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Mouth Freshener Products Market Size, Share, & Trends Analysis Report (2023 – 2030)
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Report Overview
The global mouth freshener market was valued at USD 2.5 billion in 2022 and is projected to expand at a CAGR of 8.2% from 2023 to 2030. The increasing consumer preference for natural products and the rising demand for sugar-free, low-calorie products are expected to drive the market growth. Additionally, the rising demand for mouth fresheners in the food & beverage industry is fueling market growth. The growing demand for sugary snacks and beverages is expected to increase the prevalence of bad breath, thereby driving market growth.
Furthermore, the introduction of innovative flavors and natural ingredients is a key factor driving the market. For instance, in June 2021, Dabur India, one of the leading FMCG companies, launched a new range of mouth fresheners in India. The new range includes flavors such as mint, rose, and paan, and is available in two variants, namely, Dabur Gulabari Shehed and Dabur Gulabari Paan.
In addition, the rising trend of consumption of alcoholic beverages is expected to drive the consumption of mouth fresheners. The growing consumption of alcoholic beverages is due to the increasing number of millennials, who are more likely to consume alcoholic beverages. In addition, the increasing number of food & beverage outlets and restaurants is expected to further propel the market growth.
The increasing demand for organic and natural products is expected to drive the market. Consumers are increasingly opting for organic alternatives as they are free of synthetic chemicals and preservatives. For instance, in November 2021, Herbal Strategi launched an organic mouth freshener in India. The product is made from natural ingredients such as cardamom, cloves, and fennel, and is free of sugar, artificial sweeteners, and preservatives.
Furthermore, the increasing demand for sugar-free products is expected to drive the market. Consumers are increasingly opting for sugar-free alternatives due to the rise in awareness regarding the health risks associated with excessive sugar consumption. For instance, in October 2021, Dabur India launched a sugar-free variant of its mouth freshener. The product is made with natural ingredients and is free of sugar and artificial sweeteners.
The rising demand for premium products is expected to drive the market. Manufacturers are introducing premium products to meet the needs of consumers. For instance, in June 2021, ITC India launched a premium range of mouth fresheners, under the brand name ‘Sunfeast Select’. The product range includes flavors such as elaichi, dry-fruit, and saffron.
Product Insights
The chewing gum segment accounted for the highest market share in 2022. Rapidly growing demand for natural products has been driving the demand for chewing gums over the years. Increasing demand for sugar-free and flavored products among consumers, along with the launch of new flavors and innovations in the market, is expected to further fuel the growth of the segment. According to an article published by the Mintel Group Ltd, in January 2020, around 36% of global consumers were looking for natural ingredients in their oral care products.
The pastilles, gums, and jellies segment is expected to expand at the fastest CAGR of 7.7% over the forecast period. Growing consumer preference for convenient packaging, such as pocket-sized sachets, has been driving the demand for these products. The availability of a wide range of flavors such as lemon, mint, and herbal has also been driving the adoption of these products. Furthermore, growing popularity of these products among smokers is another factor driving the growth of the segment.
Distribution Channel Insights
The supermarkets and hypermarkets segment accounted for the major share of over 34.3% in 2022. The growth of the segment is mainly driven by the preference of customers to buy mouth freshener products from physical stores. Supermarkets & hypermarkets also provide a reasonable selection of products and assist customers in making rapid purchasing decisions for the required products.
The drugstore/pharmacy segment is expected to expand at the highest CAGR of 12.2% over the forecast period. Mouth freshener products such as sugar-free chewing gums, sugar-free mints, and sugar-free aerosols are increasingly gaining traction among customers, as these products are easily available in drugstores and pharmacies.
The convenience stores segment is expected to witness a moderate growth rate over the forecast period. The growth of this segment is mainly due to the increasing preference of customers to buy mouth freshener products from convenience stores due to the convenience of availing them. Convenience stores are also increasingly stocking up on a wide range of mouth freshener products to meet the rising demand.
