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Moringa Products Products Market Size, Share, & Trends Analysis Report (2023 – 2030)
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Report Overview
The global market for moringa products was valued at USD 1.3 billion in 2022 and is expected to expand at a CAGR of 10.2% from 2023 to 2030. The market is driven by the growing health benefits of moringa-based products, such as its ability to reduce inflammation and its high nutrient content. Furthermore, the increasing popularity of natural and organic products, as well as the growing demand for herbal products, are driving the growth of the moringa products market.
The growing demand for moringa-based food products, such as moringa powder, moringa tea, moringa capsules, and moringa oil is driving the growth of the market. Furthermore, the increasing demand for moringa-based health supplements, such as moringa capsules, is also boosting the growth of the market. Additionally, the increasing awareness about the health benefits of moringa-based products is also driving the market growth.
The rising demand for natural and organic moringa products is driving the market for moringa products. Furthermore, the expansion of the retail industry, the increasing presence of e-commerce companies, and the increasing number of convenience stores are expected to drive the market growth over the forecast period. Moreover, the increasing demand for moringa-based medicines, such as antifungal, antiviral, and antibiotic properties, is also expected to contribute to the market growth.
Furthermore, increasing investments by key players in research and development activities to develop new products are expected to drive the moringa products market. For instance, in April 2021, Greeniche launched a new range of moringa-based immunity booster capsules. The capsules are formulated with natural ingredients, such as moringa, ashwagandha, and tulsi, and are designed to boost the body’s immunity.
Moreover, the increasing demand for moringa-based beauty products, such as moringa oil, is also propelling the market growth. Furthermore, the increasing number of mergers and acquisitions by key players to expand their product portfolio is also driving the market growth. For instance, in August 2021, Kuli Kuli acquired US-based health food company Mamma Chia in a bid to expand its product portfolio and capture a larger share of the moringa products market.
Product Insights
The moringa powder segment dominated the market and accounted for a share of around 40.5% in 2022. The increasing popularity of moringa powder for its various health benefits is driving the growth of the market. Moringa powder is a rich source of dietary fiber, minerals, vitamins, and protein. According to an article published by Medical News Today, in August 2020, moringa powder is a great source of antioxidants, which can help protect the body from cell damage due to free radicals. Additionally, growing awareness about the health benefits offered by moringa powder is further propelling the demand for moringa products.
The moringa oil segment is expected to expand at the fastest CAGR of 10.2% during the forecast period. Moringa oil is derived from the seeds of the moringa tree and is widely used in cosmetics, skin care, hair care, and aromatherapy products. According to an article published by Healthline, in May 2019, moringa oil is rich in antioxidants and anti-inflammatory compounds, which helps protect the skin from free radical damage and reduce inflammation. Furthermore, increasing demand for natural and organic cosmetics and personal care products is also driving the growth of the market.
Distribution Channel Insights
The supermarkets & hypermarkets segment accounted for the major share of over 36.2% in 2022. The growing availability of moringa products through retail outlets is driving the segment growth. Supermarkets & hypermarkets provide a wide range of products and enable customers to compare product prices and features. The customers can also check the product’s quality and shelf life before making a purchase decision. Furthermore, the availability of moringa products in supermarkets & hypermarkets in the form of dietary supplements, powders, and oils is also driving the growth of the segment.
The online segment is also expected to expand at a significant rate due to the increasing popularity of online retailing. The growth of the segment is attributed to the increasing penetration of internet and mobile technologies. Moreover, the availability of discounts and offers on the purchase of moringa products is also driving the growth of the segment. In addition, the increasing number of e-commerce websites such as Amazon, Flipkart, and Nykaa, which are providing a wide range of moringa products, is also driving the growth of the segment.
Type Insights
The organic segment accounted for the largest revenue share of 57.1% in the year 2022. The growing awareness among consumers about the health benefits of Moringa products, such as antioxidant properties and anti-inflammatory characteristics, is driving the sales of organic Moringa products. Furthermore, the increasing demand for organic and natural products has led to the growth of the organic segment.
The conventional segment is anticipated to expand at the highest CAGR of 7.9% over the forecast period. The growing demand for convenient and packaged Moringa products, such as powders and capsules, is driving the growth of this segment. Furthermore, the introduction of Moringa-based health drinks and ready-to-eat products is also anticipated to contribute to the growth of this segment during the forecast period.
Regional Insights
Asia Pacific is anticipated to hold the largest market share during the forecast period. Increasing consumer awareness regarding the health benefits of Moringa products, growing demand for organic and natural products, and a surge in the middle-class population in the region are driving the growth of the market. Moreover, the presence of leading players such as Kuli Kuli, Green Era Foods, and Food-One in the region is further catalyzing the growth of the market.
North America is expected to grow at a significant rate due to the increasing demand for Moringa products for their health benefits. Furthermore, the presence of prominent players such as Kuli Kuli and Kuli Kuli Ventures in the region drives the growth of the market. Additionally, increasing consumer preference for organic and natural products has further propelled the growth of the Moringa products market in the region.
Financial Projections
In this part of the Moringa Products business plan, we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your Moringa Products. Usually, these projections are drafted for a 5-year period.
Revenue Assumptions
The main source of revenues for a Moringa Products business comes from the sale of Moringa-based products such as capsules, tablets, oils, teas, and powders. Other possible sources of profit include promotions and discounts, online sales, and other marketing efforts.
Projecting Expenses
In this section, all the regular expenses related to keeping the Moringa Products business running will be described. The list of operating expenses includes product purchases, marketing and advertising expenses, salaries, utility bills, rent, and other miscellaneous costs.
