The global overnight face mask product market was valued at USD 1.8 billion in 2022 and is expected to grow at a CAGR of 10.2% from 2023 to 2030. Overnight face masks have become increasingly popular in recent years, due to their convenience and effectiveness. These face masks are applied overnight, and the active ingredients are gradually released and absorbed into the skin over the course of the night, providing long-lasting moisturizing and nourishing effects, as well as brightening, firming, and anti-aging effects, among other benefits.

Furthermore, the rising awareness of the importance of skincare is leading to an increase in the demand for overnight face mask products. Consumers are increasingly preferring skincare products that offer multiple skin benefits, and overnight face masks are becoming a popular choice due to their convenience and ability to treat a variety of skin concerns. In addition, the rising trend of K-beauty, as well as the increasing demand for natural and organic skincare products, is driving the growth of the market.

Moreover, the increasing number of product launches by key players is expected to further support the growth of the market. For instance, in May 2022, L’Oreal launched a range of overnight face masks, consisting of a sleeping mask, clay mask, and a sleeping face oil, to provide overnight nourishment and hydration to the skin. In addition, the rising popularity of online shopping platforms is also driving the growth of the market, as they provide customers with convenient access to a wide variety of products.

Furthermore, the rising demand for multi-functional products is expected to provide an impetus to the growth of the market in the coming years. For instance, in October 2021, NIVEA launched an overnight face mask that purifies, hydrates, and nourishes the skin for a glowing complexion. The product is enriched with natural ingredients such as witch hazel and chamomile extract, which provide calming and anti-inflammatory effects. Moreover, the increasing use of digital marketing campaigns to promote these products is expected to boost the market growth in the coming years.

The overnight face mask segment held a significant share of the market and is expected to register a CAGR of 8.5% during the forecast period. The rising importance of skin care products among consumers and the increasing popularity of beauty and personal care products are driving the demand for overnight face masks. According to an article published by Allure, in August 2018, more than one-third of consumers are using overnight face masks. The growing awareness of the benefits of overnight face masks, such as hydration, nourishment, and revitalization of the skin are some of the factors driving the segment growth.

The sheet mask segment is expected to witness significant growth over the forecast period. The increasing demand for sheet masks due to its easy application and convenience factors is driving the segment growth. According to an article published by Allure, in April 2019, sheet masks are one of the top beauty trends in the market. Furthermore, advancements in product technology, coupled with the increasing availability of innovative sheet masks, are expected to drive the segment growth.

The supermarkets and hypermarkets segment accounted for the major share of the overnight face mask products market in 2022. The rising consumer inclination towards supermarkets & hypermarkets as a primary source to purchase beauty and personal care products is driving the growth of the segment. Besides, these establishments provide a reasonable selection of products and assist customers in making rapid purchasing decisions for the required overnight face mask product.

The online segment is anticipated to expand at the highest CAGR of 11.2% over the forecast period. The e-commerce industry is growing rapidly, with many companies launching online websites and shopping apps to increase their brand visibility and to make it easier for customers to obtain their desired products. For instance, in January 2022, BeautyMint, an American beauty products company, launched an online store to sell overnight face masks. The store offers customers a wide variety of overnight face masks, including natural, cruelty-free, and vegan options.

The sheet face mask segment accounted for the largest revenue share of 62.4% in 2021. The rising trend of at-home beauty treatments has gained traction, owing to easy accessibility and affordability of sheet face masks. Furthermore, the increasing awareness among consumers regarding the benefits of overnight face masks, such as hydration, brightening, and nourishment, has increased their demand. Additionally, the increasing inclination of consumers towards natural and organic ingredients has led manufacturers to introduce sheet face masks with natural and organic ingredients. For example, in 2021, L’Oréal launched the Hydra-Gel Mask, which is a sheet face mask made from natural and organic ingredients.

