The global oat-based snacks products market was valued at USD 5.88 billion in 2022 and is projected to expand at a CAGR of 5.2% from 2023 to 2030. Oat-based snacks are gaining popularity due to the increasing demand for health-conscious snacks. Oats are a rich source of dietary fiber, complex carbohydrates, and essential vitamins and minerals, making them a healthy snack option for consumers. Furthermore, due to their high fiber content, oats are known to reduce cholesterol levels, improve digestion, and support weight loss.

In recent years, there has been an increased focus on product innovation by market participants to attract more customers. For instance, in March 2021, Nature’s Path launched various organic oat-based snacks, including organic oat bars, organic crispy oat bars, and organic crispy oat squares. The new range of snacks is primarily targeted at the health-conscious consumers who are looking for a healthier snack option. In addition, the growing trend of veganism across the globe is also driving the market growth. The rise in the number of vegan restaurants and vegan products has generated more awareness among consumers regarding the benefits of veganism.

Furthermore, the increasing demand for convenience foods is fueling the market growth. According to a survey conducted by the National Center for Biotechnology Information, in 2019, convenience food consumption was highest among young adults aged 18-34, which is driving the demand for oat-based snacks. Additionally, the rise in disposable income and changing lifestyles are expected to further boost the demand for oat-based snacks products during the forecast period.

However, the high cost of organic oat-based snacks is one of the major factors that may hamper the growth of the market. Additionally, the presence of local players offering low-cost products can pose a challenge for the market participants. Nevertheless, the demand for premium and innovative products is expected to create significant opportunities for the market players in the coming years.

The savory segment led the market and accounted for a share of around 36.2% in 2022. Growing health concerns among consumers have been driving the demand for oat-based snacks worldwide. Oats are a source of healthy carbohydrates, protein, and dietary fiber. According to an article published by the Harvard T.H. Chan School of Public Health, in July 2019, oats are rich in vitamins, minerals, and antioxidants. Furthermore, macro-level factors such as the increasing demand for natural and organic products, the rising trend of veganism, and the rapid growth of e-commerce are further driving the demand for oat-based snacks.

The sweet segment is anticipated to expand at the fastest CAGR of 8.7% over the forecast period. Growing awareness among consumers regarding health and wellness, increasing demand for convenient and healthy snacks, and the emergence of innovative products are some of the key factors driving the sweet segment’s market growth revenue. According to an article published by the USDA, in April 2020, oats can be used to make a variety of sweet treats such as cookies, bars, and muffins. In addition, rising disposable income among consumers is another factor driving the growth of the market.

The supermarkets and hypermarkets segment captured the major share of over 34.2% in 2022. The growth of the segment is mainly driven by the increasing consumer demand for convenience and availability of a wide range of oat-based snacks products at supermarkets and hypermarkets. Moreover, the increasing awareness of healthy snacking has led to the presence of a wide range of oat-based snacks products in supermarkets and hypermarkets.

The online segment is anticipated to expand at the highest CAGR of 10.3% over the forecast period. The rising trend of online shopping in the food and beverages industry has been driving the growth of the online segment. Moreover, the presence of a wide range of oat-based snacks products on online portals such as Amazon, Flipkart, and Grofers has been aiding the growth of the segment. Furthermore, the increasing availability of discounts and offers on online portals has been further driving the growth of the online segment.

The ready-to-eat segment accounted for the largest revenue share of 64.5% in the year 2022. The rising consumer demand for convenient and ready-to-eat snacks has led to the growth of the ready-to-eat segment. The availability of a variety of flavors and shapes in the ready-to-eat segment has also contributed to its growth. For instance, in March 2021, Nature’s Path, a producer of organic, non-GMO, and gluten-free foods, launched a new line of oat-based snacks called Path Thins.

