fastest growth in the coming years due to the increasing disposable incomes of the growing middle-class population in the region. The presence of several spa and massage parlors in countries such as China, India, and Thailand is expected to fuel the growth of the massage oil product market in the region. For instance, in February 2021, Forest Essentials launched five new massage oils in India.

Financial Projections

In this part of the massage oil products business plan we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for the massage oil products business. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions

The main source of revenues for a massage oil products business comes from the sale of its products. This includes online sales, retail sales, and wholesale sales. In addition, other sources of revenue could include advertising and fees for product samples.

Projecting Expenses

In this section, all the regular expenses related to keeping the massage oil products business running will be described. The list of operating expenses includes product development costs, materials, packaging, marketing, advertising, and shipping. Other expenses include rent, utilities, payroll, insurance, taxes, and other miscellaneous expenses.

Key companies & market share insights

Some of the key companies operating in the massage oil market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In May 2022, Burt’s Bees launched a massage oil with natural ingredients, including almond, coconut and olive oils.

– In June 2022, Young Living launched a massage oil made with essential oils such as lavender, eucalyptus and chamomile.

– In August 2022, Johnson & Johnson launched a massage oil formulated with natural ingredients such as almond, jojoba and avocado oils.

Some of the prominent players in the massage oil market include:

– Burt’s Bees
– Young Living
– Johnson & Johnson
– Weleda AG
– The Body Shop International PLC
– Aromatherapy Associates Ltd.
– Kama Ayurveda
– Clarins Group
– Forest Essentials
– Kiehl’s LLC

Global Massage Oil Market Segmentation

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global massage oil products market based on product type, distribution channel, type, and region:

1. Product Type Outlook (Revenue, USD Million, 2017 – 2030)

– Aromatherapy Oils
– Base Oils
– Essential Oils
– Other Products

2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Supermarkets & Hypermarkets
– Online
– Others

3. Type Outlook (Revenue, USD Million, 2017 – 2030)

– Mass
– Premium

4. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

Frequently Asked Questions

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