The global natural household cleaners products market was valued at USD 5.3 billion in 2021 and is expected to grow at a CAGR of 6.6% during the forecast period 2022 to 2030. Increasing consumer preference for eco-friendly and natural products is driving the global natural household cleaners products market. Natural cleaners are considered to be safer for household use as compared to the chemical-based cleaners. Natural household cleaners are made from natural ingredients such as plant-based oil, vinegar, baking soda, and other non-toxic substances. Furthermore, the rising demand for natural products from consumers due to their health benefits is fueling the market growth.

In addition, the increasing awareness regarding green cleaning products among the consumers is also stimulating the market growth. According to an article published by Harvard University, in April 2021, green cleaning products contain fewer chemicals and are biodegradable, so they are less likely to harm the environment. Furthermore, the growing trend of organic and natural products among consumers is further driving the market growth. Companies operating in the natural household cleaners products market are developing innovative products to cater to the increasing consumer demand. For instance, in June 2021, Seventh Generation launched a line of natural all-purpose cleaning sprays and wipes.

The rising trend of online shopping is also aiding the growth of the natural household cleaners products market. According to an article published by the Harvard Business Review, in February 2021, online shopping is expected to be the primary driver of the global natural household cleaners products market. This is due to the convenience of online shopping and the availability of a wide range of natural household cleaners products at competitive prices. Furthermore, the increasing use of social media for product promotion and the emergence of innovative technologies are expected to boost the market growth.

Moreover, rising consumer health consciousness is leading to an increase in the demand for natural household cleaners products. The growing health concerns among the consumers are leading to an increase in the demand for natural and organic products. This is driving the demand for natural household cleaners products as they are safer for household use. Furthermore, the increasing disposable income of the population is also contributing to the growth of the global natural household cleaners products market.

The natural cleaning products market is expected to witness significant growth during the forecast period. The increasing popularity of eco-friendly and natural cleaning products is driving the demand for these products. According to an article published by the University of Washington, in February 2021, manufacturing companies are increasingly offering natural cleaning products free from synthetic fragrances and dyes. Furthermore, the growing prevalence of allergies and asthma among consumers is contributing to the rising demand for natural cleaning products.

The laundry detergent segment is expected to hold a major share of the natural cleaning products market. The increasing demand for natural detergents, the rising importance of hygiene, and the growing consumer interest in natural cleaning products are some of the key factors driving the laundry detergent segment. According to an article published by the University of Nottingham, in October 2020, natural laundry detergents are gaining popularity as they are biodegradable, non-toxic, and mild on the skin. In addition, the increasing popularity of multi-purpose cleaning products among consumers is further augmenting the growth of the market.

The supermarkets and hypermarkets segment captured the major share of over 38.0% in 2022. The segment’s growth is mainly driven by the increasing number of supermarkets & hypermarkets offering natural household cleaning products. Supermarkets & hypermarkets provide a wide range of natural products to consumers in comparison with other distribution channels. Moreover, they offer convenience to customers with respect to time and money. According to a survey by MarketWatch in 2020, 73% of customers prefer supermarkets & hypermarkets for shopping household cleaning products.

The online segment is expected to expand at the highest CAGR of 14.0% over the forecast period. The growth of the segment is mainly driven by the increasing internet penetration, rising disposable income, and improved e-commerce infrastructure in many countries. Online stores are the most convenient and cost-efficient method of purchasing natural household cleaning products. Moreover, these stores provide attractive discounts, offers, and deals to customers, which is expected to further drive the segment growth. In addition, the emergence of online marketplaces such as Amazon, Walmart, and eBay has made it easier for companies to reach out to a larger customer base.

The natural household cleaners market is segmented into biodegradable and non-biodegradable. The biodegradable product segment held the largest share of the market in 2022, accounting for nearly 70.0% of the overall market. This segment is expected to expand at the highest CAGR over the forecast period due to the increasing environmental concerns of consumers and their rising demand for eco-friendly and biodegradable products. Increasing awareness among consumers regarding the adverse effects of synthetic chemicals is driving the demand for natural household cleaners.

