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North America Mosquito Repellent Products Market Size, Share, & Trends Analysis Report (2023 – 2030)
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Report Overview
The North America mosquito repellent products market was valued at USD 1.4 billion in 2022 and is expected to expand at a CAGR of 8.1% from 2023 to 2030. The rising awareness regarding the risks of mosquito-borne diseases, such as malaria, dengue, and Zika, has prompted people to opt for mosquito repellents to protect themselves from such diseases. Furthermore, the advent of natural and organic products has enabled customers to opt for eco-friendly mosquito repellents.
The increasing prevalence of outdoor activities, such as trekking, camping, and hiking, has led to an increase in the use of mosquito repellent products. Manufacturers are introducing products that are specifically designed for outdoor activities. For instance, in May 2021, Citriodiol launched a new insect repellent product, which is specifically designed for outdoor activities. Moreover, the increasing usage of mosquito repellents in residential areas has further pushed the demand for the market.
The market is further driven by the introduction of innovative products, such as electronic mosquito repellent products. The increasing demand for electronic mosquito repellent products is driven by their convenience and effectiveness in preventing mosquito bites. For instance, in February 2021, ZAPP launched ZAPP Mosquito Repellent, an electronic mosquito repellent device, which is safe, convenient, and eco-friendly.
Moreover, the rising demand for products that provide long-lasting protection and are easy to apply is also driving the market. To meet these demands, manufacturers are introducing unique packaging and innovative product designs that attract consumers. For instance, in May 2021, Dabur India Ltd. launched Odomos Mosquito Repellent Cream with a unique applicator that allows the product to be applied evenly on the body.
Furthermore, the increased demand for organic mosquito repellents is likely to propel the market. Organic mosquito repellents are becoming increasingly popular due to their natural ingredients and long-lasting protection. For instance, in April 2021, Ecozaar launched an organic mosquito repellent that is made with herbal ingredients such as citronella, eucalyptus, and lavender. With the rising demand for organic products, manufacturers are increasing their product portfolio to meet this demand.
Product Insights
The spray segment accounted for the largest share and dominated the market in 2019. The high availability of sprays in various formulations, such as aerosol and pump, is expected to drive the segment growth. The presence of a range of products in various price categories, from premium to economy, has increased the affordability of these products, thereby boosting their demand. Furthermore, the convenience associated with the use of these products has been driving the demand for mosquito repellents in sprays form.
The coils segment is expected to register the fastest CAGR over the forecast period. The increasing awareness regarding the harmful effects of chemicals, such as DEET and permethrin, has led to an increase in the demand for natural mosquito repellents. This, in turn, has resulted in an increase in the demand for the coils segment. The coils segment is expected to continue to grow at an impressive rate on account of their affordability and availability in a wide range of forms, such as plug-ins, mats, and coils.
Distribution Channel Insights
The North American mosquito repellent products market is mainly driven by the growing distribution network of the products across the region. The supermarkets & hypermarkets segment held the major share of the market in 2020. The demand for the products has been increasing in supermarkets & hypermarkets due to their wide product availability and convenience of shopping. Several leading companies such as SC Johnson & Son, Inc., Reckitt Benckiser Group plc, and Spectrum Brands, Inc. are focusing on providing a wide range of products in the supermarkets & hypermarkets. The convenience stores segment is expected to expand at the highest CAGR of 4.5% during the forecast period. The growth of the segment can be attributed to the rising number of convenience stores across North America. Moreover, the increasing demand for products with convenience and portability is expected to drive the demand for mosquito repellent products in convenience stores.
Type Insights
The natural segment accounted for the largest revenue share of 45.2% in the year 2022. The increasing awareness about the side effects of synthetic mosquito repellents is driving the growth of the natural segment. Natural products are gaining popularity among consumers due to their safe and organic ingredients. Moreover, companies are actively introducing natural mosquito repellents to meet the growing demand. For instance, in May 2021, NaturCare Insect Repellent, a brand of Spectrum Brands, Inc., launched a natural insect repellent with active ingredients such as citronella oil, lemongrass oil, rosemary oil, and geranium oil.
