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Organic Makeup Remover Products Market Size, Share, & Trends Analysis Report (2023 – 2030)
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Report Overview
The global organic makeup remover products market size was valued at USD 180.9 million in 2022 and is projected to expand at a CAGR of 7.2% from 2023 to 2030. The growing awareness regarding the harmful effects of chemicals present in cosmetics is driving the demand for organic makeup removers. Furthermore, the rising demand for organic and eco-friendly cosmetics is also driving the organic makeup remover products market.
The organic makeup remover products market is segmented into product type, distribution channel, and region. Based on product type, the market is categorized into cleansers, makeup remover wipes, oils, creams, and lotions. Among these, the oil segment is expected to witness significant growth during the forecast period owing to the increasing demand for natural and organic oils. For instance, in June 2021, Sephora Collection launched a new natural and organic oil-based makeup remover called the Clean Makeup Remover Oil.
In terms of distribution channel, the market is segmented into offline and online. The offline segment is further divided into supermarkets/hypermarkets, convenience stores, and others. The online segment is further bifurcated into company websites and third-party e-commerce websites. The online segment is expected to witness significant growth during the forecast period owing to the increasing penetration of the internet across the globe. Furthermore, the increasing number of online stores offering organic makeup remover products is also boosting the segment’s growth.
Geographically, the market is divided into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. Asia Pacific is expected to witness significant growth during the forecast period owing to the rising demand for organic makeup remover products in the region. The increasing awareness regarding the harmful effects of chemicals present in cosmetics is driving the demand for organic makeup removers in the region. Additionally, the rising demand for organic and eco-friendly cosmetics is also driving the organic makeup remover products market in the region.
Product Insights
The facial wipes segment is expected to remain dominant in the organic makeup remover products market and accounted for a share of 39.4% in 2022. According to an article published by the Guardian, in October 2020, seven out of 10 Americans are using facial wipes daily. Furthermore, facial wipes are convenient and easy to use, which is further driving the demand for organic facial wipes. Additionally, the increasing awareness among consumers regarding the benefits of using organic facial wipes such as natural ingredients and antioxidants are propelling the growth of the segment.
The liquids segment is anticipated to expand at the fastest CAGR of 8.7% over the forecast period. The increasing demand for liquid makeup remover products due to their easy-to-use and convenient packaging is driving the growth of the segment. Moreover, the availability of various organic liquid makeup removers in the market is further creating a positive impact on the growth of the segment. Additionally, the growing popularity of natural makeup removers is another factor driving the demand for the product.
Distribution Channel Insights
The supermarkets and hypermarkets segment held a significant share in the organic makeup remover products market and is expected to maintain its dominance in the coming years. Supermarkets and hypermarkets offer a wide range of organic makeup remover products from various brands, which is likely to drive the segment growth. In addition, the presence of point-of-sale display and promotional activities, such as discounts and offers, offered by these stores are estimated to fuel the segment growth.
The online segment is expected to witness the fastest growth over the forecast period. The increasing use of internet and smartphone is expected to propel the segment growth. In addition, the rising demand for natural and organic products is anticipated to fuel the segment growth. Companies are also taking initiatives to enhance their presence in the online segment by offering a wide range of products at competitive prices, which has attracted a large number of customers. For instance, in June 2020, Revlon launched its new range of organic makeup remover products on its official website.
Type Insights
The oil-based segment is projected to expand at the highest CAGR of 11.2% over the forecast period. The increasing consumer awareness regarding organic and natural makeup remover products is projected to drive the demand for oil-based makeup removers. Moreover, rising disposable incomes of consumers in developing countries are expected to boost the sales of oil-based makeup remover products. For instance, in India, the demand for organic and natural makeup remover products has increased due to rising disposable incomes and increasing consumer awareness.
The water-based segment accounted for the largest revenue share of 62.4% in 2020. The availability of a wide range of water-based organic makeup removers has led to their increased demand. Furthermore, the growing awareness about skin-friendly organic makeup removers is expected to fuel the demand for water-based organic makeup removers. For instance, in October 2020, Garnier, a brand of L’Oreal Groupe, launched a range of natural and organic makeup removers in the U.K. market. This product range is made with 99% naturally derived ingredients and is free from parabens, colorants, and silicones.
Regional Insights
The Asia Pacific region is projected to witness the fastest growth in the coming years. The increasing demand for organic makeup removers from countries such as India, China, and Japan is expected to drive the regional market. Rapid urbanization and increasing disposable income among the population in the region are also expected to fuel market growth. For instance, in April 2021, Kiko Milano launched its organic makeup remover in India, which will help the company to expand its presence in the organic makeup remover market in the region.
North America is estimated to account for the second-largest market share in 2022. The increasing demand for vegan and cruelty-free makeup products among consumers is expected to fuel the demand for organic makeup removers in the region. Moreover, the presence of prominent players such as The Body Shop, Sephora, and Lush Cosmetics is expected to further propel the growth of the market in the region.
Financial Projections
In this part of the organic makeup remover products business plan, we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your organic makeup remover products. Usually, these projections are drafted for a 5-year period.
Revenue Assumptions
The main source of revenues for an organic makeup remover products business comes from direct sales, wholesale orders, and online orders. Here you will find a list with a description of each of them and other possible sources of profit such as subscription services, bulk orders, and the sale of promotional products.
Projecting Expenses
In this section, all the regular expenses related to keeping the organic makeup remover products business running will be described. The list of operating expenses includes packaging and shipping, website fees, advertising, product testing and development, overhead, payroll, and others.
Key companies & market share insights
Some of the key companies operating in the organic makeup remover market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:
– In October 2022, L’Oreal Paris launched their new True Match Organic Cleansing Oil, an oil-based cleanser that removes makeup, dirt and impurities from the skin.
