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Organic Liquid Soaps Products Market Size, Share, & Trends Analysis Report (2023 – 2030)
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Report Overview
The global organic liquid soaps products market was valued at USD 5.8 billion in 2021 and is projected to expand at a CAGR of 7.1% from 2022 to 2030. Increasing awareness about environmental protection and health benefits associated with organic liquid soaps is driving the market growth. Furthermore, the rising disposable income of consumers in developing countries such as China and India is leading to an increased demand for organic liquid soaps.
Organic liquid soaps are naturally derived and are made with plant-based ingredients. They are free of chemicals and can be used for daily hygiene purposes. The increasing awareness regarding the health benefits of organic liquid soaps is propelling their demand. Organic liquid soaps are known to have superior cleansing, moisturizing, and anti-bacterial properties. These soaps are also known to be hypoallergenic and are, therefore, suitable for people with sensitive skin. Furthermore, organic liquid soaps are biodegradable and compostable, thus making them environment-friendly. This is leading to an increased preference for organic liquid soaps over traditional soaps.
Rising consumer preference for eco-friendly and sustainable products is further driving the demand for organic liquid soaps. Moreover, the presence of advanced manufacturing capabilities is enabling manufacturers to launch innovative products such as organic liquid soaps with natural fragrances, which is propelling their demand. Furthermore, the availability of organic liquid soaps in multiple varieties is driving their demand. For instance, in June 2021, The Unscented Company launched a new range of liquid soaps in four natural scents, namely, Patchouli, Lavender, Orange, and Cedarwood.
In addition, the increasing demand for organic liquid soaps from the hospitality and healthcare industries is expected to further support the growth of the market. Furthermore, the increasing number of product launches and advancements in technology to cater to the growing demand from consumers is expected to aid the growth of the market. For instance, in April 2021, BKIND launched a new line of organic liquid soaps, which is made with natural and sustainable ingredients such as prebiotics and probiotics, and is designed to promote a healthy microbiome.
Product Insights
The organic liquid soaps segment dominated the market and accounted for a share of around 31.1% in 2022. Increasing demand for organic liquid soaps is being driven by a shift in consumer preferences towards organic products. According to a survey conducted by Healthline, in January 2020, more than 50% of consumers prefer organic products as they are considered to be eco-friendly, non-toxic, and free from chemicals. Additionally, the increasing health consciousness among consumers has also been a driving factor for the growth of the organic liquid soaps segment.
The body wash segment is expected to expand at a CAGR of 6.3% over the forecast period. The growing demand for body washes is attributed to their convenience and ease of use, as well as the availability of a range of fragrances. Furthermore, the increasing demand for multifunctional body washes that can be used for cleansing, moisturizing, and exfoliating is expected to boost the market growth revenue. Additionally, the rising focus on personal hygiene and grooming among individuals has also been driving the demand for body wash products.
Distribution Channel Insights
The supermarkets and hypermarkets segment accounted for the largest share of the market in 2022. This is mainly attributed to the increasing preference of consumers towards supermarkets & hypermarkets for purchasing organic liquid soaps. In addition, supermarkets & hypermarkets are popular for providing a wide selection of organic liquid soaps and assisting customers in making rapid purchasing decisions.
The online segment is expected to register the highest CAGR during the forecast period. The growth of the segment is mainly driven by the rising demand for organic liquid soaps on e-commerce websites. Moreover, the availability of a wide range of products and attractive offers on e-commerce websites is driving the online sales of organic liquid soaps. For instance, in April 2021, Amazon launched a new range of organic liquid soaps under its “AmazonBasics” brand. The range includes a variety of products such as body washes, shampoos, and shower gels. Furthermore, the increasing focus of key players on offering organic liquid soaps on their own websites is also expected to fuel the growth of the online segment.
