The North American healthy snack chips market was valued at USD 2.6 billion in 2022 and is projected to expand at a CAGR of 7.2% from 2023 to 2030. The increasing demand for healthy snacks is the primary factor driving the market growth. This is attributed to the rising awareness among consumers about health and fitness. Furthermore, the growing demand for on-the-go snacks is expected to boost the market growth. The growing popularity of snacks with additional health benefits such as protein, vitamins, and minerals is likely to propel the market.

The health benefits associated with healthy snacks are boosting the market demand. For instance, in April 2021, Frito-Lay, a PepsiCo brand, launched a new line of snacks called Frito-Lay Wellness. The snack line includes chips and crackers that are made with all-natural ingredients and are free of artificial colors, flavors, and preservatives. The snack line also features high-protein snacks and snacks with probiotics.

In addition, increasing awareness about the ill-effects of unhealthy snacks is driving consumers to opt for healthy snacks. For instance, in August 2021, the U.S. Department of Agriculture (USDA) launched a new campaign to encourage Americans to choose healthier snacks. The campaign aims to educate Americans about the importance of choosing nutritious snacks that are low in fat and sugar and high in fiber.

The growing demand for organic and gluten-free snacks is providing an impetus to the market growth. The rising demand for organic snacks is attributed to the growing health consciousness among consumers and their preference for organic food items. Consumers are increasingly opting for organic and gluten-free snacks as they are free of artificial flavors, colors, and preservatives. Furthermore, manufacturers are introducing new snack lines that are free of gluten to cater to the growing demand. For instance, in September 2021, General Mills launched a new line of gluten-free snack chips under its Chex brand.

The rising number of convenience stores and supermarkets is also driving the market growth. The increasing number of convenience stores and supermarkets provides consumers with a wide range of healthy snacks to choose from. Furthermore, the rising availability of snacks in the supermarkets and convenience stores is expected to boost the market growth. Furthermore, the increasing availability of healthy snacks online is expected to provide a further boost to the market. Online shopping provides consumers with a wide range of healthy snacks and also helps them compare prices and products.

The North America healthy snack chips market is expected to reach a value of USD 4.3 billion by 2027. The growing demand for healthy snacks is one of the key factors driving the market growth. Consumers in North America are increasingly shifting their focus towards healthier snacking options, such as protein chips, organic chips, and gluten-free chips. Moreover, the emergence of innovative flavors and new product launches are also propelling the market growth.

The organic chips segment accounted for the largest market share in 2020. The organic chips segment is expected to grow at a significant CAGR of 7.4% during the forecast period. Increasing awareness regarding health benefits associated with organic food products is one of the key factors driving the growth of the segment. Moreover, an increasing number of food companies are introducing organic chips in various flavors and types, such as tortilla chips, kettle chips, and potato chips, further contributing to the segmental growth.

The supermarkets and hypermarkets segment held the largest share of the North America healthy snack chips market in 2020. The growth of the segment is mainly driven by the presence of large supermarkets and hypermarkets in the region. These stores offer a wide selection of snacks, including healthy snack chips, to consumers and provide a convenient shopping experience. Moreover, the presence of large and organized players, such as Walmart and Kroger, has enabled consumers to easily access products from a variety of brands.

The online segment is expected to register the highest growth rate over the forecast period. The increasing popularity of online channels, such as Amazon, has significantly contributed to the growth of the segment. The e-commerce channel offers a wide selection of healthy snack chips and provides convenient shopping experience to consumers. Moreover, the rising trend of online grocery shopping has further boosted the growth of the segment.

The North American healthy snack chips market is majorly divided into two segments, namely, the organic and the non-organic segment. The non-organic segment is estimated to account for the largest revenue share of the market in 2022. This market segment is driven by the growing awareness of health benefits associated with consuming non-organic snack chips. Moreover, the increasing demand for convenience food products has also been a major factor in the growth of this market segment.

On the other hand, the organic snack chips segment is expected to expand at the highest CAGR of 8.6% over the forecast period. The organic segment is gaining traction due to an increase in awareness among consumers regarding the health benefits of organic products, such as high nutritional value and low-calorie content. Furthermore, the growing trend of health consciousness among consumers has been driving the demand for organic products, including healthy snack chips.