Type Insights
The sugar-free segment accounted for the largest revenue share of 70.2% in the year 2022. The rise in health consciousness among consumers and the increasing demand for sugar-free products are driving the growth of the sugar-free mouth freshener segment. Furthermore, the shift from traditional to natural ingredients and the rising health concerns among consumers are some of the factors driving the growth of the sugar-free mouth freshener segment.
The herbal segment is anticipated to witness the highest CAGR of 13.3% during the forecast period. The rising demand for herbal mouth fresheners owing to increasing awareness about their benefits is driving the growth of this segment. Also, the growing popularity of herbal products as a part of Ayurvedic treatments is expected to fuel the growth of the herbal segment. Companies such as Dabur India Ltd, Patanjali Ayurved Ltd, and Vicco Laboratories are the major players in this segment.
Regional Insights
Asia Pacific is expected to be the largest market for mouth freshener products and is projected to account for over 35% of the global revenue share in 2022. This is primarily due to the presence of a large population in countries such as India and China and the growing awareness about oral hygiene in these countries. In addition, the changing lifestyle of consumers in the region has led to an increase in the demand for premium mouth fresheners. For instance, in March 2022, Patanjali Ayurved launched premium natural mouth freshener under its brand name.
Europe is expected to be the second-largest market for mouth freshener products and is projected to account for over 27% of the global revenue share in 2022. This growth is due to the increasing demand for herbal and organic products, which are gaining popularity in the region. In addition, the presence of major players, such as Perfetti Van Melle, Mentos, and Wrigley, is further driving the growth of the market.
Financial Projections
In this part of the mouth freshener products business plan we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your mouth freshener product. Usually, these projections are drafted for a 5-year period.
Revenue Assumptions
The main source of revenues for a mouth freshener products business comes from product sales, online sales, wholesale and retail sales, advertising, and sponsorship. Here you will find a list with a description of each of them and other possible sources of profit such as fundraising, product endorsements, and collaborations.
Projecting Expenses
In this section, all the regular expenses related to keeping the mouth freshener products business running will be described. The list of operating expenses includes raw materials, packaging, wages, transport and distribution, advertising, insurance policies, utilities, and others.
Key companies & market share insights
Some of the key players in the mouth freshener market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:
– In October 2022, Dabur India Ltd. launched a line of herbal mouth fresheners with natural flavors.
– In August 2022, Amul India launched a range of ready-to-use mouth fresheners in a variety of flavors.
– In June 2022, Parle Products launched a line of sugar-free mouth fresheners.
Some of the prominent players in the mouth freshener market include:
– Dabur India Ltd.
– Amul India
– Parle Products
– Wrigley Company India Pvt. Ltd.
– G. Bell & Company
– Godrej Consumer Products Ltd.
– Nestlé India Ltd.
– Unilever India
– ITC Ltd.
– DS Group
Global Mouth Freshener Market Segmentation
This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global mouth freshener products market based on product type, distribution channel, and region:
1. Product Type Outlook (Revenue, USD Million, 2017 – 2030)
– Dry Mouth Fresheners
– Chewing Gums
– Sprays
– Others
2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)
– Supermarkets & Hypermarkets
– Online
– Others
3. Regional Outlook (Revenue, USD Million, 2017 – 2030)
– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa
Frequently Asked Questions
[Q]: What are the Key Players in the Mouth Freshener Products Market?
[A]: The key players in the Mouth Freshener Products Market are Unilever, Amul, Perfetti Van Melle, Nestle, Colgate-Palmolive, Wrigley, Mars, Mondelez International, Kraft Foods, GlaxoSmithKline and others.
[Q]: What are the Key Drivers of the Mouth Freshener Products Market?
[A]: The key drivers of the Mouth Freshener Products Market are increasing demand for convenient and instant refreshment, rising disposable income of consumers, growing demand for herbal and natural ingredients in mouth fresheners, and the rising trend of mouth fresheners in gifting.
[Q]: What are the Factors Restraining the Growth of the Mouth Freshener Products Market?
