The global non-carbonated soft drinks market was valued at USD 50.1 billion in 2022 and is projected to expand at a CAGR of 5.3% from 2023 to 2030. Non-carbonated soft drinks are gaining traction among consumers, owing to their health benefits and better taste. The health benefits associated with non-carbonated soft drinks, such as low sugar and calorie content, are encouraging more people to opt for these drinks. Furthermore, the increasing consumption of these drinks in various forms including juice, tea, and energy drinks is propelling the market growth.

The market is witnessing the introduction of innovative products and flavors. For instance, in April 2021, Lipton introduced a new range of tea-based drinks in seven flavors, including mint and lemon, peach and orange, and cranberry and raspberry. The new range is an extension of the brand’s existing portfolio and is available in both ready-to-drink (RTD) and powder formats. The new range of flavors is expected to attract a wide range of customers, especially teenagers.

Apart from that, the increasing popularity of organic products has encouraged manufacturers to introduce organic non-carbonated beverages in the market. For instance, in April 2021, The Coca-Cola Company launched AdeZ, which is a range of organic non-carbonated drinks. The range comprises of three flavors, such as raspberry, blackberry, and blueberry. These beverages are made from organic fruits and are free from added sugar and preservatives. The company is targeting the health-conscious consumer segment with the launch of this product.

Furthermore, the market is witnessing the rising demand for sugar-free and flavored drinks. The increasing awareness among consumers regarding the health benefits associated with sugar-free beverages is fueling the demand for such drinks. For instance, in March 2021, The Coca-Cola Company introduced a new range of sugar-free drinks, including Coca-Cola Zero Sugar, Sprite Zero Sugar, and Fanta Zero Sugar. The company has also added new flavors to the existing range of non-carbonated beverages, such as orange, lime, and mango. These flavored drinks are expected to strengthen the company’s presence in the non-carbonated soft drinks market.

The increasing availability of these drinks in the retail sector is propelling the growth of the market. Furthermore, the growing trend of e-commerce and the increasing penetration of internet are expected to drive the market growth in the coming years. The increasing use of mobile phones and the rising trend of digitalization are driving the growth of the e-commerce platform, which in turn is propelling the market growth.

The juice segment dominated the market with a share of around 41.7% in 2021. The growth of the segment is attributed to the increasing health awareness among consumers, which is boosting the demand for juice-based non-carbonated soft drinks. Furthermore, the availability of various flavors of juice-based non-carbonated soft drinks, including apple, orange, pineapple, grape, and others, encourages consumers to opt for juice-based soft drinks. According to an article published by the American Heart Association, in January 2020, 100% fruit juice can be part of a healthy diet.

The tea-based drinks segment is expected to register the fastest CAGR of 7.8% during the forecast period. The growing demand for tea-based drinks is attributed to the increasing health benefits associated with teas, such as enhancing immunity and aiding digestion. In addition, the introduction of different flavors of tea-based drinks, such as lemon, green tea, and others, is expected to bolster the segment’s growth. According to an article published by the International Journal of Food Sciences and Nutrition, in June 2019, green tea has numerous health benefits, including helping to reduce the risk of heart disease and cancer.

The supermarkets and hypermarkets segment accounted for the largest share of the non-carbonated soft drinks market in 2022. The supermarkets & hypermarkets segment is the most preferred channel for buying non-carbonated soft drinks, as these stores offer a wide range of products for consumers to choose from. Supermarkets & hypermarkets also provide convenience to customers and enable them to compare products in terms of prices, packaging, and quality. Furthermore, these channels offer promotional activities to consumers, such as discounts and other offers, to attract the attention of customers.

The online distribution channel is expected to witness the highest growth over the forecast period. The increasing penetration of the internet in emerging economies and the increasing trend of online shopping are some of the key factors driving the growth of the online distribution channel. The presence of online portals, such as Amazon and Flipkart, has enabled manufacturers to reach more customers in a shorter period of time. In addition, manufacturers are focusing on providing discounts and offers to customers through online distribution channels, which is further driving the growth of this segment.

The ready-to-drink (RTD) segment accounted for the largest revenue share of 51.2% in the year 2022. The growing demand for convenience among consumers is driving the growth of the segment. RTD beverages are ready to consume, require no preparation, and are portable. Also, the increasing demand for healthy drinks with natural ingredients is increasing the growth of the segment. For instance, in March 2021, PepsiCo launched new RTD tea products such as Lipton Pure Leaf Ready to Drink Tea in the U.S. The product is made with real brewed tea, natural flavors, and no artificial sweeteners.

