Nitrogenated Coffee Products Market Size, Share, & Trends Analysis Report (2023 – 2030)

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Report Overview

The global nitrogenated coffee products market was valued at USD 13.5 billion in 2022 and is expected to witness a CAGR of 9.2% over the forecast period (2023-2030). Nitrogenated coffee, also known as nitro coffee, is an emerging trend in the coffee industry. Nitrogenated coffee is made by infusing nitrogen gas into brewed coffee, which creates a creamy and smooth texture that is similar to a traditional stout beer. Nitrogenated coffee has a sweeter taste than regular cold brews, as nitrogen reduces the acidity in the coffee. This has resulted in its increasing popularity among coffee lovers.

The rise in the number of specialty coffee stores and café chains is boosting the demand for nitrogenated coffee products. For instance, Starbucks and Dunkin’ Donuts are offering nitrogenated cold brews in their stores. Furthermore, the presence of a large number of independent coffee shops offering nitrogenated coffee products is expected to further boost the market growth.

The increasing health awareness among consumers is leading to an increased demand for healthier beverages. Nitrogenated coffee is a low-calorie and low-sugar beverage, and contains probiotic properties, which helps to regulate digestion. This has resulted in nitrogenated coffee becoming increasingly popular with health-conscious consumers.

Moreover, the increasing adoption of nitrogenated coffee by the millennial population is expected to drive the market growth. Millennials are increasingly opting for new and exciting coffee products, such as nitrogenated coffee, as they are more willing to experiment with new flavors and drinks.

Furthermore, the increasing influence of the food and beverage industry on social media is expected to boost the demand for nitrogenated coffee products. The rise in the use of social media for product promotion is fueling the market growth. For instance, in August 2021, NitroCoffee USA, a popular nitrogenated coffee company, launched an online influencer campaign on Instagram, which helped raise brand awareness and attract more customers.

Additionally, the increasing investments by key players in research and development activities to improve the product quality is expected to propel the market growth. For instance, in April 2021, A&B Ingredients, a leading manufacturer of specialty ingredients, developed a product called ‘NitroBrew’, which is a natural nitrogen-infused coffee concentrate. This product helps to provide a creamy texture to the coffee and enhances its flavor.

Product Insights

The nitrogenated coffee segment is projected to expand at the fastest CAGR of 6.9% over the forecast period. The growing popularity of nitrogenated coffee has been driven by the rising demand for coffee with a smoother taste and creamier texture. Additionally, the innovation of new products with nitrogen-infused coffee is also anticipated to boost the growth of the market. According to an article published by Forbes, in August 2020, nitrogen-infused coffee is gaining more popularity due to its attractive color and flavor. Moreover, the emergence of various nitrogenated coffee brands is also driving the growth of the market.

Furthermore, the convenience of nitrogenated coffee is propelling the demand for these products. Due to its simplicity and convenience, the ready-to-drink (RTD) nitrogenated coffee has become a popular alternative to regular coffee. Also, the convenience and portability of nitrogenated coffee has made it a popular choice among millennials.

Distribution Channel Insights

The supermarkets and hypermarkets segment are expected to capture the major share of over 35.1% in 2022. These retailers are the primary source of purchasing nitrogenated coffee products due to their convenience and availability of wide range of product offerings under one roof. Supermarkets and hypermarkets provide consumers with the convenience of being able to purchase a variety of products, including nitrogenated coffee products, in one location. Additionally, supermarkets and hypermarkets tend to offer discounts and promotions on products, making them more attractive to consumers.

The online segment is anticipated to expand at the highest CAGR of 12.8% over the forecast period. The growth of the segment can be attributed to the increasing penetration of internet and rising consumer preference for online shopping. With the advent of e-commerce, manufacturers of nitrogenated coffee products are now able to reach a larger customer base on a global scale. Additionally, online stores offer a wide range of products at discounted prices, which makes them a preferred option for consumers. Furthermore, the growing popularity of social media marketing is also anticipated to drive the growth of the segment over the forecast period.

Type Insights

The pre-packaged segment is anticipated to expand at the highest CAGR of 8.4% over the forecast period. The convenience of pre-packaged nitrogenated coffee products is fueling the growth of the segment. Furthermore, the increasing demand for ready-to-drink products is driving the growth of the pre-packaged nitrogenated coffee products segment. For instance, in April 2020, Death Wish Coffee Company, a New York-based coffee business, launched a nitrogenated coffee product, which can be purchased in a ready-to-drink format.

