North America Packaged Salad Products Market Size, Share, & Trends Analysis Report (2023 – 2030)

GET A FREE SAMPLE

This FREE sample includes market data points, ranging from trend analyses to market estimates & forecasts. See for yourself.

Report Overview

The North American packaged salad products market was valued at USD 10.2 billion in 2021 and is projected to expand at a CAGR of 5.1% from 2022 to 2030. The growing demand for convenient and healthy food products is driving the growth of the market. The modern lifestyle of consumers, who are constantly looking for nutritious food items, is a major factor driving the growth of the market. The increasing preference for packaged salads due to their nutritional content is further propelling the market growth.

The health benefits associated with salads, such as weight management and improved digestion, have increased the consumption of packaged salads among health-conscious consumers. This has resulted in an increased demand for convenient, ready-to-eat salads, spurring market growth. Furthermore, the rising trend of eating out and the increasing popularity of salads in restaurants, pubs, and cafes are expected to drive the market for packaged salads during the forecast period.

The increasing demand for organic salads is another factor driving the market. Consumers are increasingly opting for organic food products to reduce exposure to harmful chemicals and synthetic fertilizers. Moreover, the growing demand for vegan packaged salads is expected to drive the market growth. Furthermore, the increasing availability of vegan salads in supermarkets, grocery stores, and convenience stores is expected to further fuel market growth.

The demand for exotic flavors is also driving the market growth. Consumers are increasingly opting for salads with flavors such as sweet, tangy, and spicy. Furthermore, the increasing popularity of salads as a side dish or a main course is driving the market. Additionally, the growing number of flavors and varieties available in the market is propelling the growth of the market.

The growing demand for convenience and time-saving products is driving the market for ready-to-eat salads. Manufacturers are increasingly focusing on providing convenient, ready-to-eat salads to cater to the changing needs of customers. The availability of a wide range of vegetarian, vegan, and non-vegetarian salads is further driving the market. Furthermore, the growing popularity of salads as meal replacements is driving the market.

Product Insights

The ready-to-eat salads segment led the North America packaged salad market in 2020, and is expected to remain dominant over the forecast period. This growth can be attributed to the increasing demand for convenient and healthy food options, as well as the increasing availability of these products in supermarkets, retail stores, and restaurants. According to an article published by the Good Food Institute, in 2020, the global plant-based ready-to-eat salads market is expected to reach USD 16.14 billion by 2027, growing at a CAGR of 10.2%.

The bagged salad mix segment is anticipated to register the fastest CAGR of 8.7% over the forecast period. Increasing health consciousness among consumers and rising demand for convenient food options are some of the key factors driving the growth of the segment. According to an article published by the Food Marketing Institute, in 2020, over 60% of Americans are highly concerned about their health and actively seek out healthy food options. Furthermore, the increasing use of promotional campaigns and advertising by major players to increase product visibility and availability is also propelling the growth of the segment.

Distribution Channel Insights

The supermarkets and hypermarkets segment dominated the North America packaged salads products market in 2020. Supermarkets and hypermarkets are the primary distribution channel for packaged salads products in North America, as they offer a wide range of products from different brands. This makes them an ideal choice for customers who are looking for convenience and a wide range of options. In addition, supermarkets and hypermarkets offer discounts and promotions which further enhances the convenience for customers.

The online segment is expected to expand at the highest CAGR of 11.4% over the forecast period. The growth of the online segment is mainly driven by the increasing use of smartphones and internet penetration in the region. The widespread use of the internet has enabled manufacturers to reach out to their customers directly, which has resulted in the expansion of the online distribution channel. Furthermore, the growing trend of online grocery shopping among consumers is expected to further drive the growth of the segment.

Type Insights

The ready-to-eat (RTE) salad segment is expected to account for the largest revenue share of the North America packaged salad products market in 2022. The growing demand for convenience food and an increase in the number of working-class people are the key factors driving the growth of the segment. The availability of convenient and ready-to-eat salads in supermarkets, convenience stores, and online stores is boosting the demand for RTE salads in the region.

