The global packaged burgers products market was valued at USD 44.5 billion in 2022 and is projected to expand at a CAGR of 5.2% from 2023 to 2030. Increasing demand for convenience food and convenience products is driving the growth of the market. Packaged burgers are gaining traction among consumers due to their convenience, ease of preparation, and nutritional value. Moreover, the emergence of new product formats such as frozen, refrigerated, and shelf-stable products is driving the demand for these burgers.

Manufacturers are focusing on product innovation to attract consumers and drive sales. For instance, in October 2021, Burger King launched its Impossible Croissan’wich, made with Impossible Sausage, egg, and cheese. The product was launched as a breakfast sandwich and is available in the U.S. As a part of its product innovation, the company also launched Impossible Whopper in August 2021, which is a plant-based version of its iconic Whopper.

In recent years, consumers are shifting toward the consumption of healthy and clean-label products. To cater to this trend, key players are launching burgers with clean ingredients. For instance, in November 2021, McDonald’s launched its Classic Chicken Sandwich which is made with 100% chicken breast and is free from artificial preservatives, flavors, and colors. Similarly, in April 2021, Burger King launched its 5 for $4 deal, which includes five items—a bacon cheeseburger, four-piece chicken nuggets, fries, a small drink, and a chocolate chip cookie—all for $4.

The demand for burgers is increasing due to the rise in the number of burger restaurants. For instance, in the U.S., the number of burger restaurants increased by 8.9% from 2020 to 2021. Furthermore, the presence of several fast-food chains and growing popularity of burgers among the young population is expected to further support the market growth. Moreover, the growing demand for meat-free burgers is expected to provide new growth opportunities. For instance, in March 2021, Burger King launched its Rebel Whopper, a plant-based version of its Whopper sandwich, in the UK and Ireland.

In addition, the increasing demand for frozen burgers is expected to further support the growth of the market. For instance, in October 2021, Nestle launched its Garden Gourmet Incredible Burger, a vegan burger patty, in Europe. Furthermore, the increasing demand for burgers in the foodservice industry is driving the growth of the market. For instance, in April 2021, Burger King launched its “2 for $10 Whopper Meal” deal in the U.S. which allows customers to purchase two Whoppers for $10.

The frozen segment accounted for the largest share of the packaged burgers products market in 2020. Frozen burgers are highly convenient and easy-to-cook foods as they can be stored for a long time. The growing consumption of frozen burgers among working-class people, who do not have much time to cook food, is responsible for the growth of the market. Additionally, the rising demand for frozen burgers from households and foodservice providers is further propelling the market growth.

The ready-to-eat segment is poised to expand at the highest CAGR during the forecast period. Ready-to-eat burgers are gaining traction due to their convenience and health benefits. These products are gaining popularity in the current fast-paced lifestyle, as they require only to be heated or thawed before consumption. In addition, the increasing number of health-conscious consumers looking for convenient healthy food products is further driving the demand for ready-to-eat burgers.

The supermarkets and hypermarkets segment held a major share of more than 51.3% in 2022. The growth of the segment is mainly attributed to the increasing consumer preference for convenience and easy availability of packaged food products in supermarkets & hypermarkets. According to a study by Packaged Facts in 2020, over 55% of consumers prefer to buy foods from supermarkets & hypermarkets due to the availability of a wide range of products and the convenience of shopping.

The online segment is expected to expand at the highest CAGR of 16.8% over the forecast period. The growth of the segment is driven by the increasing penetration of internet services and the growing adoption of smartphones and other digital devices. The increasing availability of convenient online purchasing options, along with various discounts and offers, is further expected to drive the growth of the segment. Moreover, the online segment provides an attractive platform for manufacturers to launch exclusive products and offers, which is likely to drive the segment’s growth over the forecast period.

The frozen segment accounted for the largest revenue share of 78.3% in the year 2022. Consumers prefer frozen burgers over fresh ones, as frozen burgers are easy to store and consume and require less cooking time. The increasing demand for convenience food and the growing trend of quick-service restaurants (QSRs) are the key factors driving the growth of the frozen segment. Furthermore, the introduction of new meat-alternative products in the foodservice sector, such as plant-based burgers, is also propelling the growth of this segment.

