The global men’s swimwear products market is expected to expand at a CAGR of 5.5% during the forecast period from 2021 to 2030. The rise in the number of beach destinations, a surge in the global tourism industry, and the growing number of people opting for water activities have augmented the demand for swimwear products. Furthermore, according to the World Travel & Tourism Council, the global tourism industry is expected to grow by 4.0% annually. Additionally, a rise in demand for stylish and comfortable swimwear apparel is propelling the growth of the market.

Furthermore, the growing trend of athleisure is augmenting the demand for trendy swimwear products. According to the Global Wellness Institute, athleisure continues to be a major global trend, with an estimated USD 83 billion in sales in 2019. Moreover, the growing popularity of water sports, such as surfing, swimming, and paddleboarding, is further driving the market growth. To meet the growing demand of consumers, key players are launching innovative products. For instance, in October 2021, Speedo, the world’s leading swimwear brand, launched its new Speedo Tech collection, which includes a wide range of technical swim shorts, swimsuits, and wetsuits.

The rising trend of male grooming is also driving the demand for men’s swimwear. Men are increasingly using various personal care products, such as lotions and creams, in order to maintain their appearance. According to a survey by Mintel, in December 2020, around 70% of US men use skin care products. In addition, the availability of a wide variety of products in various colors, sizes, and designs is encouraging men to buy swimwear products. Furthermore, the growing demand for eco-friendly and sustainable swimwear products is propelling the market growth. For instance, in May 2021, the swimwear brand Bather launched a new collection made from recycled plastic waste.

Furthermore, the increasing number of e-commerce platforms is offering a wide range of men’s swimwear products, which is further fueling the growth of the market. Online retailers are offering various discounts and offers on these products, which is driving the consumers to purchase them. Additionally, the availability of various payment options, such as cash on delivery, credit/debit card, and net banking, is further making it easier for customers to buy these products.

The board shorts segment dominated the market in 2020 and is expected to maintain its dominance over the forecast period. The rising number of beach and pool activities and the increasing adoption of board shorts among men are some of the key factors driving the segment growth. According to an article published by The Fashion Spot, in May 2020, board shorts are the most popular swimwear option among men. Moreover, the growing popularity of beach and pool parties and rising demand for fashionable swimwear are some of the other factors driving the segment growth.

The trunks segment is expected to witness the fastest growth over the forecast period. Increasing demand for fashionable trunks and rising awareness among men regarding the availability of various styles of swimwear are some of the key factors driving the segment growth. According to an article published by the University of Arizona, in February 2020, over 80% of the men surveyed prefer to wear trunks while going to a beach or pool. Furthermore, the emergence of new brands offering trunks with innovative features such as water repellent fabric and quick-drying technology is further boosting the segment growth.

The departmental stores segment held a major share of the men’s swimwear market in 2022, accounting for a share of over 34.7%. Department stores have become a popular destination for men’s swimwear shopping, owing to the availability of a wide range of products from different brands. Departmental stores offer a wide variety of products and services, such as alterations, repairs, returns, and warranties. In addition, store owners are highly knowledgeable about their products and services have the ability to provide personalized customer service to help customers find the perfect swimwear for them.

The online segment is expected to grow at the highest CAGR of 13.7% over the forecast period. The increasing penetration of internet-enabled devices, such as smartphones and laptops, has enabled consumers to purchase men’s swimwear online. Moreover, e-commerce websites offer a wide selection of men’s swimwear products, including a variety of sizes, styles, and designs, which are not easily available in physical stores. In addition, discount offers, free shipping, and cash on delivery services are some of the attractive features that compel consumers to purchase men’s swimwear online.

The board shorts segment accounted for the largest revenue share of 44.8% in the year 2022. Board shorts are a type of men’s swimwear that is loose-fitting and comfortable. This type of swimwear is gaining popularity among men due to its versatile style and availability in a variety of sizes, colors, and prints. Moreover, the increasing number of beach holidays and vacations is driving the demand for board shorts.

