The North American savory snacks products market was valued at USD 89.5 billion in 2022 and is expected to register a CAGR of 4.3% from 2023 to 2030. The rising demand for convenient food options, which are both tasty and nutritious, is driving the market growth. Savory snacks are becoming an increasingly popular snack choice due to their convenience, affordability, and availability.

The increasing demand for snacks with improved nutrition profiles among health-conscious consumers is driving the demand for savory snacks. As a result, manufacturers are introducing healthier snacks such as plant-based snacks, nut-based snacks, and protein-rich snacks to meet the requirements of health-conscious consumers. For instance, in March 2022, Kellogg launched ‘K-Active’, a range of plant-based snacks with a combination of protein and fiber.

The introduction of snacking occasions is anticipated to drive the market growth. Snacking occasions are gaining popularity among consumers due to their convenience and the ability to experience different flavors in a single sitting. For instance, in June 2021, PepsiCo launched Frito-Lay Snack Mixes, a mix of different snacks such as chips, nuts, pretzels, and popcorn, aiming to make snacking more convenient.

The increasing demand for organic snacks is driving the market growth. Consumers are increasingly preferring organic snacks due to their health benefits and nutritional content. For instance, in February 2021, The Hain Celestial Group launched a new range of organic snacks under the brand name ‘Sensible Portions’, which includes veggie chips, veggie straws, and crunchy rings.

Furthermore, the rising popularity of online retail channels is contributing to the growth of the market. The growing penetration of the internet and the availability of a wide range of products are boosting the demand for online retail channels. For instance, in June 2021, Mondelez International, Inc. launched an e-commerce store offering its snacks and food products. The launch of this store is expected to help the company strengthen its presence in the online market.

The potato chips segment held the largest market share in 2020 and is expected to continue its dominance throughout the forecast period. The increasing consumption of potato chips across the globe is attributed to its attractive packaging, convenience, and increasing demand for healthy snacks. Additionally, the rising number of health-conscious consumers is leading to an increase in the use of healthier ingredients such as lentils, sweet potatoes, and whole grains in snacks. According to an article published by the National Institutes of Health, in April 2020, potato chips are one of the most popular snacks among adults in the U.S.

The nuts and seeds segment is anticipated to expand the fastest during the forecast period. Growing demand for healthy snacks is expected to fuel the growth of the market. The health benefits associated with nut and seed snacks are further contributing to the growth of the segment. According to an article published by the Harvard T.H. Chan School of Public Health, in December 2019, nuts are high in fiber, protein, vitamins, and minerals. Furthermore, the growing demand for convenience foods is further driving the demand for savory snacks.

The supermarkets and hypermarkets segment is estimated to capture the major share of over 51.3% of the North America savory snacks products market in 2022. The growth of the segment can be attributed to the rising consumer preference for supermarkets and hypermarkets as the primary source for purchasing savory snacks. Additionally, the availability of a wide variety of products and brands, reasonable prices, and convenience in making quick purchasing decisions are some of the factors driving the segment growth.

The online segment is anticipated to expand at the highest CAGR of 12.6% over the forecast period. The growth of this segment is attributed to the rising adoption of e-commerce platforms as a primary source for purchasing savory snacks. Moreover, the increasing trend in online grocery shopping due to the pandemic has further accelerated the demand for savory snacks products. Additionally, the presence of several online retailers such as Amazon and Walmart, which are offering a wide range of savory snacks at competitive prices, is propelling the segment growth.

The chips segment held the largest market share of 43.6% in the year 2022. The increasing demand for processed and packaged food products such as chips, nuts, and other savory snacks is driven by rising consumer preference for convenience food products. The rising demand for chips and snacks among children, increasing health consciousness among consumers, and the introduction of low-calorie snacks are some of the major factors driving the market. Furthermore, manufacturers are focusing on product innovation and new product launches to increase their market share. For instance, in March 2021, Smith’s Snackfood Company Pty Ltd. launched a new range of healthy snacks under the brand name ‘Nature’s Way’, which includes products such as quinoa chips, beetroot chips, and bran chips.

The nuts segment is anticipated to grow at the highest CAGR of 5.7% over the forecast period. Nuts are rich in protein and healthy fats, which makes them a popular snack option among health-conscious consumers. Moreover, manufacturers are focusing on launching innovative products with high nutritional value to attract more consumers. For instance, in October 2020, Ferrero Group launched a new product under its brand Nutella, called Nutella and Go! The product consists of a jar of Nutella and a bag of pretzel sticks. This product has enabled the company to expand its product portfolio and target a wider consumer base.

