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Packaged Sunflower Seeds Products Market Size, Share, & Trends Analysis Report (2023 – 2030)
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Report Overview
The global packaged sunflower seeds products market is expected to reach USD 2.5 billion by 2030, registering a CAGR of 7.2% from 2023 to 2030. The growth of the market is attributed to the rising demand for healthy snacks, convenience foods, and plant-based products, along with the popularity of sunflower seeds among consumers. The high protein content and its various health benefits, such as improved digestion and cholesterol levels, are some of the primary factors driving the growth of the market. Additionally, the increase in the number of health-conscious consumers is further contributing to the growth of the market.
The growing demand for ready-to-eat snacks is likely to boost the demand for packaged sunflower seeds products. Furthermore, a large number of branded players are introducing various products to meet the demand of consumers. For instance, in June 2021, Planters launched a new range of sunflower seeds and nuts snack mixes, targeting health-conscious consumers. Moreover, the availability of these products on e-commerce platforms is further driving the growth of the market.
The presence of a wide variety of flavors, such as BBQ, spicy, and garlic, is also increasing the demand for packaged sunflower seeds products. Furthermore, major manufacturers are introducing new and innovative flavors to gain consumer attention. For instance, in March 2021, Metropolis Farms launched a new range of sunflower seeds and nuts snack mixes, including flavors such as jalapeno, garlic, and sea salt.
The growing demand for convenient and ready-to-eat foods is driving the demand for the market. Moreover, players are focusing on introducing new products to meet the changing needs of consumers. For instance, in October 2021, Perdue Farms launched a new line of sunflower seed snacks, which are ready-to-eat and contain no artificial flavors. The presence of a wide range of packaging sizes, such as single-serve bags, is expected to further drive the growth of the market.
Product Insights
The roasted segment held a dominant share of the packaged sunflower seeds market in 2022. Increasing demand for healthy snacks and high nutritional value of roasted sunflower seeds are some of the key factors driving the growth of the segment. According to research by the University of Arizona, in December 2019, sunflower seeds are an excellent source of vitamin E, a fat-soluble antioxidant that protects cells from damage. Moreover, the increasing popularity of sunflower seeds as a topping for salads, snacks, and other products is propelling the demand for the product.
The unsalted segment is likely to expand at the fastest CAGR of 7.4% over the forecast period. Unsalted sunflower seeds are preferred by health-conscious consumers who are looking for healthier snacks options. In addition, increasing awareness regarding the health benefits of sunflower seeds such as reducing inflammation, preventing cancer, and promoting heart health is driving the demand for unsalted sunflower seeds. Furthermore, the increasing demand for vegan and gluten-free products is bolstering the market growth.
Distribution Channel Insights
The supermarkets and hypermarkets segment is expected to be the leading distribution channel in the market. Supermarkets and hypermarkets provide a wide range of products under one roof and offer products at competitive prices. This factor boosts the purchase of packaged sunflower seeds products from these channels. According to a survey by Statista in 2021, 33.4% of shoppers in the U.S. prefer buying packaged food items from supermarkets & hypermarkets over other retail outlets.
The online segment is anticipated to register the highest CAGR of 5.5% during the forecast period due to the convenience and discounts offered by online stores. In addition, the rising demand for online delivery of food products has been driving the growth of the online segment. Companies such as Amazon and Flipkart are offering a wide range of packaged sunflower seeds products for customers. Moreover, the increasing popularity of online shopping and rising internet penetration have also been contributing to the growth of the segment.
Type Insights
The roasted segment accounted for the largest revenue share of 54.1% in the year 2022. This segment is the most preferred type of packaged sunflower seed products due to their strong flavor, crispiness, and nutritional value. Roasted products are processed by roasting sunflower seeds, which enhances the flavor and nutritional content. The growing demand for snacks and the popularity of roasted sunflower seeds are expected to boost the segment growth during the forecast period.
