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Maternity Innerwear Products Market Size, Share, & Trends Analysis Report (2023 – 2030)
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Report Overview
The global maternity innerwear products market was valued at USD 2.6 billion in 2022 and is projected to expand at a CAGR of 6.5% from 2023 to 2030. Over the last few years, a shift has been observed in the maternity fashion segment, with the demand for maternity innerwear products increasing significantly. Many brands are launching a range of stylish, comfortable, and supportive innerwear for pregnant women. The maternity innerwear products include sports bras, nursing bras, panties, and other supportive wear designed to provide extra comfort during pregnancy.
The increasing number of working women and rising demand for fashionable clothing are majorly driving the market growth. Furthermore, the trend of athleisure and the increasing number of health and wellness programs are fueling the demand for maternity innerwear products. Companies are launching new products to meet the customers’ changing needs. For instance, in April 2021, New York-based lingerie company LIVELY launched its maternity collection, which includes bralettes, wireless bras, and panties.
The rising trend of breast-feeding is expected to drive the demand for nursing bras. Nursing bras are designed to make breast-feeding more comfortable and convenient. They provide extra support and coverage during this time. Companies are launching new products to meet the growing demand for nursing bras. For instance, in February 2021, ThirdLove launched a collection of nursing bras featuring its signature half-cup sizes.
Furthermore, the increasing awareness regarding the importance of comfortable maternity innerwear is leading to an increase in the demand for these products. Companies are introducing new innovative features in their products to cater to the growing demand. For instance, in February 2021, ThirdLove introduced the “Curve Comfort” feature in its nursing bras. The feature provides extra support and comfort to pregnant women’s changing bodies.
In addition, the increasing popularity of e-commerce platforms is likely to boost the growth of the market. The convenience of online shopping and the availability of discounts and offers are some of the factors driving the online sales of maternity innerwear products. Furthermore, the increasing number of online stores is leading to a wider product range and greater product visibility, which is further expected to drive the market growth.
Product Insights
The nursing bras segment dominated the market and accounted for a share of around 34.5% in 2020. The surge in demand for nursing bras is attributed to the growing awareness among pregnant women about the importance of breastfeeding and the need for comfortable and supportive nursing bras. Furthermore, increasing demand for products with features such as under-wired, padded, seamless, and non-wired nursing bras is expected to drive the market over the forecast period. Moreover, the growing preferences for organic materials and lightweight fabrics, such as cotton and lycra, is another factor creating a positive outlook for the market.
The panties segment is anticipated to expand at the fastest CAGR of 8.3% over the forecast period. This is attributed to the increasing demand for cotton panties and the availability of a wide range of designs, sizes, and colors in maternity innerwear products. Moreover, the growing preference for special features such as stretchable fabrics and soft waistbands, as well as the availability of affordable prices, is expected to fuel the growth of the segment.
Distribution Channel Insights
The department stores segment accounted for the highest share of the market in 2022. The dominance of the segment is attributed to the presence of many department stores across the world that offer a wide range of maternity innerwear products. Department stores provide a wide range of maternity innerwear products in various sizes and colors. For instance, in 2020, Mothercare, a leading maternity wear retailer, launched a new range of nursing bras with the aim of providing comfortable and supportive bras to nursing mothers.
The online segment is projected to expand at the highest CAGR of 12.9% during the forecast period. The growth of the segment is attributed to the rising popularity of online shopping for maternity innerwear products. The increasing number of online stores providing a wide range of maternity innerwear products and discounts on online purchases are key factors driving the growth of the segment. Additionally, the presence of marketplaces such as Amazon, eBay, and Flipkart, which offer a wide range of maternity innerwear products at competitive prices, is expected to drive the segment growth over the forecast period.
Type Insights
The maternity innerwear market is segmented into two types; nursing and non-nursing products. The nursing segment accounted for the largest revenue share of 72.4% in the year 2022. The increasing awareness about the health and comfort of nursing mothers is driving the demand for nursing innerwear. The convenience of nursing innerwear has made it one of the most preferred products among lactating mothers. Also, the increasing number of working women has resulted in an increased demand for nursing innerwear.
The non-nursing segment is anticipated to expand at the highest CAGR of 8.9% over the forecast period. The growing demand for fashionable, comfortable and affordable innerwear among pregnant women is driving the demand for non-nursing products. Moreover, the increasing awareness of personal hygiene is also driving the demand for non-nursing maternity innerwear. Companies such as Mothercare and H&M are focusing on launching fashionable and comfortable maternity innerwear to cater to the demands of customers.
Regional Insights
Europe dominated the market and accounted for the largest revenue share of over 34.2% in 2022. The presence of leading companies and developments in the maternity lingerie segment are the key factors driving the regional market. For instance, in February 2021, Triumph International launched the Maternity Range, a collection of maternity lingerie and sleepwear.
Asia Pacific is expected to witness the fastest growth during the forecast period due to the rising demand for maternity lingerie in countries, such as China, India, and Japan. The growing awareness regarding the availability of maternity clothing, coupled with the increasing disposable incomes, has led to the growth of the regional market. For instance, in February 2021, the Indian startup, ItsMySaree, introduced maternity wear, including nightwear and innerwear.
Financial Projections
In this part of the maternity innerwear products business plan we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your maternity innerwear products venture. Usually, these projections are drafted for a 5-year period.
Revenue Assumptions
The main source of revenues for a maternity innerwear products business comes from product sales, wholesale orders, and retail orders. Here you will find a list with a description of each of them and other possible sources of profit such as fundraising, the sale of merchandise, and leasing the place for parties and corporate events.
Projecting Expenses
In this section, all the regular expenses related to keeping the maternity innerwear products business running will be described. The list of operating expenses includes fabric costs, wages, maintenance and repairs, utilities, insurance policies, advertising, and others.