The on-tap segment accounted for the largest revenue share of 67.6% in the year 2022. The growing popularity of nitrogenated coffee products due to its smooth texture and low acidity has increased the demand for on-tap nitrogenated coffee products. Furthermore, the expansion of nitrogenated coffee outlets across the globe is expected to propel the demand for on-tap nitrogenated coffee products. For instance, in April 2021, Stumptown Coffee Roasters opened a nitrogenated coffee outlet in Portland, Oregon. The outlet serves nitrogenated coffee along with nitro tea, cold brew, and other products.

Regional Insights

Europe accounted for the largest revenue share of over 28.6% in 2022, owing to the presence of prominent players such as Illycaffè and Starbucks. The rising health consciousness among consumers has led to an increased demand for nitrogenated coffee products in the region. Moreover, the region is witnessing the introduction of several innovative products, such as the nitro cold brew. For instance, in January 2021, Costa Coffee launched Nitro Cold Brew in the U.K., which is a nitrogenated coffee product.

Asia Pacific is expected to witness the fastest growth in the coming years. This growth is driven by the increasing number of cafes and restaurants in the region. Moreover, the rising demand for nitrogenated coffee products among young consumers is expected to fuel the growth of the market in the region. For instance, in April 2021, Starbucks launched nitrogenated coffee products in India.

Financial Projections

In this part of the Nitrogenated Coffee Products business plan, we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your Nitrogenated Coffee Products business. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions
The main source of revenues for a Nitrogenated Coffee Products business comes from the sales of cold brew coffee, nitrogenated coffee products, and related merchandise such as mugs and t-shirts. Other possible sources of profit include catering and wholesale partnerships with other businesses.

Projecting Expenses
In this section, all the regular expenses related to keeping the Nitrogenated Coffee Products business running will be described. The list of operating expenses includes rent or mortgage, employees’ wages, materials and supplies, marketing and advertising, equipment maintenance, utilities, insurance policies, taxes, and others.

Key companies & market share insights

Some of the key companies operating in the nitrogenated coffee market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In June 2022, Starbucks launched Nitro Cold Brew, a nitrogenated cold brew coffee.

– In August 2022, Caribou Coffee launched its Nitro Cold Press, an iced coffee infused with nitrogen.

– In October 2022, Dunkin’ Donuts launched its Nitro Cold Brew with Sweet Cold Foam, a nitrogen-infused cold brew coffee.

Some of the prominent players in the nitrogenated coffee market include:

– Starbucks Corporation
– Dunkin’ Brands Group, Inc.
– JAB Holding Company
– Caribou Coffee Company, Inc.
– Peet’s Coffee & Tea, Inc.
– Keurig Dr Pepper, Inc.
– Lavazza Group
– Nestlé S.A.
– Coca-Cola Company
– Starbucks Corporation

Global Nitrogenated Coffee Market Segmentation

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global nitrogenated coffee products market based on product, distribution channel, type, and region:

1. Product Outlook (Revenue, USD Million, 2017 – 2030)

– Nitro Cold Brew Coffee
– Nitro Tea
– Nitro Hot Chocolate
– Nitro Latte

2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Supermarkets & Hypermarkets
– Online
– Cafes & Restaurants
– Others

3. Type Outlook (Revenue, USD Million, 2017 – 2030)

– Non-Alcoholic
– Alcoholic

4. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

Frequently Asked Questions

[Q]: What is Nitrogenated Coffee?
[A]: Nitrogenated coffee is a type of cold brew coffee that is infused with nitrogen gas. It is a smooth and creamy beverage that is made by steeping coffee grounds in cold water for an extended period of time and then using pressure to infuse the nitrogen gas. This results in a creamy, smooth texture similar to that of a Guinness beer.

[Q]: What are the Benefits of Nitrogenated Coffee?
[A]: Nitrogenated coffee has several benefits, including its smooth, creamy texture and longer shelf life. It has a richer flavor than traditional cold brew and stays fresh longer due to the nitrogen infusion. Additionally, nitrogenated coffee is often less acidic than regular coffee and can have a sweeter taste.

[Q]: Who are the Key Players in the Nitrogenated Coffee Products Market?
[A]: Some of the key players in the nitrogenated coffee products market include Starbucks, Dunkin’ Brands, The J.M. Smucker Company, Keurig Dr. Pepper, Intelligentsia Coffee, and La Colombe.

