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News & Magazines App Products Market Size, Share, & Trends Analysis Report (2023 – 2030)
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Report Overview
The global news & magazines app products market was valued at USD 7.5 billion in 2022 and is projected to expand at a CAGR of 9.2% from 2023 to 2030. The surge in the demand for mobile applications, such as news and magazines apps, is primarily driven by the growing penetration of smartphones, tablets, and other digital devices in developed and developing economies. Furthermore, the popularity of digital media has been increasing over time, resulting in the growth of the news & magazines app products market.
A strong growth in the demand for news and magazine applications is due to the rise in the number of users in online news and magazine portals. This is further propelled by the availability of a wide range of content, such as news, lifestyle, and health, among others, on these applications. Furthermore, the emergence of subscription-based news and magazine apps and the availability of exclusive content are further driving the demand for news and magazine applications. The growing demand for news and magazine apps is also attributed to their convenience and user-friendly layouts.
Moreover, the increasing number of collaborations between media companies and technology companies is expected to drive the market growth. For instance, in June 2021, the Wall Street Journal and Apple News collaborated to launch a new feature, which allows the users to read unlimited news and magazines content for free. Furthermore, the rising investments by leading players to develop new technologies, such as artificial intelligence (AI) and machine learning (ML), are expected to fuel the demand for news and magazine applications.
Furthermore, the increasing adoption of digital media for advertising purposes is expected to drive the demand for news and magazine applications. For instance, in April 2021, The New York Times Company announced a partnership with Microsoft Advertising to streamline the process of buying advertising, making it more efficient for marketers. Additionally, the rising number of partnerships and strategic alliances among media companies and technology companies is expected to fuel the demand for news and magazine applications.
Additionally, the emergence of 5G technology is expected to drive the demand for these applications, as it provides high-speed internet connectivity and low latency. 5G technology is expected to increase the speed of these applications, thus enabling users to access content more quickly. Furthermore, the introduction of new technologies, such as augmented reality (AR) and virtual reality (VR), is expected to further propel the demand for news and magazine applications.
Product Insights
The news segment dominated the market and accounted for a share of around 45.3% in 2022. Growing internet penetration and availability of free news content are some of the key factors that are driving the growth of the market. According to an article published by the World Bank, in October 2018, the internet penetration rate was approximately 58.4% for the world. Furthermore, increasing availability of news apps and websites are some of the primary factors driving the market growth. Moreover, the rapid growth of artificial intelligence (AI), machine learning, and Big Data technologies have enabled the news & magazine apps to provide personalized content to the readers.
The magazines segment is anticipated to expand at the fastest CAGR of 10.1% over the forecast period. Rising trends of reading digital magazines, growing awareness regarding digital magazines, and the availability of exclusive content are some of the key factors driving the growth of the market. Moreover, the emergence of interactive magazines, augmented reality (AR) magazines, and virtual reality (VR) magazines are some of the key trends that are expected to drive the market growth during the forecast period. Additionally, increasing adoption of smartphones and tablets is further expected to boost the market growth.
Distribution Channel Insights
The online segment is projected to dominate the market, accounting for a share of over 84.6% in 2022. The rising number of smartphone users, increasing number of mobile apps, and increasing digitalization are expected to drive the growth of the segment. Moreover, the rising disposable income of people and the growing popularity of news & magazines apps are expected to further fuel the market growth.
The offline segment is estimated to register a CAGR of 4.7% during the forecast period. The rising number of bookstores, newsstands, and other retail outlets are expected to drive the segment growth. Furthermore, the increasing number of people who prefer to read physical copies of magazines and newspapers is likely to further boost the segment growth. Additionally, the rising demand for news & magazines apps among the elderly population is expected to augment the market growth.
Type Insights
The subscription-based segment accounted for the largest revenue share of 60.3% in the year 2022. Growing demand for digital content consumption is driving the demand for subscription-based news and magazine applications. Additionally, the growing popularity of digital publications and news subscriptions is further driving the segment. For instance, in April 2022, Bloomberg launched Bloomberg Daybreak Americas, a new subscription-based streaming news service, to provide in-depth coverage and analysis of markets.
