The global packaged milkshakes products market was valued at USD 4.9 billion in 2022 and is expected to expand at a CAGR of 4.6% from 2023 to 2030. The growing trend of consuming milkshakes as a meal replacement and as a snack for health benefits is driving the market growth. Furthermore, the rising number of health-conscious consumers is expected to fuel the market growth. For instance, in April 2021, Nestlé launched a new range of milkshakes under its brand Nesquik to meet the demand of health-conscious consumers. The new range of milkshakes is said to be made with real fruit and contains no added sugar.

The introduction of various milkshake flavors, such as strawberry, chocolate, and vanilla, by market players is expected to further support the growth of the market. For instance, in March 2021, Coca-Cola introduced a new range of milkshakes under its brand Minute Maid. The new range consists of four flavors, including strawberry, mango, blueberry, and banana, and is said to contain real fruit juice.

The growth of the market is also driven by the increasing number of convenience stores, supermarkets, and hypermarkets. Moreover, the entry of prominent players in the market is expected to fuel the market growth. For instance, in April 2021, PepsiCo announced the launch of its new milkshake brand, Quaker Oats, in the UK. The new range of milkshakes is said to be made with real oats and fruit juice, and is also fortified with vitamins, minerals, and fiber.

Moreover, the rising trend of customization, as well as the introduction of on-the-go formats, such as tetra packs, is expected to provide impetus to the growth of the market. Additionally, the advancements in packaging technology and the rising demand for healthier products are likely to propel the market growth. For instance, in March 2021, Oatly introduced a new range of oat-based milkshakes in the UK market. The new range of milkshakes is said to be made with oat-based ingredients, such as oat drink, oat cream, and oats, and is fortified with calcium, vitamin B12, and vitamin D.

The chocolate segment led the market and accounted for a share of around 25.8% in 2022. Rising demand for chocolate-based milkshakes globally has been driven by factors such as convenience, indulgence, and affordability. According to an article published by FoodBev Media, in July 2019, chocolate-flavored milkshakes have become a popular item on dessert menus and are increasingly being used as an indulgent treat. In addition, the availability of a wide range of innovative flavors and better packaging are driving the demand for chocolate milkshakes among consumers.

The strawberry segment is anticipated to expand at the fastest CAGR of 7.2% over the forecast period. Growing demand for strawberry milkshakes due to its delicious taste and health benefits is a major factor driving the market growth. According to an article published by Healthline, in June 2019, strawberries are rich in vitamin C and fiber, making them a good addition to any balanced diet. In addition, the availability of a wide range of strawberry-flavored milkshakes, coupled with convenience and affordability, is driving the growth of the market.

The supermarkets and hypermarkets segment accounted for the largest market share in 2020 and is expected to grow at a steady rate over the forecast period. Increasing consumer preferences for convenience and preference for buying daily consumables from supermarkets & hypermarkets are the major factors driving the segment. The availability of a wide variety of products in a single place makes it easier for customers to compare and purchase products as per their needs. Additionally, supermarkets & hypermarkets also offer discounts and promotional offers to attract customers.

The online channel is estimated to expand at the highest CAGR of 11.7% over the forecast period. The increasing penetration of internet and the rise in the number of e-commerce websites and applications are the key factors driving the segment. Additionally, the increasing use of smartphones and the convenience to compare and buy products from the comfort of home have further increased the popularity of online distribution channels for packaged milkshake products.

The packaged milkshakes segment accounted for the largest revenue share of 73.9% in the year 2022. The growing trend of convenience snacks and health consciousness among consumers is driving the demand for packaged milkshakes. The companies are introducing new flavors, which is boosting the demand for packaged milkshakes. For instance, in May 2022, Danone introduced two new flavors called Banana & Honey and Peach & Mango for its Danio brand. Furthermore, the growing demand for lactose-free and vegan milkshakes is further expected to drive the demand for packaged milkshakes.

The loose milkshakes segment is projected to register the highest CAGR of 8.2% over the forecast period. The rise in the number of foodservice establishments such as cafés, bars, and restaurants are providing a platform to the loose milkshake vendors. The increasing number of foodservice establishments and the rise in disposable income of consumers are fueling the demand for loose milkshakes. Furthermore, the growing trend of health consciousness among consumers is driving the demand for loose milkshakes as these milkshakes are prepared using fresh milk, fruits, and natural sweeteners.