The non-biodegradable product segment is expected to register a moderate growth rate over the forecast period. The increasing availability of these products in retail stores, supermarkets, and pharmacies is driving the market. In addition, the growing preference for natural products among consumers is a major factor that is driving the market.

Europe is expected to be the largest market for natural household cleaners over the forecast period. This is due to the increasing awareness of environmental hazards and rising health concerns among consumers in the region. In addition, the presence of stringent regulations imposed by governments in the region is also expected to drive the market growth. For instance, in April 2021, EU member state Bulgaria approved amendments to the country’s law on the marketing and use of biocidal products, emphasizing that biocidal products used in the home should be environmentally friendly.

The Asia Pacific is expected to witness the fastest growth over the forecast period. The region has witnessed a shift in consumer preference towards products with natural ingredients due to increasing awareness about their health benefits. The presence of a large number of small and medium-sized manufacturers in the region offering economical and natural cleaning solutions is also expected to drive the market. Moreover, the rising population and increasing disposable income of consumers in the region are also expected to positively influence the market growth.

In this part of the natural household cleaners products business plan we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your business. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions

The main source of revenues for a natural household cleaners products business comes from sales of the products. Here you will find a list with a description of the products and other possible sources of profit such as wholesale and bulk orders, subscription-based services, and marketing campaigns.

Projecting Expenses

In this section, all the regular expenses related to keeping the natural household cleaners products business running will be described. The list of operating expenses includes raw materials, packaging, shipping, wages, advertising, and other overhead costs.

Some of the key companies operating in the natural household cleaners market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In June 2022, Seventh Generation launched a range of natural cleaning products, including all-purpose cleaners, glass and surface cleaners, and laundry detergents.

– In August 2022, Method Products launched a range of natural cleaning products, including all-purpose cleaners, glass and surface cleaners, dish soap, and laundry detergents.

– In October 2022, Ecover launched a range of natural cleaning products, including all-purpose cleaners, glass and surface cleaners, and dish soap.

Some of the prominent players in the natural household cleaners market include:

– Seventh Generation
– Method Products
– Ecover
– Clorox Company
– Reckitt Benckiser
– P&G Professional
– SC Johnson & Son, Inc.
– The Honest Company, Inc.
– The Clorox Company
– Unilever

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global natural household cleaners products market based on product type, distribution channel, and region:

1. Product Type Outlook (Revenue, USD Million, 2017 – 2030)

– All-Purpose Cleaners
– Floor Cleaners
– Glass & Window Cleaners
– Furniture Polish
– Bathroom Cleaners
– Other

2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Supermarkets & Hypermarkets
– Online
– Others

3. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

[Q]: What are the Key Drivers of the Natural Household Cleaners Market?
[A]: Key drivers of the natural household cleaners market include increasing consumer awareness on environmental and health issues, rising demand for eco-friendly products, and increasing preference for natural ingredients. Additionally, growing demand for natural and organic products and increasing disposable income are also expected to propel market growth.

[Q]: Who are the Key Players in the Natural Household Cleaners Market?
[A]: Key players in the global natural household cleaners market include Ecover, Seventh Generation, Inc., The Clorox Company, The Honest Company, Inc., SC Johnson & Son, Inc., Method Products, Inc., Church & Dwight Co., Inc., Miele & Cie. KG, Better Life LLC, and Ecover.

[Q]: What are the Major Opportunities for Natural Household Cleaners?
[A]: Growing consumer demand for natural and organic products is expected to create significant opportunities for the natural household cleaners market. Additionally, increasing consumer awareness regarding eco-friendly cleaning products is also expected to create new opportunities in the market.

[Q]: What are the Major Challenges Facing the Natural Household Cleaners Market?
[A]: Major challenges faced by the natural household cleaners market include stringent regulations concerning the use of natural ingredients, lack of raw materials, and high cost of production. Additionally, lack of consumer awareness and availability of cheaper alternatives are also expected to hamper market growth.

[Q]: What are the Major Trends in the Natural Household Cleaners Market?
[A]: Major trends in the natural household cleaners market include the growing demand for multi-purpose cleaners, the emergence of natural home care products, and the introduction of automated cleaning products. Additionally, the increasing popularity of subscription-based services is also expected to drive market growth.