Key companies & market share insights
Some of the key companies operating in the maternity innerwear market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:
– In June 2022, HanesBrands Inc. launched its new range of maternity innerwear with features such as seamless fabrication and four-way stretch technology to provide superior comfort.
– In August 2022, Gap Inc. launched its maternity innerwear range with features such as light support and breathable fabric.
– In October 2022, Fruit of the Loom launched its latest maternity innerwear collection offering superior comfort and support.
Some of the prominent players in the maternity innerwear market include:
– HanesBrands Inc.
– Gap Inc.
– Fruit of the Loom
– Triumph International
– L Brands Inc.
– Delta Galil Industries
– Jockey International
– Nubyen
– Glamour Empire
– The Moms Co.
Global Maternity Innerwear Market Segmentation
This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global maternity innerwear products market based on product, distribution channel, type, and region:
1. Product Outlook (Revenue, USD Million, 2017 – 2030)
– Maternity Bras
– Shapewear
– Panties
– Others
2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)
– Supermarkets & Hypermarkets
– Online
– Departmental Stores
– Others
3. Type Outlook (Revenue, USD Million, 2017 – 2030)
– Comfort
– Fashion
– Performance
4. Regional Outlook (Revenue, USD Million, 2017 – 2030)
– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa
Frequently Asked Questions
[Q]: What is the Potential of Product Innovation in the Maternity Innerwear Market?
[A]: Product innovation is an important factor driving the growth of the maternity innerwear market. Innovations such as adjustable and stretchable fabrics, comfortable and breathable design, and new color and pattern options are driving the overall demand for maternity innerwear. The introduction of new breathable, moisture-wicking fabrics, as well as seamless innerwear, are expected to further drive the demand for maternity innerwear.
[Q]: Who are the Key Players in the Maternity Innerwear Market?
[A]: Key players in the maternity innerwear market include Triumph International, Hanes Brands Inc., Lovable Lingerie Limited, MAS Holdings, Mothercare, Jockey International, Inc., and DKNY.
[Q]: Which Region Offers the Largest Opportunity for Sales of Maternity Innerwear?
[A]: North America is expected to hold the largest share of the maternity innerwear market due to the increasing demand for comfort and convenience among pregnant women. The growing awareness regarding the importance of healthy and comfortable maternity wear is expected to drive the demand for maternity innerwear in the region.
[Q]: What are the factors driving the Maternity Innerwear Market?
[A]: Factors such as the increasing birth rate, rising disposable income, and increasing awareness about the importance of comfort and convenience during pregnancy are driving the growth of the maternity innerwear market. Furthermore, the increasing availability of maternity innerwear in various styles and designs, as well as the increasing use of advanced fabrics, is expected to further drive the market growth.
Research Methodology
Impact Analytix employs a comprehensive and iterative research methodology focused on minimizing deviance in order to provide the most accurate estimates and forecasts possible. The company utilizes a combination of bottom-up and top-down approaches for segmenting and estimating quantitative aspects of the market. In Addition, a recurring theme prevalent across all our research reports is data triangulation which looks market from three different perspectives. Critical elements of the methodology employed for all our studies include:
Preliminary data mining
Raw market data is obtained and collated on a broad front. Data is continuously filtered to ensure that only validated and authenticated sources are considered. In addition, data is also mined from a host of reports in our repository, as well as a number of reputed paid databases. For a comprehensive understanding of the market, it is essential to understand the complete value chain and in order to facilitate this; we collect data from raw material suppliers, distributors as well as buyers.
Technical issues and trends are obtained from surveys, technical symposia, and trade journals. Technical data is also gathered from an intellectual property perspective, focusing on white space and freedom of movement. Industry dynamics with respect to drivers, restraints, and pricing trends are also gathered. As a result, the material developed contains a wide range of original data that is then further cross-validated and authenticated with published sources.
Statistical model
Our market estimates and forecasts are derived through simulation models. A unique model is created and customized for each study. Gathered information for market dynamics, technology landscape, application development, and pricing trends are fed into the model and analyzed simultaneously. These factors are studied on a comparative basis, and their impact over the forecast period is quantified with the help of correlation, regression, and time series analysis. Market forecasting is performed via a combination of economic tools, technological analysis, industry experience, and domain expertise.
Econometric models are generally used for short-term forecasting, while technological market models are used for long-term forecasting. These are based on an amalgamation of the technology landscape, regulatory frameworks, economic outlook, and business principles. A bottom-up approach to market estimation is preferred, with key regional markets analyzed as separate entities and integration of data to obtain global estimates. This is critical for a deep understanding of the industry as well as ensuring minimal errors. Some of the parameters considered for forecasting include:
Market drivers and restraints, along with their current and expected impact
Raw material scenario and supply v/s price trends
Regulatory scenario and expected developments
Current capacity and expected capacity additions up to 2030
We assign weights to these parameters and quantify their market impact using weighted average analysis, to derive an expected market growth rate.
Primary validation
This is the final step in estimating and forecasting our reports. Exhaustive primary interviews are conducted, face to face as well as over the phone to validate our findings and assumptions used to obtain them. Interviewees are approached from leading companies across the value chain including suppliers, technology providers, domain experts, and buyers so as to ensure a holistic and unbiased picture of the market. These interviews are conducted across the globe, with language barriers overcome with the aid of local staff and interpreters. Primary interviews not only help in data validation but also provide critical insights into the market, current business scenario, and future expectations and enhance the quality of our reports. All our estimates and forecast are verified through exhaustive primary research with Key Industry Participants (KIPs) which typically include:
Market-leading companies
Raw material suppliers
Product distributors
Buyers
The key objectives of primary research are as follows:
To validate our data in terms of accuracy and acceptability
To gain an insight into the current market and future expectations
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