The fresh-cut segment is projected to grow at the highest CAGR of 7.6% over the forecast period. The increasing demand for fresh-cut salads among health-conscious consumers is driving the growth of the segment. The fresh-cut salads are gaining popularity due to their convenience and long shelf life. The growing trend of meal kits and ready-to-cook salads has also boosted the demand for fresh-cut salads in the North American market.

Regional Insights

North America dominated the market and accounted for the largest revenue share of over 33.5% in 2022. Increasing demand for convenient and healthy food products, along with the availability of a wide range of packaged salads, is driving the growth of the market in the region. The changing lifestyle and rising disposable income of consumers has led to the increasing demand for packaged salads in the region. Moreover, the introduction of innovative products by key players is expected to further accelerate the growth of the market. For instance, in March 2021, Fresh Express launched its new line of salads featuring flavors inspired by Latin American cuisine.

Europe is expected to witness a steady growth in the coming years. The increasing demand for packaged salads due to the rising health consciousness among consumers is expected to drive the growth of the market in the region. Additionally, the presence of key players, such as Dole Food Company, Inc. and General Mills, Inc., is expected to further propel the growth of the market. Moreover, the introduction of organic and sugar-free packaged salads is expected to fuel the growth of the market in this region.

Financial Projections

In this part of the North America packaged salad products business plan, we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your packaged salad products business. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions
The main source of revenues for a packaged salad products business comes from retail sales, foodservice, and online sales. Here you will find a list with a description of each of them and other possible sources of profit such as sales promotions, co-packing, private labeling, export sales, and custom orders.

Projecting Expenses
In this section, all the regular expenses related to keeping the packaged salad products business running will be described. The list of operating expenses includes packaging, storage and distribution costs, labor, marketing, advertising, and other overhead costs.

Key companies & market share insights

Some of the key companies operating in the North America packaged salad market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In June 2022, Dole Food Company, Inc. launched a new line of salads featuring organic and non-GMO ingredients.

– In August 2022, Taylor Farms launched a new line of salads with a variety of flavors and textures.

– In October 2022, Earthbound Farm launched a line of organic salads with pre-washed and ready-to-eat ingredients.

Some of the prominent players in the North America packaged salad market include:

– Dole Food Company, Inc.
– Taylor Farms
– Earthbound Farm
– Fresh Express
– Ready Pac Foods
– Fresh Fusions
– Tanimura & Antle
– NatureFresh Farms
– Earth Greens
– Eat Smart

Global North America Packaged Salad Market Segmentation

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global North America packaged salad products market based on product type, packaging type, distribution channel, and region:

1. Product Type Outlook (Revenue, USD Million, 2017 – 2030)

– Leafy Greens
– Salads
– Others

2. Packaging Type Outlook (Revenue, USD Million, 2017 – 2030)

– Bags
– Boxes
– Trays
– Others

3. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Supermarkets & Hypermarkets
– Online
– Convenience Stores
– Others

4. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

Frequently Asked Questions

[Q]: What is the Potential of Product Innovation in the North American Packaged Salad Products Market?
[A]: Product innovation is expected to drive the growth of the North American Packaged Salad Products market. With the growing trend of health-consciousness, customers are looking for convenient yet healthy options. Manufacturers are investing in product innovation and marketing campaigns to capture the attention of new customers and retain existing ones. For instance, the introduction of freshly-cut salads, organic ingredients, and pre-made salads are expected to propel the growth of the market.

[Q]: Who are the Key Players in the North American Packaged Salad Products Market?
[A]: The key players in the North American Packaged Salad Products market are Dole Food Company, Inc., Fresh Express, Inc., Taylor Farms, Inc., Earthbound Farm, Ready Pac Foods, Inc., and Chiquita Brands International, Inc.

