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Outdoor Kitchen Products Market Size, Share, & Trends Analysis Report (2023 – 2030)
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Report Overview
The global outdoor kitchen products market size was valued at USD 4.5 billion in 2022 and is expected to expand at a CAGR of 8.4% from 2023 to 2030. The growing trend of outdoor living and the increasing preference for outdoor cooking and dining are the key factors driving the market. Moreover, the rising demand for leisure activities, such as barbecuing, grilling, and smoking, is further driving the demand for outdoor kitchen products. Furthermore, the rising adoption of luxury outdoor kitchens is expected to create lucrative opportunities for the market.
With the rising trend of outdoor living, manufacturers are focusing on the development of innovative and advanced outdoor kitchen products. For instance, in April 2021, Char-Broil launched its Connected Outdoor Kitchen, the first-ever outdoor kitchen with a connected temperature control system that allows users to monitor and control their outdoor grills and smokers from their smartphones. Furthermore, manufacturers are focusing on the development of products with enhanced features and functionalities. For instance, in June 2021, Kalamazoo Outdoor Gourmet launched a gas-fired outdoor kitchen range with advanced features such as a charcoal fuel drawer, a griddle plate, a warming plate, and a rotisserie spit.
Furthermore, the increasing trend of sustainable outdoor kitchen designs is expected to drive the market. The use of eco-friendly materials such as locally sourced stone, reclaimed wood, and recycled materials is driving the demand for outdoor kitchen products. Moreover, the growing popularity of smart outdoor kitchens is also providing a boost to the market. Smart outdoor kitchens are equipped with advanced features such as temperature control and automated lighting, which allows users to control their outdoor kitchen remotely.
In addition, the growing demand for outdoor kitchen products in commercial establishments, such as hotels and restaurants, is also contributing to the market growth. The increasing demand for outdoor dining is driving the demand for outdoor kitchen products in the commercial sector. Moreover, the rising popularity of outdoor kitchens in multi-family housing is also driving the market growth. The increasing number of new housing units is expected to increase the demand for outdoor kitchen products in the residential sector.
Product Insights
The outdoor kitchen products market has been segmented into appliances, furniture, and cookware & kitchenware. The appliances segment is anticipated to account for the largest share of the market in 2022. Increasing demand for outdoor kitchen appliances is driven by the rising trends of outdoor cooking. According to an article published by the Wall Street Journal, in October 2019, outdoor kitchens have become a feature of luxury properties, with products ranging from pizza ovens to refrigerators. Moreover, the growing demand for sophisticated kitchen designs with the latest appliances is expected to drive the demand for outdoor kitchen appliances in the coming years.
The furniture segment is anticipated to expand at the fastest CAGR of 8.9% over the forecast period. Rising disposable incomes, technological advancements, growing trend of outdoor entertainment, and increasing preference for outdoor kitchen furniture are some of the key factors driving the demand for outdoor kitchen furniture. Additionally, the emergence of various outdoor kitchen furniture brands is also contributing to the growth of the market.
Distribution Channel Insights
The offline segment is estimated to hold the largest market share of over 65.0% in 2022. The growth of the segment is mainly driven by the rising popularity of outdoor living spaces and the growing demand for outdoor kitchen appliances. The outdoor kitchen products are mostly purchased from traditional brick and mortar stores, such as home improvement outlets, specialty stores, and department stores. Consumers prefer brick and mortar stores as it helps them in getting a better understanding of the product and its features. In addition, the presence of experienced sales representatives in stores helps customers in taking well-informed decisions.
The online segment is anticipated to expand at the highest CAGR of 12.9% over the forecast period. The growing availability of outdoor kitchen products on online retail websites is expected to drive the segment growth. The online retail websites have been witnessing a surge in the demand for outdoor kitchen products due to the rising popularity of online shopping among consumers. The ease of comparison of various products and prices on online retail websites is also expected to drive the segment growth during the forecast period. In addition, online retail websites offer various deals, discounts, and cashback offers, which are expected to further boost the segment growth.
