The global packaged salad products market was valued at USD 23.3 billion in 2022 and is projected to expand at a CAGR of 5.2% from 2023 to 2030. Growing consumer awareness of the health benefits associated with consuming salads is driving market growth. Additionally, increasing demand for convenient and healthy food options is propelling the growth of the market. Manufacturers are introducing innovative products to cater to the changing demands of consumers. For instance, in October 2021, Ready Pac Foods, a leading manufacturer of fresh convenience foods, launched an innovative new line of salads called Salads to Go. These convenient single-serve salads come with a variety of fresh ingredients, such as kale, spinach, bell peppers, tomatoes, quinoa, and garbanzo beans, that are sealed in individual containers.

The rising trend of veganism and vegetarianism is further boosting the growth of the market. Consumers are increasingly opting for vegan and vegetarian food options as these products are free from animal-derived products. Furthermore, consumers are becoming more conscious about their health and are increasingly opting for healthy food options such as salads, which is supporting the growth of the market.

The increasing number of restaurants and food chains offering salads is further driving the market growth. For instance, in May 2022, KFC introduced a new menu item, the KFC Salad Bowl, which is made with freshly chopped lettuce and a blend of sweet corn and Italian dressing. Furthermore, the increasing demand for organic salads is driving the market growth. Manufacturers are launching organic salad products to cater to the demand of health-conscious consumers. For instance, in June 2021, Field Fresh Foods launched a new organic salad line, which includes organic spinach, arugula, kale, and spring mix.

Furthermore, the increasing trend of snacking is propelling the demand for healthy snacks such as salads. Consumers are increasingly opting for healthy snacks to replace unhealthy snacks, such as chips and cookies. This is driving the demand for packaged salads in the market. Apart from that, the increasing number of collaborations between manufacturers and retailers is further driving the market growth. For instance, in June 2021, Wal-Mart announced a strategic partnership with Ready Pac Foods to increase the availability of its Bistro Bowl salads at Wal-Mart stores across the United States.

The ready-to-eat salads segment dominated the market in 2020, accounting for a share of more than 45%. Ready-to-eat salads are gaining popularity among health-conscious consumers, as they are convenient, easy to prepare and contain a variety of healthy ingredients. According to an article published by the University of California, in December 2019, packaged salads are gaining popularity among consumers due to their convenience and variety of options. Furthermore, increasing demand for healthy food and rising awareness among consumers regarding the nutritional value of packaged salads are some of the major factors driving the ready-to-eat salads market.

The prepared salads segment is expected to register the highest CAGR of 7.7% over the forecast period. Prepared salads are gaining popularity among consumers, as they offer a variety of flavors and can be customized according to individual preferences. According to an article published by the University of California, in December 2019, the demand for prepared salads is increasing due to their convenience and variety of options. Furthermore, increasing health consciousness among the population, rising disposable incomes, and the availability of a wide range of ready-to-eat salads are some of the major factors driving the market.

The supermarkets and hypermarkets segment held the majority market share of over 40.6% in 2022. The growth of the segment is mainly attributed to the easy availability of the packaged salads in these outlets. The availability of a wide variety of brands in one place is likely to increase the sales of packaged salads through these outlets. In addition, these outlets are preferred for their convenience, large variety of products, and easy access to information about the product.

The e-commerce segment is expected to register the highest CAGR of 13.7% from 2021 to 2022. The increasing internet penetration and the rising popularity of online shopping are the major factors driving the growth of the segment. In addition, the rising number of online stores and the introduction of several online shopping apps, such as Amazon and Flipkart, are likely to increase the demand for packaged salads through online stores during the forecast period.

The fresh-cut segment accounted for the largest revenue share of 77.2% in the year 2022. The growing trend of online grocery shopping and millennials’ preference for convenient food products are the key drivers for the fresh-cut segment. Also, the rising demand for convenience food products among health-conscious consumers has increased the demand for fresh-cut salads. Furthermore, the increased focus of key players such as Dole and Taylor Farms on the expansion of their product portfolio and distribution channels is likely to drive the global market in the forecast period.

