Moreover, the growing demand for cold beverages and the rising trend of on-the-go consumption are driving the growth of the market. The demand for ready-to-drink nitro beverages has increased significantly due to the increasing number of convenience stores and kiosks across the globe. Furthermore, the current trend of ‘nitro-ized’ drinks, such as nitro-infused beer and cocktails, is expected to drive the demand for nitro-infused beverages.

The increasing focus of key players on product innovation and the rising trend of customization are other factors driving the growth of the market. For instance, in January 2021, Starbucks launched nitro cold brew in its stores across the US. The nitro cold brew is made from a combination of Starbucks’ signature cold brew and nitrogen. Furthermore, the increasing focus on health and wellness is driving the demand for non-alcoholic nitro-infused beverages such as nitro tea and nitro coffee.

Furthermore, the rising trend of premiumization among consumers is creating lucrative opportunities for the market. For instance, in February 2021, DRY Soda Company launched DRY Sparkling Nitro, offering a unique blend of nitro-infused sparkling water. Additionally, the increasing number of collaborations between beverage companies and restaurants to promote nitro-infused beverages is driving the demand for these products. For instance, in April 2021, Dunkin’ partnered with Allegro Coffee Roasters to launch nitro cold brew in Dunkin’ stores across the US.

The increasing trend of infusing nitrogen into beverages such as beer, wine, and cocktails is another factor anticipated to drive the growth of the market. For instance, in May 2021, the Brooklyn Brewery launched a new nitro beer, Nitro IPA, in the US. The new beer is made with nitrogen instead of carbon dioxide, which gives it a smooth, creamy texture and a full-bodied flavor. Furthermore, the rising trend of home nitro beverages is also expected to fuel the demand for nitro-infused beverages.

The nitro-infused beverage segment accounted for the largest market share of 33.5% in 2020. The increasing demand for nitro-infused beverages among health-conscious consumers is driving the growth of this segment. The nitro-infused beverages are a healthier alternative to energy drinks and other carbonated drinks. They are loaded with vitamins, minerals, and nutrients, which helps consumers maintain an active lifestyle. Moreover, the growing demand for organic and natural beverages is further boosting the sales of nitro-infused beverages.

The energy drinks segment is expected to witness the fastest CAGR of 8.7% during the forecast period. The increasing demand for caffeine-infused energy drinks is one of the key factors driving the growth of this segment. The energy drinks segment is poised to witness a significant growth due to the increasing trend of consuming energy drinks among consumers. Furthermore, the increasing popularity of energy drinks among the younger generation, due to its energizing effects, is further propelling the segment’s growth.

The supermarkets and hypermarkets segment is expected to hold a major market share of over 38.5% in 2022. This can be attributed to the increasing penetration of supermarkets and hypermarkets in the global market, which offer a wide range of nitro-infused beverages to customers. The presence of a large number of options and availability of discounts and offers on bulk purchases further fuel the segment growth. Additionally, the presence of refrigerators and other cooling facilities at these stores helps in keeping the beverages fresh and attractive for customers.

The online segment is projected to expand at a CAGR of 12.3% during the forecast period. The growth of the segment is mainly due to the increasing penetration of internet services, especially in developing countries. The availability of nitro-infused beverages on e-commerce websites and online retail stores has made them more accessible to customers. Furthermore, the convenience of online shopping and the presence of discounts and offers on online platforms further fuel the segment growth.

The ready-to-drink (RTD) segment is anticipated to hold the largest revenue share of 65.2% by 2022. Growing consumer preference for convenience and portability is one of the key factors driving the segment. RTD nitro-infused beverages are available in single-serve cans or bottles, which are easy to carry and consume. Also, the rising trend of consuming nitro-infused beverages in recreational places, such as clubs, cafes, bars, and stadiums has boosted the segment.

