The global non-alcoholic drinks products market was valued at USD 478.2 billion in 2021 and is expected to grow at a CAGR of 5.3% during the forecast period from 2021 to 2030. Non-alcoholic drinks are beverages that do not contain any ethanol or alcohol. The main reason for the growing demand for these beverages is the increasing health consciousness among consumers. The rise in health-related disorders due to the consumption of alcoholic beverages is driving people to opt for non-alcoholic drinks. Furthermore, the increasing awareness about the harmful effects of alcohol has also boosted the growth of the non-alcoholic drinks market.

Consumers are increasingly opting for non-alcoholic drinks as they not only provide refreshment and relaxation but also provide health benefits. For example, carbonated drinks are low in calories and provide immunity benefits, while energy drinks help to boost energy levels. In addition, the growing popularity of flavored drinks, such as tea and coffee, is driving the growth of the market. The growing preference for natural and organic drinks is also expected to fuel the demand for these drinks over the forecast period.

The increasing demand for convenience and ready-to-drink (RTD) beverages is driving the growth of the market. The growing popularity of RTD beverages, such as energy drinks, sports drinks, and juices, has led to a rise in demand for these products. Furthermore, the rise in the number of health-conscious consumers has led to an increase in the demand for functional drinks. These drinks contain ingredients that provide health benefits such as increased energy, improved digestion, and increased immunity.

The increasing disposable incomes of consumers and their willingness to spend on health-related products is also driving the market growth. Furthermore, the emergence of innovative products with new flavors, sizes, and packaging is also boosting the demand for non-alcoholic drinks. For instance, in October 2021, PepsiCo launched a new line of lightly sweetened sparkling lemonades, called Sparkling Lemonades, in the U.S. This product line is low in sugar and provides a refreshing taste. The rising number of new product launches by leading market players is expected to fuel the demand for non-alcoholic drinks.

The juice segment held the largest market share of around 24% in 2020, driven by rising health awareness among consumers. Non-alcoholic beverages are considered to be healthier alternatives to alcoholic drinks, as they provide essential nutrients such as vitamins, minerals, and proteins. Moreover, various initiatives and campaigns by governments to promote healthy diets and lifestyles are also contributing to the growth of the non-alcoholic beverages market. For instance, in the US, the Dietary Guidelines for Americans recommends drinking plenty of water and other calorie-free or low-calorie beverages.

The carbonated soft drinks segment is anticipated to witness the fastest CAGR of 4.5% over the forecast period. Increased consumption of carbonated soft drinks is attributed to the changing lifestyle of consumers. Furthermore, the introduction of innovative flavors and attractive packaging by companies to attract consumers is also driving the market. For instance, in August 2020, PepsiCo launched a new range of carbonated soft drinks, ‘Pepsi Mango’ and ‘Pepsi Guava’, in India.

The supermarkets and hypermarkets segment accounted for the major share of over 37.9% in 2022. The growth of this segment is mainly attributed to the rising preference of consumers towards supermarkets & hypermarkets for purchasing non-alcoholic beverages. The availability of a wide range of non-alcoholic drinks offered by supermarkets and hypermarkets, along with their convenience and easy access, are some of the factors driving the segment’s growth.

The online segment is anticipated to expand at the highest CAGR of 11.2% over the forecast period. The increasing preference of consumers towards the online channel for the purchase of non-alcoholic beverages, due to the convenience and availability of discounts, is driving the segment’s growth. Moreover, the presence of a large number of online retailers, such as Amazon and Flipkart, is aiding the growth of the online distribution channel. In addition, the growing penetration of the Internet and increasing usage of smartphones are also contributing to the segment’s growth.

The carbonated segment is estimated to account for the largest market share of 51.9% in 2022. The growing demand for carbonated drinks such as cola and energy drinks is the major factor driving the market. The rising trend of health and wellness among consumers has led the manufacturers to offer healthier and natural drinks such as diet sodas and carbonated water. In addition, the presence of numerous players in the market offering a wide range of flavors, such as cola, lime, orange, and lemon, is further boosting the demand for carbonated drinks.