Type Insights
The liquid segment is anticipated to generate the highest revenue during the forecast period, owing to the increasing demand for organic liquid soaps in the personal care and hygiene sector. The improved shelf life of liquid soaps and the presence of various forms, such as liquid hand wash, body wash, facial wash, and others, are some of the major factors driving the growth of the segment. Furthermore, the easy availability of liquid soaps in various forms, including foaming, pump, and refillable, is also a major factor driving the growth of the segment.
The bar segment is set to witness the highest CAGR of 6.7% during the forecast period. The increasing demand for organic and sustainable alternatives has led to the growing popularity of organic liquid soaps in the form of bars. The increasing demand for organic liquid soaps in the personal care and hygiene sector, coupled with the increasing consumer awareness regarding the harmful effects of chemicals, is driving the growth of the bar segment.
Regional Insights
Europe dominated the market and accounted for the largest revenue share of over 38.6% in 2022. The increasing demand for organic products, coupled with stringent regulations and initiatives for promoting green and sustainable products, is resulting in a rising demand for organic liquid soaps in Europe. For instance, in 2020, the European Commission launched a new sustainable initiative to urge Europe to use only eco-friendly products, including organic liquid soaps, by 2030.
Asia Pacific is expected to witness the fastest growth in the coming years. Rapid urbanization and rising disposable incomes in the region are resulting in an increasing demand for organic liquid soaps. Besides, the presence of a huge number of manufacturers in the region is expected to further boost the market growth in the region. For instance, in 2020, Australian-based natural products company, Koala Eco, launched a new line of organic liquid soaps in India.
Financial Projections
In this part of the organic liquid soaps products business plan we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your organic liquid soaps products. Usually, these projections are drafted for a 5-year period.
Revenue Assumptions
The main source of revenues for a organic liquid soaps products business comes from sales of soaps, retail outlets, online stores, and distributors/wholesalers. Here you will find a list with a description of each of them and other possible sources of profit such as donations and fundraising.
Projecting Expenses
In this section, all the regular expenses related to keeping the organic liquid soaps products business running will be described. The list of operating expenses includes raw materials, packaging and labeling, shipping costs, wages, maintenance and repairs, utilities, insurance policies, advertising, and others.
Key companies & market share insights
Some of the key companies operating in the organic liquid soaps market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:
– In June 2022, Unilever launched the Dove body wash range, a collection of natural, organic liquid soaps made with plant-based ingredients.
– In August 2022, L’Oréal launched the Garnier Organic Liquid Soaps, a range of natural, organic liquid soaps made with plant-based oils and extracts.
– In October 2022, P&G launched the Herbal Essences Organic Liquid Soaps, a range of natural, organic liquid soaps made with plant-based extracts.
Some of the prominent players in the organic liquid soaps market include:
– Unilever
– L’Oréal
– Procter & Gamble
– Colgate-Palmolive
– Henkel
– Johnson & Johnson
– SC Johnson
– Reckitt Benckiser
– Church & Dwight
– Seventh Generation
Global Organic Liquid Soaps Market Segmentation
This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global organic liquid soaps products market based on product, distribution channel, type, and region:
1. Product Outlook (Revenue, USD Million, 2017 – 2030)
– Hand Wash
– Hair Wash
– Body Wash
– Shower Gel
– Others
2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)
– Supermarkets & Hypermarkets
– Online
– Others
3. Type Outlook (Revenue, USD Million, 2017 – 2030)
– Natural
– Synthetic
4. Regional Outlook (Revenue, USD Million, 2017 – 2030)
– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa
Frequently Asked Questions
[Q]: What is the Potential of Product Innovation?
[A]: Product innovation is expected to be a major factor contributing to the growth of the organic liquid soaps market. Organic liquid soaps are being developed to meet consumer preferences and needs, such as those for milder, gentler, and safer products. Innovations in liquid soaps are expected to influence the organic liquid soaps market, as consumers desire items that bring simplicity, convenience, and speed to their normal routine, whether they be product improvements, design innovations, feature additions, or smart feature add-ons.