The advertisement-based segment is anticipated to expand at the highest CAGR of 11.5% over the forecast period. Growing demand for digital advertising is driving the segment. Companies are investing heavily in mobile advertisements, helping them target potential audiences. Moreover, the increasing usage of mobile devices, such as smartphones and tablets, is propelling the growth of the segment. For instance, in May 2022, The Washington Post launched the app, WaPo+, a subscription-based news and magazine app, to provide access to exclusive content and to earn revenue through advertisement.
Regional Insights
Europe accounted for the largest share of the news and magazines app market in 2022. The presence of a large consumer base across the region and the increasing demand for digital content are the primary factors driving the market growth in the region. The growing preference for digital content among the population is driving publishers to invest in digital media. For instance, in October 2022, Axel Springer announced the acquisition of Business Insider to expand its digital portfolio.
The Asia Pacific region is expected to witness the highest growth rate in the coming years. The increasing penetration of smartphones and rising access to the internet are some of the key factors driving the market growth in the region. Moreover, the surge in the number of local players offering news and magazine apps is expected to further boost the market growth. For instance, in April 2021, the Chinese news app Toutiao launched its news aggregation app called ‘TopBuzz’ in the U.S.
Financial Projections
In this part of the news & magazines app products business plan, we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your news & magazines app. Usually, these projections are drafted for a 5-year period.
Revenue Assumptions
The main source of revenues for a news & magazines app products business comes from subscriptions, sponsorships, ads, and in-app purchases. Here you will find a list with a description of each of them and other possible sources of profit such as affiliate marketing, data-driven content, e-commerce, and paid content.
Projecting Expenses
In this section, all the regular expenses related to keeping the news & magazines app products business running will be described. The list of operating expenses includes software development, hosting, marketing, customer service, infrastructure, taxes, and others.
Key companies & market share insights
Some of the key companies operating in the news & magazines app market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:
– In June 2022, Flipboard launched the newest version of its app, Flipboard 4.0, which includes improvements in the navigation, content curation and personalization features.
– In August 2022, Apple launched its Apple News+ app, which provides access to hundreds of magazines and newspapers.
– In October 2022, Google launched its Google News app, which provides access to the latest news from the most trusted sources.
Some of the prominent players in the news & magazines app market include:
– Flipboard
– Apple News+
– Google News
– Yahoo! News
– Microsoft News
– The New York Times
– The Washington Post
– The Guardian
– BBC News
– Al Jazeera
Global News & Magazines App Market Segmentation
This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global news & magazines app products market based on platform, device type, end-user, and region:
1. Platform Outlook (Revenue, USD Million, 2017 – 2030)
– iOS
– Android
– Windows
2. Device Type Outlook (Revenue, USD Million, 2017 – 2030)
– Smartphones
– Tablets
– Others
3. End-User Outlook (Revenue, USD Million, 2017 – 2030)
– Individuals
– Businesses
– Others
4. Regional Outlook (Revenue, USD Million, 2017 – 2030)
– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa
Frequently Asked Questions
[Q]: What are the Key Drivers of the News & Magazines App Market?
[A]: The news and magazines app market is driven by the rising penetration of smartphones, increasing internet penetration, rising digital media consumption, and increasing consumer demand for personalized content. Additionally, the emergence of AI-powered content curation and personalization services and the availability of a wide array of news and magazine applications are also expected to drive the growth of the market.
[Q]: Who are the Major Players in the News & Magazines App Market?
[A]: Major players in the news and magazines app market include Apple Inc., Microsoft Corporation, Flipboard, Inc., Google LLC, LinkedIn Corporation, and Yahoo! Inc.
[Q]: What are the Benefits of News & Magazines App Market?
