The global organic wine products market was valued at USD 5.0 billion in 2022 and is expected to reach USD 10.1 billion by 2030, growing at a CAGR of 8.7% during the forecast period. An increase in the health-conscious population, growing awareness of organic products, and an increase in disposable income are some of the key factors driving the growth of the organic wine products market. The organic wine market is also bolstered by the growing popularity of wine among millennials.

Organic wines are made from grapes that are grown without the use of synthetic pesticides, fertilizers, or herbicides. These wines are produced in accordance with the specifications of the National Organic Program (NOP) of the US Department of Agriculture. Organic wines are gaining traction due to their health benefits, as they are free of synthetic chemicals. In addition, organic wines are said to contain fewer sulfites than conventionally produced wines, and some claim that organic wines are of higher quality.

The growing demand for organic wines has resulted in an increase in the number of organic wine producers worldwide. Companies are launching new products and making efforts to increase their presence in the organic wine market. For instance, in October 2021, The Wine Group, the largest wine company in the United States, announced the launch of its new organic wine brand, Organic Life. The brand offers a variety of sustainably produced organic wines made with organic grapes, with no added sugar, preservatives, or sulfites.

In addition, the growing trend of online sales is expected to drive the market growth in the coming years. Consumers are relying on online stores for purchasing organic wines, as the e-commerce platform provides convenience, better pricing options, and access to a wide range of products. Furthermore, the rising preference for natural wines is also creating a lucrative opportunity for market participants. To tap into this opportunity, companies are launching natural and organic wines with different flavors and aromas. For instance, in July 2021, Pernod Ricard, a global leader in the spirits and wine industry, launched a new wine brand, C’est Si Bon, which is made with natural ingredients.

The organic red wine segment held the largest market share in 2020. This can be attributed to the increasing consumer preference for organic red wine due to its health benefits, such as high antioxidants content, and its rich flavor. Moreover, the rising demand for organic red wine from major consuming countries, such as the United States, France, Italy, and Germany, is driving the growth of the organic red wine segment.

The organic white wine segment is expected to grow at the highest CAGR during the forecast period. This can be attributed to the increasing demand for organic white wine from major consuming countries, such as the United States, France, Italy, and Germany. Furthermore, the growing popularity of organic white wine among young adults, due to its lower alcohol content and low calories, is also driving the market for organic white wine.

The supermarkets and hypermarkets segment accounted for the major share of over 43.2% in 2022. This is mainly due to the presence of a huge variety of organic wines in these stores and the ease of access for consumers. Supermarkets & hypermarkets also provide a reasonable selection of organic wines and assist consumers in making quick purchasing decisions for the required organic wine. Furthermore, the rising consumer preference for supermarkets & hypermarkets as a primary source to purchase organic wines is also boosting the segment growth.

The online segment is anticipated to expand at the highest CAGR of 13.5% over the forecast period. The rising popularity of online shopping and the availability of a wide range of organic wines on various e-commerce platforms are the major factors driving the growth of the segment. In addition, the convenience of buying organic wines from the comfort of their homes is also driving the market growth. Furthermore, the increasing number of organic wine brands launching their own websites and shopping apps to increase their visibility among consumers is expected to boost the segment growth.

The red wine segment accounted for the largest revenue share of 67.7% in the year 2022. The increasing demand for red wine is attributed to the increasing popularity of red wines among consumers. Consumers prefer red wines due to their attractive color and full-bodied flavor. Also, the increasing health consciousness among consumers has led to an increase in the demand for organic red wines. Furthermore, the rising disposable income of consumers in emerging economies is also likely to drive the growth of this segment.

The white wine segment is anticipated to expand at the highest CAGR of 8.9% over the forecast period. The increasing consumption of white wines in the U.S. and Europe is likely to drive the market. The increasing number of wine bars and restaurants in the U.S. is also likely to boost the consumption of white wines. In addition, the increasing demand for organic white wines due to the health benefits associated with them is likely to propel the segment growth.

