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Maternity Wear Products Market Size, Share, & Trends Analysis Report (2023 – 2030)
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Report Overview
The global maternity wear market was valued at USD 3.3 billion in 2022 and is projected to expand at a CAGR of 6.3% from 2023 to 2030. The growing number of working women, who are also mothers, is a major factor driving the growth of the market. Furthermore, the rising awareness about the importance of comfortable clothes during maternity is another factor contributing to the growth of the market. Manufacturers are focusing on developing new designs and styles to meet the rising demand for fashionable maternity clothes. For instance, in February 2021, ASOS launched a new maternity collection to provide stylish and comfortable clothes for expecting mothers.
The growing trend of online shopping is also propelling the growth of the market. Various online stores are offering maternity wear at discounted prices, which is further driving the demand for the product. For instance, in June 2021, Amazon India launched a new maternity collection with a wide range of products at reasonable prices. The collection includes a variety of ethnic and western wear, nursing bras and tops, leggings, and trousers.
Furthermore, the increasing demand for maternity wear with stretchable fabrics is also driving the growth of the market. Manufacturers are developing new fabrics that provide comfort and flexibility to the mother during her pregnancy. For instance, in June 2021, Gap launched a new range of maternity clothes with high-stretch fabrics to provide superior comfort and flexibility to the expecting mother.
The rising demand for nursing clothing is also driving the growth of the market. Nursing clothes are designed to make feeding easier for the mother and are usually made of breathable fabrics for comfort. For instance, in March 2021, Target launched a new maternity line called ‘Joylab’ with various nursing clothes.
The increasing popularity of dresses and rompers among expecting mothers is also driving the growth of the market. These are easy to wear and provide flexibility to the expecting mother. For instance, in April 2021, Old Navy launched its new summer maternity collection with a wide range of dresses and rompers. Furthermore, the rising trend of athleisure among pregnant women is also accelerating the demand for maternity wear.
Product Insights
The clothing segment accounted for the largest share of the maternity wear products market in 2022. Factors such as increasing awareness among pregnant women regarding maternity wear and rising disposable incomes are driving the demand for maternity wear. According to an article published by Boston Globe, in October 2019, over the years, the fashion industry has grown to better meet the needs of pregnant women. Furthermore, the growing trend of online retailing and the presence of several maternity wear brands are also contributing to the growth of the segment.
The lingerie segment is projected to expand at the fastest CAGR of 8.9% over the forecast period. The rising awareness regarding maternity wear and the emergence of various lingerie brands are some of the key factors driving the market growth. Furthermore, increasing emphasis on comfort and convenience during pregnancy is also driving the demand for lingerie. According to an article published by The Bump, in December 2019, pregnant women should opt for lingerie made from breathable fabrics such as cotton, modal, and silk. Additionally, the growing trend of online retailing is further boosting the market growth.
Distribution Channel Insights
The department stores segment is projected to witness the highest CAGR of 7.1% during the forecasted period. Department stores have a wide range of products and brands, offering a better shopping experience to customers at a single point. Moreover, the increasing number of department stores and malls across the world is expected to propel the growth of the segment. For instance, in April 2022, the UK’s largest department store chain, Debenhams, opened its new store in Dubai, UAE, offering maternity wear and other clothing items.
The online segment is estimated to account for the second-largest market share in 2022. The increasing popularity of e-commerce platforms and the rising adoption of digitalization among women has led to a rise in the demand for maternity wear products. Moreover, the growing penetration of the internet and smartphones is enabling customers to purchase maternity wear products through online channels. This has also benefitted companies to improve their business presence and reach to customers through their websites, social media platforms, and mobile applications.
Type Insights
The casual maternity wear segment was the largest revenue generating segment in the market in 2022 and is estimated to reach a market value of US$ 4,310.1 million by 2028. The growth of the casual maternity wear segment is attributed to the increasing trend of comfort and casual clothing among pregnant women. The growing trend of athleisure and the increasing demand for comfortable and relaxed maternity clothing are further driving the demand for casual maternity wear.
The nursing wear segment is estimated to expand at a CAGR of 8.3% from 2022 to 2028. The increasing demand for easy-to-feed nursing wear is boosting the segment. Furthermore, the growing demand for stylish and fashionable nursing wear is expected to propel the nursing wear segment over the forecast period. For instance, a U.K.-based maternity clothing brand, Seraphine, offers nursing dresses, tops, and pants with easy-to-feed zips and poppers.
Regional Insights
Europe accounted for the largest share of the maternity wear market in 2020, due to the presence of a large number of maternity wear retailers in the region. The presence of several online stores in the region, offering a wide range of maternity wear products, is driving the growth of the market. For instance, in August 2021, the UK-based maternity wear retailer JoJo Maman Bébé opened four new stores in the UK, adding to its total store count of over 100.
Asia Pacific is expected to be the fastest-growing region during the forecast period. Increasing disposable incomes coupled with the rising trend of working mothers in the region are expected to fuel the growth of the market in the region. For instance, in August 2021, the Japanese apparel retailer Uniqlo launched a special collection of maternity wear in India. The collection includes a wide range of products such as dresses, leggings, and shirts.
Financial Projections
In this part of the maternity wear products business plan, we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your maternity wear business. Usually, these projections are drafted for a 5-year period.
Revenue Assumptions
The main source of revenues for a maternity wear products business comes from sales of maternity clothing, accessories, and gift sets. Here you will find a list with a description of each of them and other possible sources of profit such as online sales, retail sales, and wholesale sales.
