The global organic bar soap products market was valued at USD 3.2 billion in 2022 and is projected to expand at a CAGR of 7.2% from 2023 to 2030. Organic bar soap products are gaining popularity among consumers due to their natural ingredients and better performance. Moreover, owing to their skin-friendly nature, organic bar soaps are becoming increasingly popular among people with sensitive skin and those who are prone to allergies. Additionally, the rise in the demand for organic and natural products is also driving the sales of organic bar soap products.

The increasing demand for organic skin care products is expected to propel the market. With the growing awareness among people regarding the benefits of organic skin care products, the demand for organic bar soap is increasing. Moreover, the increasing demand for natural and organic cosmetics and personal care products is expected to drive the market further. Key players are launching new products to cater to the rising demand from consumers. For instance, in August 2021, Dr. Bronner’s launched a new line of organic bar soaps. The new line includes three new soap bars, namely, Lavender, Tea Tree, and Citrus.

Furthermore, increasing demand for natural and organic bar soap products from millennials and Gen Z is also driving the market growth. Millennials and Gen Z are more health-conscious and are keen to use organic and natural products. This has led to a rise in demand for organic bar soaps from these age groups. Additionally, key players are launching products with unique packaging and formulations to attract millennials and Gen Z. For example, in November 2021, L’Occitane launched new organic bar soaps that come in a limited-edition holiday packaging.

The growing demand for organic bar soap products in developing countries is also driving the market growth. This is due to the rising awareness among consumers regarding the benefits of natural products. Moreover, increasing disposable income of people in developing countries is also driving the market. Additionally, key players are also focusing on expanding their presence in developing countries to cater to the rising demand. For instance, in May 2021, Urban Soaps launched a new range of organic bar soaps in India. The new range includes soaps made from natural ingredients such as aloe vera, rose, and honey.

The increasing popularity of natural and organic products is also propelling the market. Consumers are preferring natural and organic products over chemical-based products due to their benefits such as being environment-friendly, natural, and safe for the skin. Furthermore, the increasing popularity of subscription-based services is also driving the market. Subscription boxes provide consumers with regular deliveries of organic bar soap products at discounted prices. This has enabled customers to save time and money while also having access to a wide range of organic bar soaps.

The organic bar soap segment led the market and accounted for a share of around 40.2% in 2022. The increasing popularity of organic bar soaps among consumers is mainly due to their natural ingredients, which are safe to use and are free of harsh chemicals and preservatives. Moreover, the rising awareness about the benefits of using organic bars over synthetic ones is further propelling the growth of the segment. According to an article published by Healthline, in April 2020, organic bar soaps are made from natural ingredients, such as essential oils, herbs, and plant extracts, which are known to nourish and nourish the skin.

The liquid soap segment is anticipated to expand at the fastest CAGR of 9.7% over the forecast period. The growing demand for liquid soap is mainly attributed to its convenience of use, cost-effectiveness, and increased availability. Moreover, increasing awareness among consumers regarding the benefits of liquid soap over bar soap is further driving the segment’s growth. According to an article published by Healthline, in April 2020, liquid soap is more economical and more hygienic than bar soap, as it’s easier to use and requires less water. In addition, the availability of a wide variety of liquid soaps in the market with different fragrances and natural ingredients is further driving the segment’s growth.

The supermarkets and hypermarkets segment held the largest share in the global organic bar soap products market in 2020. Supermarkets and hypermarkets offer a wide variety of organic bar soaps from different brands and at different prices, which makes them a preferred channel of purchase for most consumers. In addition, the increasing number of supermarkets and hypermarkets in developing countries has enabled customers to buy organic bar soap products with ease.

The e-commerce segment is anticipated to register the highest CAGR of 10.6% during the forecast period. The increasing use of internet and the rising popularity of e-commerce platforms have facilitated the growth of the e-commerce segment. In addition, various e-commerce companies are providing discounts and offers on organic bar soaps, which has further resulted in the increasing demand for organic bar soap products. Furthermore, the presence of a large number of online stores offering organic bar soap products has been a major factor driving the growth of the segment.

The conventional segment is anticipated to hold the largest revenue share of 56.7% in the year 2022. The huge availability of conventional bar soap products in the market and the increasing penetration of private label products in the segment have accelerated its growth. For instance, in February 2022, Oars + Alps, a company that manufactures personal care products, introduced a new line of natural bar soaps featuring ingredients such as aloe, olive oil, and shea butter. Apart from this, the low cost associated with conventional bar soaps and the presence of numerous well-established players such as Unilever and P&G are the key drivers of this segment.

