North America Plumbing Fixtures Products Market Size, Share, & Trends Analysis Report (2023 – 2030)

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Report Overview

The North American plumbing fixtures products market was estimated at USD 18.3 billion in 2021 and is projected to grow at a CAGR of 6.6% during the forecast period (2022-2030). The growth of the market is mainly attributed to the increasing demand for water conservation products in commercial and residential buildings. The growing awareness regarding water conservation has led to an increase in the installation of water-efficient plumbing fixtures in residential and commercial buildings. This is further boosting the demand for plumbing fixtures products in the region.

Moreover, the rising demand for aesthetic and modern plumbing fixtures along with the increasing disposable income of customers is expected to drive the demand for plumbing fixtures products in the coming years. Additionally, the rising trend of technological advancements such as voice-activated taps and modular bathroom systems is anticipated to further support the demand for plumbing fixtures products in the region.

The residential segment is expected to dominate the North American plumbing fixtures products market during the forecast period. This can be attributed to the rising demand for water conservation products and aesthetic variants in residential buildings. Furthermore, the growing popularity of modular bathrooms and voice-activated taps are expected to drive the demand for these products in the region.

The increasing demand for plumbing fixtures products from the hospitality sector is another factor driving the regional market. Hotels, restaurants, and resorts have been increasing their focus on modern, sophisticated, and aesthetic plumbing fixtures products. This is further boosting the demand for plumbing fixtures products in the region.

The rising trend of smart plumbing fixtures is also expected to drive the regional market growth. Smart plumbing fixtures are equipped with features such as Wi-Fi connectivity, remote control, water-flow sensors, and temperature monitoring, which enable users to customize their water usage and save energy. Furthermore, the increasing focus of key players on developing new products is expected to further fuel the regional market growth.

Product Insights

The bathroom fixtures segment led the market in 2020 and is expected to maintain its dominance during the forecast period. Growing demand for energy-efficient and water-saving fixtures due to rising awareness among consumers regarding water and energy conservation is driving the growth of the segment. According to an article published by The Balance Small Business, in October 2019, the U.S Federal law requires all new and renovated residential construction to install WaterSense-labeled fixtures, which are 20% more efficient than conventional fixtures.

The kitchen fixtures segment is expected to register the fastest growth rate during the forecast period. Increasing focus on remodeling and renovation activities of existing kitchens, rising demand for functional and stylish kitchen fixtures, and growing adoption of technologically advanced kitchen fixtures are some of the key factors driving the market growth. Furthermore, increasing real estate activities and rising disposable income of consumers are further augmenting the demand for kitchen fixtures.

Distribution Channel Insights

The Home Improvement Stores segment is estimated to hold the largest market share of over 33.6% in North America in 2022. This is mainly attributed to the presence of a large number of home improvement stores in the region. Moreover, the increasing demand for plumbing fixtures for home improvement and remodeling activities has been a major driver of the market. According to the National Association of Home Builders (NAHB), the number of owner-occupied homes undergoing a major renovation or addition increased from 8.9 million in 2016 to 9.7 million in 2018.

The online segment is anticipated to expand at the highest CAGR of 11.9% over the forecast period. The increasing preference of consumers towards online shopping is driving the growth of the segment. Online stores offer a wide range of plumbing fixtures products at competitive prices. In addition, they provide a convenient shopping experience with doorstep delivery, which is further propelling the segment growth. Furthermore, the growing penetration of smartphones and the internet, along with various discounts and offers, is expected to fuel the segment growth.

Type Insights

The toilets segment accounted for the largest revenue share in the North America plumbing fixtures market. The segment is expected to reach a market value of USD 74.3 billion by 2027. Factors such as an increasing number of residential and commercial buildings, rising awareness of water conservation, and the introduction of innovative products are expected to drive the growth of the market. For instance, in November 2020, American Standard, a brand of LIXIL, launched a new toilet, the ActiClean Self-Cleaning Toilet, in the U.S. The product is powered by American Standard’s VorMax flushing technology and advanced cleaning system for a cleaner bowl.