Projecting Expenses
In this section, all the regular expenses related to keeping the maternity wear business running will be described. The list of operating expenses includes payroll, marketing and advertising, rent, utilities, inventory, taxes, and insurance policies.
Key companies & market share insights
Some of the key companies operating in the maternity wear market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:
– In June 2022, Gap Inc. launched a maternity collection for women that features comfortable and stylish clothing for all stages of pregnancy.
– In August 2022, H&M launched the Mama collection, a line of maternity wear designed to help expecting mothers maintain their style during pregnancy.
– In October 2022, ASOS launched a new maternity collection of dresses, tops, bottoms, and activewear, designed to provide comfort and support to expecting mothers.
Some of the prominent players in the maternity wear market include:
– Gap Inc.
– Old Navy
– H&M
– ASOS
– Destination Maternity Corporation
– Thyme Maternity
– Pea in the Pod
– Mothercare
– Seraphine
– Boob Design
Global Maternity Wear Market Segmentation
This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global maternity wear products market based on product, distribution channel, type, and region:
1. Product Outlook (Revenue, USD Million, 2017 – 2030)
– Sleepwear
– Outerwear
– Underwear
– Swimwear
– Others
2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)
– Supermarkets & Hypermarkets
– Online
– Others
3. Type Outlook (Revenue, USD Million, 2017 – 2030)
– Mass
– Premium
4. Regional Outlook (Revenue, USD Million, 2017 – 2030)
– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa
Frequently Asked Questions
[Q]: What Factors are Driving the Maternity Wear Market?
[A]: Factors such as the increasing number of working women, rising disposable incomes, and improved medical facilities are driving the market growth. Additionally, the surge in demand for stylish and comfortable maternity wear is also expected to fuel market growth.
[Q]: Who are the Key Players in the Maternity Wear Market?
[A]: The key players in the market include Mothercare plc, Destination Maternity Corporation, Triumph International Corporation, Groupe Go Sport SA, H & M Hennes & Mauritz AB, Kontoor Brands Inc., Gap Inc., and Macy’s Inc.
[Q]: What Regions Offer the Largest Opportunity for Sales of Maternity Wear?
[A]: North America is expected to be the most lucrative region for the maternity wear market, with an absolute dollar opportunity of $5.2 B (USD).
[Q]: What are the Different Types of Maternity Wear Available?
[A]: Maternity wear includes maternity tops, maternity bottoms, maternity dresses, and maternity lingerie.
Research Methodology
Impact Analytix employs a comprehensive and iterative research methodology focused on minimizing deviance in order to provide the most accurate estimates and forecasts possible. The company utilizes a combination of bottom-up and top-down approaches for segmenting and estimating quantitative aspects of the market. In Addition, a recurring theme prevalent across all our research reports is data triangulation which looks market from three different perspectives. Critical elements of the methodology employed for all our studies include:
Preliminary data mining
Raw market data is obtained and collated on a broad front. Data is continuously filtered to ensure that only validated and authenticated sources are considered. In addition, data is also mined from a host of reports in our repository, as well as a number of reputed paid databases. For a comprehensive understanding of the market, it is essential to understand the complete value chain and in order to facilitate this; we collect data from raw material suppliers, distributors as well as buyers.
Technical issues and trends are obtained from surveys, technical symposia, and trade journals. Technical data is also gathered from an intellectual property perspective, focusing on white space and freedom of movement. Industry dynamics with respect to drivers, restraints, and pricing trends are also gathered. As a result, the material developed contains a wide range of original data that is then further cross-validated and authenticated with published sources.
Statistical model
Our market estimates and forecasts are derived through simulation models. A unique model is created and customized for each study. Gathered information for market dynamics, technology landscape, application development, and pricing trends are fed into the model and analyzed simultaneously. These factors are studied on a comparative basis, and their impact over the forecast period is quantified with the help of correlation, regression, and time series analysis. Market forecasting is performed via a combination of economic tools, technological analysis, industry experience, and domain expertise.
Econometric models are generally used for short-term forecasting, while technological market models are used for long-term forecasting. These are based on an amalgamation of the technology landscape, regulatory frameworks, economic outlook, and business principles. A bottom-up approach to market estimation is preferred, with key regional markets analyzed as separate entities and integration of data to obtain global estimates. This is critical for a deep understanding of the industry as well as ensuring minimal errors. Some of the parameters considered for forecasting include:
Market drivers and restraints, along with their current and expected impact
Raw material scenario and supply v/s price trends
Regulatory scenario and expected developments
Current capacity and expected capacity additions up to 2030
We assign weights to these parameters and quantify their market impact using weighted average analysis, to derive an expected market growth rate.
Primary validation
This is the final step in estimating and forecasting our reports. Exhaustive primary interviews are conducted, face to face as well as over the phone to validate our findings and assumptions used to obtain them. Interviewees are approached from leading companies across the value chain including suppliers, technology providers, domain experts, and buyers so as to ensure a holistic and unbiased picture of the market. These interviews are conducted across the globe, with language barriers overcome with the aid of local staff and interpreters. Primary interviews not only help in data validation but also provide critical insights into the market, current business scenario, and future expectations and enhance the quality of our reports. All our estimates and forecast are verified through exhaustive primary research with Key Industry Participants (KIPs) which typically include:
Market-leading companies
Raw material suppliers
Product distributors
Buyers
The key objectives of primary research are as follows:
To validate our data in terms of accuracy and acceptability
To gain an insight into the current market and future expectations
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