The global men’s personal care products market was valued at USD 23.4 billion in 2022 and is projected to expand at a CAGR of 8.6% from 2023 to 2030. Rising awareness about personal grooming among men, along with growing emphasis on physical appearance and hygiene, are the key factors driving the demand for men’s personal care products. Increasing focus on body image, particularly among the younger population, is also driving the growth of the market.

Additionally, the rising influence of social media and celebrity endorsements is further fueling the demand for personal care products. For instance, in 2021, the world’s leading men’s personal care brand, L’Oréal, collaborated with the popular Korean boy band, BTS, to launch the brand’s first line of men’s skincare and haircare products. The products are aimed at young men who are interested in taking better care of their skin and hair.

Moreover, rising disposable incomes, especially in emerging economies, are expected to drive the demand for personal care products among men. The growing number of working-class men and their preference for grooming products is further boosting the market growth. Furthermore, the growing popularity of travel-sized grooming products is also driving the growth of the market. These products are convenient and easy to carry, making them ideal for people who travel frequently.

To cater to the growing demand, leading market players are introducing innovative products that are designed to meet the needs of male consumers. For instance, in 2021, Unilever launched a new skincare brand, Bulldog Skincare for Men, which offers a range of natural and cruelty-free products. The brand uses natural ingredients, such as oat, green tea, and eucalyptus, to produce products such as face wash, moisturizer, and body wash. Furthermore, the increasing number of new product launches is expected to support the growth of the market.

The shaving products segment accounted for a share of 18.9% in 2022. According to an article published by Mintel, in August 2020, around 49% of men in the U.S. shave their face regularly, with 25% of men shaving daily. This has led to an increasing demand for men’s shaving products such as blades, razors, shaving creams and gels, and aftershave products. Moreover, growing trend of wet-shaving and increasing trend of beards among men is further driving the demand for shaving products.

The oral care segment is expected to expand at the fastest CAGR of 6.9% over the forecast period. Increasing awareness about oral hygiene is driving the demand for this segment. According to an article published by the American Dental Association, in June 2020, around 61% of men in the U.S. brush their teeth twice a day. Furthermore, growing trend of teeth whitening and rising preference for organic oral care products is also driving the demand for this segment.

The supermarkets and hypermarkets segment dominated the global market in 2022 with a share of over 40.9%. The presence of an extensive range of men’s personal care products and wide variety of brands in these outlets is a major factor driving the segment growth. Additionally, the in-store salesperson provides assistance in product selection, which encourages customers to purchase the products from supermarkets & hypermarkets.

The online segment is anticipated to expand at the highest CAGR of 14.3% during the forecast period. The growth of the segment is attributed to the increasing penetration of smartphones and the rising trend of e-commerce. Moreover, the availability of several discounts, cashback, and easy payment options encourages customers to purchase products through online stores. In addition, the emergence of social media platforms has increased brand visibility, which further supports the growth of the segment.

The skincare segment accounted for the largest revenue share of 37.4% in the year 2022. The rising demand for anti-aging products and fairness creams among men is contributing to the growth of this segment. The increasing popularity of natural and organic products among men is also driving the segment. For instance, in August 2021, NIVEA, a brand of Beiersdorf, launched an all-in-one moisturizing face wash for men, which is free from preservatives, dyes, and alcohol, and is enriched with natural ingredients such as aloe vera, chamomile, and ginseng.

The hair care segment is anticipated to expand at the highest CAGR of 10.3% over the forecast period. The growing awareness about haircare and styling among men is driving the segment. Furthermore, the increasing trend of experimentation with different haircare products and growing consumer preference for specialized haircare products are also augmenting the growth of this segment. For instance, in January 2021, L’Oréal, a brand of L’Oréal Groupe, launched a hair oil for men, which is enriched with natural ingredients such as argan oil, jojoba oil, and macadamia oil, and is designed to offer nourishment and protection to the scalp and hair.

Asia Pacific is expected to dominate the market, with a revenue share of over 41.8% in 2022. This is attributed to the rise in awareness of personal care products, along with the emergence of several startups serving the unmet needs of the market. For instance, in January 2021, the men’s grooming brand Bombay Shaving Company entered the China market.

North America is expected to witness the second-fastest growth over the forecast period due to the rising popularity of metrosexual culture in the region. This region is home to prominent players, such as Gillette, Harry’s, and Bulldog, who manufacture high-quality grooming products and offer attractive packaging, which is further expected to increase product visibility among consumers. For instance, in April 2021, Harry’s launched its line of personal care products in the U.S. market.

In this part of the men’s personal care products business plan, we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your men’s personal care products business. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions

The main sources of revenues for a men’s personal care products business come from sales of your products, such as shaving cream, aftershave, cologne, shampoo, and other items. Here you will find a list with a description of each of them and other possible sources of profit such as the sale of merchandise and online sales.

Projecting Expenses

In this section, all the regular expenses related to keeping the men’s personal care products business running will be described. The list of operating expenses includes purchasing raw materials, production costs, wages, research and development, marketing and advertising, utilities, insurance policies, and others.

Some of the key companies operating in the men’s personal care products market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In July 2022, Unilever launched a new range of men’s personal care products, including a face wash, body wash, face scrub, and shaving cream.

– In October 2022, Gillette launched a new line of razors, called the Fusion ProGlide, which feature advanced technology to provide a better shaving experience.

– In November 2022, L’Oréal launched a new range of men’s personal care products, including a face wash, face scrub, shaving cream, and aftershave.

Some of the prominent players in the men’s personal care products market include:

– Unilever
– Procter & Gamble Co.
– L’Oréal SA
– Beiersdorf AG
– Johnson & Johnson
– Kao Corporation
– Vi-John Group
– Estee Lauder Companies, Inc.
– Colgate-Palmolive Company
– Reckitt Benckiser
– Coty, Inc.

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global men’s personal care products market based on product, distribution channel, type, and region:

1. Product Outlook (Revenue, USD Million, 2017 – 2030)

– Skin Care
– Hair Care
– Bath & Shower
– Oral Care
– Fragrances
– Others

2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Supermarkets & Hypermarkets
– Online
– Drugstores
– Others

3. Type Outlook (Revenue, USD Million, 2017 – 2030)

– Mass
– Premium

4. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

[Q]: What are the Key Drivers of the Men’s Personal Care Products Market?
[A]: The major drivers of the men’s personal care products market are the rising disposable incomes and growing consumer preference for personal care products. Additionally, the growing demand for products with natural ingredients, changing lifestyles, and increasing awareness of the benefits of personal care products among men are further driving the market.

[Q]: What are the Major Segments of the Men’s Personal Care Products Market?
[A]: The major segments of the men’s personal care products market are skin care, hair care, deodorants, and shaving products.

[Q]: Who are the Key Players in the Men’s Personal Care Products Market?
[A]: Key players in the men’s personal care products market include Unilever, Procter & Gamble, Beiersdorf AG, L’Oréal SA, and Kao Corporation.

[Q]: What are the Trends in the Men’s Personal Care Products Market?
[A]: The growing popularity of organic and natural products, an increase in the number of men’s salons, and the increasing demand for multifunctional products are some of the key trends driving the men’s personal care products market.

[Q]: What is the Potential of the Men’s Personal Care Products Market?
[A]: The global men’s personal care products market is expected to witness healthy growth in the forecast period. The market is expected to reach a value of USD 166.9 billion by 2027, at a CAGR of 6.3%.