North America dominated the market and accounted for the largest revenue share of over 34.2% in 2022. The presence of prominent players in the region, such as PepsiCo, Mondelez International, and Kellogg’s, is a major factor driving the growth of the market. The changing lifestyle of consumers and their preference for convenience foods are also driving the growth of the market in the region. For instance, in April 2021, PepsiCo launched its new range of snacks and beverages under the brand name ‘Snacks & Sips’ in the U.S.

Asia Pacific is expected to witness the fastest growth in the coming years. Increasing disposable income and rapid urbanization are some of the major factors driving the growth of the market in the region. Additionally, rising demand for ready-to-eat snacks is expected to further drive the growth of the market in the region. For instance, in March 2021, Universal Robina Corporation launched a new range of snacks in India under the brand name ‘Cravitos’.

In this part of the North America Savory Snacks Products business plan, we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your North America Savory Snacks Products business. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions
The main source of revenues for a North America Savory Snacks Products business comes from the sale of products, sponsorships, and advertisement. Here you will find a list with a description of each of them and other possible sources of profit such as partnerships with other companies, bulk orders, and private label contracts.

Projecting Expenses
In this section, all the regular expenses related to keeping the North America Savory Snacks Products business running will be described. The list of operating expenses includes raw material costs, wages, product packaging, shipping, advertising, and others.

Some of the key companies operating in the North America savory snacks market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In August 2022, PepsiCo Inc. launched SunChips Veggie Medley, a new flavor of its popular veggie snack.

– In September 2022, Frito-Lay launched its new snack line of ‘Funky Fusion’ flavors, which include a variety of flavors such as Cheddar Bacon Mac & Cheese, and Spicy Queso.

– In October 2022, General Mills launched a new line of snack chips under the brand name ‘Tastefully Simple’.

Some of the prominent players in the North American savory snacks market include:

– PepsiCo Inc.
– Frito-Lay
– General Mills
– Mondelez International, Inc.
– Kellogg Company
– Snyder’s-Lance, Inc.
– Conagra Brands, Inc.
– Utz Quality Foods, Inc.
– Intersnack Group
– Hormel Foods Corporation

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global North America savory snacks products market based on product, distribution channel, type, and region:

1. Product Outlook (Revenue, USD Million, 2017 – 2030)

– Potato Chips
– Pretzels
– Popcorn
– Nuts & Seeds
– Others

2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Supermarkets & Hypermarkets
– Convenience Stores
– Online
– Others

3. Type Outlook (Revenue, USD Million, 2017 – 2030)

– Regular
– Diet/Healthy

4. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– US
– Canada
– Mexico

[Q]: What are the factors driving the North America savory snacks products market?
[A]: The factors driving the North America savory snacks products market include rising consumer convenience, an increase in the number of working women, rising disposable incomes, and an increase in the demand for healthy snacks. The growth in the number of health-conscious consumers has also led to an increase in the demand for healthier snacks. Furthermore, the growing popularity of online retailing is expected to drive the market.

[Q]: Who are the Key Players in the North America Savory Snacks Products Market?
[A]: Key players in the North America savory snacks products market include PepsiCo, Inc., Nestle S.A., Conagra Brands, Inc., General Mills, Inc., Kellogg Company, and Kraft Heinz Company.

[Q]: What are the Different Types of Savory Snacks Products?
[A]: The different types of savory snacks products include potato chips, popcorn, pretzels, nuts and seeds, cheese snacks, and others.

[Q]: What is the Potential of Product Innovation?
[A]: Product innovation is playing a key role in the North America savory snacks products market. Companies are introducing innovative products to cater to the changing preferences of consumers. For instance, companies are introducing flavors such as spicy and savory to attract consumers. Furthermore, companies are also introducing gluten-free, vegan, and organic products to meet the demand for healthier snacks.

[Q]: Which Region Offers the Largest Opportunity for Sales of Savory Snacks Products?
[A]: The United States is expected to be the largest contributor to the market, followed by Canada. The United States is expected to be a lucrative market for savory snacks products due to the presence of a large number of savory snacks manufacturers in the country and the increasing demand for savory snacks from consumers.