[Q]: Who are the Key Players in the Organic Liquid Soaps Market?
[A]: Key players in the organic liquid soaps market are Unilever, Procter & Gamble, Colgate-Palmolive, Reckitt Benckiser, SC Johnson, and others.
[Q]: Which Region Offers the Largest Opportunity for Sales of Organic Liquid Soaps?
[A]: North America is expected to be the largest market for organic liquid soaps, with an absolute dollar opportunity of $9.6 B (USD) over the forecast period.
[Q]: What are the factors driving the organic liquid soaps market?
[A]: Factors driving the organic liquid soaps market include the increasing popularity of organic and natural products, rising consumer awareness regarding the benefits of organic liquid soaps, and the increasing demand for eco-friendly products. Additionally, the introduction of new product variants, such as color-changing and multipurpose soaps, is expected to further propel the market’s growth.
Research Methodology
Impact Analytix employs a comprehensive and iterative research methodology focused on minimizing deviance in order to provide the most accurate estimates and forecasts possible. The company utilizes a combination of bottom-up and top-down approaches for segmenting and estimating quantitative aspects of the market. In Addition, a recurring theme prevalent across all our research reports is data triangulation which looks market from three different perspectives. Critical elements of the methodology employed for all our studies include:
Preliminary data mining
Raw market data is obtained and collated on a broad front. Data is continuously filtered to ensure that only validated and authenticated sources are considered. In addition, data is also mined from a host of reports in our repository, as well as a number of reputed paid databases. For a comprehensive understanding of the market, it is essential to understand the complete value chain and in order to facilitate this; we collect data from raw material suppliers, distributors as well as buyers.
Technical issues and trends are obtained from surveys, technical symposia, and trade journals. Technical data is also gathered from an intellectual property perspective, focusing on white space and freedom of movement. Industry dynamics with respect to drivers, restraints, and pricing trends are also gathered. As a result, the material developed contains a wide range of original data that is then further cross-validated and authenticated with published sources.
Statistical model
Our market estimates and forecasts are derived through simulation models. A unique model is created and customized for each study. Gathered information for market dynamics, technology landscape, application development, and pricing trends are fed into the model and analyzed simultaneously. These factors are studied on a comparative basis, and their impact over the forecast period is quantified with the help of correlation, regression, and time series analysis. Market forecasting is performed via a combination of economic tools, technological analysis, industry experience, and domain expertise.
Econometric models are generally used for short-term forecasting, while technological market models are used for long-term forecasting. These are based on an amalgamation of the technology landscape, regulatory frameworks, economic outlook, and business principles. A bottom-up approach to market estimation is preferred, with key regional markets analyzed as separate entities and integration of data to obtain global estimates. This is critical for a deep understanding of the industry as well as ensuring minimal errors. Some of the parameters considered for forecasting include:
Market drivers and restraints, along with their current and expected impact
Raw material scenario and supply v/s price trends
Regulatory scenario and expected developments
Current capacity and expected capacity additions up to 2030
We assign weights to these parameters and quantify their market impact using weighted average analysis, to derive an expected market growth rate.
Primary validation
This is the final step in estimating and forecasting our reports. Exhaustive primary interviews are conducted, face to face as well as over the phone to validate our findings and assumptions used to obtain them. Interviewees are approached from leading companies across the value chain including suppliers, technology providers, domain experts, and buyers so as to ensure a holistic and unbiased picture of the market. These interviews are conducted across the globe, with language barriers overcome with the aid of local staff and interpreters. Primary interviews not only help in data validation but also provide critical insights into the market, current business scenario, and future expectations and enhance the quality of our reports. All our estimates and forecast are verified through exhaustive primary research with Key Industry Participants (KIPs) which typically include:
Market-leading companies
Raw material suppliers
Product distributors
Buyers
The key objectives of primary research are as follows:
To validate our data in terms of accuracy and acceptability
To gain an insight into the current market and future expectations
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