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Organic Deodorant Products Market Size, Share, & Trends Analysis Report (2023 – 2030)
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Report Overview
The global organic deodorant products market was valued at USD 3.5 billion in 2022 and is expected to expand at a CAGR of 8.3% from 2023 to 2030. The rising awareness about the health benefits associated with organic deodorants and the growing demand for natural and organic products have been the key drivers of market growth. Furthermore, the growing preference for organic deodorants due to its potential for fewer skin irritations is also expected to drive the market growth.
In addition, the growing trend of personalizing organic deodorants has been a major factor driving the market. For instance, in March 2021, US-based natural deodorant brand Every Man Jack announced the launch of its customizable deodorant. The product is aimed at providing better hygiene and a long-lasting scent. Moreover, the product is formulated with natural ingredients and is free of parabens, phthalates, and aluminum.
The increasing demand for natural deodorants with organic ingredients is projected to drive the market. For instance, in May 2021, US-based natural deodorant brand Native launched a new range of organic deodorants formulated with organic ingredients, such as coconut oil, sunflower seed oil, and shea butter.
Furthermore, the increasing trend of using natural fragrances and ingredients in organic deodorants has been gaining traction in the market. For instance, in January 2021, US-based natural deodorant brand Schmidt’s Naturals launched a new range of natural deodorants formulated with natural fragrances and essential oils, such as grapefruit, eucalyptus, cedarwood, and bergamot.
Moreover, the rising demand for organic deodorants in the Asia Pacific region is expected to drive the market. The increasing population in developing countries such as India and China, along with the growing awareness regarding personal hygiene and cleanliness, is expected to fuel the demand for organic deodorants in the region. Furthermore, the rising trend of online shopping in the region is anticipated to further propel the market growth.
Product Insights
The body sprays segment held the largest share of the organic deodorant products market in 2021. This can be attributed to the rising demand for body sprays, driven by increasing consumer preference for body fragrances. Body sprays are more affordable compared to other deodorant products, and this has been driving the growth of the segment. Moreover, body sprays are available in multiple flavors and sizes, which is further driving the segment growth.
The roll-on segment is anticipated to register the fastest CAGR of 9.2% from 2021 to 2027. This can be attributed to the convenient application of roll-on deodorants and the rising consumer preference for roll-on deodorants among males and females. In addition, the shift in consumer preference toward organic deodorants and natural fragrances is expected to drive the growth of the segment during the forecast period.
Distribution Channel Insights
The supermarkets and hypermarkets segment captured the major share of over 47.5% in 2022. The increasing consumer preference for organic products has resulted in the high penetration of organic deodorant products in these stores. Furthermore, the easy availability of a wide range of organic deodorant products in supermarkets & hypermarkets due to the presence of organized retail stores has resulted in increasing sales of organic deodorants through this channel.
The e-commerce segment is anticipated to expand at the highest CAGR of 16.0% over the forecast period. The growth of this segment is mainly attributed to the rise in consumer spending on organic products due to the increasing awareness regarding the health benefits of organic products. Furthermore, the convenience of online shopping, along with the availability of organic deodorant products at discounted prices, has led to a surge in demand for organic deodorants through e-commerce channels. In addition, several key players are focusing on launching their organic deodorant products on various e-commerce websites in order to attract a wider consumer base.
Type Insights
The global organic deodorant products market is segmented into natural, vegan and conventional. The natural segment accounted for the largest revenue share of 59.3% in the year 2022, owing to the increasing demand for natural and organic products. The growing awareness about the health benefits of organic products, such as the fact that organic deodorants are free from aluminum and synthetic fragrances, is driving the demand for natural organic deodorant products. Moreover, the increasing demand for products that are free from any kind of synthetic ingredients is further propelling the growth of the natural segment.
The vegan segment is anticipated to expand at the highest CAGR of 10.7% over the forecast period. The increasing demand for vegan personal care products among the vegan population, who are looking for certified organic and cruelty-free products, is a major factor driving the market. Furthermore, leading players in the market are focusing on introducing vegan variants of their organic deodorant products to tap into the growing demand for vegan products. For instance, in April 2020, Schmidt’s Naturals, a brand of Unilever, launched a vegan deodorant.
Regional Insights
Europe is expected to be the largest and fastest-growing market for organic deodorant products. The growing awareness regarding the health hazards of synthetic deodorants and the rising demand for natural and organic products among consumers are factors driving the market in the region. The growing demand for natural, cruelty-free, and vegan products is further expected to drive the market in the region. For instance, in October 2021, Lush launched a vegan and organic deodorant in the European market.
Asia Pacific is expected to be the second-fastest growing market during the forecast period. The rising awareness of organic, natural, and sustainable products among consumers in the region is driving the growth of the market. Moreover, the presence of numerous organic deodorant producers and distributors in the region is also driving market growth. For instance, in August 2021, Nivea launched its Natural Balance line of organic deodorants in the Asia-Pacific region.
Financial Projections
In this part of the organic deodorant products business plan, we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your business. Usually, these projections are drafted for a 5-year period.
Revenue Assumptions
The main source of revenues for an organic deodorant products business comes from product sales, subscriptions, and sponsored content. Here you will find a list with a description of each of them and other possible sources of profit such as online advertising, affiliate marketing, and custom packaging.
Projecting Expenses
In this section, all the regular expenses related to keeping the organic deodorant products business running will be described. The list of operating expenses includes packaging, materials and ingredients, shipping costs, website hosting, advertising, labor costs, and other overhead.
Key companies & market share insights
Some of the key companies operating in the organic deodorant market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:
– In April 2022, Dove launched the new Dove 0% Aluminum Deodorant, which is free of aluminum and parabens.