[Q]: What are the Growth Drivers of the Nitrogenated Coffee Products Market?
[A]: The growth drivers for the nitrogenated coffee products market include the increasing demand for convenience, the growing demand for cold brew coffee, and the increasing popularity of nitrogenated coffee drinks. The growing popularity of coffee in urban areas and the increasing demand for premium coffee products are also driving the growth of the market.

[Q]: What are the Factors Restraining the Growth of the Nitrogenated Coffee Products Market?
[A]: Some of the factors restraining the growth of the nitrogenated coffee products market include the high cost of production, the lack of availability of nitrogen in certain markets, and the challenge of creating a consistent flavor profile across batches. The lack of availability of trained personnel and the difficulty in developing a reliable packaging system are also some of the factors restraining the growth of the market.

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Nitrogenated Coffee Products Market Size, Share, & Trends Analysis Report (2023 – 2030)

Report Overview

The global nitrogenated coffee products market was valued at USD 13.5 billion in 2022 and is expected to witness a CAGR of 9.2% over the forecast period (2023-2030). Nitrogenated coffee, also known as nitro coffee, is an emerging trend in the coffee industry. Nitrogenated coffee is made by infusing nitrogen gas into brewed coffee, which creates a creamy and smooth texture that is similar to a traditional stout beer. Nitrogenated coffee has a sweeter taste than regular cold brews, as nitrogen reduces the acidity in the coffee. This has resulted in its increasing popularity among coffee lovers.

The rise in the number of specialty coffee stores and café chains is boosting the demand for nitrogenated coffee products. For instance, Starbucks and Dunkin’ Donuts are offering nitrogenated cold brews in their stores. Furthermore, the presence of a large number of independent coffee shops offering nitrogenated coffee products is expected to further boost the market growth.

The increasing health awareness among consumers is leading to an increased demand for healthier beverages. Nitrogenated coffee is a low-calorie and low-sugar beverage, and contains probiotic properties, which helps to regulate digestion. This has resulted in nitrogenated coffee becoming increasingly popular with health-conscious consumers.

Moreover, the increasing adoption of nitrogenated coffee by the millennial population is expected to drive the market growth. Millennials are increasingly opting for new and exciting coffee products, such as nitrogenated coffee, as they are more willing to experiment with new flavors and drinks.

Furthermore, the increasing influence of the food and beverage industry on social media is expected to boost the demand for nitrogenated coffee products. The rise in the use of social media for product promotion is fueling the market growth. For instance, in August 2021, NitroCoffee USA, a popular nitrogenated coffee company, launched an online influencer campaign on Instagram, which helped raise brand awareness and attract more customers.

Additionally, the increasing investments by key players in research and development activities to improve the product quality is expected to propel the market growth. For instance, in April 2021, A&B Ingredients, a leading manufacturer of specialty ingredients, developed a product called ‘NitroBrew’, which is a natural nitrogen-infused coffee concentrate. This product helps to provide a creamy texture to the coffee and enhances its flavor.

Product Insights

The nitrogenated coffee segment is projected to expand at the fastest CAGR of 6.9% over the forecast period. The growing popularity of nitrogenated coffee has been driven by the rising demand for coffee with a smoother taste and creamier texture. Additionally, the innovation of new products with nitrogen-infused coffee is also anticipated to boost the growth of the market. According to an article published by Forbes, in August 2020, nitrogen-infused coffee is gaining more popularity due to its attractive color and flavor. Moreover, the emergence of various nitrogenated coffee brands is also driving the growth of the market.

Furthermore, the convenience of nitrogenated coffee is propelling the demand for these products. Due to its simplicity and convenience, the ready-to-drink (RTD) nitrogenated coffee has become a popular alternative to regular coffee. Also, the convenience and portability of nitrogenated coffee has made it a popular choice among millennials.

Distribution Channel Insights

The supermarkets and hypermarkets segment are expected to capture the major share of over 35.1% in 2022. These retailers are the primary source of purchasing nitrogenated coffee products due to their convenience and availability of wide range of product offerings under one roof. Supermarkets and hypermarkets provide consumers with the convenience of being able to purchase a variety of products, including nitrogenated coffee products, in one location. Additionally, supermarkets and hypermarkets tend to offer discounts and promotions on products, making them more attractive to consumers.