[Q]: What are the Factors Driving the North American Packaged Salad Products Market?
[A]: The factors driving the North American Packaged Salad Products market are the growing trend of health-consciousness, the convenience of packaged salads, and the increasing demand for organic ingredients. Customers are increasingly opting for packaged salads as they provide convenience and save time. Moreover, the demand for organic ingredients is increasing due to the health benefits associated with them.

[Q]: What is the Current Market Scenario of North America Packaged Salad Products?
[A]: The North American Packaged Salad Products market is expected to grow at a CAGR of 5.1% during the forecast period. The market is driven by the growing trend of health-consciousness and rising demand for organic ingredients. In addition, the convenience of packaged salads is expected to propel the growth of the market.

[Q]: What are the Opportunities in the North American Packaged Salad Products Market?
[A]: The North American Packaged Salad Products market is expected to witness significant opportunities in the coming years. With changing customer preferences, manufacturers are investing heavily in product innovation and marketing campaigns to capture the attention of new customers and retain existing ones. Additionally, the growing demand for organic ingredients is expected to provide lucrative opportunities for the market players.

image_pdf

North America Packaged Salad Products Market Size, Share, & Trends Analysis Report (2023 – 2030)

Report Overview

The North American packaged salad products market was valued at USD 10.2 billion in 2021 and is projected to expand at a CAGR of 5.1% from 2022 to 2030. The growing demand for convenient and healthy food products is driving the growth of the market. The modern lifestyle of consumers, who are constantly looking for nutritious food items, is a major factor driving the growth of the market. The increasing preference for packaged salads due to their nutritional content is further propelling the market growth.

The health benefits associated with salads, such as weight management and improved digestion, have increased the consumption of packaged salads among health-conscious consumers. This has resulted in an increased demand for convenient, ready-to-eat salads, spurring market growth. Furthermore, the rising trend of eating out and the increasing popularity of salads in restaurants, pubs, and cafes are expected to drive the market for packaged salads during the forecast period.

The increasing demand for organic salads is another factor driving the market. Consumers are increasingly opting for organic food products to reduce exposure to harmful chemicals and synthetic fertilizers. Moreover, the growing demand for vegan packaged salads is expected to drive the market growth. Furthermore, the increasing availability of vegan salads in supermarkets, grocery stores, and convenience stores is expected to further fuel market growth.

The demand for exotic flavors is also driving the market growth. Consumers are increasingly opting for salads with flavors such as sweet, tangy, and spicy. Furthermore, the increasing popularity of salads as a side dish or a main course is driving the market. Additionally, the growing number of flavors and varieties available in the market is propelling the growth of the market.

The growing demand for convenience and time-saving products is driving the market for ready-to-eat salads. Manufacturers are increasingly focusing on providing convenient, ready-to-eat salads to cater to the changing needs of customers. The availability of a wide range of vegetarian, vegan, and non-vegetarian salads is further driving the market. Furthermore, the growing popularity of salads as meal replacements is driving the market.

Product Insights

The ready-to-eat salads segment led the North America packaged salad market in 2020, and is expected to remain dominant over the forecast period. This growth can be attributed to the increasing demand for convenient and healthy food options, as well as the increasing availability of these products in supermarkets, retail stores, and restaurants. According to an article published by the Good Food Institute, in 2020, the global plant-based ready-to-eat salads market is expected to reach USD 16.14 billion by 2027, growing at a CAGR of 10.2%.

The bagged salad mix segment is anticipated to register the fastest CAGR of 8.7% over the forecast period. Increasing health consciousness among consumers and rising demand for convenient food options are some of the key factors driving the growth of the segment. According to an article published by the Food Marketing Institute, in 2020, over 60% of Americans are highly concerned about their health and actively seek out healthy food options. Furthermore, the increasing use of promotional campaigns and advertising by major players to increase product visibility and availability is also propelling the growth of the segment.