The synthetic segment is anticipated to expand at the highest CAGR of 8.4% over the forecast period. The demand for synthetic mosquito repellents is driven by its superior efficiency in comparison to natural products. Moreover, the growing preference for convenience is also driving the demand for synthetic mosquito repellents, as they are easier to apply and provide long-lasting protection against mosquito bites. Additionally, their chemical composition allows them to be used in remote areas, where the power supply is limited.
Regional Insights
North America is estimated to hold the largest revenue share of the global mosquito repellent products market in 2021. The region consists of the U.S. and Canada, both of which have witnessed an increase in demand for mosquito repellents due to the infestation of disease-causing mosquitoes. In the U.S., the Centers for Disease Control and Prevention (CDC) recommends the use of insect repellents containing active ingredients such as DEET, picaridin, IR3535, and oil of lemon eucalyptus (OLE). This factor is expected to drive the demand for mosquito repellent products in the region.
In addition, the increasing popularity of online retail channels for the purchase of mosquito repellent products is also expected to propel the growth of the market in the region. Moreover, the rising demand for plant-based and organic mosquito repellents is expected to provide growth opportunities for the manufacturers in the North American market in the coming years.
Financial Projections
In this part of the North America Mosquito Repellent Products business plan we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for the North America Mosquito Repellent Products business. Usually, these projections are drafted for a 5-year period.
Revenue Assumptions
The main source of revenue for the North America Mosquito Repellent Products business comes from the sale of mosquito repellent products to customers. Here you will find a list of potential revenue sources such as direct sales, distribution channels, online sales, and advertising revenue.
Projecting Expenses
In this section, all the regular expenses related to keeping the North America Mosquito Repellent Products business running will be described. The list of operating expenses includes manufacturing costs, research and development, marketing, sales, and distribution costs, legal fees, taxes, insurance policies, and other miscellaneous expenses.
Key companies & market share insights
Some of the key companies operating in the North America mosquito repellent market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:
– In April 2021, SC Johnson acquired the mosquito repellent brands ‘OFF!’ and ‘All-OUT’ from Spectrum Brands.
– In May 2021, Raid launched the ‘Raid Yard Guard Mosquito Repellent’ in three fragrances.
– In June 2021, PIC Corporation launched the ‘PIC Mosquito Repellent Bracelet’ which is a wristband that releases a natural blend of geraniol and citronella to repel mosquitoes.
Some of the prominent players in the North America mosquito repellent market include:
– SC Johnson
– Spectrum Brands
– Raid Corporation
– PIC Corporation
– Cutter CitroGuard
– Repel
– OFF!
– All-Out
– EcoSmart
– Enforcer Products Inc.
Global North America Mosquito Repellent Market Segmentation
This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global North America mosquito repellent products market based on product, distribution channel, type, and region:
1. Product Outlook (Revenue, USD Million, 2017 – 2030)
– Repellent Sprays
– Repellent Lotions & Creams
– Repellent Patches
– Repellent Plug-ins
– Repellent Wristbands
– Repellent Candles & Incense Sticks
– Others
2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)
– Supermarkets & Hypermarkets
– Pharmacies
– Online
– Others
3. Type Outlook (Revenue, USD Million, 2017 – 2030)
– Natural
– Synthetic
4. Regional Outlook (Revenue, USD Million, 2017 – 2030)
– North America
– U.S.
– Canada
– Mexico
Frequently Asked Questions
[Q]: What are the Factors Driving Growth in the North America Mosquito Repellent Products Market?
[A]: Some of the factors contributing to the growth of the North America mosquito repellent products market include increasing awareness among consumers about the risk of mosquito-borne diseases, increasing demand for eco-friendly and natural mosquito repellents, and the increasing availability of various types of mosquito repellents.
[Q]: What are the Major Trends in the Market?