The bidets segment is anticipated to grow at the highest CAGR of 6.7% from 2021 to 2027. The segment is expected to reach a market value of USD 8.3 billion by 2027. The increasing awareness of hygiene, increasing health consciousness, and the increasing adoption of water-saving technology are some of the key factors driving the demand for bidets in the North American region. For instance, in January 2021, Toto, a Japan-based company, launched a new bidet, the Washlet G400, in the U.S. The product is equipped with an advanced design, a heated seat, and a warm-air dryer.

Regional Insights

North America dominated the market and accounted for the largest revenue share of over 37.8% in 2022. This growth is attributed to the rising demand for green and energy efficient plumbing products in the region. With the increasing adoption of water conservation measures, the demand for energy-efficient and water-saving plumbing fixtures is expected to increase in the near future. Moreover, the increasing number of modern homes, growing awareness about water conservation, and the rising trend of home renovation are further driving the market growth in the region.

Europe is expected to witness the second-fastest growth in the coming years, followed by Asia Pacific. The increasing demand for smart plumbing fixtures and water conservation measures in the region is expected to drive the market growth in Europe. With growing industrialization and the increasing number of commercial and public buildings, the demand for plumbing fixtures is expected to rise. In addition, the rising trend of smart cities is expected to provide lucrative opportunities for the market in the region.

Financial Projections

In this part of the North America Plumbing Fixtures Products business plan, we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for the business. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions
The main source of revenue for the North America Plumbing Fixtures Products business comes from the sale of finished products, as well as any other related services such as installation and maintenance. Your business can also benefit from additional sources of revenue such as export sales, government contracts, and subcontracting.

Projecting Expenses
In this section, all the regular expenses related to keeping the North America Plumbing Fixtures Products business running will be described. The list of operating expenses includes rent and utilities, production costs, salaries and wages, marketing and advertising costs, insurance, taxes, and other miscellaneous expenses.

Key companies & market share insights

Some of the key companies operating in the North America plumbing fixtures market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In April 2022, Moen Inc. launched the U by Moen Smart Faucet, a voice-controlled faucet that allows users to adjust the flow and temperature of water.

– In October 2022, Kohler Co. launched the Sensate faucet, a touchless faucet that detects the presence of hands to turn on the water.

– In December 2022, American Standard launched the Ziva faucet, a touchless faucet that can be operated via voice commands.

Some of the prominent players in the North America plumbing fixtures market include:

– Moen Inc.
– Kohler Co.
– American Standard
– Delta Faucet Company
– GROHE AG
– LIXIL Group Corporation
– Masco Corporation
– TOTO Ltd.
– Fortune Brands Home & Security Inc.
– Hansgrohe SE

Global North America Plumbing Fixtures Market Segmentation

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global North America plumbing fixtures products market based on product, distribution channel, type, and region:

1. Product Outlook (Revenue, USD Million, 2017 – 2030)

– Faucets
– Toilets
– Showers
– Sinks
– Accessories

2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Online
– Retail Stores
– Others

3. Type Outlook (Revenue, USD Million, 2017 – 2030)

– Residential
– Non-Residential

4. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– U.S.
– Canada
– Mexico

Frequently Asked Questions

[Q]: What Factors Are Expected to Drive Growth in the Plumbing Fixtures Market?
[A]: The global plumbing fixtures market is expected to witness growth owing to the increasing demand for energy-efficient fixtures, rising residential construction spending, increasing disposable income, and the growing preference for water-efficient fixtures. Additionally, the growing trend of incorporating sustainable materials in plumbing fixtures is expected to drive market growth.

[Q]: Which Regions are Expected to Have the Highest Demand for Plumbing Fixtures?
[A]: North America is expected to have the highest demand for plumbing fixtures due to the increasing residential construction activity in the region. Additionally, the growing trend for incorporating sustainable materials in plumbing fixtures is expected to boost market growth in the region.