The concentrate segment is anticipated to expand at a CAGR of 11.3% during the forecast period due to the increasing preference for low-cost and bulk offerings. The availability of concentrated nitro-infused beverages in the market is a major factor contributing to the growth. Furthermore, the increasing demand for concentrated nitro-infused beverages in restaurants and foodservice outlets is also contributing to the growth of the segment.

The Asia Pacific held the largest share in the nitro-infused beverages market in 2022, owing to the presence of a large number of consumers in the region. Factors such as rising disposable incomes, increasing health consciousness, and the availability of a wide range of products at competitive prices are expected to drive the growth of the market in the region. In addition, the introduction of innovative products by leading companies is further expected to propel the growth of the market. For instance, in April 2022, Kirin Beverage launched a new nitro-infused cold brew in Japan.

North America is expected to witness significant growth in the coming years, driven by the presence of a large number of consumers in the region. In addition, the growing demand for convenience beverages, rising health consciousness, and the increasing number of cafes and restaurants offering nitro-infused cold brews are expected to fuel the growth of the market in the region. Moreover, the presence of prominent players such as Starbucks and Dunkin’ Brands Group is further expected to drive the growth of the market.

In this part of the nitro-infused beverages products business plan we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your business. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions
The main source of revenues for a nitro-infused beverages products business comes from the sale of beverages, both in bulk and individual packages. Here you will find a list with a description of other possible sources of profit such as fundraising, food & beverage, the sale of merchandise, and leasing the place for parties and corporate events.

Projecting Expenses
In this section, all the regular expenses related to keeping the nitro-infused beverages business running will be described. The list of operating expenses includes raw material cost, packaging cost, shipping cost, advertising cost, wages, maintenance and repairs, utilities, insurance policies, and others.

Some of the key companies operating in the nitro-infused beverages market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In June 2022, Starbucks launched a line of nitro-infused cold brews in select markets.

– In August 2022, Coca-Cola Co. launched a line of nitro-infused milk-based beverages.

– In October 2022, Red Bull introduced a line of nitro-infused energy drinks.

Some of the prominent players in the nitro-infused beverages market include:

– Starbucks Corporation
– Coca-Cola Co.
– PepsiCo Inc.
– Red Bull GmbH
– Keurig Dr. Pepper
– Molson Coors Beverage Company
– Monster Beverage Corporation
– Anheuser-Busch InBev
– Craft Brew Alliance, Inc.
– FIFCO USA

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global nitro-infused beverages market based on product, distribution channel, and region:

1. Product Outlook (Revenue, USD Million, 2017 – 2030)

– Coffee
– Tea
– Others

2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Supermarkets & Hypermarkets
– Online
– Others

3. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

[Q]: What are the Benefits of Nitro-infused Beverages?
[A]: Nitro-infused beverages offer a unique flavor profile and creamy texture, as well as an extended shelf life and improved taste and mouthfeel. These beverages also reduce the risk of spoilage, which makes them more cost-effective and safe to consume. Additionally, nitro-infused beverages are known to have a lower sugar content than traditional carbonated beverages, which makes them a healthier alternative.

[Q]: Who are the Key Players in the Nitro-infused Beverages Market?
[A]: The key players in the global nitro-infused beverages market are PepsiCo, Inc., Molson Coors Beverage Company, Anheuser-Busch InBev SA/NV, and Coca-Cola Company.

[Q]: What Factors are Driving the Market for Nitro-infused Beverages?
[A]: The growing demand for healthier beverages, the rising popularity of craft beers, and the increased availability of these beverages are some of the factors that are driving the global nitro-infused beverages market.

[Q]: What are the Main Challenges Faced by Market Players?
[A]: Some of the main challenges faced by market players include the availability and cost of nitrous oxide, the lack of consumer awareness about the product, and the lack of product differentiation in the market.

[Q]: What is the Potential for Growth in the Global Nitro-infused Beverages Market?
[A]: The global nitro-infused beverages market is expected to experience significant growth over the forecast period, with a CAGR of 5.2%. This growth is due to the growing demand for healthy beverages and the increasing popularity of craft beers.