Key companies & market share insights
Some of the key companies operating in the moringa products market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:
– In August 2022, Kuli Kuli introduced a line of moringa-infused energy bars and snacks.
– In October 2022, Kuli Kuli launched its moringa-infused energy drink.
– In January 2022, Organic India launched its line of moringa-infused supplements.
Some of the prominent players in the moringa products market include:
– Kuli Kuli
– Organic India
– Amla Farms
– Moringa Source
– Kuli Kuli Foods
– Moringa Health Solutions
– MoringaCure
– Moringa Connect
– TopMoringa
– MoringaLife USA
Global Moringa Products Market Segmentation
This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global moringa products market based on product, distribution channel, and region:
1. Product Outlook (Revenue, USD Million, 2017 – 2030)
– Moringa Leaves
– Moringa Powder
– Moringa Oil
– Moringa Capsules
– Others
2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)
– Supermarkets & Hypermarkets
– Online
– Others
3. Regional Outlook (Revenue, USD Million, 2017 – 2030)
– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa
Frequently Asked Questions
[Q]: What are the Major Drivers of the Moringa Products Market?
[A]: Major drivers of the Moringa Products Market include increasing demand for organic ingredients in food and beverages, growing awareness about the health benefits of Moringa products, and the rising popularity of plant-based nutrition. Furthermore, the increasing use of Moringa products in cosmetics, health supplements, and dietary supplements are also expected to contribute to the growth of the Moringa products market.
[Q]: Who are the Leading Players in the Moringa Products Market?
[A]: Leading players in the Moringa Products market include Organic India, Nature’s Way Products, LLC, Nutriorg, Nexira, Inc., Kuli Kuli, Inc., Amazing Herbs, LLC, and Akay Natural Extracts Ltd.
[Q]: What are the Key Regions for the Moringa Products Market?
[A]: The key regions for the Moringa Products market include North America, Europe, Asia Pacific, South America, and the Middle East and Africa.
[Q]: What are the Key Applications of Moringa Products?
[A]: Key applications of Moringa products include food and beverages, health supplements, dietary supplements, and cosmetics.
[Q]: What are the Opportunities for Moringa Products Market?
[A]: Opportunities for Moringa products market include growing awareness about the health benefits of Moringa products, increasing demand for organic ingredients in food and beverages, and the rising popularity of plant-based nutrition. Additionally, the increasing use of Moringa products in cosmetics, health supplements, and dietary supplements are also expected to contribute to the growth of the Moringa products market.
Research Methodology
Impact Analytix employs a comprehensive and iterative research methodology focused on minimizing deviance in order to provide the most accurate estimates and forecasts possible. The company utilizes a combination of bottom-up and top-down approaches for segmenting and estimating quantitative aspects of the market. In Addition, a recurring theme prevalent across all our research reports is data triangulation which looks market from three different perspectives. Critical elements of the methodology employed for all our studies include:
Preliminary data mining
Raw market data is obtained and collated on a broad front. Data is continuously filtered to ensure that only validated and authenticated sources are considered. In addition, data is also mined from a host of reports in our repository, as well as a number of reputed paid databases. For a comprehensive understanding of the market, it is essential to understand the complete value chain and in order to facilitate this; we collect data from raw material suppliers, distributors as well as buyers.
Technical issues and trends are obtained from surveys, technical symposia, and trade journals. Technical data is also gathered from an intellectual property perspective, focusing on white space and freedom of movement. Industry dynamics with respect to drivers, restraints, and pricing trends are also gathered. As a result, the material developed contains a wide range of original data that is then further cross-validated and authenticated with published sources.
Statistical model
Our market estimates and forecasts are derived through simulation models. A unique model is created and customized for each study. Gathered information for market dynamics, technology landscape, application development, and pricing trends are fed into the model and analyzed simultaneously. These factors are studied on a comparative basis, and their impact over the forecast period is quantified with the help of correlation, regression, and time series analysis. Market forecasting is performed via a combination of economic tools, technological analysis, industry experience, and domain expertise.
Econometric models are generally used for short-term forecasting, while technological market models are used for long-term forecasting. These are based on an amalgamation of the technology landscape, regulatory frameworks, economic outlook, and business principles. A bottom-up approach to market estimation is preferred, with key regional markets analyzed as separate entities and integration of data to obtain global estimates. This is critical for a deep understanding of the industry as well as ensuring minimal errors. Some of the parameters considered for forecasting include:
Market drivers and restraints, along with their current and expected impact
Raw material scenario and supply v/s price trends
Regulatory scenario and expected developments
Current capacity and expected capacity additions up to 2030
We assign weights to these parameters and quantify their market impact using weighted average analysis, to derive an expected market growth rate.
Primary validation
This is the final step in estimating and forecasting our reports. Exhaustive primary interviews are conducted, face to face as well as over the phone to validate our findings and assumptions used to obtain them. Interviewees are approached from leading companies across the value chain including suppliers, technology providers, domain experts, and buyers so as to ensure a holistic and unbiased picture of the market. These interviews are conducted across the globe, with language barriers overcome with the aid of local staff and interpreters. Primary interviews not only help in data validation but also provide critical insights into the market, current business scenario, and future expectations and enhance the quality of our reports. All our estimates and forecast are verified through exhaustive primary research with Key Industry Participants (KIPs) which typically include:
Market-leading companies
Raw material suppliers
Product distributors
Buyers
The key objectives of primary research are as follows:
To validate our data in terms of accuracy and acceptability
To gain an insight into the current market and future expectations
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