The brief segment is anticipated to expand at the highest CAGR of 8.3% over the forecast period. Briefs are a popular type of swimwear among men due to their form-fitting style. They provide maximum coverage and support to men, which makes them a preferred choice for activities such as surfing and swimming. Furthermore, the increasing popularity of water sports and activities is driving the demand for briefs.

Europe is expected to hold the largest market share of approximately 37.9% in 2022. Factors such as the presence of renowned brands and increasing awareness of fashion trends among the population are expected to drive the market in this region. For instance, in October 2021, the French luxury group Kering acquired the online exclusive swimwear brand Andres Sarda, which is expected to give a boost to the market in the region.

North America is expected to witness the second highest CAGR of 7.3% during the forecast period. The increasing demand for fashionable and comfortable swimwear among the male population in the region is expected to drive the market in this region. For instance, in June 2021, American Eagle Outfitters launched a new men’s swimwear line with a focus on comfort and fit.

In this part of the men’s swimwear products business plan, we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your venture. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions
The main sources of revenues for a men’s swimwear products business come from sales of products, subscriptions, and sponsorship. Here you will find a list with a description of each of them and other possible sources of profit such as advertising, donations, and affiliate marketing.

Projecting Expenses
In this section, all the regular expenses related to keeping the men’s swimwear products business running will be described. The list of operating expenses includes product design, materials and manufacturing costs, shipping and fulfillment costs, website development and hosting expenses, marketing and advertising costs, taxes, and others.

Some of the key companies operating in the men’s swimwear market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In October 2022, Speedo launched a new range of men’s swimwear featuring high-performance fabrics and innovative designs.

– In September 2022, Arena introduced a range of men’s swimwear made from recycled plastic.

– In August 2022, Tommy Hilfiger launched a range of men’s swimwear featuring bright colours and bold, statement designs.

Some of the prominent players in the men’s swimwear market include:

– Speedo
– Arena
– Tommy Hilfiger
– Calvin Klein
– Lacoste
– Nautica
– Banana Republic
– Abercrombie & Fitch
– Hugo Boss
– Ralph Lauren

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global men’s swimwear products market based on product type, distribution channel, and region:

1. Product Type Outlook (Revenue, USD Million, 2017 – 2030)

– Swim Shorts
– Board Shorts
– Rash Guards
– Trunks
– Others

2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Supermarkets & Hypermarkets
– Online
– Others

3. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

[Q]: What are the Major Drivers of the Men’s Swimwear Market?
[A]: Major drivers of the men’s swimwear market include increasing awareness of swimwear fashion, growing demand for stylish and comfortable swimwear, and the availability of a wide variety of products. Additionally, the rising trend of beach holidays and vacations is also driving the market growth.

[Q]: What are the Major Trends Shaping the Men’s Swimwear Market?
[A]: The major trends shaping the men’s swimwear market include technological advancements, such as the introduction of smart swimwear and the use of quick-dry fabrics. Additionally, the growing popularity of modest swimwear, such as swim shirts, is also driving the growth of the market.

[Q]: What Regions Offer the Highest Potential for Men’s Swimwear Sales?
[A]: Asia Pacific is expected to offer the highest potential for men’s swimwear sales, owing to the increasing spending power of the population and the rising trend of beach vacations in the region. Additionally, the growing demand for fashionable and comfortable swimwear is also driving the market growth in the region.

[Q]: Who are the Major Players in the Men’s Swimwear Market?
[A]: Major players in the men’s swimwear market include Vilebrequin, Speedo, Perry Ellis International Inc., Quiksilver, Inc., Billabong International Limited, Arena Italia S.p.A., TYR Sport, Inc., and American Eagle Outfitters, Inc.

[Q]: What Factors are Likely to Drive the Men’s Swimwear Market?
[A]: Factors such as increasing population, changing lifestyles, and growing spending power are likely to drive the men’s swimwear market. Additionally, the increasing focus on health and fitness and the growing trend of beach holidays are also expected to drive market growth.