The raw segment is anticipated to expand at the highest CAGR of 5.2% over the forecast period. Raw sunflower seeds are majorly used in salads, soups, and other food preparations. The rising demand for healthy snacks and an increase in health consciousness among the population are likely to drive the demand for raw sunflower seeds products over the forecast period. Furthermore, the increasing product innovations in the raw segment are expected to fuel the market growth. For instance, in April 2019, SunOpta, a leading global food company, launched a new range of raw sunflower seed products.
Regional Insights
North America is expected to witness the highest growth in the coming years and is expected to account for the largest revenue share of over 29.5% in 2022. The rise in demand for packaged sunflower seeds products in the region can be attributed to the presence of large retail stores such as Walmart, Target, and Costco, which offer a variety of packaged sunflower seeds products to customers. Additionally, the introduction of innovative flavors, such as sea salt, black pepper, and jalapeno, is expected to drive the growth of the market in the region.
Europe is expected to witness the second-fastest growth in the coming years. The increasing demand for healthy, low-calorie snacks, such as sunflower seeds, is expected to drive the growth of the market in the region. Additionally, the growing popularity of online stores, such as Amazon, is expected to boost the market growth in Europe. Moreover, the increasing popularity of vegan-friendly snacks, such as sunflower seeds, is expected to fuel the growth of the market in the region.
Financial Projections
In this part of the packaged sunflower seeds products business plan we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your sunflower seed products business. Usually, these projections are drafted for a 5-year period.
Revenue Assumptions
The main source of revenues for a packaged sunflower seed products business comes from the sale of the product in retail outlets and online. Here you will find a list with a description of each of them and other possible sources of profit such as wholesale distribution, direct-to-consumer sales, and licensing agreements.
Projecting Expenses
In this section, all the regular expenses related to keeping the packaged sunflower seed products business running will be described. The list of operating expenses includes raw materials, packaging, labor, shipping and handling, advertising and promotion, rent, utilities, and insurance policies.
Key companies & market share insights
Some of the key companies operating in the packaged sunflower seeds market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:
– In May 2022, Nature’s Touch launched a range of organic sunflower seeds with flavors such as original, sea salt, and honey roasted.
– In June 2022, Sunrich Naturals launched a range of flavored sunflower seeds with flavors such as chili lime, garlic parmesan, and honey mustard.
– In July 2022, SunOpta launched a range of sunflower seeds with omega-3 and omega-6 fatty acids.
Some of the prominent players in the packaged sunflower seeds market include:
– SunOpta
– Nature’s Touch
– Sunrich Naturals
– Frito-Lay
– Hormel Foods Corporation
– General Mills, Inc.
– ConAgra Foods Inc.
– Kraft Foods
– PepsiCo, Inc.
– Archer Daniels Midland Company
Global Packaged Sunflower Seeds Market Segmentation
This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global packaged sunflower seeds products market based on product type, distribution channel, and region:
1. Product Type Outlook (Revenue, USD Million, 2017 – 2030)
– Roasted Seeds
– Unroasted Seeds
– Salted Seeds
– Flavored Seeds
– Others
2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)
– Supermarkets & Hypermarkets
– Online
– Others
3. Regional Outlook (Revenue, USD Million, 2017 – 2030)
– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa
Frequently Asked Questions
[Q]: What are the Major Drivers of the Packaged Sunflower Seeds Market?
[A]: The packaged sunflower seeds market is driven by factors such as the rising demand for convenience and healthy snacks, increasing health consciousness among consumers, and the growing popularity of sunflower seeds as a dietary supplement. In addition, the demand for organic and natural packaged sunflower seeds is expected to drive market growth.
[Q]: Who are the Key Players in the Packaged Sunflower Seeds Market?
[A]: The key players in the global packaged sunflower seeds market are Archer Daniels Midland Company, ConAgra Foods, Inc., Kraft Heinz Company, SunOpta, Inc., and RAGT Semences, among others.