The fresh segment is anticipated to expand at the highest CAGR of 8.1% over the forecast period. The surging trend of home cooking and the increasing preference of fresh ingredients among consumers are the major factors driving the growth of this segment. Furthermore, the growing health consciousness among consumers is also driving the demand for fresh ingredients and products. The fast-expanding retail sector, with the growth of hypermarkets and supermarkets, is also playing a key role in the growth of the fresh segment.

Europe held the largest share of the global packaged burgers market in 2022, due to the presence of leading players, such as McDonald’s, Burger King, and KFC. The region has witnessed a growing demand for convenient and healthier food products, which has driven the growth of the market. Moreover, the introduction of vegan and vegetarian options in burgers is expected to contribute to the growth of the market in the region. For instance, in October 2021, McDonald’s introduced its vegan McPlant burger in Europe.

Asia Pacific is projected to witness the fastest growth in the coming years, owing to the increasing population, along with the rising demand for convenience foods. Moreover, developing countries, such as India and China, are expected to witness high growth due to the rising disposable incomes and urbanization. For instance, in April 2022, Burger King India launched its new plant-based burger, the BK VEGGIE.

In this part of the packaged burgers products business plan we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your packaged burgers products business. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions

The main source of revenues for a packaged burgers products business comes from sales of the burgers, catering, franchise fees, and sponsorship. Here you will find a list with a description of each of them and other possible sources of profit such as fundraising, food & beverage, the sale of merchandise, and leasing the place for parties and corporate events.

Projecting Expenses

In this section, all the regular expenses related to keeping the packaged burgers products business running will be described. The list of operating expenses includes ingredients and packaging, marketing, wages, maintenance and repairs, utilities, insurance policies, advertising, and others.

Some of the key companies operating in the packaged burgers market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In June 2022, McDonalds launched their new vegan burger, the McVegan.

– In September 2022, Burger King launched their Impossible Whopper, a plant-based burger.

– In October 2022, Wendy’s launched their new plant-based burger, the Plantiful Burger.

Some of the prominent players in the packaged burgers market include:

– McDonald’s Corporation
– Burger King Corporation
– Wendy’s Company
– Yum! Brands, Inc.
– Shake Shack Inc.
– Carl’s Jr.
– Jack in the Box Inc.
– Sonic Corporation
– White Castle Management Co.
– KFC Corporation

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global packaged burgers market based on product type, distribution channel, and region:

1. Product Type Outlook (Revenue, USD Million, 2017 – 2030)

– Beef Burgers
– Chicken Burgers
– Turkey Burgers
– Vegetarian Burgers
– Others

2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Supermarkets & Hypermarkets
– Online
– Convenience Stores
– Others

3. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

[Q]: What is the Potential of Packaged Burgers?
[A]: Packaged burgers are a convenient, delicious, and cost-effective meal option that is growing in popularity. With an increasing number of consumers looking for quick, easy, and nutritious meal options, packaged burgers have emerged as a popular option. Additionally, the rising demand for convenience and the increasing health consciousness among consumers are also driving the demand for packaged burgers.

[Q]: Who are the Key Players in the Packaged Burgers Market?
[A]: Major players in the packaged burgers market include Nestle S.A., Tyson Foods Inc., Unilever, The Kraft Heinz Company, JBS S.A., Cargill Inc., OSI Group LLC, and Hormel Foods Corporation.

[Q]: What is the Growth Prospect of the Packaged Burgers Market?
[A]: The global packaged burgers market is projected to witness significant growth during the forecast period. Factors such as the increasing demand for convenience, the rising trend of health-consciousness among consumers, and the growing popularity of packaged burgers are expected to drive the market growth.

[Q]: What are the factors driving the packaged burgers market?
[A]: Key factors driving the growth of the packaged burgers market include the increasing demand for convenience, the rising trend of health-consciousness among consumers, and the growing popularity of packaged burgers. Additionally, the availability of a variety of flavors and the rising demand for ready-to-eat meals are also contributing to the growth of the market.

[Q]: Which Region Offers the Largest Opportunity for Sales of Packaged Burgers?
[A]: North America is expected to be the most lucrative region in the global packaged burgers market due to the high consumption of convenience foods in the region. Additionally, the presence of key players in the region is expected to further drive the market growth.