[A]: Factors such as the availability of substitutes, rising health concerns associated with consumption of artificial ingredients, and stringent government policies on food and beverage products are some of the factors restraining the growth of the Mouth Freshener Products Market.
[Q]: What is the Regional Outlook for the Mouth Freshener Products Market?
[A]: North America is expected to be the largest market for Mouth Freshener Products, followed by Europe and Asia Pacific. The market in Asia Pacific is expected to witness the highest growth during the forecast period due to the rising disposable income and changing lifestyle of the people in the region.
[Q]: What are the Opportunities for Mouth Freshener Products?
[A]: There are various opportunities for Mouth Freshener Products such as product innovation, expanding into untapped markets, and tapping into the online retail channel. Product innovation is expected to drive the growth of the Mouth Freshener Products market as companies focus on introducing new flavors and innovative packaging to attract customers.
Research Methodology
Impact Analytix employs a comprehensive and iterative research methodology focused on minimizing deviance in order to provide the most accurate estimates and forecasts possible. The company utilizes a combination of bottom-up and top-down approaches for segmenting and estimating quantitative aspects of the market. In Addition, a recurring theme prevalent across all our research reports is data triangulation which looks market from three different perspectives. Critical elements of the methodology employed for all our studies include:
Preliminary data mining
Raw market data is obtained and collated on a broad front. Data is continuously filtered to ensure that only validated and authenticated sources are considered. In addition, data is also mined from a host of reports in our repository, as well as a number of reputed paid databases. For a comprehensive understanding of the market, it is essential to understand the complete value chain and in order to facilitate this; we collect data from raw material suppliers, distributors as well as buyers.
Technical issues and trends are obtained from surveys, technical symposia, and trade journals. Technical data is also gathered from an intellectual property perspective, focusing on white space and freedom of movement. Industry dynamics with respect to drivers, restraints, and pricing trends are also gathered. As a result, the material developed contains a wide range of original data that is then further cross-validated and authenticated with published sources.
Statistical model
Our market estimates and forecasts are derived through simulation models. A unique model is created and customized for each study. Gathered information for market dynamics, technology landscape, application development, and pricing trends are fed into the model and analyzed simultaneously. These factors are studied on a comparative basis, and their impact over the forecast period is quantified with the help of correlation, regression, and time series analysis. Market forecasting is performed via a combination of economic tools, technological analysis, industry experience, and domain expertise.
Econometric models are generally used for short-term forecasting, while technological market models are used for long-term forecasting. These are based on an amalgamation of the technology landscape, regulatory frameworks, economic outlook, and business principles. A bottom-up approach to market estimation is preferred, with key regional markets analyzed as separate entities and integration of data to obtain global estimates. This is critical for a deep understanding of the industry as well as ensuring minimal errors. Some of the parameters considered for forecasting include:
Market drivers and restraints, along with their current and expected impact
Raw material scenario and supply v/s price trends
Regulatory scenario and expected developments
Current capacity and expected capacity additions up to 2030
We assign weights to these parameters and quantify their market impact using weighted average analysis, to derive an expected market growth rate.
Primary validation
This is the final step in estimating and forecasting our reports. Exhaustive primary interviews are conducted, face to face as well as over the phone to validate our findings and assumptions used to obtain them. Interviewees are approached from leading companies across the value chain including suppliers, technology providers, domain experts, and buyers so as to ensure a holistic and unbiased picture of the market. These interviews are conducted across the globe, with language barriers overcome with the aid of local staff and interpreters. Primary interviews not only help in data validation but also provide critical insights into the market, current business scenario, and future expectations and enhance the quality of our reports. All our estimates and forecast are verified through exhaustive primary research with Key Industry Participants (KIPs) which typically include:
Market-leading companies
Raw material suppliers
Product distributors
Buyers
The key objectives of primary research are as follows:
To validate our data in terms of accuracy and acceptability
To gain an insight into the current market and future expectations
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