North America dominated the market and accounted for the largest revenue share of over 43.8% in 2022. The region is witnessing a surge in the demand for organic and healthy snack chips as consumers are more conscious of their health. The rapidly changing lifestyle and increasing disposable income of consumers are the major factors driving the market in the region. Additionally, the rising prominence of online distribution channels is further expected to drive the growth of the market in North America. For instance, in April 2021, The Good Crisp Company, a leading healthy snack chip manufacturer, announced the launch of its products on Amazon.com, Walmart.com, and other e-commerce websites.

Europe is expected to witness the second-fastest growth in the coming years. Rising demand on account of the rising trend of healthy snacks among consumers is expected to drive the growth of the market. Moreover, the presence of a large number of manufacturers in the region is expected to further contribute to the growth of the market. For instance, in March 2021, Hippeas, a leading healthy snack chip manufacturer, launched its new range of products in the U.K.

In this part of the North America Healthy Snack Chips Products business plan, we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your business. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions
The main source of revenues for North America Healthy Snack Chips Products comes from sales of the chips to retailers as well as direct sales to consumers. Here you will find a list with a description of each of these revenue sources, as well as other possible sources of profit such as sponsorships, licensing fees, and promotional activities.

Projecting Expenses
In this section, all the regular expenses related to keeping the North America Healthy Snack Chips Products business running will be described. The list of operating expenses includes ingredients and packaging costs, distribution and shipping fees, wages, maintenance and repairs, utilities, insurance policies, advertising, and others.

Some of the key companies operating in the North America healthy snack chips market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In June 2022, Frito-Lay North America, Inc. launched its health-focused snack chips range, “Simply Good”. The range includes chips made with natural ingredients like quinoa, lentils, and chickpeas.

– In August 2022, Boulder Brands, Inc. launched its range of gluten-free and vegan-friendly snack chips.

– In October 2022, Kettle Foods, Inc. launched its range of organic snack chips.

Some of the prominent players in the North America healthy snack chips market include:

– The Hain Celestial Group
– Frito-Lay North America, Inc.
– Boulder Brands, Inc.
– Kettle Foods, Inc.
– Popchips, Inc.
– Snyder’s-Lance, Inc.
– Late July Snacks
– Terra Chips
– Tostitos
– Kashi Company

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global North America Healthy Snack Chips Products market based on product type, distribution channel, type, and region:

1. Product Type Outlook (Revenue, USD Million, 2017 – 2030)

– Potato Chips
– Corn Chips
– Tortilla Chips
– Others

2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Supermarkets & Hypermarkets
– Online
– Others

3. Type Outlook (Revenue, USD Million, 2017 – 2030)

– Organic
– Conventional

4. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– U.S.
– Canada
– Mexico

[Q]: What are the Key Drivers of the Healthy Snack Chips Market?
[A]: The healthy snack chips market is driven by factors such as increasing demand for healthy snacks, increasing health consciousness among consumers, increasing preference for low calorie snacks, and growing awareness about the health benefits of healthy snacks.

[Q]: What are the Major Challenges for the Healthy Snack Chips Market?
[A]: The major challenges for the healthy snack chips market are the presence of substitutes for traditional snacks like chips and the high cost of healthy snacks.

[Q]: What are the Major Opportunities for the Healthy Snack Chips Market?
[A]: The major opportunities for the healthy snack chips market include the introduction of innovative products, increasing demand from the food service industry, and the growing demand for organic and natural snack chips.

[Q]: Who are the Major Players in the North America Healthy Snack Chips Market?
[A]: Some of the major players operating in the North America healthy snack chips market are PepsiCo, Inc., The Hain Celestial Group, Inc., Frito-Lay North America, Inc., General Mills, Inc., and Calbee, Inc.

[Q]: What is the Growth Prospect of the Healthy Snack Chips Market?
[A]: The healthy snack chips market is expected to grow at a CAGR of 6.2% during the forecast period of 2020–2025.