[Q]: What are the Key Players in the North America Plumbing Fixtures Market?
[A]: The key players in the North America plumbing fixtures market include Kohler Co., Moen Inc., Masco Corporation, Delta Faucet Company, American Standard Companies, Inc., Rheem Manufacturing Co., LIXIL Corporation, and TOTO Ltd.

[Q]: What are the Key Product Types in the North America Plumbing Fixtures Market?
[A]: The key product types in the North America plumbing fixtures market include toilets, faucets, showers, sinks, bathtubs, and other plumbing fixtures.

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North America Plumbing Fixtures Products Market Size, Share, & Trends Analysis Report (2023 – 2030)

Report Overview

The North American plumbing fixtures products market was estimated at USD 18.3 billion in 2021 and is projected to grow at a CAGR of 6.6% during the forecast period (2022-2030). The growth of the market is mainly attributed to the increasing demand for water conservation products in commercial and residential buildings. The growing awareness regarding water conservation has led to an increase in the installation of water-efficient plumbing fixtures in residential and commercial buildings. This is further boosting the demand for plumbing fixtures products in the region.

Moreover, the rising demand for aesthetic and modern plumbing fixtures along with the increasing disposable income of customers is expected to drive the demand for plumbing fixtures products in the coming years. Additionally, the rising trend of technological advancements such as voice-activated taps and modular bathroom systems is anticipated to further support the demand for plumbing fixtures products in the region.

The residential segment is expected to dominate the North American plumbing fixtures products market during the forecast period. This can be attributed to the rising demand for water conservation products and aesthetic variants in residential buildings. Furthermore, the growing popularity of modular bathrooms and voice-activated taps are expected to drive the demand for these products in the region.

The increasing demand for plumbing fixtures products from the hospitality sector is another factor driving the regional market. Hotels, restaurants, and resorts have been increasing their focus on modern, sophisticated, and aesthetic plumbing fixtures products. This is further boosting the demand for plumbing fixtures products in the region.

The rising trend of smart plumbing fixtures is also expected to drive the regional market growth. Smart plumbing fixtures are equipped with features such as Wi-Fi connectivity, remote control, water-flow sensors, and temperature monitoring, which enable users to customize their water usage and save energy. Furthermore, the increasing focus of key players on developing new products is expected to further fuel the regional market growth.

Product Insights

The bathroom fixtures segment led the market in 2020 and is expected to maintain its dominance during the forecast period. Growing demand for energy-efficient and water-saving fixtures due to rising awareness among consumers regarding water and energy conservation is driving the growth of the segment. According to an article published by The Balance Small Business, in October 2019, the U.S Federal law requires all new and renovated residential construction to install WaterSense-labeled fixtures, which are 20% more efficient than conventional fixtures.

The kitchen fixtures segment is expected to register the fastest growth rate during the forecast period. Increasing focus on remodeling and renovation activities of existing kitchens, rising demand for functional and stylish kitchen fixtures, and growing adoption of technologically advanced kitchen fixtures are some of the key factors driving the market growth. Furthermore, increasing real estate activities and rising disposable income of consumers are further augmenting the demand for kitchen fixtures.

Distribution Channel Insights

The Home Improvement Stores segment is estimated to hold the largest market share of over 33.6% in North America in 2022. This is mainly attributed to the presence of a large number of home improvement stores in the region. Moreover, the increasing demand for plumbing fixtures for home improvement and remodeling activities has been a major driver of the market. According to the National Association of Home Builders (NAHB), the number of owner-occupied homes undergoing a major renovation or addition increased from 8.9 million in 2016 to 9.7 million in 2018.

The online segment is anticipated to expand at the highest CAGR of 11.9% over the forecast period. The increasing preference of consumers towards online shopping is driving the growth of the segment. Online stores offer a wide range of plumbing fixtures products at competitive prices. In addition, they provide a convenient shopping experience with doorstep delivery, which is further propelling the segment growth. Furthermore, the growing penetration of smartphones and the internet, along with various discounts and offers, is expected to fuel the segment growth.