[Q]: What are the Different Types of Packaged Sunflower Seeds Available?
[A]: The different types of packaged sunflower seeds available in the market include raw, roasted, flavoured, salted, and unsalted.
[Q]: What are the Key Distribution Channels for Packaged Sunflower Seeds?
[A]: The key distribution channels for packaged sunflower seeds include supermarkets/hypermarkets, convenience stores, online stores, and health food stores.
[Q]: What is the Potential for Growth in Emerging Markets?
[A]: Emerging markets such as India, China, and Brazil are expected to be the key growth drivers for the packaged sunflower seeds market as these countries witness an increasing demand for healthy snacks. Furthermore, the increasing health consciousness among consumers and the growing popularity of packaged sunflower seeds as a dietary supplement are expected to fuel the market growth in these regions.
Research Methodology
Impact Analytix employs a comprehensive and iterative research methodology focused on minimizing deviance in order to provide the most accurate estimates and forecasts possible. The company utilizes a combination of bottom-up and top-down approaches for segmenting and estimating quantitative aspects of the market. In Addition, a recurring theme prevalent across all our research reports is data triangulation which looks market from three different perspectives. Critical elements of the methodology employed for all our studies include:
Preliminary data mining
Raw market data is obtained and collated on a broad front. Data is continuously filtered to ensure that only validated and authenticated sources are considered. In addition, data is also mined from a host of reports in our repository, as well as a number of reputed paid databases. For a comprehensive understanding of the market, it is essential to understand the complete value chain and in order to facilitate this; we collect data from raw material suppliers, distributors as well as buyers.
Technical issues and trends are obtained from surveys, technical symposia, and trade journals. Technical data is also gathered from an intellectual property perspective, focusing on white space and freedom of movement. Industry dynamics with respect to drivers, restraints, and pricing trends are also gathered. As a result, the material developed contains a wide range of original data that is then further cross-validated and authenticated with published sources.
Statistical model
Our market estimates and forecasts are derived through simulation models. A unique model is created and customized for each study. Gathered information for market dynamics, technology landscape, application development, and pricing trends are fed into the model and analyzed simultaneously. These factors are studied on a comparative basis, and their impact over the forecast period is quantified with the help of correlation, regression, and time series analysis. Market forecasting is performed via a combination of economic tools, technological analysis, industry experience, and domain expertise.
Econometric models are generally used for short-term forecasting, while technological market models are used for long-term forecasting. These are based on an amalgamation of the technology landscape, regulatory frameworks, economic outlook, and business principles. A bottom-up approach to market estimation is preferred, with key regional markets analyzed as separate entities and integration of data to obtain global estimates. This is critical for a deep understanding of the industry as well as ensuring minimal errors. Some of the parameters considered for forecasting include:
Market drivers and restraints, along with their current and expected impact
Raw material scenario and supply v/s price trends
Regulatory scenario and expected developments
Current capacity and expected capacity additions up to 2030
We assign weights to these parameters and quantify their market impact using weighted average analysis, to derive an expected market growth rate.
Primary validation
This is the final step in estimating and forecasting our reports. Exhaustive primary interviews are conducted, face to face as well as over the phone to validate our findings and assumptions used to obtain them. Interviewees are approached from leading companies across the value chain including suppliers, technology providers, domain experts, and buyers so as to ensure a holistic and unbiased picture of the market. These interviews are conducted across the globe, with language barriers overcome with the aid of local staff and interpreters. Primary interviews not only help in data validation but also provide critical insights into the market, current business scenario, and future expectations and enhance the quality of our reports. All our estimates and forecast are verified through exhaustive primary research with Key Industry Participants (KIPs) which typically include:
Market-leading companies
Raw material suppliers
Product distributors
Buyers
The key objectives of primary research are as follows:
To validate our data in terms of accuracy and acceptability
To gain an insight into the current market and future expectations
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