The still drinks segment is projected to expand at the highest CAGR of 10.1% over the forecast period. The increasing health consciousness among consumers is driving the growth of the segment. Still drinks are low in sugar and calories, and they contain no artificial colors, flavors, or preservatives, which makes them an attractive option for health-conscious consumers. Also, the expanding product portfolio of still drinks is supporting the demand for the segment. For instance, in March 2021, PepsiCo launched a new range of still drinks under its Mountain Dew brand, which includes original, Zero Sugar, and Diet options.

Europe is projected to dominate the non-carbonated soft drinks market and is expected to grow at a CAGR of 5.4% in terms of revenue during the forecast period. This growth is attributed to the increasing health consciousness among consumers, which has led to the increased demand for healthier beverage options. Moreover, the presence of leading companies such as PepsiCo and Coca-Cola, who are focusing on launching new products are expected to drive the market growth in this region.

Asia Pacific is expected to be the second-largest market and is anticipated to witness a CAGR of 5.6% during the forecast period. This growth is mainly attributed to the rising health awareness and the increasing demand for health drinks. Also, the growing demand for natural and organic drinks and the increasing availability of new flavors and varieties in the region are expected to drive the growth of the non-carbonated soft drinks market in the Asia Pacific.

In this part of the non-carbonated soft drinks products business plan, we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your non-carbonated soft drinks products. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions
The main source of revenues for a non-carbonated soft drinks products business comes from the sale of the products, online sales, wholesale, and partnerships with other companies. Here you will find a list with a description of each of them and other possible sources of profit such as fundraising, food & beverage, the sale of merchandise, and leasing the place for parties and corporate events.

Projecting Expenses
In this section, all the regular expenses related to keeping the non-carbonated soft drinks products business running will be described. The list of operating expenses includes raw materials, wages, maintenance and repairs, utilities, insurance policies, advertising, and others.

Some of the key companies operating in the non-carbonated soft drinks market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In June 2022, PepsiCo Inc. launched the Tropicana ‘Trop50’ low-calorie juice drinks in the US market.

– In August 2022, Coca-Cola Company launched the ‘Coca-Cola Plus Coffee’ range of drinks in the Asia-Pacific market.

– In October 2022, Nestle launched the ‘NesVita’ range of non-carbonated soft drinks in the Indian market.

Some of the prominent players in the non-carbonated soft drinks market include:

– PepsiCo Inc.
– Coca-Cola Company
– Nestle S.A.
– Dr Pepper Snapple Group, Inc.
– Lipton Ice Tea
– Arizona Beverages
– Kraft Foods Group, Inc.
– The Gatorade Company
– Cadbury Schweppes PLC
– Minute Maid

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global non-carbonated soft drinks market based on product, distribution channel, type, and region:

1. Product Outlook (Revenue, USD Million, 2017 – 2030)

– Juice
– Drinkable Yogurt
– Sports Drinks
– Tea & Coffee
– Functional Drinks
– Others

2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Supermarkets & Hypermarkets
– Online
– Others

3. Type Outlook (Revenue, USD Million, 2017 – 2030)

– Natural
– Artificial

4. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

[Q]: What are the Most Popular Non-Carbonated Soft Drinks?
[A]: Non-carbonated soft drinks are some of the most popular drinks in the world and include juices, sports drinks, tea, and energy drinks. The most popular non-carbonated soft drinks are orange juice, apple juice, lemonade, cranberry juice, and tea.

[Q]: What are the Key Market Drivers for Non-Carbonated Soft Drinks?
[A]: The key market drivers for non-carbonated soft drinks include an increasing demand for natural and organic beverages, health awareness, rising disposable incomes, and changing consumer preferences.

[Q]: What are the Growth Opportunities in the Non-Carbonated Soft Drinks Market?
[A]: The growth opportunities in the non-carbonated soft drinks market include the introduction of innovative products, the emergence of functional beverages, and growing health consciousness among consumers.

[Q]: What are the Challenges Facing the Non-Carbonated Soft Drinks Market?
[A]: The challenges facing the non-carbonated soft drinks market include increasing consumer demand for natural and organic alternatives, fluctuating raw material prices, and intense competition.

[Q]: Who are the Key Players in the Non-Carbonated Soft Drinks Market?
[A]: The key players in the non-carbonated soft drinks market include Coca-Cola, PepsiCo, Nestle S.A., Unilever, Dr. Pepper Snapple Group, and Red Bull.