The ready-to-eat segment is anticipated to register the highest CAGR of 5.9% over the forecast period. The rising health concerns among consumers and the increasing number of working women has led to the growing demand for ready-to-eat packaged salads. Moreover, the increasing focus of key players on product innovation and the introduction of new flavors is likely to drive the segment. For instance, Dole has recently introduced a new range of salads called ‘Superfood Salads’ which include a variety of flavors such as kale and cranberry.

Europe held the largest market share in terms of revenue in 2021, owing to the increasing health-consciousness amongst consumers in the region. Consumers in Europe are continuously adopting healthier eating habits, which has led to an increased demand for packaged salads. The growing trend of snacking, coupled with the emergence of quick-service restaurants, is expected to drive the market growth in the region. For instance, in March 2021, Bao Food Group launched a range of packaged salads in the U.K.

Asia Pacific is expected to witness the highest growth rate during the forecast period. An increase in the disposable income, along with the rising health-conscious population, is driving the growth of the market in this region. Additionally, the introduction of innovative products by the key players is further expected to fuel the growth of the market. For instance, in April 2021, Live Fresh launched its range of organic, vegan, and gluten-free salads in India.

In this part of the packaged salad products business plan, we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for the packaged salad products business. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions
The main source of revenues for a packaged salad products business comes from retail sales, wholesale sales, catering, and subscriptions. Here you will find a list with a description of each of them and other possible sources of profit such as online sales, fundraising, and the sale of promotional merchandise.

Projecting Expenses
In this section, all the regular expenses related to keeping the packaged salad products business running will be described. The list of operating expenses includes packaging materials, wages, maintenance and repairs, utilities, insurance policies, advertising, and others.

Some of the key companies operating in the packaged salad market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In June 2021, Dole Food Company launched a new range of packaged salads, which include greens, vegetables, and fruits.

– In October 2021, Fresh Express launched a range of organic and gluten-free packaged salads.

– In January 2022, Ready Pac Foods launched a range of packaged salads with high-quality ingredients.

Some of the prominent players in the packaged salad market include:

– Dole Food Company
– Fresh Express
– Ready Pac Foods
– Taylor Farms
– Earthbound Farm
– Fresh Direct
– Fresh Cut Foods
– Fresh Origins
– Nature’s Greens
– Tanimura & Antle

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global packaged salad products market based on product type, distribution channel, type, and region:

1. Product Type Outlook (Revenue, USD Million, 2017 – 2030)

– Fresh Cut Salad
– Ready to Eat Salad
– Dried Salad
– Others

2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Supermarkets & Hypermarkets
– Convenience Stores
– Online
– Others

3. Type Outlook (Revenue, USD Million, 2017 – 2030)

– Conventional
– Organic

4. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

[Q]: What are the drivers for the Packaged Salad Products Market?
[A]: Drivers for the packaged salad products market include an increasing preference for convenience foods, rising health consciousness among consumers, increasing demand for ready-to-eat and ready-to-cook products, and the development of innovative packaging techniques and materials.

[Q]: What are the key regions for this market?
[A]: The key regions for the packaged salad products market include North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa.

[Q]: What are the key players in the market?
[A]: Key players in the packaged salad products market include Dole Food Company, Inc., Fresh Express, Inc., Earthbound Farm LLC, Taylor Farms, Inc., FreshDirect LLC, and Greenyard Foods.

[Q]: What are the key trends in the market?
[A]: Key trends in the packaged salad products market include the rapid growth of the organic and natural product segment, the rising demand for convenience foods, and the development of innovative packaging materials.

[Q]: What is the outlook for the market?
[A]: The global packaged salad products market is projected to witness a healthy CAGR of 5.5% over the forecast period from 2020 to 2027. The market is expected to be driven by growing demand for convenience foods and the increasing preference for organic and natural products.