The global organic beverages market size was worth USD 28.6 billion in 2022 and is estimated to grow at a CAGR of 12.5% from 2023 to 2030. Growing concerns regarding health and wellness and environmental protection are augmenting the organic food and beverage sector across the world. Increasing consumer spending on health-related products, such as organic beverages and dietary supplements, is driving the market demand for organic beverages. The market is being driven by the rising demand for organic beverages from health-conscious consumers. Furthermore, the growing availability of organic beverages through e-commerce sales and the increasing number of products offered by manufacturers are positively influencing the growth of the organic beverages market.

Organic beverages, such as herbal tea, coffee, and fruit juices, are gaining popularity due to their health benefits. Organic beverages are made from organically grown ingredients, which are free from synthetic pesticides and fertilizers. They are considered safe to consume as they are free from preservatives and artificial ingredients. Furthermore, the rising trend of veganism is expected to drive the global organic beverages market. There is an increasing demand for vegan beverages, such as milk substitutes, such as almond milk and oat milk, coconut-based drinks, and energy drinks.

Organic beverages are gaining popularity due to their premium positioning and consumers’ rising demand for natural and healthy products. Furthermore, the growing demand for organic beverages from health-conscious consumers is driving the market demand. The market is being driven by the increasing demand for organic beverages, such as organic coffee and tea, due to their health-promoting properties. Additionally, organic beverages are gaining popularity due to their environmental-friendly production and packaging techniques.

Furthermore, the growing number of organic beverage companies, such as Kraft Heinz, Nestlé, and PepsiCo, is expected to drive the global organic beverages market. These companies are launching several new products to cater to the changing consumer preferences. For instance, in December 2021, Nestlé launched a range of plant-based dairy-free products, such as plant-based creamers and yogurt, in the U.K. Moreover, the increasing number of product launches, such as organic smoothies and cold-pressed juices, is expected to further drive the market growth. Companies are also focusing on introducing innovative flavors, such as tropical fruit, to attract more consumers.

The organic juice segment dominated the market with a share of around 45.6% in 2022. Organic juices are gaining popularity due to their health benefits and health consciousness among consumers. Furthermore, its availability in various flavors is compelling consumers to opt for organic juices. According to an article published by Food Navigator, in February 2020, organic juice products are gaining traction in emerging markets. Additionally, product innovation from manufacturers is driving the demand for organic juice products.

The organic tea segment is estimated to grow at the fastest CAGR of 8.4% over the forecast period. Increasing health consciousness among individuals and rising awareness regarding the health benefits of organic tea is expected to drive the market growth. According to an article published by Forbes, in December 2019, organic tea is a healthier choice for individuals looking to reduce the amount of caffeine they consume. In addition, the presence of various health-benefiting antioxidants and vitamins in organic tea is another factor driving the market.

The supermarkets and hypermarkets segment dominated the organic beverages market, accounting for over 45.4% of the total market share in 2022. Supermarkets & hypermarkets offer a wider product selection and provide convenience to shoppers by offering various organic beverage products at lower prices than specialized stores. Additionally, supermarkets & hypermarkets provide promotional offers, discounts, and loyalty programs, which further enhance their popularity among consumers.

The e-commerce segment is expected to witness the highest CAGR of 13.3% over the forecast period. The introduction of advanced technologies and the availability of a wide range of organic beverages on e-commerce websites have significantly increased the demand for organic beverages. Moreover, the convenience of online shopping and the availability of discounts and offers on various products have increased the popularity of e-commerce websites among consumers. For instance, in January 2021, Amazon launched its Amazon Fresh service, allowing customers to shop for fresh food items, including organic beverages, online and get them delivered within an hour.

The organic still beverages segment held the largest revenue share of 70.8% in the year 2022. The increasing awareness and preference for organic drinks among consumers are the major drivers of the organic still beverages segment. Consumers are increasingly opting for organic still beverages due to their health benefits, such as being free of synthetic pesticides, fertilizers, and additives. Moreover, organic still beverages contain higher levels of antioxidants, vitamins, and minerals compared to conventional beverages. This has resulted in the growth of the organic still beverages segment.

The organic sparkling beverages segment is expected to register the highest CAGR of 8.2% over the forecast period. The growing demand for natural sodas and flavored sparkling beverages among young consumers is driving the growth of the organic sparkling beverages segment. Moreover, the introduction of new organic sparkling beverages, such as organic colas, organic citrus sodas, and organic ginger ales, is expected to drive the segment in the forecasted period. Furthermore, the introduction of affordable and flavored organic sparkling beverages is also anticipated to propel the growth of this segment.