Distribution Channel Insights

The supermarkets and hypermarkets segment dominated the North America packaged salads products market in 2020. Supermarkets and hypermarkets are the primary distribution channel for packaged salads products in North America, as they offer a wide range of products from different brands. This makes them an ideal choice for customers who are looking for convenience and a wide range of options. In addition, supermarkets and hypermarkets offer discounts and promotions which further enhances the convenience for customers.

The online segment is expected to expand at the highest CAGR of 11.4% over the forecast period. The growth of the online segment is mainly driven by the increasing use of smartphones and internet penetration in the region. The widespread use of the internet has enabled manufacturers to reach out to their customers directly, which has resulted in the expansion of the online distribution channel. Furthermore, the growing trend of online grocery shopping among consumers is expected to further drive the growth of the segment.

Type Insights

The ready-to-eat (RTE) salad segment is expected to account for the largest revenue share of the North America packaged salad products market in 2022. The growing demand for convenience food and an increase in the number of working-class people are the key factors driving the growth of the segment. The availability of convenient and ready-to-eat salads in supermarkets, convenience stores, and online stores is boosting the demand for RTE salads in the region.

The fresh-cut segment is projected to grow at the highest CAGR of 7.6% over the forecast period. The increasing demand for fresh-cut salads among health-conscious consumers is driving the growth of the segment. The fresh-cut salads are gaining popularity due to their convenience and long shelf life. The growing trend of meal kits and ready-to-cook salads has also boosted the demand for fresh-cut salads in the North American market.

Regional Insights

North America dominated the market and accounted for the largest revenue share of over 33.5% in 2022. Increasing demand for convenient and healthy food products, along with the availability of a wide range of packaged salads, is driving the growth of the market in the region. The changing lifestyle and rising disposable income of consumers has led to the increasing demand for packaged salads in the region. Moreover, the introduction of innovative products by key players is expected to further accelerate the growth of the market. For instance, in March 2021, Fresh Express launched its new line of salads featuring flavors inspired by Latin American cuisine.

Europe is expected to witness a steady growth in the coming years. The increasing demand for packaged salads due to the rising health consciousness among consumers is expected to drive the growth of the market in the region. Additionally, the presence of key players, such as Dole Food Company, Inc. and General Mills, Inc., is expected to further propel the growth of the market. Moreover, the introduction of organic and sugar-free packaged salads is expected to fuel the growth of the market in this region.

Financial Projections

In this part of the North America packaged salad products business plan, we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your packaged salad products business. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions
The main source of revenues for a packaged salad products business comes from retail sales, foodservice, and online sales. Here you will find a list with a description of each of them and other possible sources of profit such as sales promotions, co-packing, private labeling, export sales, and custom orders.

Projecting Expenses
In this section, all the regular expenses related to keeping the packaged salad products business running will be described. The list of operating expenses includes packaging, storage and distribution costs, labor, marketing, advertising, and other overhead costs.

Key companies & market share insights

Some of the key companies operating in the North America packaged salad market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In June 2022, Dole Food Company, Inc. launched a new line of salads featuring organic and non-GMO ingredients.

– In August 2022, Taylor Farms launched a new line of salads with a variety of flavors and textures.

– In October 2022, Earthbound Farm launched a line of organic salads with pre-washed and ready-to-eat ingredients.

Some of the prominent players in the North America packaged salad market include:

– Dole Food Company, Inc.
– Taylor Farms
– Earthbound Farm
– Fresh Express
– Ready Pac Foods
– Fresh Fusions
– Tanimura & Antle
– NatureFresh Farms
– Earth Greens
– Eat Smart

Global North America Packaged Salad Market Segmentation

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global North America packaged salad products market based on product type, packaging type, distribution channel, and region:

1. Product Type Outlook (Revenue, USD Million, 2017 – 2030)

– Leafy Greens
– Salads
– Others

2. Packaging Type Outlook (Revenue, USD Million, 2017 – 2030)

– Bags
– Boxes
– Trays
– Others

3. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Supermarkets & Hypermarkets
– Online
– Convenience Stores
– Others

4. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

Frequently Asked Questions

Menu