The cream face mask segment is expected to expand at the highest CAGR of 10.2% over the forecast period. Cream face masks are gaining popularity due to their ability to lock in moisture. They are also beneficial in providing additional nutrients to the skin and preventing skin damage. Additionally, they are easy to use and remove and provide a luxurious experience to the consumer. The increasing demand for overnight face masks with natural and organic ingredients has led manufacturers to launch cream face masks with natural and organic ingredients such as vitamin C and aloe vera. For example, in January 2021

Asia Pacific is expected to remain the largest market for overnight face mask products throughout the forecast period. Factors such as the presence of many skin care product manufacturers, growing disposable income, and a surge in the number of working women have been driving the market in the region. For instance, in April 2021, K-Beauty brand Dr. Jart launched a set of overnight masks in the Asia Pacific region.

North America is projected to be the second-largest market. Rapidly increasing awareness regarding the importance of skin care among consumers is driving the demand in the region. Moreover, the introduction of innovative products has created growth opportunities in the region. For instance, in April 2021, the U.S. department store Macy’s introduced a range of overnight face mask products.

In this part of the overnight face mask products business plan, we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your business. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions

The main source of revenues for an overnight face mask products business comes from the sale of its products. Here you will find a list of potential additional sources of revenue such as discounts, promotions, loyalty programs, and other special offers.

Projecting Expenses

In this section, all the regular expenses related to keeping your overnight face mask products business running will be described. The list of operating expenses includes the cost of product development, raw materials, manufacturing costs, advertising and marketing, shipping and handling, staff wages and benefits, IT costs, taxes, insurance policies, and others.

Some of the key companies operating in the overnight face mask market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In June 2022, Kiehl’s launched the overnight hydrating mask, a hydrating face mask designed to provide 24-hour hydration.

– In August 2022, L’Oréal launched the Revitalift Overnight Mask, a face mask designed to help reduce wrinkles and fine lines.

– In October 2022, Olay launched the Whips Overnight Mask, a face mask designed to help reduce puffiness and improve skin texture.

Some of the prominent players in the overnight face mask market include:

– Kiehl’s
– L’Oréal
– Olay
– Estee Lauder
– Neutrogena
– Garnier
– The Body Shop
– Shiseido
– Clinique
– Avon Products, Inc.

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global overnight face mask products market based on product, distribution channel, type, and region:

1. Product Outlook (Revenue, USD Million, 2017 – 2030)

– Sheet Masks
– Cream Masks
– Clay Masks
– Gel Masks
– Others

2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Supermarkets & Hypermarkets
– Online
– Others

3. Type Outlook (Revenue, USD Million, 2017 – 2030)

– Mass
– Premium

4. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

[Q]: What are the Major Drivers of the Overnight Face Mask Products Market?
[A]: The overnight face mask products market is primarily driven by the growing demand for natural and organic products and the increasing awareness about their benefits. These masks offer a variety of benefits, including nourishment, hydration, and anti-aging. Consumers are also becoming more conscious about their skin and its appearance and thus, are increasingly using overnight face masks to maintain healthy and glowing skin. Additionally, the rising trend of K-beauty and the increasing influence of social media marketing are also contributing to the growth of the market.

[Q]: What are the Different Types of Overnight Face Mask Products?
[A]: The overnight face mask products market is segmented into clay masks, cream masks, sheet masks, and sleeping masks. Clay masks cleanse and exfoliate the skin, while cream masks moisturize and nourish the skin. Sheet masks are popular due to their convenience, while sleeping masks provide overnight nourishment and hydration.

[Q]: Who are the Key Players in the Overnight Face Mask Products Market?
[A]: The key players in the overnight face mask products market include Unilever, L’Oréal Group, Shiseido Company Limited, Kao Corporation, Estée Lauder Companies, Procter & Gamble, Amorepacific Corporation, and Avon Products Inc.

[Q]: What are the Key Regions in the Overnight Face Mask Products Market?
[A]: The key regions in the overnight face mask products market are North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa. Asia Pacific is expected to be the largest market, due to the presence of key players in the region and the growing demand for overnight face masks in countries such as China, India, and South Korea.

[Q]: What are the Growth Opportunities for Overnight Face Mask Products?
[A]: The overnight face mask products market is expected to witness significant growth, due to the increasing demand for natural and organic products, the rising trend of K-beauty, and the increasing influence of social media marketing. Additionally, the introduction of new product variants, such as overnight masks with micro-needling technology and overnight masks with herbal ingredients, is expected to provide growth opportunities for the market.