[A]: News & Magazines App market provides users with a convenient, cost-effective, and personalized means of accessing news, magazine content, and other media. It also offers a platform to create and share content, access personalized recommendations, and receive notifications and alerts. Additionally, the apps can be used to build brand loyalty and increase engagement.
[Q]: What are the Challenges Faced by the News & Magazines App Market?
[A]: The news and magazines app market faces several challenges such as the need for frequent and timely updates, competition from other media sources, and the need for an effective monetization strategy. Additionally, the rise of digital advertisement fraud is expected to be a major challenge for the market.
[Q]: What are the Trends in the News & Magazines App Market?
[A]: Major trends in the news and magazines app market include the emergence of AI-powered content curation and personalization services, the increasing adoption of subscription-based services, the increasing focus on analytics, and the increasing focus on improving user experience. Additionally, the increasing popularity of audio and video content is also expected to be a major trend in the market.
Research Methodology
Impact Analytix employs a comprehensive and iterative research methodology focused on minimizing deviance in order to provide the most accurate estimates and forecasts possible. The company utilizes a combination of bottom-up and top-down approaches for segmenting and estimating quantitative aspects of the market. In Addition, a recurring theme prevalent across all our research reports is data triangulation which looks market from three different perspectives. Critical elements of the methodology employed for all our studies include:
Preliminary data mining
Raw market data is obtained and collated on a broad front. Data is continuously filtered to ensure that only validated and authenticated sources are considered. In addition, data is also mined from a host of reports in our repository, as well as a number of reputed paid databases. For a comprehensive understanding of the market, it is essential to understand the complete value chain and in order to facilitate this; we collect data from raw material suppliers, distributors as well as buyers.
Technical issues and trends are obtained from surveys, technical symposia, and trade journals. Technical data is also gathered from an intellectual property perspective, focusing on white space and freedom of movement. Industry dynamics with respect to drivers, restraints, and pricing trends are also gathered. As a result, the material developed contains a wide range of original data that is then further cross-validated and authenticated with published sources.
Statistical model
Our market estimates and forecasts are derived through simulation models. A unique model is created and customized for each study. Gathered information for market dynamics, technology landscape, application development, and pricing trends are fed into the model and analyzed simultaneously. These factors are studied on a comparative basis, and their impact over the forecast period is quantified with the help of correlation, regression, and time series analysis. Market forecasting is performed via a combination of economic tools, technological analysis, industry experience, and domain expertise.
Econometric models are generally used for short-term forecasting, while technological market models are used for long-term forecasting. These are based on an amalgamation of the technology landscape, regulatory frameworks, economic outlook, and business principles. A bottom-up approach to market estimation is preferred, with key regional markets analyzed as separate entities and integration of data to obtain global estimates. This is critical for a deep understanding of the industry as well as ensuring minimal errors. Some of the parameters considered for forecasting include:
Market drivers and restraints, along with their current and expected impact
Raw material scenario and supply v/s price trends
Regulatory scenario and expected developments
Current capacity and expected capacity additions up to 2030
We assign weights to these parameters and quantify their market impact using weighted average analysis, to derive an expected market growth rate.
Primary validation
This is the final step in estimating and forecasting our reports. Exhaustive primary interviews are conducted, face to face as well as over the phone to validate our findings and assumptions used to obtain them. Interviewees are approached from leading companies across the value chain including suppliers, technology providers, domain experts, and buyers so as to ensure a holistic and unbiased picture of the market. These interviews are conducted across the globe, with language barriers overcome with the aid of local staff and interpreters. Primary interviews not only help in data validation but also provide critical insights into the market, current business scenario, and future expectations and enhance the quality of our reports. All our estimates and forecast are verified through exhaustive primary research with Key Industry Participants (KIPs) which typically include:
Market-leading companies
Raw material suppliers
Product distributors
Buyers
The key objectives of primary research are as follows:
To validate our data in terms of accuracy and acceptability
To gain an insight into the current market and future expectations
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