The online segment is anticipated to expand at the highest CAGR of 12.8% over the forecast period. The growth of the segment can be attributed to the increasing penetration of internet and rising consumer preference for online shopping. With the advent of e-commerce, manufacturers of nitrogenated coffee products are now able to reach a larger customer base on a global scale. Additionally, online stores offer a wide range of products at discounted prices, which makes them a preferred option for consumers. Furthermore, the growing popularity of social media marketing is also anticipated to drive the growth of the segment over the forecast period.

Type Insights

The pre-packaged segment is anticipated to expand at the highest CAGR of 8.4% over the forecast period. The convenience of pre-packaged nitrogenated coffee products is fueling the growth of the segment. Furthermore, the increasing demand for ready-to-drink products is driving the growth of the pre-packaged nitrogenated coffee products segment. For instance, in April 2020, Death Wish Coffee Company, a New York-based coffee business, launched a nitrogenated coffee product, which can be purchased in a ready-to-drink format.

The on-tap segment accounted for the largest revenue share of 67.6% in the year 2022. The growing popularity of nitrogenated coffee products due to its smooth texture and low acidity has increased the demand for on-tap nitrogenated coffee products. Furthermore, the expansion of nitrogenated coffee outlets across the globe is expected to propel the demand for on-tap nitrogenated coffee products. For instance, in April 2021, Stumptown Coffee Roasters opened a nitrogenated coffee outlet in Portland, Oregon. The outlet serves nitrogenated coffee along with nitro tea, cold brew, and other products.

Regional Insights

Europe accounted for the largest revenue share of over 28.6% in 2022, owing to the presence of prominent players such as Illycaffè and Starbucks. The rising health consciousness among consumers has led to an increased demand for nitrogenated coffee products in the region. Moreover, the region is witnessing the introduction of several innovative products, such as the nitro cold brew. For instance, in January 2021, Costa Coffee launched Nitro Cold Brew in the U.K., which is a nitrogenated coffee product.

Asia Pacific is expected to witness the fastest growth in the coming years. This growth is driven by the increasing number of cafes and restaurants in the region. Moreover, the rising demand for nitrogenated coffee products among young consumers is expected to fuel the growth of the market in the region. For instance, in April 2021, Starbucks launched nitrogenated coffee products in India.

Financial Projections

In this part of the Nitrogenated Coffee Products business plan, we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your Nitrogenated Coffee Products business. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions
The main source of revenues for a Nitrogenated Coffee Products business comes from the sales of cold brew coffee, nitrogenated coffee products, and related merchandise such as mugs and t-shirts. Other possible sources of profit include catering and wholesale partnerships with other businesses.

Projecting Expenses
In this section, all the regular expenses related to keeping the Nitrogenated Coffee Products business running will be described. The list of operating expenses includes rent or mortgage, employees’ wages, materials and supplies, marketing and advertising, equipment maintenance, utilities, insurance policies, taxes, and others.

Key companies & market share insights

Some of the key companies operating in the nitrogenated coffee market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In June 2022, Starbucks launched Nitro Cold Brew, a nitrogenated cold brew coffee.

– In August 2022, Caribou Coffee launched its Nitro Cold Press, an iced coffee infused with nitrogen.

– In October 2022, Dunkin’ Donuts launched its Nitro Cold Brew with Sweet Cold Foam, a nitrogen-infused cold brew coffee.

Some of the prominent players in the nitrogenated coffee market include:

– Starbucks Corporation
– Dunkin’ Brands Group, Inc.
– JAB Holding Company
– Caribou Coffee Company, Inc.
– Peet’s Coffee & Tea, Inc.
– Keurig Dr Pepper, Inc.
– Lavazza Group
– Nestlé S.A.
– Coca-Cola Company
– Starbucks Corporation

Global Nitrogenated Coffee Market Segmentation

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global nitrogenated coffee products market based on product, distribution channel, type, and region:

1. Product Outlook (Revenue, USD Million, 2017 – 2030)

– Nitro Cold Brew Coffee
– Nitro Tea
– Nitro Hot Chocolate
– Nitro Latte

2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Supermarkets & Hypermarkets
– Online
– Cafes & Restaurants
– Others

3. Type Outlook (Revenue, USD Million, 2017 – 2030)

– Non-Alcoholic
– Alcoholic

4. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

Frequently Asked Questions

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