Type Insights

The toilets segment accounted for the largest revenue share in the North America plumbing fixtures market. The segment is expected to reach a market value of USD 74.3 billion by 2027. Factors such as an increasing number of residential and commercial buildings, rising awareness of water conservation, and the introduction of innovative products are expected to drive the growth of the market. For instance, in November 2020, American Standard, a brand of LIXIL, launched a new toilet, the ActiClean Self-Cleaning Toilet, in the U.S. The product is powered by American Standard’s VorMax flushing technology and advanced cleaning system for a cleaner bowl.

The bidets segment is anticipated to grow at the highest CAGR of 6.7% from 2021 to 2027. The segment is expected to reach a market value of USD 8.3 billion by 2027. The increasing awareness of hygiene, increasing health consciousness, and the increasing adoption of water-saving technology are some of the key factors driving the demand for bidets in the North American region. For instance, in January 2021, Toto, a Japan-based company, launched a new bidet, the Washlet G400, in the U.S. The product is equipped with an advanced design, a heated seat, and a warm-air dryer.

Regional Insights

North America dominated the market and accounted for the largest revenue share of over 37.8% in 2022. This growth is attributed to the rising demand for green and energy efficient plumbing products in the region. With the increasing adoption of water conservation measures, the demand for energy-efficient and water-saving plumbing fixtures is expected to increase in the near future. Moreover, the increasing number of modern homes, growing awareness about water conservation, and the rising trend of home renovation are further driving the market growth in the region.

Europe is expected to witness the second-fastest growth in the coming years, followed by Asia Pacific. The increasing demand for smart plumbing fixtures and water conservation measures in the region is expected to drive the market growth in Europe. With growing industrialization and the increasing number of commercial and public buildings, the demand for plumbing fixtures is expected to rise. In addition, the rising trend of smart cities is expected to provide lucrative opportunities for the market in the region.

Financial Projections

In this part of the North America Plumbing Fixtures Products business plan, we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for the business. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions
The main source of revenue for the North America Plumbing Fixtures Products business comes from the sale of finished products, as well as any other related services such as installation and maintenance. Your business can also benefit from additional sources of revenue such as export sales, government contracts, and subcontracting.

Projecting Expenses
In this section, all the regular expenses related to keeping the North America Plumbing Fixtures Products business running will be described. The list of operating expenses includes rent and utilities, production costs, salaries and wages, marketing and advertising costs, insurance, taxes, and other miscellaneous expenses.

Key companies & market share insights

Some of the key companies operating in the North America plumbing fixtures market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In April 2022, Moen Inc. launched the U by Moen Smart Faucet, a voice-controlled faucet that allows users to adjust the flow and temperature of water.

– In October 2022, Kohler Co. launched the Sensate faucet, a touchless faucet that detects the presence of hands to turn on the water.

– In December 2022, American Standard launched the Ziva faucet, a touchless faucet that can be operated via voice commands.

Some of the prominent players in the North America plumbing fixtures market include:

– Moen Inc.
– Kohler Co.
– American Standard
– Delta Faucet Company
– GROHE AG
– LIXIL Group Corporation
– Masco Corporation
– TOTO Ltd.
– Fortune Brands Home & Security Inc.
– Hansgrohe SE

Global North America Plumbing Fixtures Market Segmentation

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global North America plumbing fixtures products market based on product, distribution channel, type, and region:

1. Product Outlook (Revenue, USD Million, 2017 – 2030)

– Faucets
– Toilets
– Showers
– Sinks
– Accessories

2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Online
– Retail Stores
– Others

3. Type Outlook (Revenue, USD Million, 2017 – 2030)

– Residential
– Non-Residential

4. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– U.S.
– Canada
– Mexico

Frequently Asked Questions

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