Type Insights
The outdoor grills segment accounted for the largest revenue share of 67.9% in the year 2022. Increasing demand for outdoor grills, especially among the affluent population, is driving the segment. The rise in disposable income and improved lifestyle are expected to fuel the demand for outdoor grills in the forecast period. Furthermore, the increasing trend of outdoor entertainment and barbecues is driving the demand for outdoor grills. For instance, in April 2021, Weber-Stephen Products LLC launched its new Weber Genesis II E-310 gas grill with an improved design and advanced features such as a new burner system, better temperature control, and improved lid thermometer design, which is expected to further drive the demand for the segment.
The outdoor refrigerators segment is anticipated to expand at the highest CAGR of 8.5% during the forecast period. Increasing popularity of outdoor cooking and entertainment activities is driving the demand for outdoor refrigerators. The increasing demand for convenience products is driving the need for outdoor refrigerators as they help in maintaining the freshness of food for a longer period and offer convenience. Furthermore, the increasing trend of outdoor entertainment and barbecues is driving the demand for outdoor refrigerators. For instance, in February 2021, Bull Outdoor Products launched a stainless steel outdoor refrigerator with advanced features such as a digital temperature control panel, double-paned glass door, and adjustable shelves.
Regional Insights
North America dominated the market and accounted for the largest revenue share of over 37.4% in 2022. The presence of a large number of luxury home designers and manufacturers in the region has led to the increased demand for outdoor kitchen appliances. The region is also witnessing an increase in the consumer preference for high-end kitchen products as they have become more affordable. Additionally, the growing trend of hosting outdoor parties and barbecues has further boosted the demand for outdoor kitchen appliances in the region.
Europe is expected to witness the second-fastest growth in the coming years. An increase in spending on outdoor kitchen products and appliances is a key factor behind this growth. Additionally, rising environmental concerns have led to the increased demand for energy-efficient outdoor kitchen products in the region. For instance, in March 2022, Bosch launched an outdoor kitchen collection that included energy-efficient outdoor kitchen appliances in the U.K.
Financial Projections
In this part of the outdoor kitchen products business plan we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your outdoor kitchen products. Usually, these projections are drafted for a 5-year period.
Revenue Assumptions
The main source of revenues for an outdoor kitchen products business comes from the sale of products such as grills, smokers, countertop appliances, outdoor furniture, accessories, and more. Additionally, you can also consider services such as installation, maintenance, and repairs.
Projecting Expenses
In this section, all the regular expenses related to keeping the outdoor kitchen products business running will be described. The list of operating expenses includes rent, wages, utilities, insurance policies, advertising, and others. Additionally, you must also consider the cost of purchasing the products you are selling, as well as any other necessary costs, such as shipping and handling.
Key companies & market share insights
Some of the key companies operating in the outdoor kitchen market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:
– In June 2022, Weber-Stephen Products LLC launched an outdoor kitchen range featuring a large selection of grills, smokers and other cooking accessories.
– In August 2022, Kalamazoo Outdoor Gourmet launched the Kettle Series of outdoor kitchen products, including a large selection of grills, smokers and other cooking accessories.
– In October 2022, Napoleon Grills launched the Prestige Series of outdoor kitchen products, featuring a variety of grills, smokers, and outdoor kitchen accessories.
Some of the prominent players in the outdoor kitchen market include:
– Weber-Stephen Products LLC
– Kalamazoo Outdoor Gourmet
– Napoleon Grills
– Fire Magic Grills
– Viking Range Corporation
– Bull Outdoor Products, Inc.
– Alfresco Home
– Lynx Grills
– DCS by Fisher & Paykel
– Blaze Outdoor Products
Global Outdoor Kitchen Market Segmentation
This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global outdoor kitchen products market based on product, distribution channel, type, and region:
1. Product Outlook (Revenue, USD Million, 2017 – 2030)
– Appliances
– Cabinets
– Grills & Fryers
– Outdoor Furniture
– Others
2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)
– Supermarkets & Hypermarkets
– Online
– Others
3. Type Outlook (Revenue, USD Million, 2017 – 2030)
– Mass
– Premium
4. Regional Outlook (Revenue, USD Million, 2017 – 2030)
– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa
Frequently Asked Questions
[Q]: What is the Potential of Product Innovation in the Outdoor Kitchen Products Market?