The baked segment is anticipated to expand at the highest CAGR of 8.8% over the forecast period. The increasing preference for healthy snacks among consumers is driving the demand for baked snacks. Also, several companies are introducing innovative flavors and textures in baked snacks to gain a competitive edge. For instance, in October 2019, Nature Valley, a brand of General Mills, introduced oat-based protein bars with peanut butter flavor. The bars contain 20 grams of whole grains and 10 grams of protein. The introduction of such products is expected to drive the market in the forecasted period.

North America is estimated to be the leading regional market for oat-based snacks. The presence of numerous health-conscious consumers in the region is expected to drive the expansion of the oat-based snacks market. Moreover, the increasing availability of various flavors of oat-based snacks in the region is further expected to contribute to the market growth. For instance, in May 2021, Oatly introduced 4 new flavors of oat-based snacks, such as Chocolate & Almond, Vanilla & Coconut, Orange & Chia, and Apple & Cinnamon, in the U.S. market.

Europe is expected to hold the second-largest position in the oat-based snacks market. The rising demand for organic and gluten-free snacks is expected to contribute to the market growth in the region. Moreover, the increasing availability of oat-based snacks in the region is further expected to drive the market growth. For instance, in April 2021, Oatly launched its new range of oat-based snack bars, such as Salty Caramel, Fruity Raspberry, and Peanut & Chocolate, in the UK market.

In this section of the oat-based snacks products business plan, we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for the business. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions

The primary source of revenues for an oat-based snacks products business is the sale of the snacks. Here you will find a list of possible sales channels, such as retail stores, online stores, and direct sales. Other possible sources of profit include the sale of related merchandise, as well as fundraising and sponsorships.

Projecting Expenses

In this section, all the regular expenses related to keeping the business running will be described. The list of operating expenses includes ingredients, packaging, distribution costs, wages, maintenance and repairs, utilities, insurance policies, advertising, and others.

Some of the key companies operating in the oat-based snacks market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In March 2022, Nature Valley launched a range of oatmeal-based snack bars.

– In April 2022, Quaker Oats introduced a range of oat-based snack bars with different flavors.

– In June 2022, Kellogg’s launched oat-based protein bars.

Some of the prominent players in the oat-based snacks market include:

– Quaker Oats
– Kellogg’s
– Nature Valley
– General Mills, Inc.
– Post Holdings, Inc.
– Kashi Company
– Bob’s Red Mill Natural Foods
– Nestle SA
– PepsiCo, Inc.
– The Hain Celestial Group, Inc.

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global oat-based snack products market based on product type, distribution channel, and region:

1. Product Type Outlook (Revenue, USD Million, 2017 – 2030)

– Oat Bars
– Ready-to-Eat Cereals
– Cookies & Biscuits
– Others

2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Supermarkets & Hypermarkets
– Online
– Specialty Stores
– Others

3. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

[Q]: What is the Potential of Product Innovation?
[A]: Product innovation is a key factor driving the oat-based snacks market. New product launches, such as oat-based snacks with added functional ingredients and unique flavor combinations, are gaining a lot of traction in the market. Manufacturers are also focusing on improving the shelf life of oat-based snacks and creating products with high protein content to attract health-conscious consumers.

[Q]: Who are the Key Players in the Oat-based Snacks Market?
[A]: The key players in the oat-based snacks market are General Mills, Inc., Nestlé S.A., Kellogg Company, Quaker Oats Company, and TreeHouse Foods, Inc.

[Q]: Which Region Offers the Largest Opportunity for Sales of Oat-based Snacks?
[A]: North America is expected to hold the largest share of the oat-based snacks market, owing to factors such as the presence of major market players, an increase in health consciousness among consumers, and a shift in consumer preferences towards snacks that are convenient and nutritious.

[Q]: What are the factors driving the oat-based snacks market?
[A]: Key factors driving the oat-based snacks market include the growing health consciousness among consumers, availability of products in multiple varieties, and the increasing demand for convenient and on-the-go options. Additionally, the inclusion of oat-based snacks in the diets of diabetic patients is also expected to drive market growth.