– In June 2022, Tom’s of Maine launched its new line of aluminum-free deodorants, which are made with natural ingredients such as witch hazel and aloe vera.
– In August 2022, Schmidt’s Naturals launched a new line of organic deodorants made with natural ingredients such as coconut oil and shea butter.
Some of the prominent players in the organic deodorant market include:
– Unilever PLC
– Colgate-Palmolive Company
– Tom’s of Maine
– Procter & Gamble Co.
– Burt’s Bees
– Schmidt’s Naturals
– Native
– We The People
– Megababe LLC
– Nourished Life
Global Organic Deodorant Market Segmentation
This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global organic deodorant products market based on product, distribution channel, type, and region:
1. Product Outlook (Revenue, USD Million, 2017 – 2030)
– Natural Deodorant
– Aluminum-free Deodorant
– Organic Deodorant
2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)
– Online
– Supermarkets & Hypermarkets
– Drugstore/Pharmacy
– Specialty Stores
– Others
3. Type Outlook (Revenue, USD Million, 2017 – 2030)
– Spray
– Roll-on
– Solid/Stick
– Cream/Gel/Lotion
4. Regional Outlook (Revenue, USD Million, 2017 – 2030)
– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa
Frequently Asked Questions
[Q]: What is driving the growth of the organic deodorant market?
[A]: The growth of the organic deodorant market is driven by factors such as increasing health consciousness among consumers and growing awareness of the potential side effects of synthetic deodorant products. Additionally, the growing popularity of vegan and cruelty-free products, and the increasing demand for all-natural ingredients are also driving the growth of the organic deodorant market.
[Q]: Who are the key players in the organic deodorant market?
[A]: Some of the key players in the organic deodorant market are Unilever, P&G, Procter & Gamble, L’Oréal, Beiersdorf, Tom’s of Maine, and Burt’s Bees.
[Q]: What are the key trends in the organic deodorant market?
[A]: Key trends in the organic deodorant market include the increasing availability of organic deodorants, growing demand for natural ingredients, increasing popularity of vegan and cruelty-free products, and the rise of subscription-based services.
[Q]: What is the potential of product innovation in the organic deodorant market?
[A]: Product innovation has become an important factor in the organic deodorant market. Companies are introducing innovative products such as organic deodorants with natural fragrances, organic deodorants with natural moisturizers, and organic deodorants with natural antibacterial ingredients, which are expected to drive the growth of the market.
[Q]: What are the key regions in the organic deodorant market?
[A]: The organic deodorant market is segmented by region into North America, Europe, Asia-Pacific, and the rest of the world. North America is expected to dominate the market in terms of revenue, followed by Europe and Asia-Pacific.
Research Methodology
Impact Analytix employs a comprehensive and iterative research methodology focused on minimizing deviance in order to provide the most accurate estimates and forecasts possible. The company utilizes a combination of bottom-up and top-down approaches for segmenting and estimating quantitative aspects of the market. In Addition, a recurring theme prevalent across all our research reports is data triangulation which looks market from three different perspectives. Critical elements of the methodology employed for all our studies include:
Preliminary data mining
Raw market data is obtained and collated on a broad front. Data is continuously filtered to ensure that only validated and authenticated sources are considered. In addition, data is also mined from a host of reports in our repository, as well as a number of reputed paid databases. For a comprehensive understanding of the market, it is essential to understand the complete value chain and in order to facilitate this; we collect data from raw material suppliers, distributors as well as buyers.
Technical issues and trends are obtained from surveys, technical symposia, and trade journals. Technical data is also gathered from an intellectual property perspective, focusing on white space and freedom of movement. Industry dynamics with respect to drivers, restraints, and pricing trends are also gathered. As a result, the material developed contains a wide range of original data that is then further cross-validated and authenticated with published sources.
Statistical model
Our market estimates and forecasts are derived through simulation models. A unique model is created and customized for each study. Gathered information for market dynamics, technology landscape, application development, and pricing trends are fed into the model and analyzed simultaneously. These factors are studied on a comparative basis, and their impact over the forecast period is quantified with the help of correlation, regression, and time series analysis. Market forecasting is performed via a combination of economic tools, technological analysis, industry experience, and domain expertise.
Econometric models are generally used for short-term forecasting, while technological market models are used for long-term forecasting. These are based on an amalgamation of the technology landscape, regulatory frameworks, economic outlook, and business principles. A bottom-up approach to market estimation is preferred, with key regional markets analyzed as separate entities and integration of data to obtain global estimates. This is critical for a deep understanding of the industry as well as ensuring minimal errors. Some of the parameters considered for forecasting include:
Market drivers and restraints, along with their current and expected impact
Raw material scenario and supply v/s price trends
Regulatory scenario and expected developments
Current capacity and expected capacity additions up to 2030
We assign weights to these parameters and quantify their market impact using weighted average analysis, to derive an expected market growth rate.
Primary validation
This is the final step in estimating and forecasting our reports. Exhaustive primary interviews are conducted, face to face as well as over the phone to validate our findings and assumptions used to obtain them. Interviewees are approached from leading companies across the value chain including suppliers, technology providers, domain experts, and buyers so as to ensure a holistic and unbiased picture of the market. These interviews are conducted across the globe, with language barriers overcome with the aid of local staff and interpreters. Primary interviews not only help in data validation but also provide critical insights into the market, current business scenario, and future expectations and enhance the quality of our reports. All our estimates and forecast are verified through exhaustive primary research with Key Industry Participants (KIPs) which typically include:
Market-leading companies
Raw material suppliers
Product distributors
Buyers
The key objectives of primary research are as follows:
To validate our data in terms of accuracy and acceptability
To gain an insight into the current market and future expectations
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