[A]: Product innovation is playing a crucial role in the outdoor kitchen products market. Manufacturers are introducing innovative products with advanced features such as energy-saving, temperature control, and smart connectivity to cater to the needs of consumers. Innovative products that bring convenience and comfort to outdoor cooking are gaining traction among consumers.
[Q]: Who are the Key Players in the Outdoor Kitchen Products Market?
[A]: Major players in the global outdoor kitchen products market include Weber-Stephen Products LLC, Viking Range Corporation, Lynx Professional Grills, Kalamazoo Outdoor Gourmet, Bull Outdoor Products, Inc., Sub-Zero Group, Inc., DCS by Fisher & Paykel, Lynx Grills, and Tradewinds Outdoor Products LLC.
[Q]: Which Region Offers the Largest Opportunity for Sales of Outdoor Kitchen Products?
[A]: North America is expected to create lucrative opportunities for outdoor kitchen products market due to the presence of a large number of outdoor kitchen installers and manufacturers in the region.
[Q]: What are the factors driving the outdoor kitchen products market?
[A]: Factors such as increasing consumer preference for outdoor kitchens, rising disposable income, and increasing trend of outdoor living are expected to fuel the market growth. Additionally, increasing demand for home renovation and rising investments in the hospitality sector are driving the growth of the outdoor kitchen products market.
Research Methodology
Impact Analytix employs a comprehensive and iterative research methodology focused on minimizing deviance in order to provide the most accurate estimates and forecasts possible. The company utilizes a combination of bottom-up and top-down approaches for segmenting and estimating quantitative aspects of the market. In Addition, a recurring theme prevalent across all our research reports is data triangulation which looks market from three different perspectives. Critical elements of the methodology employed for all our studies include:
Preliminary data mining
Raw market data is obtained and collated on a broad front. Data is continuously filtered to ensure that only validated and authenticated sources are considered. In addition, data is also mined from a host of reports in our repository, as well as a number of reputed paid databases. For a comprehensive understanding of the market, it is essential to understand the complete value chain and in order to facilitate this; we collect data from raw material suppliers, distributors as well as buyers.
Technical issues and trends are obtained from surveys, technical symposia, and trade journals. Technical data is also gathered from an intellectual property perspective, focusing on white space and freedom of movement. Industry dynamics with respect to drivers, restraints, and pricing trends are also gathered. As a result, the material developed contains a wide range of original data that is then further cross-validated and authenticated with published sources.
Statistical model
Our market estimates and forecasts are derived through simulation models. A unique model is created and customized for each study. Gathered information for market dynamics, technology landscape, application development, and pricing trends are fed into the model and analyzed simultaneously. These factors are studied on a comparative basis, and their impact over the forecast period is quantified with the help of correlation, regression, and time series analysis. Market forecasting is performed via a combination of economic tools, technological analysis, industry experience, and domain expertise.
Econometric models are generally used for short-term forecasting, while technological market models are used for long-term forecasting. These are based on an amalgamation of the technology landscape, regulatory frameworks, economic outlook, and business principles. A bottom-up approach to market estimation is preferred, with key regional markets analyzed as separate entities and integration of data to obtain global estimates. This is critical for a deep understanding of the industry as well as ensuring minimal errors. Some of the parameters considered for forecasting include:
Market drivers and restraints, along with their current and expected impact
Raw material scenario and supply v/s price trends
Regulatory scenario and expected developments
Current capacity and expected capacity additions up to 2030
We assign weights to these parameters and quantify their market impact using weighted average analysis, to derive an expected market growth rate.
Primary validation
This is the final step in estimating and forecasting our reports. Exhaustive primary interviews are conducted, face to face as well as over the phone to validate our findings and assumptions used to obtain them. Interviewees are approached from leading companies across the value chain including suppliers, technology providers, domain experts, and buyers so as to ensure a holistic and unbiased picture of the market. These interviews are conducted across the globe, with language barriers overcome with the aid of local staff and interpreters. Primary interviews not only help in data validation but also provide critical insights into the market, current business scenario, and future expectations and enhance the quality of our reports. All our estimates and forecast are verified through exhaustive primary research with Key Industry Participants (KIPs) which typically include:
Market-leading companies
Raw material suppliers
Product distributors
Buyers
The key objectives of primary research are as follows:
To validate our data in terms of accuracy and acceptability
To gain an insight into the current market and future expectations
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