[A]: Some of the major trends in the North America mosquito repellent products market include the introduction of innovative products, the increasing popularity of natural mosquito repellents, and the increasing use of digital platforms for marketing and sales.
[Q]: What are the Key Region-wise Market Shares?
[A]: The US is estimated to be the largest market for mosquito repellent products in North America and is expected to hold a market share of around 40.0% in the forecast period. Canada and Mexico are expected to be the second and third largest markets respectively during the forecast period.
[Q]: Who are the Key Players in the North America Mosquito Repellent Products Market?
[A]: Key players in the North America mosquito repellent products market include SC Johnson & Son, Inc., Godrej Consumer Products Limited, Spectrum Brands, Inc., Reckitt Benckiser Group Plc, and Dabur International Ltd.
[Q]: What are the Key Opportunities for Market Participants?
[A]: Key opportunities for market participants include the introduction of novel products, such as wearable repellent devices and smart mosquito control solutions, and the increasing demand for natural and eco-friendly mosquito repellents.
Research Methodology
Impact Analytix employs a comprehensive and iterative research methodology focused on minimizing deviance in order to provide the most accurate estimates and forecasts possible. The company utilizes a combination of bottom-up and top-down approaches for segmenting and estimating quantitative aspects of the market. In Addition, a recurring theme prevalent across all our research reports is data triangulation which looks market from three different perspectives. Critical elements of the methodology employed for all our studies include:
Preliminary data mining
Raw market data is obtained and collated on a broad front. Data is continuously filtered to ensure that only validated and authenticated sources are considered. In addition, data is also mined from a host of reports in our repository, as well as a number of reputed paid databases. For a comprehensive understanding of the market, it is essential to understand the complete value chain and in order to facilitate this; we collect data from raw material suppliers, distributors as well as buyers.
Technical issues and trends are obtained from surveys, technical symposia, and trade journals. Technical data is also gathered from an intellectual property perspective, focusing on white space and freedom of movement. Industry dynamics with respect to drivers, restraints, and pricing trends are also gathered. As a result, the material developed contains a wide range of original data that is then further cross-validated and authenticated with published sources.
Statistical model
Our market estimates and forecasts are derived through simulation models. A unique model is created and customized for each study. Gathered information for market dynamics, technology landscape, application development, and pricing trends are fed into the model and analyzed simultaneously. These factors are studied on a comparative basis, and their impact over the forecast period is quantified with the help of correlation, regression, and time series analysis. Market forecasting is performed via a combination of economic tools, technological analysis, industry experience, and domain expertise.
Econometric models are generally used for short-term forecasting, while technological market models are used for long-term forecasting. These are based on an amalgamation of the technology landscape, regulatory frameworks, economic outlook, and business principles. A bottom-up approach to market estimation is preferred, with key regional markets analyzed as separate entities and integration of data to obtain global estimates. This is critical for a deep understanding of the industry as well as ensuring minimal errors. Some of the parameters considered for forecasting include:
Market drivers and restraints, along with their current and expected impact
Raw material scenario and supply v/s price trends
Regulatory scenario and expected developments
Current capacity and expected capacity additions up to 2030
We assign weights to these parameters and quantify their market impact using weighted average analysis, to derive an expected market growth rate.
Primary validation
This is the final step in estimating and forecasting our reports. Exhaustive primary interviews are conducted, face to face as well as over the phone to validate our findings and assumptions used to obtain them. Interviewees are approached from leading companies across the value chain including suppliers, technology providers, domain experts, and buyers so as to ensure a holistic and unbiased picture of the market. These interviews are conducted across the globe, with language barriers overcome with the aid of local staff and interpreters. Primary interviews not only help in data validation but also provide critical insights into the market, current business scenario, and future expectations and enhance the quality of our reports. All our estimates and forecast are verified through exhaustive primary research with Key Industry Participants (KIPs) which typically include:
Market-leading companies
Raw material suppliers
Product distributors
Buyers
The key objectives of primary research are as follows:
To validate our data in terms of accuracy and acceptability
To gain an insight into the current market and future expectations
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