The non-carbonated segment is expected to register the highest CAGR of 9.5% during the forecast period. The manufacturers are introducing a wide range of non-carbonated drinks such as juices, energy drinks, RTD teas, and flavored water to meet the changing consumer preferences. Moreover, companies are launching new products with a combination of natural ingredients such as herbal extracts and vitamins. For instance, in 2020, PepsiCo launched a new flavor, called Pepsi Cherry Vanilla Zero Sugar, in the U.S. market. The drink is a combination of vanilla and cherry flavors, with zero sugar.

Asia Pacific dominated the market and is expected to remain the largest regional market in the forecast period. The increasing demand for healthier drinks, a surge in the number of health-conscious consumers, and the presence of a large number of players in the region are some of the factors driving the growth of the market in this region. For instance, in May 2021, Japanese beverage manufacturer Asahi Group launched a new non-alcoholic sparkling malt beverage called ‘Asahi Zero’ in Japan.

Europe is also expected to hold a significant market share during the forecast period. The increasing demand for natural, organic, and functional non-alcoholic drinks is boosting the growth of the market in the region. In February 2021, Denmark-based Carlsberg Group launched the world’s first 0.0% alcohol-free beer, Carlsberg 0.0, in the UK. This product is expected to help the company expand its product portfolio and strengthen its presence in the regional market.

In this part of the non-alcoholic drinks products business plan, we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your non-alcoholic drinks products. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions

The main source of revenues for a non-alcoholic drinks products business comes from direct sales, distribution agreements, and e-commerce. Here you will find a list with a description of each of them and other possible sources of profit such as promotions and advertising, the sale of merchandise, and private label contracts.

Projecting Expenses

In this section, all the regular expenses related to keeping the non-alcoholic drinks products business running will be described. The list of operating expenses includes packaging, labeling, production, distribution and delivery, marketing, wages, utilities, insurance policies, advertising, and others.

Some of the key companies operating in the non-alcoholic drinks market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In June 2022, Coca-Cola Co. launched its first plant-based vegan cola.

– In August 2022, PepsiCo Inc. launched its line of organic fruit beverages.

– In October 2022, Nestlé S.A. launched its natural range of non-alcoholic drinks.

Some of the prominent players in the non-alcoholic drinks market include:

– Coca-Cola Co.
– PepsiCo Inc.
– Nestlé S.A.
– Dr Pepper Snapple Group, Inc.
– Red Bull GmbH
– Suntory Beverage & Food Ltd.
– Monster Beverage Corporation
– The Kraft Heinz Company
– Keurig Dr Pepper
– Cott Corporation

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global non-alcoholic drinks products market based on product, distribution channel, type, and region:

1. Product Outlook (Revenue, USD Million, 2017 – 2030)

– Carbonated Soft Drinks
– Bottled Water
– Fruit Juices & Nectars
– Ready-To-Drink Tea & Coffee
– Sports Drinks
– Others

2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Supermarkets & Hypermarkets
– Convenience Stores
– Online
– Others

3. Type Outlook (Revenue, USD Million, 2017 – 2030)

– Non-Alcoholic Beer
– Wine
– Spirits

4. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

[Q]: What are the Major Drivers of the Global Non-Alcoholic Drinks Market?
[A]: The global non-alcoholic drinks market is driven by factors such as increasing health consciousness among consumers, availability of a wide variety of products, rising disposable incomes, and changing social paradigms.

[Q]: Who are the Key Players in the Non-Alcoholic Drinks Market?
[A]: Some of the key players in the non-alcoholic drinks market are PepsiCo, Inc., The Coca-Cola Company, Nestle S.A., Dr Pepper Snapple Group, Inc., Unilever Group, Red Bull GmbH, and Suntory Beverage & Food Limited.

[Q]: What are the Different Types of Non-Alcoholic Drinks?
[A]: The global non-alcoholic drinks market is segmented into carbonated drinks, juices, energy drinks, bottled water, and others.

[Q]: Which Region Offers the Largest Opportunity for Sales of Non-Alcoholic Drinks?
[A]: North America is expected to be the largest market for non-alcoholic drinks, owing to the presence of major beverage companies, increasing consumer awareness about health, and growing demand for energy drinks.

[Q]: What are the Factors Restraining the Growth of the Non-Alcoholic Drinks Market?
[A]: Factors such as increasing health concerns about the consumption of sugary drinks and the presence of substitutes such as herbal teas and probiotic drinks are restraining the growth of the non-alcoholic drinks market.