Europe dominated the market and accounted for the largest revenue share of over 39.2% in 2022. The presence of some of the major organic wine producing countries such as France, Italy, and Spain in the region is the primary reason for the high market share of Europe. Increasing awareness and growing health consciousness among consumers in the region are driving the demand for organic wine. Moreover, the increasing number of organic wine producing companies are further augmenting the demand in the region. For instance, in August 2021, the French organic wine brand, La Vignoble, announced the launch of its new organic wine, “L’Aromatique”.

North America is expected to witness significant growth in the coming years. The increasing demand for organic wine due to rising health consciousness among consumers in the region is expected to drive the market growth. Moreover, the presence of prominent players such as Fetzer Vineyards, Frog’s Leap Winery, and Joseph Drouhin is further driving the market growth. For instance, in April 2022, Fetzer Vineyards launched its new range of organic wines, “Fetzer Eco-Chic”, in the U.S. market.

In this part of the organic wine products business plan we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your organic wine business. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions
The main sources of revenues for an organic wine business come from wine sales, private label sales, online sales, and wholesale distribution. Here you will find a list with a description of each of them and other possible sources of profit such as wine tasting events, advertising, and partnerships with restaurants and stores.

Projecting Expenses
In this section, all the regular expenses related to keeping the organic wine products business running will be described. The list of operating expenses includes wine label and packaging design costs, marketing and advertising expenses, storage and distribution costs, labor costs, overhead costs (office space, utilities, and insurance policies) and other miscellaneous expenses.

Some of the key companies operating in the organic wine market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In June 2022, E. & J. Gallo Winery launched the Organic Wine Collection, which includes five varietals that are made with organically grown grapes.

– In August 2022, Fetzer Vineyards launched the Organic Red Blend, a red wine made from organically grown grapes.

– In October 2022, Frey Vineyards released their Organic White Blend, a white wine made from organically grown grapes.

Some of the prominent players in the organic wine market include:

– E. & J. Gallo Winery
– Fetzer Vineyards
– Frey Vineyards
– The Wine Group
– Constellation Brands
– Treasury Wine Estates
– Bronco Wine Company
– Pernod Ricard
– Accolade Wines
– Concha y Toro

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global organic wine products market based on product, distribution channel, type, and region:

1. Product Outlook (Revenue, USD Million, 2017 – 2030)

– Red Wine
– White Wine
– Sparkling Wine
– Others

2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Supermarkets & Hypermarkets
– Online
– Others

3. Type Outlook (Revenue, USD Million, 2017 – 2030)

– Non-Organic
– Organic

4. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

[Q]: What are the factors driving the organic wine market?
[A]: The growth of the organic wine market is driven by several factors, including growing consumer preference for organic products, rising awareness about the health benefits of organic wine, increasing disposable income, and cultural and health consciousness among consumers. Furthermore, the availability of organic wine in the retail sector is expected to drive the market growth.

[Q]: Who are the Key Players in the Organic Wine Market?
[A]: Major players in the organic wine market include Concha y Toro, Boutinot, Bodega Santa Rita, Frey Vineyards, The Wine Group, Vintage Wine Estates, Treasury Wine Estates, Vina Concha Y Toro, and Jackson Family Wines.

[Q]: Which Region Offers the Largest Opportunity for Sales of Organic Wine?
[A]: Europe holds the largest share of the global organic wine market, due to the availability of a wide variety of organic wines, the presence of a large number of producers, and the growing demand for organic wines.

[Q]: What is the Potential of Product Innovation?
[A]: Product innovation is expected to be a key trend in the organic wine market, as manufacturers are focusing on providing a variety of organic wines for different occasions. Companies are also focusing on introducing new product variants, such as organic sparkling wines, organic fortified wines, and organic dessert wines. Additionally, companies are also introducing new flavors and packaging options to attract consumers.