The global organic bedding products market was valued at USD 8.2 billion in 2022 and is projected to expand at a CAGR of 12.0% from 2023 to 2030. The rising demand for organic bedding products is driven by the increasing awareness of healthy living among consumers. The growing demand for organic bedding products is due to their being free of harsh chemicals and made from natural materials, such as cotton and wool. Furthermore, the government and non-government organizations are increasingly promoting the use of organic bedding products due to their environmental-friendliness and safety.

Organic bedding products are gaining popularity due to the growing health concerns among consumers. Increasing awareness about the benefits of organic bedding products such as hypoallergenic and dust mite resistant properties, is driving the demand for these products. Moreover, organic bedding products are becoming increasingly popular among luxury hotels and resorts, which is further propelling the market growth.

Increasing disposable incomes, especially in developing countries, is driving the demand for higher-end organic bedding products. For instance, in 2021, a leading organic bedding company launched a new range of bedding products, which were made from organic cotton and were priced at a premium. Furthermore, the rising trend of home furnishing is also driving the demand for organic bedding products. Organic bedding products are increasingly being used in home furnishing due to their appealing aesthetics, comfort, and safety.

The growing trend of online shopping has also led to an increase in the demand for organic bedding products. The availability of a wide range of organic bedding products on e-commerce platforms has made it easier for consumers to purchase these products. Furthermore, e-commerce platforms provide various discounts and offers on organic bedding products, which is further driving the demand.

Furthermore, the market is expected to benefit from the introduction of new and innovative products. For instance, in 2021, a leading organic bedding company launched a new range of products made from organic cotton and bamboo fibers, which were claimed to be softer than conventional bedding products. Moreover, leading market participants are also introducing new product lines such as organic mattresses and pillows, which are expected to fuel the growth of the market in the coming years.

The sheets & pillowcases segment held the largest market share in 2020 due to increasing demand for organic sheets & pillowcases in the market. The growth of the sheets & pillowcases segment is mainly attributed to the growing awareness among consumers regarding the importance of quality sleep and the benefits of using organic sheets & pillowcases. Moreover, increasing health-consciousness among consumers and rising disposable income are fueling the demand for organic bedding products.

The mattress segment is expected to expand at the fastest CAGR over the forecast period. Growing environmental concerns and rising awareness regarding the health benefits of organic mattresses, such as protection against dust mites and other allergens, are some of the major factors driving the growth of the organic mattress market. Furthermore, rising demand for organic mattresses among consumers due to the increasing affordability of organic products is another factor driving the growth of the market.

The offline segment accounted for the largest market share of over 40.3% in 2022. The rising trend of shopping from brick-and-mortar stores is one of the major reasons for the segment’s growth. Consumers tend to purchase organic bedding products from physical stores due to the availability of a wide range of choices and the ability to touch and feel the products. Moreover, retail stores have been growing due to the increasing number of malls and shopping centers across the globe.

The online segment is expected to expand at the highest CAGR of 11.1% over the forecast period. The growth of this segment is attributed to the increasing penetration of the internet and the growing trend of online shopping for organic bedding products. Online stores provide a wide range of products at competitive prices with various discounts, cashback, and other incentives. In addition, the convenience of 24/7 availability and doorstep delivery are the major factors driving the growth of the online segment.

The sheets segment held the largest market share of 33.4% in 2022. The increasing awareness about the health benefits associated with organic bedding products, such as hypoallergenic properties, is projected to drive the market growth. The sheets segment is the most preferred product type in the organic bedding market, due to the increased availability of different varieties and sizes. In addition, the growth of the e-commerce sector is likely to boost the sales of organic bedding sheets. Furthermore, the increasing focus of end-users on the aesthetic appeal of the bedding products is also likely to fuel the demand for sheets in the forecast period.

The mattress segment is estimated to expand at a CAGR of 10.5% over the forecast period. The increasing availability of organic mattresses, such as organic wool and cotton, with properties such as breathability and allergen-resistance are likely to drive the mattress segment. Furthermore, the rising trend of sleep wellness and the development of sustainable products by market players is anticipated to create new growth opportunities in the organic bedding market.

Europe is expected to hold the largest share in the organic bedding products market, on account of increasing demand for sustainable and eco-friendly products. In 2021, the European Union launched the Organic Cotton and Wool program, which aims to improve the production of organic cotton and wool in the region. Moreover, the availability of a large number of organic bedding products in the region is expected to further drive the growth of the market.

Asia Pacific is expected to witness the highest growth in the coming years, owing to the increasing demand for organic bedding products from countries such as India and China. The presence of a large number of manufacturers in the region is expected to drive the growth of the market. For instance, in August 2021, Sleepycat Organic Bedding started operating in India. The company manufactures and sells organic cotton bedding products in the region.

In this part of the organic bedding products business plan we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your organic bedding products business. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions
The main sources of revenues for an organic bedding products business come from the sale of organic bedding products and accessories, online sales, and wholesale orders. Here you will find a list with a description of each of them and other possible sources of profit such as fundraising, the sale of merchandise, and leasing the place for parties and corporate events.

Projecting Expenses
In this section, all the regular expenses related to keeping the organic bedding products business running will be described. The list of operating expenses includes product sourcing and manufacturing, wages, marketing costs, maintenance and repairs, utilities, insurance policies, advertising, and others.

Some of the key companies operating in the organic bedding products market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In August 2022, SleepEZ launched the Organic Cotton Sheet Collection, which is made with organic cotton grown in the US and certified by the Global Organic Textile Standard (GOTS).

– In October 2022, Avocado Green Mattress launched the Organic Cotton Latex Pillow, which is made with certified organic cotton and natural latex.

– In November 2022, My Green Mattress launched the Organic Cotton Wool Mattress, which is made with certified organic cotton and wool.

Some of the prominent players in the organic bedding products market include:

– SleepEZ
– Avocado Green Mattress
– My Green Mattress
– PlushBeds
– Naturepedic
– Organic Textiles
– Royal Organic Bedding
– Eco Terra Bedding
– Organic Comfort

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global organic bedding products market based on product, distribution channel, type, and region:

1. Product Outlook (Revenue, USD Million, 2017 – 2030)

– Bedsheets
– Pillows
– Mattresses
– Blankets
– Others

2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Supermarkets & Hypermarkets
– Online
– Others

3. Type Outlook (Revenue, USD Million, 2017 – 2030)

– Cotton
– Wool
– Silk
– Others

4. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

[Q]: What is the Potential of Product Innovation?
[A]: Organic bedding products are increasingly being designed with customer preferences and comfort in mind. Product innovation is focused on creating a superior sleeping experience for customers. The introduction of performance fabrics, such as natural and organic materials, is expected to drive product innovation. Manufacturers are also introducing customizable options, such as adjustable beds, organic mattress toppers, and organic pillows, to cater to the diverse needs of customers.

[Q]: Who are the Key Players in the Organic Bedding Products Market?
[A]: Major players in the organic bedding products market include Sleep Number Corporation, Serta Simmons Bedding, LLC, Kingsdown, Inc., Reverie, Naturepedic, and Malouf.

[Q]: Which Region Offers the Largest Opportunity for Sales of Organic Bedding Products?
[A]: North America is expected to be the most lucrative market for organic bedding products, with an absolute dollar opportunity of $4.4 B (USD).

[Q]: What are the factors driving the organic bedding products market?
[A]: The increasing awareness about the benefits of organic bedding products and the growing demand for eco-friendly products are expected to drive the growth of the organic bedding products market. The increasing preference for comfort and luxury, along with the rising disposable income in the developed countries are also driving the market growth.