North America is estimated to hold a major share of the packaged milkshake market in 2022. The U.S. is a key driver of market growth in the region. An increasing number of people are shifting to healthy and natural products. This is encouraging companies to introduce new flavors and ingredients to the milkshake products. For instance, in April 2021, Danone launched oat-based strawberry-flavored milkshake in the U.S.

The Asia Pacific is estimated to witness the highest growth in the coming years. Growing demand for convenience food is expected to drive the growth of the packaged milkshake market in the region. Moreover, an increase in disposable income and rising health consciousness among consumers is expected to fuel the growth of the market. For instance, in December 2021, Nestlé India launched its milkshake range across the country.

In this part of the packaged milkshakes products business plan, we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for the business. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions

The main source of revenues for a packaged milkshakes products business comes from sales of the products. Here you will find a list with a description of possible sources of profit such as online sales, retail sales, and other possible channels.

Projecting Expenses

In this section, all the regular expenses related to keeping the packaged milkshakes products business running will be described. The list of operating expenses includes rent, wages, packaging and shipping, utilities, insurance policies, advertising, and others.

Some of the key companies operating in the packaged milkshakes market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In June 2022, Nestle launched its new line of packaged milkshakes, the milkshakes are available in a variety of flavors such as strawberry, mango, vanilla, and chocolate.

– In August 2022, Danone launched a range of dairy-free packaged milkshakes, these milkshakes are available in a variety of flavors such as peanut butter, almond, and coconut.

– In October 2022, The Coca-Cola Company released its range of packaged milkshakes under the Minute Maid brand, these milkshakes are available in a variety of flavors such as vanilla, strawberry, and chocolate.

Some of the prominent players in the packaged milkshakes market include:

– Nestle S.A.
– The Coca-Cola Company
– Danone S.A.
– Unilever N.V.
– PepsiCo, Inc.
– General Mills, Inc.
– Yili Group
– Dean Foods Company
– Arla Foods
– Groupe Lactalis S.A.

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global packaged milkshakes products market based on product type, distribution channel, and region:

1. Product Type Outlook (Revenue, USD Million, 2017 – 2030)

– Ready To Drink
– Powders
– Concentrates

2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Supermarkets & Hypermarkets
– Online
– Convenience Stores
– Others

3. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

[Q]: What are the factors driving the packaged milkshakes market?
[A]: The key factors driving the packaged milkshakes market are the increasing demand for convenience and on-the-go products, rapid urbanization, and the increasing penetration of major brands. Moreover, health-conscious consumers have also been demanding low-fat, low-calorie, and low-sugar variants, which has been driving product innovation and the growth of the packaged milkshakes market.

[Q]: Who are the key players in the packaged milkshakes market?
[A]: The leading players in the packaged milkshakes market are Nestle SA, Danone SA, The Coca-Cola Company, Unilever Plc, and PepsiCo, Inc.

[Q]: What is the Potential of Product Innovation in the Packaged Milkshakes Market?
[A]: With the demand for convenience and on-the-go products, product innovation has emerged as a key factor driving the growth of the packaged milkshakes market. Manufacturers are introducing low-fat, low-calorie, and low-sugar variants to cater to health-conscious consumers. Additionally, manufacturers are also introducing new flavors and packaging styles to attract new customers and keep existing customers engaged.

[Q]: Which Regions Offer the Largest Opportunity for Sales of Packaged Milkshakes?
[A]: North America and Europe are expected to be the most lucrative regions for packaged milkshakes market. This is due to the rising consumer demand for convenience products and the presence of a large number of well-established brands.

[Q]: What are the Trends in the Packaged Milkshakes Market?
[A]: The packaged milkshakes market is witnessing a shift in consumer preference towards natural and organic products. Consumers are increasingly opting for products with natural ingredients, such as fruits, nuts, and nut-based milkshakes. Additionally, the demand for plant-based milkshakes, made from ingredients such as almond, coconut, and oat milk, is also increasing.