Europe is expected to dominate the market and account for the highest revenue share of over 37.7% in 2022. Growing health consciousness and the increasing demand for organic beverages are two of the major factors driving the growth of the market in the region. Moreover, governments in the region are encouraging the production of organic products by providing subsidies to farmers. For instance, in January 2021, the European Commission launched the Organic Action Plan 2021-2027 to support sustainable production and strengthen the sector.

North America is expected to witness the second-fastest growth in the coming years. The presence of a large number of health-conscious consumers and the increasing demand for organic beverages is driving the market in this region. Additionally, the availability of various organic beverages, such as tea, juice, and coconut water, is further propelling the growth of the market. Moreover, strategic initiatives undertaken by key players and the introduction of new organic beverages are expected to support the growth of the market in North America. For instance, in April 2021, leading sparkling water brand LaCroix launched three new organic flavors, such as Cran-Raspberry, Peach-Pear, and Apple-Lemon.

In this part of the organic beverages products business plan we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your organic beverages products business. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions

The main source of revenues for an organic beverages products business comes from sales of the products. Here you will find a list of the main revenue sources such as retail sales, wholesale sales, online sales, and e-commerce sales. Other potential revenue streams include distribution agreements, licensing agreements, and sponsorships.

Projecting Expenses

In this section, all the regular expenses related to keeping the organic beverages products business running will be described. The list of operating expenses includes raw material costs, labor costs, overhead costs, marketing and advertising costs, research and development costs, and other miscellaneous expenses.

Some of the key companies operating in the organic beverages market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In June 2022, Coca-Cola announced the launch of its organic juice line, with a range of juices made from organic ingredients.

– In August 2022, PepsiCo launched a new organic beverage line, which includes organic energy drinks, organic tea, and organic fruit juices.

– In October 2022, Kona Brewing Company launched its new organic beer offerings.

Some of the prominent players in the organic beverages market include:

– Coca-Cola Company
– PepsiCo Inc.
– Red Bull GmbH
– Anheuser-Busch InBev
– The Hain Celestial Group
– Dr. Pepper Snapple Group, Inc.
– Kona Brewing Company
– Arizona Beverage Company
– The Boston Beer Company
– White Wave Foods Co.

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global organic beverages products market based on product, distribution channel, type, and region:

1. Product Outlook (Revenue, USD Million, 2017 – 2030)

– Natural Juices
– Tea
– Soft Drinks
– Energy Drinks
– Alcoholic Drinks

2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Supermarkets & Hypermarkets
– Online
– Others

3. Type Outlook (Revenue, USD Million, 2017 – 2030)

– Conventional
– Organic

4. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

[Q]: What is the Market Value of the Global Organic Beverages Market?
[A]: The global organic beverages market size was valued at USD 51.42 billion in 2019 and is expected to grow at a compound annual growth rate of 7.2% from 2020 to 2027.

[Q]: What are the Key Drivers of the Global Organic Beverages Market?
[A]: The market is driven by factors such as increasing consumer health consciousness, growing demand for natural and organic foods, and rising demand for functional beverages. Additionally, the increasing influence of lifestyle diseases such as diabetes and obesity on consumer health, along with the presence of developing economies and changing consumer preferences, are projected to propel the market growth.

[Q]: What are the Segments of the Global Organic Beverages Market?
[A]: The global organic beverages market is segmented into type, distribution channel, and region. By type, the market is further segmented into juices, carbonated drinks, tea and coffee, dairy-based drinks, and others. By distribution channel, the market is classified into supermarkets and hypermarkets, convenience stores, online retail, and others.

[Q]: What are the Regional Segments of the Global Organic Beverages Market?
[A]: The market is divided into five major regions, namely North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa. North America is expected to dominate the global organic beverages market over the forecast period. The increasing demand for organic beverages in the region is attributed to the rising health consciousness among consumers.

[Q]: What are the Strategies Adopted by the Key Players in the Global Organic Beverages Market?
[A]: The key players in the organic beverages market have adopted strategies such as product launches and acquisitions to expand their presence in the market. For instance, in January 2020, The Coca-Cola Company launched an organic beverage, Topo Chico Organic, in the U.S. market. Moreover, in June 2020, The Coca-Cola Company announced the acquisition of organic beverage company, Costa Limited, for USD 5.1 billion.