– In September 2022, Neutrogena launched their new Purifying Micellar Cleanser, a gentle yet effective makeup remover that is free from parabens and sulfates.
– In August 2022, Garnier launched their new Organic Micellar Cleansing Water, a makeup remover and cleanser in one that is formulated with natural ingredients.
Some of the prominent players in the organic makeup remover market include:
– L’Oréal Paris
– Neutrogena
– Garnier
– Burt’s Bees
– Andalou Naturals
– Pacifica Beauty
– Physicians Formula
– Yes To
– Alba Botanica
– Yes To Carrots
Global Organic Makeup Remover Market Segmentation
This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global organic makeup remover products market based on product, distribution channel, type, and region:
1. Product Outlook (Revenue, USD Million, 2017 – 2030)
– Cleansers
– Toners
– Moisturizers
– Masks
– Others
2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)
– Supermarkets & Hypermarkets
– Online
– Others
3. Type Outlook (Revenue, USD Million, 2017 – 2030)
– Natural
– Organic
4. Regional Outlook (Revenue, USD Million, 2017 – 2030)
– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa
Frequently Asked Questions
[Q]: What are the Factors Driving the Global Organic Makeup Remover Products Market?
[A]: Growing demand for natural and organic products, increasing disposable income, and rising awareness of the adverse effects of chemical-based cosmetics are the major factors driving the growth of the global organic makeup remover products market.
[Q]: Who are the Key Players in the Organic Makeup Remover Products Market?
[A]: Major players in the market include L’oreal, The Estee Lauder Companies, Inc., Shiseido Company, Limited, Beiersdorf AG, Kao Corporation, Unilever, The Procter & Gamble Company, Avon Products, Inc., and Amorepacific Corporation.
[Q]: What is the Potential of Product Innovation?
[A]: Manufacturers are increasingly focusing on product innovation and are introducing products with smart features in order to increase the customer base. For instance, the increasing popularity of micellar water makeup removers, which is a combination of oil, water, and surfactants, is expected to boost the market growth.
[Q]: What are the Factors Restraining the Growth of the Organic Makeup Remover Products Market?
[A]: High prices of organic makeup remover products and lack of awareness about the benefits of organic makeup removers in emerging economies are the major factors restraining the growth of the global organic makeup remover products market.
[Q]: What are the Major Trends in the Global Organic Makeup Remover Products Market?
[A]: Growing demand for natural and organic makeup removers and increasing penetration of e-commerce are some of the major trends in the global organic makeup remover products market. Moreover, increasing demand for travel size makeup removers is expected to drive the market growth.
Research Methodology
Impact Analytix employs a comprehensive and iterative research methodology focused on minimizing deviance in order to provide the most accurate estimates and forecasts possible. The company utilizes a combination of bottom-up and top-down approaches for segmenting and estimating quantitative aspects of the market. In Addition, a recurring theme prevalent across all our research reports is data triangulation which looks market from three different perspectives. Critical elements of the methodology employed for all our studies include:
Preliminary data mining
Raw market data is obtained and collated on a broad front. Data is continuously filtered to ensure that only validated and authenticated sources are considered. In addition, data is also mined from a host of reports in our repository, as well as a number of reputed paid databases. For a comprehensive understanding of the market, it is essential to understand the complete value chain and in order to facilitate this; we collect data from raw material suppliers, distributors as well as buyers.
Technical issues and trends are obtained from surveys, technical symposia, and trade journals. Technical data is also gathered from an intellectual property perspective, focusing on white space and freedom of movement. Industry dynamics with respect to drivers, restraints, and pricing trends are also gathered. As a result, the material developed contains a wide range of original data that is then further cross-validated and authenticated with published sources.
Statistical model
Our market estimates and forecasts are derived through simulation models. A unique model is created and customized for each study. Gathered information for market dynamics, technology landscape, application development, and pricing trends are fed into the model and analyzed simultaneously. These factors are studied on a comparative basis, and their impact over the forecast period is quantified with the help of correlation, regression, and time series analysis. Market forecasting is performed via a combination of economic tools, technological analysis, industry experience, and domain expertise.
Econometric models are generally used for short-term forecasting, while technological market models are used for long-term forecasting. These are based on an amalgamation of the technology landscape, regulatory frameworks, economic outlook, and business principles. A bottom-up approach to market estimation is preferred, with key regional markets analyzed as separate entities and integration of data to obtain global estimates. This is critical for a deep understanding of the industry as well as ensuring minimal errors. Some of the parameters considered for forecasting include:
Market drivers and restraints, along with their current and expected impact
Raw material scenario and supply v/s price trends
Regulatory scenario and expected developments
Current capacity and expected capacity additions up to 2030
We assign weights to these parameters and quantify their market impact using weighted average analysis, to derive an expected market growth rate.
Primary validation
This is the final step in estimating and forecasting our reports. Exhaustive primary interviews are conducted, face to face as well as over the phone to validate our findings and assumptions used to obtain them. Interviewees are approached from leading companies across the value chain including suppliers, technology providers, domain experts, and buyers so as to ensure a holistic and unbiased picture of the market. These interviews are conducted across the globe, with language barriers overcome with the aid of local staff and interpreters. Primary interviews not only help in data validation but also provide critical insights into the market, current business scenario, and future expectations and enhance the quality of our reports. All our estimates and forecast are verified through exhaustive primary research with Key Industry Participants (KIPs) which typically include:
Market-leading companies
Raw material suppliers
Product distributors
Buyers
The key objectives of primary research are as follows:
To validate our data in terms of accuracy and acceptability
To gain an insight into the current market and future expectations
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