The organic bar soap segment is anticipated to expand at a CAGR of 10.7% over the forecast period. The increasing awareness about the importance of organic products among consumers is a major factor for the growth of this segment. The rising demand for natural and organic bar soap is being driven by the presence of numerous organic product manufacturers in the market, such as Dr. Bronner’s, Kiss My Face, and Natura. Furthermore, the health and wellness trend and the rising demand for natural, chemical-free products are expected to drive the segment’s growth.

Europe led the global organic bar soap products market and accounted for over 33.5% of the total revenue share in 2022. One of the major factors driving the market is increasing awareness of natural ingredients among consumers in the region. For instance, in April 2022, the French cosmetics brand L’Occitane launched a new range of organic bar soaps made with natural ingredients such as lemon, lavender, and verbena.

Asia Pacific is expected to witness the fastest growth in the coming years. The increasing health consciousness among individuals in the region is a major factor driving the market. For instance, in August 2021, the Japanese company Kao Corporation launched a new range of organic bar soaps made from natural ingredients such as Japanese yuzu, green tea, and olive oil.

This part of the organic bar soap products business plan will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for the business. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions
The main source of revenues for an organic bar soap products business comes from sales of soaps. Here you will find a list with a description of the products and other possible sources of profit such as fundraisers, leasing the place for events, and niche products such as gift baskets.

Projecting Expenses
In this section, all the regular expenses related to keeping the organic bar soap business running will be described. The list of operating expenses includes ingredients, packaging, wages, utilities, insurance policies, advertising, and others.

Some of the key companies operating in the organic bar soap market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In June 2022, Burt’s Bees launched a new range of bar soaps made with natural and organic ingredients.

– In August 2022, Dr. Bronner’s launched a new range of bar soaps made with organic, fair-trade ingredients.

– In October 2022, The Body Shop launched a new range of bar soaps made with natural, sustainable ingredients.

Some of the prominent players in the organic bar soap market include:

– Burt’s Bees
– Dr. Bronner’s
– The Body Shop
– Pacha Soap Co.
– Rocky Mountain Soap Company
– Lush
– Tom’s of Maine
– Grandma’s Soap
– Nubian Heritage
– Puracy

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global organic bar soap products market based on product, distribution channel, type, and region:

1. Product Outlook (Revenue, USD Million, 2017 – 2030)

– Natural Bar Soap
– Organic Bar Soap

2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Supermarkets & Hypermarkets
– Online
– Others

3. Type Outlook (Revenue, USD Million, 2017 – 2030)

– Mass
– Premium

4. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

[Q]: What are the Key Drivers of the Organic Bar Soap Products Market?
[A]: The global organic bar soap products market is driven by an increase in consumer awareness regarding the benefits of using organic products, the rising demand for natural and organic products, and the growing trend towards personal hygiene.

The increasing demand for eco-friendly products, the growing preference for products with natural ingredients, and the growing awareness of the adverse effects of using synthetic-based products are some of the factors driving the growth of the market.

[Q]: What are the Growth Prospects for the Organic Bar Soap Products Market?
[A]: The global organic bar soap products market is expected to experience significant growth during the forecast period. This growth can be attributed to increasing consumer awareness about the use of natural products in personal care, the growing demand for eco-friendly products, and the growing trend of personal hygiene.

[Q]: Who are the Key Players in the Organic Bar Soap Products Market?
[A]: Some of the key players in the global organic bar soap products market are Unilever, Colgate-Palmolive, L’Occitane, Burt’s Bees, The Clorox Company, The Procter & Gamble Company, Tom’s of Maine, Seventh Generation, and Dr. Bronner’s.

[Q]: What are the Regional Opportunities for the Organic Bar Soap Products Market?
[A]: The Asia Pacific region is expected to be the most lucrative region for organic bar soap products, due to the increasing awareness regarding the use of organic products in personal care and the growing trend towards personal hygiene. The Middle East & Africa and Latin America are expected to be the fastest growing regions in terms of market share.

[Q]: What are the Trends Shaping the Organic Bar Soap Products Market?
[A]: The increasing demand for organic bar soap products is driven by the growing trend of personal hygiene, the rising awareness of the adverse effects of using synthetic-based products, and the growing preference for products with natural ingredients. Furthermore, the increasing demand for eco-friendly products is also expected to drive market growth.